William R. McDermott - 30 May 2025 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Role
Chairman & CEO, Director
Signature
/s/ William R. McDermott by Russell S. Elmer, Attorney-in-Fact
Issuer symbol
NOW
Transactions as of
30 May 2025
Net transactions value
-$2,074,620
Form type
4
Filing time
03 Jun 2025, 21:53:32 UTC
Previous filing
20 May 2025
Next filing
13 Jun 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
McDermott William R Chairman & CEO, Director C/O SERVICENOW, INC., 2225 LAWSON LANE, SANTA CLARA /s/ William R. McDermott by Russell S. Elmer, Attorney-in-Fact 03 Jun 2025 0001334944

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NOW Common Stock Sale $40,268 -40 -0.46% $1006.70 8,624 30 May 2025 Direct F1, F2, F3
transaction NOW Common Stock Sale $424,408 -421 -4.9% $1008.10 8,203 30 May 2025 Direct F1, F2, F4
transaction NOW Common Stock Sale $265,262 -263 -3.2% $1008.60 7,940 30 May 2025 Direct F1, F2, F5
transaction NOW Common Stock Sale $612,401 -606 -7.6% $1010.56 7,334 30 May 2025 Direct F1, F2, F6
transaction NOW Common Stock Sale $2,022 -2 -0.03% $1011.24 7,332 30 May 2025 Direct F1, F2, F7
transaction NOW Common Stock Sale $289,296 -285 -3.9% $1015.07 7,047 30 May 2025 Direct F1, F2, F8
transaction NOW Common Stock Sale $185,963 -183 -2.6% $1016.19 6,864 30 May 2025 Direct F1, F2
transaction NOW Common Stock Sale $255,000 -250 -3.6% $1020.00 6,614 30 May 2025 Direct F1, F2
holding NOW Common Stock 4,881 30 May 2025 by Trust
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on February 27, 2025.
F2 Represents the aggregate of sales effected on the same day at different prices.
F3 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,006.265 to $1,007.010 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F4 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,007.50 to $1,008.36 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F5 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,008.525 to $1,009.210 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F6 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,010.175 to $1,011.000 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F7 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,011.24 to 1,011.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F8 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,015.055 to $1,015.520 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.