Comparable stake leader
Allen Family Digital, LLC
SEC ownership of BuzzFeed, Inc.
Top holders, 13D/G large-stake signals, insider positions, and transaction flow tied to CIK 0001828972.
Disclosed value leader
Allen Family Digital, LLC
Comparable rows
43/50
Latest evidence
02 Sep 2026
- Public ticker
- BZFD, BZFDW on Nasdaq
- Parsed ownership sources
-
13D/G, 3/4/5, and 13F
Source: Parsed SEC ownership filingsUse: Compare filing families carefully
- Largest SEC-reported holder
-
Allen Family Digital, LLC
Ranking: Comparable ownership first, then disclosed value
- Comparable ownership rows
-
43 of 50
Meaning: Rows with safely comparable ownership %
- Latest 13D/G holder
-
Allen Family Digital, LLC
Source: Latest parsed Schedule 13D/G stake
- Latest parsed ownership date
-
02 Sep 2026
Freshness: Most recent filing date in this holder set
- Issuer CIK
- 0001828972
- Issuer location
- New York, NY
Ownership snapshot
CIK-linked ownership evidence from parsed SEC filings.
3 signals
Issuer
Names, identifiers, and filing context for this profile.
2 identity fields
Ownership snapshot
Top shareholders of BuzzFeed, Inc. (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Start with comparable ownership when available, then verify the linked 13F, 13D/G, or 3/4/5 evidence.
Comparable stake leader
Allen Family Digital, LLC
Disclosed value leader
Allen Family Digital, LLC
Comparable rows
43/50
Latest evidence
02 Sep 2026
13D/G
3/4/5
13F
Lead comparable stake: 53%
7 rows are not safely comparable across share classes.
13D/G row: Allen Family Digital, LLC
Showing 1-8 of 50 holder rows.
Quick read
Allen Family Digital, LLC leads the comparable SEC ownership view at 53%.
43 of 50 rows have a safely comparable ownership percentage. Use this as a filing-backed starting point, then open the detailed table for source links, reporting role, position value, share count, and filing date.
Open SEC evidence
Opens Allen Family Digital, LLC's linked filing trail.
Comparable ownership
Top 5
Allen Family Digital, LLC
53%
Inventive Sino Ltd
4.7%
Edge One Capital Management LLC
2.5%
Jonah Peretti, LLC
2%
LMR Partners LLP
0.7%
Ownership % is shown only when SEC disclosures are safely comparable across share classes.
Detailed SEC evidence table Showing 1-8 of 50 holder rows
| Holder | Evidence | Ownership % | Position | 12M Net Δ | As of |
|---|---|---|---|---|---|
| Allen Family Digital, LLC |
13D/G
3/4/5
Director, 10%+ Owner
|
53%
|
$77,440,000
44,000,000 shares
|
+$7,040,000 | 17 Jun 2026 |
| Inventive Sino Ltd |
13D/G
Inventive Sino Limited
|
4.7%
|
$2,216,274
1,691,812 shares
|
-$435,575 | 20 May 2026 |
| Edge One Capital Management LLC |
13D/G
|
2.5%
|
$1,424,893
2,006,891 shares
|
-$6,063 | 26 May 2026 |
| Jonah Peretti, LLC |
13D/G
3/4/5
Jonah Peretti · 10%+ Owner
|
2%
|
$1,150,943
1,621,047 shares
|
-$744,833 | 26 May 2026 |
| LMR Partners LLP |
13D/G
13F
Company
|
0.7%
|
$976,969
606,813 shares
|
-$2,957,915 | 30 Jun 2026 |
| Byron Allen Folks |
3/4/5
CEO, Director, 10%+ Owner
|
51%
|
$26,778,400
44,000,000 shares
|
— | 17 Jun 2026 |
| John S. Johnson III |
3/4/5
Member of 10% Group
|
1.2%
|
$2,562,130
1,049,061 shares
|
— | 24 Jul 2025 |
| Gregory Coleman |
3/4/5
Director
|
0.7%
|
$496,250
610,420 shares
mixed-class rows
|
— | 26 May 2026 |
How to read this table
Rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
Forms 3/4/5 flow
Insider trading overview
Net insider flow leans to selling over the last 12 months. Net value: -$383,389.
