Quick Takeaways
- ROKU - ROKU, INC has 21 insiders with reported activity on this page.
- Net insider value flow over the last year: -$176,549,338.
- Recent transaction rows are available for direct filing-level review.
Insider Transactions Reported by 21 Insiders of ROKU, INC
- Symbol
- ROKU on Nasdaq
- Location
- San Jose, CA
What Changed
- Buy value: ; sell value: $176,549,338.
- Net share flow: -1,717,524.
Why This Matters
- This page gives a plain-language issuer insider context before you inspect transaction-level evidence.
- Use the filing links below to verify timestamps, codes, and ownership impacts directly from SEC forms.
Source Evidence
Filed on Form 4
See Original Filing
Issuer insider activity is sourced from SEC Forms 3, 4, and 5.
Insider trading overview
Last 12 monthsNet insider flow leans to selling over the last 12 months. Net value: -$176,549,338.
Buys
$0
Shares: 0
Insiders: 0
Sells
$176,549,338
Shares: 1,717,524
Insiders: 9
Net
-$176,549,338
Shares: -1,717,524
Insiders: -9
| Window (months) | Buy shares | Sell shares | Buy $ | Sell $ | Net $ |
|---|---|---|---|---|---|
| 0-3 | 0 | 663,038 | $0 | $70,956,505 | -$70,956,505 |
| 3-6 | 0 | 234,790 | $0 | $24,878,036 | -$24,878,036 |
| 6-9 | 0 | 510,463 | $0 | $52,622,577 | -$52,622,577 |
| 9-12 | 0 | 309,233 | $0 | $28,092,220 | -$28,092,220 |
ROKU, INC executives and other stock owners filed with the SEC include:
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| Anthony J. Wood | CEO and Chairman BOD, Director, 10%+ Owner | $1,333,365,742 | -$59,114,207 | -4.2% | Mixed | 16 Apr 2026 |
| Charles Collier | President, Roku Media | $53,078,015 | -$102,977,863 | -66% | Mixed | 04 May 2026 |
| Adele Louise Pentland | SVP General Counsel, Secretary | $10,210,575 | Mixed | 03 Mar 2025 | ||
| Scott A. Rosenberg | GM, Sr. VP Platform Business | $9,666,831 | Mixed | 01 Jun 2022 | ||
| Gilbert Fuchsberg | President, Subscriptions | $9,407,148 | -$1,868,251 | -17% | Mixed | 01 May 2026 |
| Dan Jedda | Cfo & Coo | $8,902,420 | -$4,738,657 | -35% | Mixed | 15 Apr 2026 |
| Mustafa Ozgen | Pres, Devices, Prod, and Tech | $6,277,957 | -$5,052,700 | -45% | Mixed | 02 Mar 2026 |
| Stephen H. Kay | SVP General Counsel, Secretary | $5,253,664 | Mixed | 13 Jun 2024 | ||
| Gidon Katz | SVP, Platform Products & UX | $3,519,877 | Mixed | 01 Mar 2024 | ||
| Ray A. Rothrock | Director | $2,953,206 | Mixed | 11 Jun 2025 | ||
| Neil D. Hunt | Director | $1,670,832 | -$1,447,206 | -46% | Mixed | 01 May 2026 |
| Jeffrey M. Blackburn | Director | $838,634 | Mixed | 11 Jun 2025 | ||
| Matthew C. Banks | Vp, Cao | $803,345 | -$992,091 | -55% | Mixed | 01 May 2026 |
| Ravi Ahuja | Director | $700,352 | Mixed | 06 Jun 2025 | ||
| Jeff Hastings | Director | $535,245 | Mixed | 11 Jun 2025 | ||
| Alan S. Henricks | Director | $432,152 | Mixed | 20 May 2021 | ||
| Gina Luna | Director | $420,108 | Mixed | 11 Jun 2025 | ||
| Laurie Simon Hodrick | Director | $420,108 | Mixed | 11 Jun 2025 | ||
| Mai Fyfield | Director | $343,359 | -$71,749 | -17% | Filing P/S | 11 Jun 2025 |
| Handman Christopher T. | SVP & General Counsel | $286,614 | -$286,614 | -50% | Filing P/S | 02 Mar 2026 |
| Steve Louden | Cfo | $111,616 | Mixed | 19 Aug 2022 |
Top shareholders of ROKU, INC (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Ownership % is shown only when it is directly reported or safely comparable across share classes.
