Key facts
- This page summarizes Eric B. Paley's Form 4 filing for Trade Desk, Inc. (TTD).
- 9 reported transactions and 0 derivative rows are listed below.
- Accepted by SEC: 03 Mar 2022, 16:40.
Eric B. Paley - 01 Mar 2022 Form 4 Insider Report for Trade Desk, Inc. (TTD)
- Reporting relationship
- Director
- Issuer ticker
- TTD
- Reported as of
- 01 Mar 2022
- Net transaction value
- -$1,247,610
- SEC form
- 4
- Accepted by SEC
- 03 Mar 2022, 16:40:04 UTC
- Prior SEC filing
- 03 Dec 2021
- Next SEC filing
- 31 May 2022
- Source filing
- View source filing
- Reporting owner signature
- /s/ Kelli Faerber - Attorney-In-Fact for Eric B. Paley
Source evidence
Original filing metadata and source links for verification.
5 source fields
Reporting owner
1 detail
Key filing fact
Eric B. Paley filed Form 4 for Trade Desk, Inc. (TTD) on 03 Mar 2022.
Change
- Previous filing in this sequence was filed on 03 Dec 2021.
- Current net transaction value: -$1,247,610.
Research use
- This tells you what this filing adds before you inspect full transaction and derivative tables.
- You can trace every row back to the original SEC filing document.
Evidence
Filed on Form 4
View source filing
Ownership activity is grounded in SEC Form 4 disclosures.
Reported non-derivative transactions
Shares, units, or other non-derivative securities reported in this filing.
TTD
transaction
Class A Common Stock
Sale
- Transaction value
- $190,367
- Shares
- -2,319
- Change %
- -2%
- Price
- $82.09
- Shares after
- 114,411
- Date
- 01 Mar 2022
- Ownership
- Direct
- Footnotes
- F1, F2
TTD
transaction
Class A Common Stock
Sale
- Transaction value
- $219,443
- Shares
- -2,649
- Change %
- -2.3%
- Price
- $82.84
- Shares after
- 111,762
- Date
- 01 Mar 2022
- Ownership
- Direct
- Footnotes
- F1, F3
TTD
transaction
Class A Common Stock
Sale
- Transaction value
- $159,763
- Shares
- -1,899
- Change %
- -1.7%
- Price
- $84.13
- Shares after
- 109,863
- Date
- 01 Mar 2022
- Ownership
- Direct
- Footnotes
- F1, F4
TTD
transaction
Class A Common Stock
Sale
- Transaction value
- $54,109
- Shares
- -633
- Change %
- -0.58%
- Price
- $85.48
- Shares after
- 109,230
- Date
- 01 Mar 2022
- Ownership
- Direct
- Footnotes
- F1, F5
TTD
transaction
Class A Common Stock
Sale
- Transaction value
- $284,221
- Shares
- -3,456
- Change %
- -6.3%
- Price
- $82.24
- Shares after
- 51,812
- Date
- 01 Mar 2022
- Ownership
- See Footnote
- Footnotes
- F1, F6, F7
TTD
transaction
Class A Common Stock
Sale
- Transaction value
- $134,440
- Shares
- -1,618
- Change %
- -3.1%
- Price
- $83.09
- Shares after
- 50,194
- Date
- 01 Mar 2022
- Ownership
- See Footnote
- Footnotes
- F1, F7, F8
TTD
transaction
Class A Common Stock
Sale
- Transaction value
- $116,926
- Shares
- -1,389
- Change %
- -2.8%
- Price
- $84.18
- Shares after
- 48,805
- Date
- 01 Mar 2022
- Ownership
- See Footnote
- Footnotes
- F1, F7, F9
TTD
transaction
Class A Common Stock
Sale
- Transaction value
- $76,120
- Shares
- -895
- Change %
- -1.8%
- Price
- $85.05
- Shares after
- 47,910
- Date
- 01 Mar 2022
- Ownership
- See Footnote
- Footnotes
- F1, F7, F10
TTD
transaction
Class A Common Stock
Sale
- Transaction value
- $12,222
- Shares
- -142
- Change %
- -0.3%
- Price
- $86.07
- Shares after
- 47,768
- Date
- 01 Mar 2022
- Ownership
- See Footnote
- Footnotes
- F1, F7
TTD
holding
Class A Common Stock
No transaction description listed
- Transaction value
- Shares
- Change %
- Price
- Shares after
- 43,920
- Date
- 01 Mar 2022
- Ownership
- See Footnote
- Footnotes
- F11
* marks a reported price that did not pass the local price check.
Additional SEC filing notes
Filing notes and footnotes
Explanation of responses 11 footnotes
Footnote F1
The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
Footnote F2
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.44 to $82.38, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Footnote F3
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.43 to $83.36, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Footnote F4
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.55 to $84.54, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Footnote F5
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.13 to $86.07, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Footnote F6
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.62 to $82.62, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Footnote F7
The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust").
Footnote F8
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.74 to $83.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Footnote F9
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.80 to $84.63, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Footnote F10
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.82 to $85.57, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Footnote F11
The reported securities are owned directly by the Eric Paley 2015 Remainder Trust - GST Exempt Share (the "2015 Remainder Trust-Exempt").