Eric B. Paley - Sep 1, 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Director
Signature
/s/ Jay Grant - Attorney-In-Fact for Eric B. Paley
Stock symbol
TTD
Transactions as of
Sep 1, 2021
Transactions value $
-$1,199,140
Form type
4
Date filed
9/3/2021, 05:40 PM
Previous filing
Jun 3, 2021
Next filing
Nov 16, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Sale -$306K -3.84K -2.78% $79.59 134K Sep 1, 2021 Direct F1, F2, F3
transaction TTD Class A Common Stock Sale -$294K -3.66K -2.72% $80.31 131K Sep 1, 2021 Direct F1, F4
transaction TTD Class A Common Stock Sale -$308K -3.87K -5.04% $79.61 72.9K Sep 1, 2021 See Footnote F1, F5, F6, F7
transaction TTD Class A Common Stock Sale -$292K -3.63K -4.98% $80.30* 69.3K Sep 1, 2001 See Footnote F1, F7, F8
holding TTD Class A Common Stock 43.9K Sep 1, 2021 See Footnote F9, F10
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.99 to $79.97, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3 On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 124,389 additional shares of common stock.
F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.00 to $80.55, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.97 to $79.96, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F6 On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 69,102 additional shares of common stock.
F7 The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust").
F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.97 to $80.57, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F9 On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 39,528 additional shares of common stock.
F10 The reported securities are owned directly by the Eric Paley 2015 Remainder Trust - GST Exempt Share (the "2015 Remainder Trust-Exempt").