Comparable stake leader
Allen Family Digital, LLC
SEC ownership of BuzzFeed, Inc.
Top holders, 13D/G large-stake signals, insider positions, and transaction flow tied to CIK 0001828972.
Disclosed value leader
Allen Family Digital, LLC
Comparable rows
38/50
Latest evidence
26 May 2026
- Public ticker
- BZFD, BZFDW on Nasdaq
- Parsed ownership sources
- 13D/G, 3/4/5, and 13F
- Largest SEC-reported holder
- Allen Family Digital, LLC
- Latest 13D/G holder
- Allen Family Digital, LLC
- Latest parsed ownership date
- 26 May 2026
- Issuer CIK
- 0001828972
- Issuer location
- New York, NY
Ownership snapshot
CIK-linked ownership evidence from parsed SEC filings.
2 signals
Issuer
Names, identifiers, and filing context for this profile.
2 identity fields
Ownership snapshot
Top shareholders of BuzzFeed, Inc. (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Start with comparable ownership when available, then verify the linked 13F, 13D/G, or 3/4/5 evidence.
Comparable stake leader
Allen Family Digital, LLC
Disclosed value leader
Allen Family Digital, LLC
Comparable rows
38/50
Latest evidence
26 May 2026
13D/G
3/4/5
13F
Lead comparable stake: 52%
12 rows are not safely comparable across share classes.
13D/G row: Allen Family Digital, LLC
Showing 1-8 of 50 holder rows.
Quick read
Allen Family Digital, LLC leads the comparable SEC ownership view at 52%.
38 of 50 rows have a safely comparable ownership percentage. Use this as a filing-backed starting point, then open the detailed table for source links, reporting role, position value, share count, and filing date.
Open SEC evidence
Opens Allen Family Digital, LLC's linked filing trail.
Comparable ownership
Top 5
Allen Family Digital, LLC
52%
LMR Partners LLP
6.3%
Edge One Capital Management LLC
2.5%
Jonah Peretti, LLC
2%
Byron Allen Folks
52%
Ownership % is shown only when SEC disclosures are safely comparable across share classes.
Detailed SEC evidence table Showing 1-8 of 50 holder rows
| Holder | Evidence | Ownership % | Position | 12M Net Δ | As of |
|---|---|---|---|---|---|
| Allen Family Digital, LLC |
13D/G
3/4/5
10%+ Owner
|
52%
|
$52,400,000
40,000,000 shares
|
$0 | 26 May 2026 |
| LMR Partners LLP |
13D/G
13F
Company
|
6.3%
|
$1,588,618
2,444,027 shares
|
$0 | 31 Mar 2026 |
| Edge One Capital Management LLC |
13D/G
|
2.5%
|
$1,424,893
2,006,891 shares
|
-$6,063 | 26 May 2026 |
| Jonah Peretti, LLC |
13D/G
3/4/5
Jonah Peretti · 10%+ Owner
|
2%
|
$1,150,943
1,621,047 shares
|
-$744,833 | 26 May 2026 |
| Byron Allen Folks |
3/4/5
CEO, Director, 10%+ Owner
|
52%
|
$24,344,000
40,000,000 shares
|
— | 26 May 2026 |
| Adam Rothstein |
3/4/5
Director
|
1.6%
|
$895,552
1,184,517 shares
mixed-class rows
|
-$300,660 | 26 May 2026 |
| John S. Johnson III |
3/4/5
Member of 10% Group
|
1.4%
|
$2,562,130
1,049,061 shares
|
-$122,310 | 24 Jul 2025 |
| Gregory Coleman |
3/4/5
Director
|
0.8%
|
$496,250
610,420 shares
mixed-class rows
|
— | 26 May 2026 |
How to read this table
Rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
Forms 3/4/5 flow
Insider trading overview
Net insider flow leans to selling over the last 12 months. Net value: -$814,824.
