Eric Scott Haynor - 06 Jun 2024 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role: Chief Operating Officer
Signature: /s/ Tricia McDermott, Attorney-in-Fact
Issuer symbol: PRPL
Transactions as of: 06 Jun 2024
Net transactions value: $0
Form type: 4
Filing time: 07 Jun 2024, 07:58:29 UTC
Previous filing: 19 Mar 2024
Next filing: 21 Jun 2024
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	PRPL	Class A Common Stock	Options Exercise		+12,572	+7.6%		177,837	06 Jun 2024	Direct	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	PRPL	Restricted Stock Units	Options Exercise	$0	-12,572	-50%	$0.000000	12,572	06 Jun 2024	Class A Common Stock	12,572		Direct	F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2	On June 6, 2022, the reporting person was granted 37,715 Restricted Stock Units. The Restricted Stock Units vest in three equal annual installments; one-third on June 6, 2023; one-third on June 6, 2024; and one-third on June 6, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.