Charles Collier - 02 Sep 2025 Form 4 Insider Report for ROKU, INC (ROKU)

Role
President, Roku Media
Signature
/s/ Renee Strandness, attorney-in-fact
Issuer symbol
ROKU
Transactions as of
02 Sep 2025
Net transactions value
-$3,338,706
Form type
4
Filing time
04 Sep 2025, 19:12:21 UTC
Previous filing
25 Aug 2025
Next filing
02 Oct 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Collier Charles President, Roku Media C/O ROKU, INC., 1173 COLEMAN AVE., SAN JOSE /s/ Renee Strandness, attorney-in-fact 04 Sep 2025 0001951665

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction ROKU Class A Common Stock Options Exercise $0 +29,340 +14670% $0.000000 29,540 02 Sep 2025 Direct
transaction ROKU Class A Common Stock Tax liability $1,435,887 -14,979 -51% $95.86 14,561 02 Sep 2025 Direct F1
transaction ROKU Class A Common Stock Sale $726,035 -7,512 -52% $96.65 7,049 03 Sep 2025 Direct F2, F3
transaction ROKU Class A Common Stock Sale $667,914 -6,849 -97% $97.52 200 03 Sep 2025 Direct F2, F4
transaction ROKU Class A Common Stock Options Exercise $509,240 +10,269 +5134% $49.59 10,469 04 Sep 2025 Direct
transaction ROKU Class A Common Stock Sale $863,728 -8,721 -83% $99.04 1,748 04 Sep 2025 Direct F2, F5
transaction ROKU Class A Common Stock Sale $154,382 -1,548 -89% $99.73 200 04 Sep 2025 Direct F2, F6
holding ROKU Class A Common Stock 600 02 Sep 2025 Charles D. Collier Revocable Trust

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction ROKU Restricted Stock Unit Options Exercise $0 -29,340 -17% $0.000000 146,699 02 Sep 2025 Class A Common Stock 29,340 Direct F7, F8
transaction ROKU Employee Stock Option (right to buy) Options Exercise $0 -10,269 -1.3% $0.000000 759,899 04 Sep 2025 Class A Common Stock 10,269 $49.59 Direct F9
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Represents shares that have been withheld by the Issuer to satisfy income tax withholding and remittance obligations in connection with the vesting of certain RSU awards on September 2, 2025.
F2 Shares sold pursuant to Mr. Collier's 10b5-1 plan.
F3 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.12 to $97.08 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.14 to $97.80 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $98.63 to $99.48 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $99.65 to $99.89 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F7 Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.
F8 This RSU vests in sixteen substantially equal quarterly installments. The first installment vested on March 1, 2023.
F9 This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.