Comparable stake leader
VANGUARD GROUP INC
SEC ownership of ROKU, INC
Top holders, 13D/G large-stake signals, insider positions, and transaction flow tied to CIK 0001428439.
Disclosed value leader
FMR LLC
Comparable rows
50/50
Latest evidence
31 Mar 2026
- Public ticker
- ROKU on Nasdaq
- Parsed ownership sources
-
13D/G and 13F
Source: Parsed SEC ownership filingsUse: Compare filing families carefully
- Largest SEC-reported holder
-
VANGUARD GROUP INC
Ranking: Comparable ownership first, then disclosed value
- Comparable ownership rows
-
50 of 50
Meaning: Rows with safely comparable ownership %
- Latest 13D/G holder
-
VANGUARD GROUP INC
Source: Latest parsed Schedule 13D/G stake
- Latest parsed ownership date
-
31 Mar 2026
Freshness: Most recent filing date in this holder set
- Issuer CIK
- 0001428439
- Issuer location
- San Jose, CA
Ownership snapshot
CIK-linked ownership evidence from parsed SEC filings.
3 signals
Issuer
Names, identifiers, and filing context for this profile.
2 identity fields
Ownership snapshot
Top shareholders of ROKU, INC (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Start with comparable ownership when available, then verify the linked 13F, 13D/G, or 3/4/5 evidence.
Comparable stake leader
VANGUARD GROUP INC
Disclosed value leader
FMR LLC
Comparable rows
50/50
Latest evidence
31 Mar 2026
13D/G
13F
Lead comparable stake: 10%
13D/G row: VANGUARD GROUP INC
Showing 1-8 of 50 holder rows.
Quick read
VANGUARD GROUP INC leads the comparable SEC ownership view at 10%.
50 of 50 rows have a safely comparable ownership percentage. Use this as a filing-backed starting point, then open the detailed table for source links, reporting role, position value, share count, and filing date.
Open SEC evidence
Opens VANGUARD GROUP INC's linked filing trail.
Comparable ownership
Top 5
VANGUARD GROUP INC
10%
BlackRock, Inc.
5%
ARK Investment Management LLC
4.5%
Sumitomo Mitsui Trust Group, Inc.
4.3%
FMR LLC
4%
Ownership % is shown only when SEC disclosures are safely comparable across share classes.
Detailed SEC evidence table Showing 1-8 of 50 holder rows
| Holder | Evidence | Ownership % | Position | 12M Net Δ | As of |
|---|---|---|---|---|---|
| VANGUARD GROUP INC |
13D/G
The Vanguard Group
|
10%
|
$1,068,218,850
13,028,648 shares
|
$0 | 29 Aug 2025 |
| BlackRock, Inc. |
13F
13D/G
Company
|
5%
from 13D/G
|
$702,676,078
7,426,295 shares
|
— | 31 Mar 2026 |
| ARK Investment Management LLC |
13D/G
13F
Company
|
4.5%
|
$638,109,756
5,881,738 shares
|
-$159,493,102 | 31 Dec 2025 |
| Sumitomo Mitsui Trust Group, Inc. |
13D/G
13F
Company
|
4.3%
|
$367,696,273
5,595,743 shares
|
$0 | 31 Dec 2024 |
| FMR LLC |
13F
13D/G
Company
|
4%
from 13D/G
|
$1,609,586,482
17,011,060 shares
|
— | 31 Mar 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC |
13F
Company
|
4.9%
|
$611,080,467
6,458,259 shares
|
— | 31 Mar 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC |
13F
Company
|
4.4%
|
$555,991,472
5,876,046 shares
|
— | 31 Mar 2026 |
| GEODE CAPITAL MANAGEMENT, LLC |
13F
Company
|
2.1%
|
$263,499,697
2,780,900 shares
|
— | 31 Mar 2026 |
How to read this table
Rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
Forms 3/4/5 flow
Insider trading overview
Net insider flow leans to selling over the last 12 months. Net value: -$176,228,308.