Methodology: rows are grouped by holder and ranked by the holder's primary source value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
| Holder | Source | Role / Reporting | Ownership % | Shares | Holdings Value | 12M Net Δ | As of | Details |
|---|---|---|---|---|---|---|---|---|
| FMR LLC |
13D/G
13F
|
Company |
13%
|
16,982,960
|
$1,740,243,894 | +$338,490,073 | 31 Mar 2026 | |
| VANGUARD GROUP INC |
13F
13D/G
|
Company · The Vanguard Group |
10%
from 13D/G
|
12,987,786
|
$1,409,044,903 | — | 31 Dec 2025 | |
| Anthony J. Wood |
3/4/5
|
CEO and Chairman BOD, Director, 10%+ Owner |
—
mixed-class rows
|
17,238,363
mixed-class rows
|
$1,333,365,742 | -$59,114,207 | 16 Apr 2026 | |
| BlackRock, Inc. |
13F
13D/G
|
Company |
5%
from 13D/G
|
6,943,054
|
$753,251,974 | — | 31 Dec 2025 | |
| ARK Investment Management LLC |
13F
13D/G
|
Company |
4.5%
from 13D/G
|
5,881,738
|
$638,109,775 | — | 31 Dec 2025 | |
| Sumitomo Mitsui Trust Group, Inc. |
13D/G
13F
|
Company |
4.3%
|
5,595,743
|
$367,696,273 | $0 | 31 Dec 2024 | |
| Amova Asset Management Americas, Inc. |
13F
|
Company |
2.3%
|
2,941,504
|
$318,800,204 | — | 31 Dec 2025 | |
| AQR CAPITAL MANAGEMENT LLC |
13F
|
Company |
2.2%
|
2,860,149
|
$310,297,548 | — | 31 Dec 2025 | |
| GEODE CAPITAL MANAGEMENT, LLC |
13F
|
Company |
1.9%
|
2,464,130
|
$267,388,611 | — | 31 Dec 2025 | |
| STATE STREET CORP |
13F
|
Company |
1.7%
|
2,216,237
|
$240,439,552 | — | 31 Dec 2025 | |
| ACADIAN ASSET MANAGEMENT LLC |
13F
|
Company |
1.7%
|
2,170,621
|
$235,459,000 | — | 31 Dec 2025 | |
| TWO SIGMA INVESTMENTS, LP |
13F
|
Company |
1.4%
|
1,840,257
|
$199,649,482 | — | 31 Dec 2025 | |
| BALYASNY ASSET MANAGEMENT L.P. |
13F
|
Company |
1.2%
|
1,617,036
|
$175,432,236 | — | 31 Dec 2025 | |
| TWO SIGMA ADVISERS, LP |
13F
|
Company |
1.2%
|
1,529,800
|
$165,968,002 | — | 31 Dec 2025 | |
| JACOBS LEVY EQUITY MANAGEMENT, INC |
13F
|
Company |
1.2%
|
1,509,686
|
$163,785,834 | — | 31 Dec 2025 | |
| D. E. Shaw & Co., Inc. |
13F
|
Company |
1.2%
|
1,503,035
|
$163,064,267 | — | 31 Dec 2025 | |
| FRED ALGER MANAGEMENT, LLC |
13F
|
Company |
1.1%
|
1,421,440
|
$154,212,026 | — | 31 Dec 2025 | |
| Squarepoint Ops LLC |
13F
|
Company |
1%
|
1,316,847
|
$142,864,731 | — | 31 Dec 2025 | |
| RENAISSANCE TECHNOLOGIES LLC |
13F
|
Company |
0.98%
|
1,274,900
|
$138,313,901 | — | 31 Dec 2025 | |
| Qube Research & Technologies Ltd |
13F
|
Company |
0.97%
|
1,269,229
|
$137,698,654 | — | 31 Dec 2025 | |
| MILLENNIUM MANAGEMENT LLC |
13F
|
Company |
0.96%
|
1,257,964
|
$136,476,514 | — | 31 Dec 2025 | |
| MORGAN STANLEY |
13F
|
Company |
0.95%
|
1,245,302
|
$135,102,946 | — | 31 Dec 2025 | |
| JANE STREET GROUP, LLC |
13F
|
Company |
0.89%
|
1,167,103
|
$126,619,004 | — | 31 Dec 2025 | |
| WESTFIELD CAPITAL MANAGEMENT CO LP |
13F
|
Company |
0.85%
|
1,112,478
|
$120,692,738 | — | 31 Dec 2025 | |
| BANK OF AMERICA CORP /DE/ |
13F
|
Company |
0.79%
|
1,025,862
|
$111,295,770 | — | 31 Dec 2025 | |
| PRICE T ROWE ASSOCIATES INC /MD/ |
13F
|
Company |
0.78%
|
1,020,917
|
$110,761,000 | — | 31 Dec 2025 | |
| TREMBLANT CAPITAL GROUP |
13F
|
Company |
0.76%
|