Buys
$126,999
Insiders: 4
Sells
$510,388
Insiders: 3
Net
-$383,389
Shares: -167,091
Window
Last 12 months
4 rolling buckets
Buy value
Sell value
Shares: 88,194
Shares: 255,285
| Window (months) | Buy shares | Sell shares | Buy value | Sell value | Net value |
|---|---|---|---|---|---|
| 0-3 | 88,194 | 0 | $126,999 | $0 | +$126,999 |
| 3-6 | 0 | 0 | $0 | $0 | $0 |
| 6-9 | 0 | 0 | $0 | $0 | $0 |
| 9-12 | 0 | 255,285 | $0 | $510,388 | -$510,388 |
Reporting owners
Insider holders from Forms 3/4/5
Showing 1-20 of 28 reporting-owner rows connected to BuzzFeed, Inc.. Open a relationship link for the CIK-to-CIK filing trail.
Rows
28
Largest Forms 3/4/5 holder
Byron Allen Folks
Net 12M change
-$383,388
Latest report
02 Sep 2026
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| Byron Allen Folks | CEO, Director, 10%+ Owner | $26,778,400 | Mixed | 17 Jun 2026 | ||
| Allen Family Digital, LLC | Director, 10%+ Owner | $26,778,400 | Mixed | 17 Jun 2026 | ||
| Patrick J. Kerins | 10%+ Owner | $7,824,014 | Mixed | 12 Mar 2025 | ||
| NEW ENTERPRISE ASSOCIATES 13 LP | 10%+ Owner | $7,697,932 | Filing P/S | 12 Mar 2025 | ||
| HEARST COMMUNICATIONS INC | 10%+ Owner | $2,680,469 | Mixed | 03 Dec 2021 | ||
| John S. Johnson III | Member of 10% Group | $2,562,130 | Mixed | 24 Jul 2025 | ||
| Jonah Peretti | President of BuzzFeed AI, Director | $1,983,566 | Mixed | 11 Aug 2026 | ||
| Adam Rothstein | Director | $1,948,406 | -$300,660 | -13% | Mixed | 02 Sep 2026 |
| 200 Park Avenue Partners, LLC | Other* | $1,501,749 | Mixed | 03 Dec 2021 | ||
| Jonah Peretti, LLC | 10%+ Owner | $796,872 | Mixed | 26 May 2026 | ||
| David Arroyo | Clo | $688,481 | Mixed | 11 Aug 2026 | ||
| COMCAST CORP | 10%+ Owner | $640,000 | Mixed | 22 May 2024 | ||
| Matthew Omer | Cfo | $612,556 | Mixed | 11 Aug 2026 | ||
| Janet L. Rolle | Director | $606,660 | -$47,912 | -7.3% | Mixed | 02 Sep 2026 |
| Gregory Coleman | Director | $496,250 | Mixed | 26 May 2026 | ||
| Martin Marcela K. | President | $463,257 | Mixed | 07 Nov 2023 | ||
| Christian Baesler | Coo | $170,496 | Mixed | 06 Mar 2023 | ||
| Angela Acharia | Director | $149,907 | -$161,816 | -52% | Mixed | 12 Sep 2025 |
| Daniel Weinstein | Chief Accounting Officer | $108,859 | Mixed | 15 Nov 2024 | ||
| Eric Gould | Director | $105,210 | +$47,520 | +82% | Median | 26 Aug 2026 |
Recent insider transactions for BuzzFeed, Inc.
