Eric B. Paley - Mar 1, 2022 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Director
Signature
/s/ Kelli Faerber - Attorney-In-Fact for Eric B. Paley
Stock symbol
TTD
Transactions as of
Mar 1, 2022
Transactions value $
-$1,247,610
Form type
4
Date filed
3/3/2022, 04:40 PM
Previous filing
Dec 3, 2021
Next filing
May 31, 2022

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Sale -$190K -2.32K -1.99% $82.09 114K Mar 1, 2022 Direct F1, F2
transaction TTD Class A Common Stock Sale -$219K -2.65K -2.32% $82.84 112K Mar 1, 2022 Direct F1, F3
transaction TTD Class A Common Stock Sale -$160K -1.9K -1.7% $84.13 110K Mar 1, 2022 Direct F1, F4
transaction TTD Class A Common Stock Sale -$54.1K -633 -0.58% $85.48 109K Mar 1, 2022 Direct F1, F5
transaction TTD Class A Common Stock Sale -$284K -3.46K -6.25% $82.24 51.8K Mar 1, 2022 See Footnote F1, F6, F7
transaction TTD Class A Common Stock Sale -$134K -1.62K -3.12% $83.09 50.2K Mar 1, 2022 See Footnote F1, F7, F8
transaction TTD Class A Common Stock Sale -$117K -1.39K -2.77% $84.18 48.8K Mar 1, 2022 See Footnote F1, F7, F9
transaction TTD Class A Common Stock Sale -$76.1K -895 -1.83% $85.05 47.9K Mar 1, 2022 See Footnote F1, F7, F10
transaction TTD Class A Common Stock Sale -$12.2K -142 -0.3% $86.07 47.8K Mar 1, 2022 See Footnote F1, F7
holding TTD Class A Common Stock 43.9K Mar 1, 2022 See Footnote F11
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.44 to $82.38, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.43 to $83.36, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.55 to $84.54, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.13 to $86.07, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.62 to $82.62, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F7 The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust").
F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.74 to $83.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F9 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.80 to $84.63, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F10 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.82 to $85.57, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F11 The reported securities are owned directly by the Eric Paley 2015 Remainder Trust - GST Exempt Share (the "2015 Remainder Trust-Exempt").