Robert DeMartini - 31 Mar 2025 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role
Chief Executive Officer, Director
Signature
/s/ Todd Vogensen, Attorney-in-Fact
Issuer symbol
PRPL
Transactions as of
31 Mar 2025
Net transactions value
-$17,638
Form type
4
Filing time
02 Apr 2025, 16:00:31 UTC
Previous filing
26 Mar 2025
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock Options Exercise +80,386 +9.8% 902,746 31 Mar 2025 Direct F1
transaction PRPL Class A Common Stock Tax liability $17,638 -23,232 -2.6% $0.7592 879,514 31 Mar 2025 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction PRPL Restricted Stock Units Options Exercise $0 -80,386 -33% $0.000000 160,771 31 Mar 2025 Class A Common Stock 80,386 Direct F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2 Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.