990,118
|
$107,417,902 | — | 31 Dec 2025 | |
| Assenagon Asset Management S.A. |
13F
|
Company |
0.71%
|
931,653
|
$101,075,034 | — | 31 Dec 2025 | |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC |
13F
|
Company |
0.69%
|
903,138
|
$97,981,461 | — | 31 Dec 2025 | |
| Alyeska Investment Group, L.P. |
13F
|
Company |
0.68%
|
882,915
|
$95,787,448 | — | 31 Dec 2025 | |
| NORGES BANK |
13F
|
Company |
0.65%
|
855,449
|
$92,807,662 | — | 31 Dec 2025 | |
| BNP PARIBAS FINANCIAL MARKETS |
13F
|
Company |
0.62%
|
809,374
|
$87,808,985 | — | 31 Dec 2025 | |
| Holocene Advisors, LP |
13F
|
Company |
0.58%
|
751,959
|
$81,580,032 | — | 31 Dec 2025 | |
| DIMENSIONAL FUND ADVISORS LP |
13F
|
Company |
0.56%
|
727,924
|
$78,987,033 | — | 31 Dec 2025 | |
| NORTHERN TRUST CORP |
13F
|
Company |
0.51%
|
660,821
|
$71,692,470 | — | 31 Dec 2025 | |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP |
13F
|
Company |
0.47%
|
618,575
|
$67,109,202 | — | 31 Dec 2025 | |
| CITADEL ADVISORS LLC |
13F
|
Company |
0.46%
|
596,927
|
$64,760,610 | — | 31 Dec 2025 | |
| Duquesne Family Office LLC |
13F
|
Company |
0.45%
|
582,980
|
$63,248,000 | — | 31 Dec 2025 | |
| Artisan Partners Limited Partnership |
13F
|
Company |
0.44%
|
577,646
|
$62,668,826 | — | 31 Dec 2025 | |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP |
13F
|
Company |
0.44%
|
576,741
|
$62,570,631 | — | 31 Dec 2025 | |
| Walleye Capital LLC |
13F
|
Company |
0.44%
|
569,743
|
$61,811,418 | — | 31 Dec 2025 | |
| MARSHALL WACE, LLP |
13F
|
Company |
0.41%
|
530,016
|
$57,501,436 | — | 31 Dec 2025 | |
| Nuveen, LLC |
13F
|
Company |
0.39%
|
514,730
|
$55,843,058 | — | 31 Dec 2025 | |
| Russell Investments Group, Ltd. |
13F
|
Company |
0.38%
|
495,747
|
$54,089,528 | — | 31 Dec 2025 | |
| UBS Group AG |
13F
|
Company |
0.38%
|
497,297
|
$53,951,751 | — | 31 Dec 2025 | |
| Charles Collier |
3/4/5
|
President, Roku Media |
—
mixed-class rows
|
219,547
mixed-class rows
|
$53,078,015 | -$102,977,863 | 04 May 2026 | |
| GILDER GAGNON HOWE & CO LLC |
13F
|
Company |
0.37%
|
481,299
|
$52,216,148 | — | 31 Dec 2025 | |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO |
13F
|
Company |
0.36%
|
468,004
|
$50,773,753 | — | 31 Dec 2025 | |
| Woodline Partners LP |
13F
|
Company |
0.35%
|
461,941
|
$50,115,979 | — | 31 Dec 2025 | |
| GOLDMAN SACHS GROUP INC |
13F
|
Company |
0.35%
|
461,768
|
$50,097,253 | — | 31 Dec 2025 |
Recent Insider Transactions by Companies or Individuals for ROKU, INC
Showing up to 300 most recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | Value $ | * Price $ | Shares | Shares Owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Charles Collier | ROKU | Class A Common Stock | Sale | -72.7% | $2,551,451 | $124.23 | -20,538 | 7,700 | 04 May 2026 | Direct |
| Charles Collier | ROKU | Class A Common Stock | Options Exercise | 133.4% | 10,269 | 17,969 | 04 May 2026 | Direct | ||
| Charles Collier | ROKU | Employee Stock Option (right to buy) | Options Exercise | -14.3% | -20,538 | 123,227 | 04 May 2026 | Direct | ||
| Matthew C. Banks | ROKU | Class A Common Stock | Sale | -10.4% | $91,002 | $125.52 | -725 | 6,222 | 01 May 2026 | Direct |