Showing up to 300 recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | SEC-reported value | SEC-reported price | Shares | Shares owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Adam Rothstein | BZFD | Class A Common Stock | Options Exercise | 2.56% | 30,381 | 1,214,898 | 02 Sep 2026 | Direct | ||
| Adam Rothstein | BZFD | Restricted Stock Units | Options Exercise | -25% | -30,381 | 91,146 | 02 Sep 2026 | Direct | ||
| Janet L. Rolle | BZFD | Class A Common Stock | Options Exercise | 7.04% | 21,701 | 330,073 | 02 Sep 2026 | Direct | ||
| Janet L. Rolle | BZFD | Restricted Stock Units | Options Exercise | -25% | -21,701 | 65,104 | 02 Sep 2026 | Direct | ||
| Terence Hill | BZFD | Class A Common Stock | Options Exercise | 187.5% | 39,062 | 59,895 | 26 Aug 2026 | Direct | ||
| Terence Hill | BZFD | Restricted Stock Units | Options Exercise | -25% | -39,062 | 117,188 | 26 Aug 2026 | Direct | ||
| Eric Gould | BZFD | Class A Common Stock | Options Exercise | 118.4% | 39,062 | 72,062 | 26 Aug 2026 | Direct | ||
| Eric Gould | BZFD | Restricted Stock Units | Options Exercise | -25% | -39,062 | 117,188 | 26 Aug 2026 | Direct | ||
| Chris Malone | BZFD | Class A Common Stock | Options Exercise | 225% | 39,062 | 56,423 | 26 Aug 2026 | Direct | ||
| Chris Malone | BZFD | Restricted Stock Units | Options Exercise | -25% | -39,062 | 117,188 | 26 Aug 2026 | Direct | ||
| Sydnie Karras | BZFD | Class A Common Stock | Options Exercise | 229.8% | 39,062 | 56,062 | 26 Aug 2026 | Direct | ||
| Sydnie Karras | BZFD | Restricted Stock Units | Options Exercise | -25% | -39,062 | 117,188 | 26 Aug 2026 | Direct | ||
| Matthew Omer | BZFD | Class A Common Stock | Tax liability | -1.7% | -6,997 | 404,595 | 11 Aug 2026 | Direct | ||
| Matthew Omer | BZFD | Class A Common Stock | Options Exercise | 4.97% | 19,498 | 411,592 | 11 Aug 2026 | Direct | ||
| Matthew Omer | BZFD | Restricted Stock Units | Options Exercise | -100% | -19,498 | 0 | 11 Aug 2026 | Direct | ||
| David Arroyo | BZFD | Class A Common Stock | Tax liability | -6.39% | -17,370 | 254,512 | 11 Aug 2026 | Direct | ||
| David Arroyo | BZFD | Class A Common Stock | Options Exercise | 18.8% | 43,099 | 271,882 | 11 Aug 2026 | Direct | ||
| David Arroyo | BZFD | Restricted Stock Units | Options Exercise | -100% | -43,099 | 0 | 11 Aug 2026 | Direct | ||
| Jonah Peretti | BZFD | Class A Common Stock | Tax liability | -9.58% | -2,621 | 24,736 | 11 Aug 2026 | Direct | ||
| Jonah Peretti | BZFD | Class A Common Stock | Options Exercise | 30.3% | 6,363 | 27,357 | 11 Aug 2026 | Direct | ||
| Jonah Peretti | BZFD | Restricted Stock Units | Options Exercise | -12.5% | -6,363 | 44,545 | 11 Aug 2026 | Direct | ||
| Terence Hill | BZFD | Restricted Stock Units | Award | 156,250 | 156,250 | 21 Jul 2026 | Direct | |||
| Sydnie Karras | BZFD | Restricted Stock Units | Award | 156,250 | 156,250 | 21 Jul 2026 | Direct | |||
| Adam Rothstein | BZFD | Restricted Stock Units | Award | 121,527 | 121,527 | 21 Jul 2026 | Direct | |||
| Stanley Eric Washington | BZFD | Restricted Stock Units | Award | 156,250 | 156,250 | 21 Jul 2026 | Direct | |||
