Sally Beauty Holdings, Inc.

Ownership Transactions Reported by 25 Insiders

	Insiders	Shares	%	Avg Price	Total $
Buys	1	+4 K	28.6%	$11.29	+$45.2 K
Sells	1	-10 K	71.4%	$12.95	-$130 K
Net	0	-6 K	-42.9%		-$84.4 K

Name	Relationship	Holdings Value	Past Year Net Change	Change %	Report Date
Christian A. Brickman	President & CEO, Director	$5.57 M			Sep 30, 2021
John A. Miller	Director	$3.81 M			Jan 26, 2023
Denise Paulonis	President & CEO, Director	$3.22 M	+$45.2 K	+1.42%	Dec 12, 2023
Edward W. Rabin	Director	$2.99 M			Jan 26, 2023
Marshall E. Eisenberg	Director	$2.1 M			Jan 26, 2023
Robert R. Mcmaster	Director	$1.99 M			Jan 26, 2023
Mark Gregory Spinks	President - Beauty Systems Group	$901 K			Nov 15, 2023
Linda Heasley	Director	$703 K			Jan 25, 2024
Marlo Michelle Cormier Platz	Svp, Cfo	$621 K			Nov 23, 2023
Pamela K. Kohn	SVP, Chief Merchandising Officer	$615 K			Nov 15, 2021
Scott C. Sherman	Senior Vice President, Chief Legal and Human Resources Officer	$611 K	-$130 K	-17.5%	Feb 22, 2024
John M. Henrich	SVP, Gen Counsel & Secretary	$601 K			Nov 15, 2023
John Howard Goss JR	SVP & President Sally Beauty	$519 K			Nov 23, 2023
Dorlisa K. Flur	Director	$481 K			Jan 25, 2024
Susan R. Mulder	Director	$350 K			Jan 28, 2022
Jeffrey N. Boyer	Director	$315 K			Jan 25, 2024
Mary Beth Beth Edwards	SVP, Chief Transformation & Business Services Officer	$309 K			Nov 23, 2023
Timothy R. Baer	Director	$260 K			Jan 28, 2022
Rachel Rothe Bishop	Director	$245 K			Jan 25, 2024
Diana S. Ferguson	Director	$175 K			Jan 25, 2024
Lawrence Molloy	Director	$175 K			Jan 25, 2024
Erin Nealy Cox	Director	$175 K			Jan 25, 2024
James M. Head	Director	$175 K			Jan 25, 2024
James Grant Conroy	Director	$140 K			Jan 25, 2024
Kim McIntosh	Gvp, Controller & Cao	$127 K			Nov 15, 2023

Insider	Class	Transaction	%	Value $	Price $	Shares	Shares Owned	Date	Ownership