Robert DeMartini - 25 Mar 2025 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role
Chief Executive Officer, Director
Signature
/s/ Todd Vogensen, Attorney-in-Fact
Issuer symbol
PRPL
Transactions as of
25 Mar 2025
Net transactions value
-$38,052
Form type
4
Filing time
26 Mar 2025, 16:00:28 UTC
Previous filing
18 Mar 2025
Next filing
02 Apr 2025
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock Options Exercise +166,667 +24% 870,527 25 Mar 2025 Direct F1
transaction PRPL Class A Common Stock Tax liability $38,052 -48,167 -5.5% $0.7900 822,360 25 Mar 2025 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction PRPL Restricted Stock Units Options Exercise $0 -166,667 -100% $0.000000 0 25 Mar 2025 Class A Common Stock 166,667 Direct F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2 On June 16, 2023, the reporting person was granted 295,000 restricted stock units, of which 166,667 restricted stock units vested on March 25, 2025.

Remarks:

Exhibit 24 Power of Attorney