Buys
$0
Insiders: 0
Sells
$176,228,308
Insiders: 9
Net
-$176,228,308
Shares: -1,622,294
Window
Last 12 months
4 rolling buckets
Buy value
Sell value
Shares: 0
Shares: 1,622,294
| Window (months) | Buy shares | Sell shares | Buy value | Sell value | Net value |
|---|---|---|---|---|---|
| 0-3 | 0 | 243,499 | $0 | $31,576,207 | -$31,576,207 |
| 3-6 | 0 | 632,182 | $0 | $67,058,678 | -$67,058,678 |
| 6-9 | 0 | 389,882 | $0 | $42,251,417 | -$42,251,417 |
| 9-12 | 0 | 356,731 | $0 | $35,342,006 | -$35,342,006 |
Reporting owners
Insider holders from Forms 3/4/5
Showing 1-20 of 21 reporting-owner rows connected to ROKU, INC. Open a relationship link for the CIK-to-CIK filing trail.
Rows
21
Largest Forms 3/4/5 holder
Anthony J. Wood
Net 12M change
-$176,228,308
Latest report
15 Jul 2026
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| Anthony J. Wood | CEO and Chairman BOD, Director, 10%+ Owner | $1,334,567,321 | -$68,034,466 | -4.9% | Mixed | 12 Jun 2026 |
| Charles Collier | President, Roku Media | $54,281,269 | -$88,333,058 | -62% | Mixed | 06 Jul 2026 |
| Dan Jedda | Cfo & Coo | $10,897,564 | -$7,067,887 | -39% | Mixed | 15 Jul 2026 |
| Adele Louise Pentland | SVP General Counsel, Secretary | $10,210,575 | Mixed | 03 Mar 2025 | ||
| Scott A. Rosenberg | GM, Sr. VP Platform Business | $9,666,831 | Mixed | 01 Jun 2022 | ||
| Gilbert Fuchsberg | President, Subscriptions | $9,525,683 | -$2,425,141 | -20% | Mixed | 01 Jun 2026 |
| Mustafa Ozgen | Pres, Devices, Prod, and Tech | $7,176,010 | -$6,520,636 | -48% | Mixed | 12 Jun 2026 |
| Stephen H. Kay | SVP General Counsel, Secretary | $5,253,664 | Mixed | 13 Jun 2024 | ||
| Ray A. Rothrock | Director | $4,237,462 | Mixed | 11 Jun 2026 | ||
| Gidon Katz | SVP, Platform Products & UX | $3,519,877 | Mixed | 01 Mar 2024 | ||
| Neil D. Hunt | Director | $2,060,294 | -$1,986,703 | -49% | Mixed | 01 Jul 2026 |
| Jeffrey M. Blackburn | Director | $1,328,464 | Mixed | 11 Jun 2026 | ||
| Matthew C. Banks | Vp, Cao | $1,018,268 | -$1,092,610 | -52% | Mixed | 01 Jul 2026 |
| Jeff Hastings | Director | $911,095 | Mixed | 11 Jun 2026 | ||
| Handman Christopher T. | SVP & General Counsel | $763,305 | -$668,267 | -47% | Filing P/S | 01 Jun 2026 |
| Laurie Simon Hodrick | Director | $752,702 | Mixed | 11 Jun 2026 | ||
| Gina Luna | Director | $752,702 | Mixed | 11 Jun 2026 | ||
| Ravi Ahuja | Director | $700,352 | Mixed | 06 Jun 2025 | ||
| Mai Fyfield | Director | $644,739 | -$99,540 | -13% | Filing P/S | 11 Jun 2026 |
| Alan S. Henricks | Director | $432,152 | Mixed | 20 May 2021 |
Recent insider transactions for ROKU, INC
Showing up to 300 recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | SEC-reported value | SEC-reported price | Shares | Shares owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Dan Jedda | ROKU | Class A Common Stock | Sale | -8.75% | $993,300 | $141.90 | -7,000 | 72,963 | 15 Jul 2026 | Direct |
