Eric B. Paley - Dec 1, 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Director
Signature
/s/ Kelli Faerber - Attorney-In-Fact for Eric B. Paley
Stock symbol
TTD
Transactions as of
Dec 1, 2021
Transactions value $
-$1,826,847
Form type
4
Date filed
12/3/2021, 06:07 PM
Previous filing
Nov 16, 2021
Next filing
Mar 3, 2022

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Sale -$226K -2.3K -1.83% $98.36 123K Dec 1, 2021 Direct F1, F2
transaction TTD Class A Common Stock Sale -$64.4K -646 -0.52% $99.67 123K Dec 1, 2021 Direct F1, F3
transaction TTD Class A Common Stock Sale -$72.9K -724 -0.59% $100.73 122K Dec 1, 2021 Direct F1, F4
transaction TTD Class A Common Stock Sale -$165K -1.62K -1.33% $101.85 120K Dec 1, 2021 Direct F1, F5
transaction TTD Class A Common Stock Sale -$246K -2.38K -1.98% $103.43 118K Dec 1, 2021 Direct F1, F6
transaction TTD Class A Common Stock Sale -$108K -1.03K -0.87% $104.55 117K Dec 1, 2021 Direct F1, F7
transaction TTD Class A Common Stock Sale -$29.2K -276 -0.24% $105.71 117K Dec 1, 2021 Direct F1, F8
transaction TTD Class A Common Stock Sale -$185K -1.88K -2.92% $98.32 62.4K Dec 1, 2021 See Footnote F1, F9, F10
transaction TTD Class A Common Stock Sale -$101K -1.02K -1.63% $99.28 61.4K Dec 1, 2021 See Footnote F1, F10, F11
transaction TTD Class A Common Stock Sale -$102K -1.01K -1.65% $100.79 60.4K Dec 1, 2021 See Footnote F1, F10, F12
transaction TTD Class A Common Stock Sale -$156K -1.53K -2.53% $101.86 58.8K Dec 1, 2021 See Footnote F1, F10, F13
transaction TTD Class A Common Stock Sale -$156K -1.51K -2.56% $103.17 57.3K Dec 1, 2021 See Footnote F1, F10, F14
transaction TTD Class A Common Stock Sale -$138K -1.32K -2.31% $104.03 56K Dec 1, 2021 See Footnote F1, F10, F15
transaction TTD Class A Common Stock Sale -$52.7K -503 -0.9% $104.80 55.5K Dec 1, 2021 See Footnote F1, F10, F16
transaction TTD Class A Common Stock Sale -$25.6K -242 -0.44% $105.77 55.3K Dec 1, 2021 See Footnote F1, F10
holding TTD Class A Common Stock 43.9K Dec 1, 2021 See Footnote F17
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.90 to $98.81, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $99.41 to $100.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.46 to $100.89, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.46 to $102.18, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.93 to $103.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.17 to $105.08, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.24 to $105.77, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F9 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.84 to $98.81, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F10 The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust").
F11 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $98.92 to $99.71, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F12 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.39 to $100.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F13 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.52 to $102.23, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F14 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.52 to $103.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F15 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.64 to $104.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F16 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.70 to $105.24, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F17 The reported securities are owned directly by the Eric Paley 2015 Remainder Trust - GST Exempt Share (the "2015 Remainder Trust-Exempt").