| Gilbert Fuchsberg | ROKU | Class A Common Stock | Sale | -15.9% | $1,204,113 | $125.52 | -9,593 | 50,863 | 01 May 2026 | Direct |
| Neil D. Hunt | ROKU | Class A Common Stock | Sale | -20.4% | $244,219 | $122.11 | -2,000 | 7,782 | 01 May 2026 | Direct |
| Neil D. Hunt | ROKU | Class A Common Stock | Conversion of derivative security | 25.7% | 2,000 | 9,782 | 01 May 2026 | Direct | ||
| Neil D. Hunt | ROKU | Class B Common Stock | Conversion of derivative security | -12.5% | -2,000 | 14,000 | 01 May 2026 | Direct | ||
| Neil D. Hunt | ROKU | Class B Common Stock | Options Exercise | 33.3% | 4,000 | 16,000 | 01 May 2026 | Direct | ||
| Neil D. Hunt | ROKU | Employee Stock Option (right to buy) | Options Exercise | -6.74% | -4,000 | 55,333 | 01 May 2026 | Direct | ||
| Charles Collier | ROKU | Class A Common Stock | Sale | -96.4% | $23,667,805 | $115.00 | -205,807 | 7,700 | 17 Apr 2026 | Direct |
| Charles Collier | ROKU | Class A Common Stock | Options Exercise | 2672.8% | 205,807 | 213,507 | 17 Apr 2026 | Direct | ||
| Charles Collier | ROKU | Employee Stock Option (right to buy) | Options Exercise | -100% | -205,807 | 0 | 17 Apr 2026 | Direct | ||
| Anthony J. Wood | ROKU | Class A Common Stock | Sale | -100% | $2,754,750 | $110.19 | -25,000 | 0 | 16 Apr 2026 | Wood 2017 Revocable Trust |
| Anthony J. Wood | ROKU | Class A Common Stock | Conversion of derivative security | 25,000 | 25,000 | 16 Apr 2026 | Wood 2017 Revocable Trust | |||
| Anthony J. Wood | ROKU | Class B Common Stock | Conversion of derivative security | -0.15% | -25,000 | 16,268,111 | 16 Apr 2026 | Wood 2017 Revocable Trust | ||
| Charles Collier | ROKU | Class A Common Stock | Sale | -30.8% | $377,993 | $110.17 | -3,431 | 7,700 | 16 Apr 2026 | Direct |
| Dan Jedda | ROKU | Class A Common Stock | Sale | -8.22% | $749,000 | $107.00 | -7,000 | 78,115 | 15 Apr 2026 | Direct |
| Anthony J. Wood | ROKU | Class A Common Stock | Sale | -100% | $5,043,845 | $100.88 | -50,000 | 0 | 10 Apr 2026 | Wood 2017 Revocable Trust |
| Anthony J. Wood | ROKU | Class A Common Stock | Conversion of derivative security | 50,000 | 50,000 | 10 Apr 2026 | Wood 2017 Revocable Trust | |||
| Anthony J. Wood | ROKU | Class B Common Stock | Conversion of derivative security | -0.31% | -50,000 | 16,293,111 | 10 Apr 2026 | Wood 2017 Revocable Trust | ||
| Charles Collier | ROKU | Class A Common Stock | Sale | -94.9% | $21,611,205 | $105.00 | -205,821 | 11,131 | 08 Apr 2026 | Direct |
| Charles Collier | ROKU | Class A Common Stock | Options Exercise | 1849.1% | 205,821 | 216,952 | 08 Apr 2026 | Direct | ||
| Charles Collier | ROKU | Employee Stock Option (right to buy) | Options Exercise | -99.6% | -204,326 | 845 | 08 Apr 2026 | Direct | ||
| Charles Collier | ROKU | Employee Stock Option (right to buy) | Options Exercise | -50% | -1,495 | 1,494 | 01 Apr 2026 | Direct | ||
| Neil D. Hunt | ROKU | Class A Common Stock | Sale | -20.4% | $191,082 | $95.54 | -2,000 | 7,782 | 01 Apr 2026 | Direct |
| Neil D. Hunt | ROKU | Class A Common Stock | Conversion of derivative security | 25.7% | 2,000 | 9,782 | 01 Apr 2026 | Direct | ||
