Marlo Michelle Cormier Platz - Nov 1, 2023 Form 4 Insider Report for Sally Beauty Holdings, Inc. (SBH)

Role
SVP, CFO
Signature
/s/ Cade Newman, Attorney-in-Fact
Stock symbol
SBH
Transactions as of
Nov 1, 2023
Transactions value $
$0
Form type
4
Date filed
11/3/2023, 04:05 PM
Previous filing
Apr 11, 2023
Next filing
Nov 17, 2023

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction SBH Restricted stock units Award $0 +58.9K $0.00 58.9K Nov 1, 2023 Common Stock 58.9K Direct F1, F2, F3
transaction SBH Restricted stock units Award $0 +1.46K $0.00 1.46K Nov 1, 2023 Common Stock 1.46K Direct F1, F2, F4
transaction SBH Restricted stock units Award $0 +3.18K $0.00 3.18K Nov 1, 2023 Common Stock 3.18K Direct F1, F2, F5
transaction SBH Restricted stock units Award $0 +5.45K $0.00 5.45K Nov 1, 2023 Common Stock 5.45K Direct F1, F2, F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Grant of restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan.
F2 Restricted stock units convert into common stock on a one-for-one basis.
F3 The restricted stock units vest in three equal annual installments beginning on November 15, 2024.
F4 Reflects earned performance stock units (PSUs). The PSUs were granted on January 27, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income (AOI), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2023. The number of PSUs reported reflects the number of PSUs earned based on the issuer's Compensation and Talent Committee's (the "Committee") certification of the level of achievement of AOI goals for the third one-year performance period (October 1, 2022 and ending on September 30, 2023).
F5 Reflects earned PSUs. The PSUs were granted on November 3, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2022 and ending on September 30, 2023).
F6 Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2022 and ending on September 30, 2023).