| Charles Collier | ROKU | Class A Common Stock | Sale | -57.5% | $2,926,798 | $142.51 | -20,538 | 15,200 | 06 Jul 2026 | Direct |
| Charles Collier | ROKU | Class A Common Stock | Options Exercise | 67.6% | 10,269 | 25,469 | 06 Jul 2026 | Direct | ||
| Charles Collier | ROKU | Employee Stock Option (right to buy) | Options Exercise | -20% | -20,538 | 82,152 | 06 Jul 2026 | Direct | ||
| Neil D. Hunt | ROKU | Class A Common Stock | Sale | -17.2% | $281,306 | $140.65 | -2,000 | 9,629 | 01 Jul 2026 | Direct |
| Neil D. Hunt | ROKU | Class A Common Stock | Conversion of derivative security | 20.8% | 2,000 | 11,629 | 01 Jul 2026 | Direct | ||
| Neil D. Hunt | ROKU | Class B Common Stock | Conversion of derivative security | -10% | -2,000 | 18,000 | 01 Jul 2026 | Direct | ||
| Neil D. Hunt | ROKU | Class B Common Stock | Options Exercise | 25% | 4,000 | 20,000 | 01 Jul 2026 | Direct | ||
| Neil D. Hunt | ROKU | Employee Stock Option (right to buy) | Options Exercise | -7.79% | -4,000 | 47,333 | 01 Jul 2026 | Direct | ||
| Matthew C. Banks | ROKU | Class A Common Stock | Sale | -7.17% | $76,940 | $138.88 | -554 | 7,171 | 01 Jul 2026 | Direct |
| Dan Jedda | ROKU | Class A Common Stock | Sale | -8.05% | $1,007,090 | $143.87 | -7,000 | 79,963 | 15 Jun 2026 | Direct |
| Mustafa Ozgen | ROKU | Class A Common Stock | Sale | -34.7% | $1,467,936 | $144.00 | -10,194 | 19,185 | 12 Jun 2026 | Direct |
| Anthony J. Wood | ROKU | Class A Common Stock | Sale | -100% | $3,250,000 | $130.00 | -25,000 | 0 | 12 Jun 2026 | Wood 2017 Revocable Trust |
| Anthony J. Wood | ROKU | Class A Common Stock | Conversion of derivative security | 25,000 | 25,000 | 12 Jun 2026 | Wood 2017 Revocable Trust | |||
| Anthony J. Wood | ROKU | Class B Common Stock | Conversion of derivative security | -0.15% | -25,000 | 16,150,111 | 12 Jun 2026 | Wood 2017 Revocable Trust | ||
| Gina Luna | ROKU | Class A Common Stock | Options Exercise | 30.2% | 1,847 | 7,955 | 11 Jun 2026 | Direct | ||
| Gina Luna | ROKU | Stock Options (right to buy) | Award | 1,745 | 1,745 | 11 Jun 2026 | Direct | |||
| Gina Luna | ROKU | Restricted Stock Unit | Award | 1,027 | 1,027 | 11 Jun 2026 | Direct | |||
| Gina Luna | ROKU | Restricted Stock Unit | Options Exercise | -100% | -1,847 | 0 | 11 Jun 2026 | Direct | ||
| Jeffrey M. Blackburn | ROKU | Class A Common Stock | Options Exercise | 15.2% | 1,847 | 14,040 | 11 Jun 2026 | Direct | ||
| Jeffrey M. Blackburn | ROKU | Stock Options (right to buy) | Award | 1,745 | 1,745 | 11 Jun 2026 | Direct | |||
| Jeffrey M. Blackburn | ROKU | Restricted Stock Unit | Award | 1,027 | 1,027 | 11 Jun 2026 | Direct | |||
| Jeffrey M. Blackburn | ROKU | Restricted Stock Unit | Options Exercise | -100% | -1,847 | 0 | 11 Jun 2026 | Direct | ||
| Mai Fyfield | ROKU | Class A Common Stock | Sale | -13.4% | $99,540 | $119.64 | -832 | 5,389 | 11 Jun 2026 | Direct |
| Mai Fyfield | ROKU | Class A Common Stock | Options Exercise | 42.2% | 1,847 | 6,221 | 11 Jun 2026 | Direct | ||
