Eric B. Paley - Nov 12, 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Director
Signature
/s/ Jay Grant - Attorney-In-Fact for Eric B. Paley
Stock symbol
TTD
Transactions as of
Nov 12, 2021
Transactions value $
-$1,000,350
Form type
4
Date filed
11/16/2021, 06:39 PM
Previous filing
Sep 3, 2021
Next filing
Dec 3, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Sale -$500K -5K -3.83% $100.04 126K Nov 12, 2021 Direct F1, F2
transaction TTD Class A Common Stock Sale -$500K -5K -7.22% $100.03 64.3K Nov 12, 2021 See Footnote F1, F3, F4
holding TTD Class A Common Stock 43.9K Nov 12, 2021 See Footnote F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.00 to $100.10, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.00 to $100.08, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4 The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust").
F5 The reported securities are owned directly by the Eric Paley 2015 Remainder Trust - GST Exempt Share (the "2015 Remainder Trust-Exempt").