| Neil D. Hunt | ROKU | Class B Common Stock | Conversion of derivative security | -14.3% | -2,000 | 12,000 | 01 Apr 2026 | Direct | ||
| Neil D. Hunt | ROKU | Class B Common Stock | Options Exercise | 40% | 4,000 | 14,000 | 01 Apr 2026 | Direct | ||
| Neil D. Hunt | ROKU | Employee Stock Option (right to buy) | Options Exercise | -6.32% | -4,000 | 59,333 | 01 Apr 2026 | Direct | ||
| Matthew C. Banks | ROKU | Class A Common Stock | Sale | -9.49% | $69,903 | $96.02 | -728 | 6,947 | 01 Apr 2026 | Direct |
| Dan Jedda | ROKU | Class A Common Stock | Sale | -15% | $1,413,437 | $94.23 | -15,000 | 85,115 | 16 Mar 2026 | Direct |
| Anthony J. Wood | ROKU | Class A Common Stock | Sale | -100% | $4,983,913 | $99.68 | -50,000 | 0 | 10 Mar 2026 | Wood 2017 Revocable Trust |
| Anthony J. Wood | ROKU | Class A Common Stock | Conversion of derivative security | 50,000 | 50,000 | 10 Mar 2026 | Wood 2017 Revocable Trust | |||
| Anthony J. Wood | ROKU | Class B Common Stock | Conversion of derivative security | -0.31% | -50,000 | 16,343,111 | 10 Mar 2026 | Wood 2017 Revocable Trust | ||
| Charles Collier | ROKU | Class A Common Stock | Sale | -13.4% | $171,500 | $100.00 | -1,715 | 11,131 | 05 Mar 2026 | Direct |
| Matthew C. Banks | ROKU | Class A Common Stock | Sale | -8.53% | $68,428 | $95.57 | -716 | 7,675 | 03 Mar 2026 | Direct |
| Gilbert Fuchsberg | ROKU | Class A Common Stock | Sale | -5.1% | $310,602 | $95.57 | -3,250 | 60,456 | 03 Mar 2026 | Direct |
| Anthony J. Wood | ROKU | Class A Common Stock | Gift | 169,006 | 169,006 | 03 Mar 2026 | The Anthony J. Wood 2026 Annuity Trust V-B | |||
| Anthony J. Wood | ROKU | Class A Common Stock | Gift | -100% | -169,006 | 0 | 03 Mar 2026 | Wood 2017 Revocable Trust | ||
| Anthony J. Wood | ROKU | Class A Common Stock | Gift | 56.8% | 61,216 | 169,006 | 03 Mar 2026 | Wood 2017 Revocable Trust | ||
| Anthony J. Wood | ROKU | Class A Common Stock | Gift | -42.7% | -61,216 | 82,034 | 03 Mar 2026 | The Anthony J. Wood 2025 Annuity Trust V | ||
| Charles Collier | ROKU | Class A Common Stock | Sale | -11.8% | $163,903 | $95.57 | -1,715 | 12,846 | 03 Mar 2026 | Direct |
| Handman Christopher T. | ROKU | Class A Common Stock | Sale | -50% | $286,614 | $95.57 | -2,999 | 2,999 | 03 Mar 2026 | Direct |
| Matthew C. Banks | ROKU | Class A Common Stock | Tax liability | -23.3% | -2,550 | 8,391 | 02 Mar 2026 | Direct | ||
| Matthew C. Banks | ROKU | Class A Common Stock | Options Exercise | 87.8% | 5,116 | 10,941 | 02 Mar 2026 | Direct | ||
| Matthew C. Banks | ROKU | Restricted Stock Unit | Options Exercise | -100% | -5,116 | 0 | 02 Mar 2026 | Direct | ||
| Gilbert Fuchsberg | ROKU | Class A Common Stock | Tax liability | -8.23% | -5,710 | 63,706 | 02 Mar 2026 | Direct | ||
| Gilbert Fuchsberg | ROKU | Class A Common Stock | Options Exercise | 17.5% | 10,322 | 69,416 | 02 Mar 2026 | Direct | ||
| Gilbert Fuchsberg | ROKU | Restricted Stock Unit | Options Exercise | -66.3% | -10,322 | 5,246 | 02 Mar 2026 | Direct |
* An asterisk sign (*) next to the price indicates that the price is likely invalid.