Buys
$0
Insiders: 0
Sells
$814,824
Insiders: 4
Net
-$814,824
Shares: -399,129
Window
Last 12 months
4 rolling buckets
Buy value
Sell value
Shares: 0
Shares: 399,129
| Window (months) | Buy shares | Sell shares | Buy value | Sell value | Net value |
|---|---|---|---|---|---|
| 0-3 | 0 | 0 | $0 | $0 | $0 |
| 3-6 | 0 | 0 | $0 | $0 | $0 |
| 6-9 | 0 | 255,285 | $0 | $510,388 | -$510,388 |
| 9-12 | 0 | 143,844 | $0 | $304,436 | -$304,436 |
Reporting owners
Insider holders from Forms 3/4/5
Showing 1-20 of 27 reporting-owner rows connected to BuzzFeed, Inc.. Open a relationship link for the CIK-to-CIK filing trail.
Rows
27
Largest Forms 3/4/5 holder
Byron Allen Folks
Net 12M change
-$814,824
Latest report
26 May 2026
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| Byron Allen Folks | CEO, Director, 10%+ Owner | $24,344,000 | Median | 26 May 2026 | ||
| Allen Family Digital, LLC | 10%+ Owner | $24,344,000 | Median | 26 May 2026 | ||
| Patrick J. Kerins | 10%+ Owner | $7,824,014 | Mixed | 12 Mar 2025 | ||
| NEW ENTERPRISE ASSOCIATES 13 LP | 10%+ Owner | $7,697,932 | Filing P/S | 12 Mar 2025 | ||
| HEARST COMMUNICATIONS INC | 10%+ Owner | $2,680,469 | Mixed | 03 Dec 2021 | ||
| John S. Johnson III | Member of 10% Group | $2,562,130 | -$122,310 | -4.6% | Mixed | 24 Jul 2025 |
| 200 Park Avenue Partners, LLC | Other* | $1,501,749 | Mixed | 03 Dec 2021 | ||
| Adam Rothstein | Director | $895,552 | -$300,660 | -25% | Mixed | 26 May 2026 |
| Jonah Peretti | President of BuzzFeed AI, Director | $845,444 | Mixed | 26 May 2026 | ||
| Jonah Peretti, LLC | 10%+ Owner | $796,872 | Median | 26 May 2026 | ||
| COMCAST CORP | 10%+ Owner | $640,000 | Mixed | 22 May 2024 | ||
| Gregory Coleman | Director | $496,250 | Mixed | 26 May 2026 | ||
| Martin Marcela K. | President | $463,257 | Mixed | 07 Nov 2023 | ||
| David Arroyo | Clo | $456,131 | Mixed | 14 May 2026 | ||
| Janet L. Rolle | Director | $312,429 | -$99,635 | -24% | Mixed | 26 May 2026 |
| Matthew Omer | Cfo | $259,637 | Mixed | 14 May 2026 | ||
| Christian Baesler | Coo | $170,496 | Mixed | 06 Mar 2023 | ||
| Angela Acharia | Director | $149,907 | -$292,219 | -66% | Mixed | 12 Sep 2025 |
| Daniel Weinstein | Chief Accounting Officer | $108,859 | Mixed | 15 Nov 2024 | ||
| Felicia DellaFortuna | Cfo | $79,470 | Mixed | 11 Aug 2023 |
Recent insider transactions for BuzzFeed, Inc.