| Mai Fyfield | ROKU | Stock Options (right to buy) | Award | 1,745 | 1,745 | 11 Jun 2026 | Direct | |||
| Mai Fyfield | ROKU | Restricted Stock Unit | Award | 1,027 | 1,027 | 11 Jun 2026 | Direct | |||
| Mai Fyfield | ROKU | Restricted Stock Unit | Options Exercise | -100% | -1,847 | 0 | 11 Jun 2026 | Direct | ||
| Laurie Simon Hodrick | ROKU | Class A Common Stock | Options Exercise | 30.2% | 1,847 | 7,955 | 11 Jun 2026 | Direct | ||
| Laurie Simon Hodrick | ROKU | Stock Options (right to buy) | Award | 1,745 | 1,745 | 11 Jun 2026 | Direct | |||
| Laurie Simon Hodrick | ROKU | Restricted Stock Unit | Award | 1,027 | 1,027 | 11 Jun 2026 | Direct | |||
| Laurie Simon Hodrick | ROKU | Restricted Stock Unit | Options Exercise | -100% | -1,847 | 0 | 11 Jun 2026 | Direct | ||
| Neil D. Hunt | ROKU | Class A Common Stock | Options Exercise | 23.7% | 1,847 | 9,629 | 11 Jun 2026 | Direct | ||
| Neil D. Hunt | ROKU | Stock Options (right to buy) | Award | 1,745 | 1,745 | 11 Jun 2026 | Direct | |||
| Neil D. Hunt | ROKU | Restricted Stock Unit | Award | 1,027 | 1,027 | 11 Jun 2026 | Direct | |||
| Neil D. Hunt | ROKU | Restricted Stock Unit | Options Exercise | -100% | -1,847 | 0 | 11 Jun 2026 | Direct | ||
| Ray A. Rothrock | ROKU | Class A Common Stock | Options Exercise | 4.3% | 1,847 | 44,784 | 11 Jun 2026 | Direct | ||
| Ray A. Rothrock | ROKU | Stock Options (right to buy) | Award | 1,745 | 1,745 | 11 Jun 2026 | Direct | |||
| Ray A. Rothrock | ROKU | Restricted Stock Unit | Award | 1,027 | 1,027 | 11 Jun 2026 | Direct | |||
| Ray A. Rothrock | ROKU | Restricted Stock Unit | Options Exercise | -100% | -1,847 | 0 | 11 Jun 2026 | Direct | ||
| Jeff Hastings | ROKU | Class A Common Stock | Options Exercise | 23.7% | 1,847 | 9,629 | 11 Jun 2026 | Direct | ||
| Jeff Hastings | ROKU | Stock Options (right to buy) | Award | 1,745 | 1,745 | 11 Jun 2026 | Direct | |||
| Jeff Hastings | ROKU | Restricted Stock Unit | Award | 1,027 | 1,027 | 11 Jun 2026 | Direct | |||
| Jeff Hastings | ROKU | Restricted Stock Unit | Options Exercise | -100% | -1,847 | 0 | 11 Jun 2026 | Direct | ||
| Anthony J. Wood | ROKU | Class A Common Stock | Sale | -100% | $2,133,908 | $118.55 | -18,000 | 0 | 10 Jun 2026 | Wood 2017 Revocable Trust |
| Anthony J. Wood | ROKU | Class A Common Stock | Conversion of derivative security | 18,000 | 18,000 | 10 Jun 2026 | Wood 2017 Revocable Trust | |||
| Anthony J. Wood | ROKU | Class B Common Stock | Conversion of derivative security | -0.11% | -18,000 | 16,175,111 | 10 Jun 2026 | Wood 2017 Revocable Trust | ||
| Charles Collier | ROKU | Class A Common Stock | Sale | -57.5% | $2,565,881 | $124.94 | -20,537 | 15,200 | 04 Jun 2026 | Direct |
| Charles Collier | ROKU | Class A Common Stock | Options Exercise | 416.4% | 20,537 | 25,469 | 04 Jun 2026 | Direct | ||
| Charles Collier | ROKU | Employee Stock Option (right to buy) | Options Exercise | -16.7% | -20,537 | 102,689 | 04 Jun 2026 | Direct |
* marks a reported price that did not pass the local price check.