Blake Jeffrey Grayson - 24 Jun 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role: Chief Financial Officer
Signature: /s/ Alfred Palomino, Attorney-in-Fact for Blake Jeffrey Grayson
Issuer symbol: TTD
Transactions as of: 24 Jun 2021
Net transactions value: -$805,300
Form type: 4
Filing time: 28 Jun 2021, 18:44:39 UTC
Previous filing: 23 Jun 2021
Next filing: 19 Jul 2021
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	TTD	Class A Common Stock	Options Exercise	$544,700	+20,000	+9.4%	$27.24	232,520	24 Jun 2021	Direct
transaction	TTD	Class A Common Stock	Sale	$1,350,000	-20,000	-8.6%	$67.50	212,520	24 Jun 2021	Direct	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-20,000	-11%	$0.000000	166,600	24 Jun 2021	Class A Common Stock	20,000	$27.24	Direct	F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.
F2	The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Content

The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.

The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.