Blake Jeffrey Grayson - Jul 15, 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Financial Officer
Signature
/s/ Alfred Palomino, Attorney-in-Fact for Blake Jeffrey Grayson
Stock symbol
TTD
Transactions as of
Jul 15, 2021
Transactions value $
-$462,179
Form type
4
Date filed
7/19/2021, 08:14 PM
Previous filing
Jun 28, 2021
Next filing
Aug 17, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Sale -$50.6K -690 -0.32% $73.35 212K Jul 15, 2021 Direct F1
transaction TTD Class A Common Stock Options Exercise $272K +10K +4.72% $27.24 222K Jul 19, 2021 Direct
transaction TTD Class A Common Stock Sale -$520K -7.62K -3.44% $68.18 214K Jul 19, 2021 Direct F1, F2
transaction TTD Class A Common Stock Sale -$164K -2.38K -1.11% $69.07 212K Jul 19, 2021 Direct F1, F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -10K -12.64% $0.00 69.1K Jul 19, 2021 Class A Common Stock 10K $27.24 Direct F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.71 to $68.67., inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.71 to $69.43, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4 The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.