Jeffrey Layne Hutchings - 12 May 2025 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role
Chief Innovation Officer
Signature
/s/ Todd Vogensen, Attorney-in-Fact
Issuer symbol
PRPL
Transactions as of
12 May 2025
Net transactions value
$0
Form type
4
Filing time
12 May 2025, 16:00:16 UTC
Previous filing
02 Apr 2025
Next filing
17 Mar 2026
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
HUTCHINGS JEFFREY LAYNE Chief Innovation Officer C/O PURPLE INNOVATION, INC.,, 4100 N. CHAPEL RIDGE RD., SUITE 200, LEHI /s/ Todd Vogensen, Attorney-in-Fact 12 May 2025 0001925286

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock Options Exercise +9,827 +17% 68,831 12 May 2025 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction PRPL Restricted Stock Units Options Exercise $0 -9,827 -100% $0.000000 0 12 May 2025 Class A Common Stock 9,827 Direct F1, F2
transaction PRPL Performance Stock Units Disposed to Issuer $0 -54,749 -100% $0.000000 0 12 May 2025 Class A Common Stock 54,749 Direct F1, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2 On May 12, 2022, the reporting person was granted 29,480 Restricted Stock Units. The Restricted Stock Units vest in three annual installments; one-third on May 12, 2023; one-half of the remainder on May 12, 2024; and the remainder on May 12, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
F3 On May 12, 2022, the Company granted Performance Stock Units that could vest on May 12, 2025, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.