Showing up to 300 recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | SEC-reported value | SEC-reported price | Shares | Shares owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Gregory Coleman | BZFD | Class A Common Stock | Options Exercise | 29.5% | 128,056 | 561,946 | 26 May 2026 | Direct | ||
| Gregory Coleman | BZFD | Restricted Stock Units | Options Exercise | -100% | -128,056 | 0 | 26 May 2026 | Direct | ||
| Janet L. Rolle | BZFD | Class A Common Stock | Options Exercise | 71% | 128,056 | 308,372 | 26 May 2026 | Direct | ||
| Janet L. Rolle | BZFD | Restricted Stock Units | Options Exercise | -100% | -128,056 | 0 | 26 May 2026 | Direct | ||
| Adam Rothstein | BZFD | Class A Common Stock | Options Exercise | 16.8% | 169,965 | 1,184,517 | 26 May 2026 | Direct | ||
| Adam Rothstein | BZFD | Restricted Stock Units | Options Exercise | -100% | -169,965 | 0 | 26 May 2026 | Direct | ||
| Peretti Jonah | BZFD | Class A Common Stock | Conversion of derivative security | 1,309,354 | 1,309,354 | 26 May 2026 | By Jonah Peretti, LLC | |||
| Jonah Peretti | BZFD | Class A Common Stock | Conversion of derivative security | 1,309,354 | 1,309,354 | 26 May 2026 | By Jonah Peretti, LLC | |||
| Peretti Jonah | BZFD | Class B Common Stock | Conversion of derivative security | -100% | -1,309,354 | 0 | 26 May 2026 | By Jonah Peretti, LLC | ||
| Jonah Peretti | BZFD | Class B Common Stock | Conversion of derivative security | -100% | -1,309,354 | 0 | 26 May 2026 | By Jonah Peretti, LLC | ||
| Matthew Omer | BZFD | Class A Common Stock | Tax liability | -7.88% | -33,531 | 392,094 | 14 May 2026 | Direct | ||
| Matthew Omer | BZFD | Class A Common Stock | Options Exercise | 26.8% | 90,080 | 425,625 | 14 May 2026 | Direct | ||
| Matthew Omer | BZFD | Restricted Stock Units | Options Exercise | -100% | -90,080 | 0 | 14 May 2026 | Direct | ||
| Jonah Peretti | BZFD | Class A Common Stock | Tax liability | -41.2% | -14,700 | 20,994 | 14 May 2026 | Direct | ||
| Jonah Peretti | BZFD | Class A Common Stock | Options Exercise | 35,694 | 35,694 | 14 May 2026 | Direct | |||
| Jonah Peretti | BZFD | Restricted Stock Units | Options Exercise | -100% | -35,694 | 0 | 14 May 2026 | Direct | ||
| David Arroyo | BZFD | Class A Common Stock | Tax liability | -16.9% | -46,550 | 228,783 | 14 May 2026 | Direct | ||
| David Arroyo | BZFD | Class A Common Stock | Options Exercise | 71% | 114,329 | 275,333 | 14 May 2026 | Direct | ||
| David Arroyo | BZFD | Restricted Stock Units | Options Exercise | -100% | -114,329 | 0 | 14 May 2026 | Direct | ||
| Adam Rothstein | BZFD | Class A Common Stock | Options Exercise | 2.35% | 23,282 | 1,014,552 | 12 May 2026 | Direct | ||
| Adam Rothstein | BZFD | Restricted Stock Units | Options Exercise | -50% | -23,282 | 23,283 | 12 May 2026 | Direct | ||
| Janet L. Rolle | BZFD | Class A Common Stock | Award | 14.8% | 23,282 | 180,316 | 12 May 2026 | Direct | ||
| Janet L. Rolle | BZFD | Restricted Stock Units | Options Exercise | -50% | -23,282 | 23,283 | 12 May 2026 | Direct | ||
| Gregory Coleman | BZFD | Class A Common Stock | Options Exercise | 5.67% | 23,282 | 433,890 | 12 May 2026 | Direct | ||
