Blake Jeffrey Grayson - Jun 21, 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Signature
/s/ Alfred Palomino, Attorney-in-Fact for Blake Jeffrey Grayson
Stock symbol
TTD
Transactions as of
Jun 21, 2021
Transactions value $
-$315,945
Form type
4
Date filed
6/23/2021, 07:21 PM
Previous filing
May 21, 2021
Next filing
Jun 28, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Options Exercise $142K +5.21K +2.44% $27.24 218K Jun 21, 2021 Direct F1
transaction TTD Class A Common Stock Sale -$320K -5.21K -2.39% $61.50 213K Jun 21, 2021 Direct F2, F3
transaction TTD Class A Common Stock Options Exercise $38.7K +1.42K +0.67% $27.24 215K Jun 21, 2021 Direct
transaction TTD Class A Common Stock Sale -$87.3K -1.42K -0.66% $61.50 213K Jun 21, 2021 Direct F2, F3
transaction TTD Class A Common Stock Options Exercise $45.3K +1.51K +0.71% $30.00 215K Jun 21, 2021 Direct
transaction TTD Class A Common Stock Sale -$92.9K -1.51K -0.7% $61.50 213K Jun 21, 2021 Direct F2, F3
transaction TTD Class A Common Stock Sale -$41.2K -670 -0.31% $61.50 213K Jun 21, 2021 Direct F2, F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -5.21K -2.72% $0.00 187K Jun 21, 2021 Class A Common Stock 5.21K $27.24 Direct F4, F5
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -1.42K -1.76% $0.00 79.1K Jun 21, 2021 Class A Common Stock 1.42K $27.24 Direct F6, F7
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -1.51K -1.76% $0.00 84.5K Jun 21, 2021 Class A Common Stock 1.51K $30.00 Direct F8, F9
holding TTD Employee Stock Option (Right to Buy) 61.4K Jun 21, 2021 Class A Common Stock 0 $74.64 Direct F10, F11
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 191,871 additional shares of common stock.
F2 The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.45 to $61.59, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4 This option was previously reported as covering 19,181 shares at an exercise price of $272.35 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021
F5 The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F6 This option was previously reported as covering 8,055 shares at an exercise price of $272.35 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F7 The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F8 This option was previously reported as covering 8,601 shares at an exercise price of $300.01 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F9 The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F10 This option was previously reported as covering 6,137 shares at an exercise price of $746.37 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F11 The option was granted on April 28, 2021, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.