Eric Scott Haynor - Mar 15, 2024 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role
Chief Operating Officer
Signature
/s/ Tricia McDermott, Attorney-in-Fact
Stock symbol
PRPL
Transactions as of
Mar 15, 2024
Transactions value $
$0
Form type
4
Date filed
3/19/2024, 08:00 AM
Previous filing
Jun 22, 2023
Next filing
Jun 7, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock Options Exercise +14.1K +9.32% 165K Mar 15, 2024 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction PRPL Restricted Stock Units Options Exercise $0 -14.1K -33.33% $0.00 28.2K Mar 15, 2024 Class A Common Stock 14.1K Direct F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2 Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Remarks:

Exhibit 24 Power of Attorney