William R. McDermott - 19 Nov 2024 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Signature
/s/ William R. McDermott by Russell S. Elmer, Attorney-in-Fact
Issuer symbol
NOW
Transactions as of
19 Nov 2024
Net transactions value
-$24,509,759
Form type
4
Filing time
21 Nov 2024, 17:26:16 UTC
Previous filing
19 Nov 2024
Next filing
11 Feb 2025

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NOW Common Stock Sale $12,242,409 -12,271 -83% $997.67 2,595 19 Nov 2024 Direct F1
transaction NOW Common Stock Sale $12,267,350 -12,296 -72% $997.67 4,881 19 Nov 2024 by Trust F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person, Bill McDermott, on August 19, 2024.