| Eric Gould | BZFD | Restricted Stock Units | Award | 156,250 | 156,250 | 21 Jul 2026 | Direct | |||
| Janet L. Rolle | BZFD | Restricted Stock Units | Award | 86,805 | 86,805 | 21 Jul 2026 | Direct | |||
| Chris Malone | BZFD | Restricted Stock Units | Award | 156,250 | 156,250 | 21 Jul 2026 | Direct | |||
| Terence Hill | BZFD | Class A Common Stock | Purchase | $30,000 | $1.44 | 20,833 | 20,833 | 17 Jun 2026 | Direct | |
| Sydnie Karras | BZFD | Class A Common Stock | Purchase | $24,480 | $1.44 | 17,000 | 17,000 | 17 Jun 2026 | Direct | |
| Chris Malone | BZFD | Class A Common Stock | Purchase | $25,000 | $1.44 | 17,361 | 17,361 | 17 Jun 2026 | Direct | |
| Eric Gould | BZFD | Class A Common Stock | Purchase | $47,520 | $1.44 | 33,000 | 33,000 | 17 Jun 2026 | Direct | |
| Allen Family Digital, LLC | BZFD | Class A Common Stock | Award | 10% | 4,000,000 | 44,000,000 | 17 Jun 2026 | See footnote | ||
| Allen Family Digital, LLC | BZFD | Class A Common Stock | Award | 10% | 4,000,000 | 44,000,000 | 17 Jun 2026 | See footnote | ||
| Gregory Coleman | BZFD | Class A Common Stock | Options Exercise | 29.5% | 128,056 | 561,946 | 26 May 2026 | Direct | ||
| Gregory Coleman | BZFD | Restricted Stock Units | Options Exercise | -100% | -128,056 | 0 | 26 May 2026 | Direct | ||
| Janet L. Rolle | BZFD | Class A Common Stock | Options Exercise | 71% | 128,056 | 308,372 | 26 May 2026 | Direct | ||
| Janet L. Rolle | BZFD | Restricted Stock Units | Options Exercise | -100% | -128,056 | 0 | 26 May 2026 | Direct | ||
| Adam Rothstein | BZFD | Class A Common Stock | Options Exercise | 16.8% | 169,965 | 1,184,517 | 26 May 2026 | Direct | ||
| Adam Rothstein | BZFD | Restricted Stock Units | Options Exercise | -100% | -169,965 | 0 | 26 May 2026 | Direct | ||
| Peretti Jonah | BZFD | Class A Common Stock | Conversion of derivative security | 1,309,354 | 1,309,354 | 26 May 2026 | By Jonah Peretti, LLC | |||
| Jonah Peretti | BZFD | Class A Common Stock | Conversion of derivative security | 1,309,354 | 1,309,354 | 26 May 2026 | By Jonah Peretti, LLC | |||
| Peretti Jonah | BZFD | Class B Common Stock | Conversion of derivative security | -100% | -1,309,354 | 0 | 26 May 2026 | By Jonah Peretti, LLC | ||
| Jonah Peretti | BZFD | Class B Common Stock | Conversion of derivative security | -100% | -1,309,354 | 0 | 26 May 2026 | By Jonah Peretti, LLC | ||
| Matthew Omer | BZFD | Class A Common Stock | Tax liability | -7.88% | -33,531 | 392,094 | 14 May 2026 | Direct | ||
| Matthew Omer | BZFD | Class A Common Stock | Options Exercise | 26.8% | 90,080 | 425,625 | 14 May 2026 | Direct | ||
| Matthew Omer | BZFD | Restricted Stock Units | Options Exercise | -100% | -90,080 | 0 | 14 May 2026 | Direct | ||
| Jonah Peretti | BZFD | Class A Common Stock | Tax liability | -41.2% | -14,700 | 20,994 | 14 May 2026 | Direct | ||
| Jonah Peretti | BZFD | Class A Common Stock | Options Exercise | 35,694 | 35,694 | 14 May 2026 | Direct | |||
| Jonah Peretti | BZFD | Restricted Stock Units | Options Exercise | -100% | -35,694 | 0 | 14 May 2026 | Direct |
* marks a reported price that did not pass the local price check.