| Gregory Coleman | BZFD | Restricted Stock Units | Options Exercise | -50% | -23,282 | 23,283 | 12 May 2026 | Direct | ||
| Adam Rothstein | BZFD | Class A Common Stock | Options Exercise | 11.4% | 101,338 | 991,270 | 01 May 2026 | Direct | ||
| Adam Rothstein | BZFD | Restricted Stock Units | Options Exercise | -100% | -101,338 | 0 | 01 May 2026 | Direct | ||
| David Arroyo | BZFD | Class A Common Stock | Tax liability | -6.65% | -11,466 | 161,004 | 09 Mar 2026 | Direct | ||
| David Arroyo | BZFD | Class A Common Stock | Options Exercise | 17.1% | 25,144 | 172,470 | 09 Mar 2026 | Direct | ||
| David Arroyo | BZFD | Restricted Stock Units | Options Exercise | -33.3% | -25,144 | 50,292 | 09 Mar 2026 | Direct | ||
| Matthew Omer | BZFD | Class A Common Stock | Tax liability | -0.2% | -687 | 335,545 | 09 Mar 2026 | Direct | ||
| Matthew Omer | BZFD | Class A Common Stock | Options Exercise | 0.5% | 1,667 | 336,232 | 09 Mar 2026 | Direct | ||
| Matthew Omer | BZFD | Restricted Stock Units | Options Exercise | -33.3% | -1,667 | 3,334 | 09 Mar 2026 | Direct | ||
| Janet L. Rolle | BZFD | Class A Common Stock | Options Exercise | 28.6% | 34,924 | 157,034 | 01 Mar 2026 | Direct | ||
| Janet L. Rolle | BZFD | Restricted Stock Units | Options Exercise | -25% | -34,924 | 104,773 | 01 Mar 2026 | Direct | ||
| Gregory Coleman | BZFD | Class A Common Stock | Options Exercise | 9.3% | 34,924 | 410,608 | 01 Mar 2026 | Direct | ||
| Gregory Coleman | BZFD | Restricted Stock Units | Options Exercise | -25% | -34,924 | 104,773 | 01 Mar 2026 | Direct | ||
| Adam Rothstein | BZFD | Class A Common Stock | Options Exercise | 5.81% | 48,894 | 889,932 | 01 Mar 2026 | Direct | ||
| Adam Rothstein | BZFD | Restricted Stock Units | Options Exercise | -25% | -48,894 | 146,682 | 01 Mar 2026 | Direct | ||
| Adam Rothstein | BZFD | Restricted Stock Units | Award | 242,141 | 195,576 | 12 Feb 2026 | Direct | |||
| Gregory Coleman | BZFD | Restricted Stock Units | Award | 186,262 | 139,697 | 12 Feb 2026 | Direct | |||
| Janet L. Rolle | BZFD | Restricted Stock Units | Award | 186,262 | 139,697 | 12 Feb 2026 | Direct | |||
| Adam Rothstein | BZFD | Class A Common Stock | Options Exercise | 13.7% | 101,337 | 841,038 | 01 Feb 2026 | Direct | ||
| Adam Rothstein | BZFD | Restricted Stock Units | Options Exercise | -50% | -101,337 | 101,338 | 01 Feb 2026 | Direct | ||
| Gregory Coleman | BZFD | Class A Common Stock | Options Exercise | 3.27% | 11,897 | 375,684 | 01 Dec 2025 | Direct | ||
| Gregory Coleman | BZFD | Restricted Stock Units | Options Exercise | -100% | -11,897 | 0 | 01 Dec 2025 | Direct | ||
| Adam Rothstein | BZFD | Class A Common Stock | Options Exercise | 2.3% | 16,656 | 739,701 | 01 Dec 2025 | Direct | ||
| Adam Rothstein | BZFD | Restricted Stock Units | Options Exercise | -100% | -16,656 | 0 | 01 Dec 2025 | Direct | ||
| Janet L. Rolle | BZFD | Class A Common Stock | Options Exercise | 10.8% | 11,897 | 122,110 | 01 Dec 2025 | Direct | ||
| Janet L. Rolle | BZFD | Restricted Stock Units | Options Exercise | -100% | -11,897 | 0 | 01 Dec 2025 | Direct |
* marks a reported price that did not pass the local price check.