SEC ownership of Reddit, Inc.

Top holders, 13D/G large-stake signals, insider positions, and transaction flow tied to CIK 0001713445.

Comparable stake leader

Steve Ladd Huffman

Disclosed value leader

Steve Ladd Huffman

Comparable rows

50/50

Latest evidence

05 Jul 2026

Ownership snapshot CIK-linked ownership evidence from parsed SEC filings. 3 signals
Comparable ownership rows
50 of 50
Meaning: Rows with safely comparable ownership %
Latest 13D/G holder
Steve Ladd Huffman
Source: Latest parsed Schedule 13D/G stake
Latest parsed ownership date
05 Jul 2026
Freshness: Most recent filing date in this holder set
Issuer Names, identifiers, and filing context for this profile. 2 identity fields
Issuer CIK
0001713445
Issuer location
San Francisco, CA

Ownership snapshot

Top shareholders of Reddit, Inc. (13F + 13D/G + 3/4/5)

Grouped by holder across the latest SEC ownership disclosures. Start with comparable ownership when available, then verify the linked 13F, 13D/G, or 3/4/5 evidence.

Comparable stake leader
Steve Ladd Huffman
Disclosed value leader
Steve Ladd Huffman
Comparable rows
50/50
Latest evidence
05 Jul 2026
13D/G 3/4/5 13F Lead comparable stake: 25% 13D/G row: Steve Ladd Huffman Showing 1-8 of 50 holder rows.

Quick read

Steve Ladd Huffman leads the comparable SEC ownership view at 25%.

50 of 50 rows have a safely comparable ownership percentage. Use this as a filing-backed starting point, then open the detailed table for source links, reporting role, position value, share count, and filing date.

Open SEC evidence Opens Steve Ladd Huffman's linked filing trail.
Comparable ownership Top 5
Steve Ladd Huffman 25%
VANGUARD GROUP INC 9.1%
BAILLIE GIFFORD & CO 5.2%
BlackRock, Inc. 5%
Tencent Holdings Ltd 4.2%

Ownership % is shown only when SEC disclosures are safely comparable across share classes.

Detailed SEC evidence table Showing 1-8 of 50 holder rows
Holder Evidence Ownership % Position 12M Net Δ As of
Steve Ladd Huffman
13D/G 3/4/5
CEO & President, Director, 10%+ Owner
25%
$7,190,253,082
48,143,643 shares
-$491,055,631 04 May 2026
VANGUARD GROUP INC
13D/G
The Vanguard Group
9.1%
$2,814,694,207
12,238,333 shares
+$703,066,321 30 Sep 2025
BAILLIE GIFFORD & CO
13D/G 13F
Company
5.2%
$1,091,615,429
7,309,109 shares
+$179,507,349 31 Mar 2026
BlackRock, Inc.
13D/G 13F
Company
5%
$1,550,993,913
6,743,745 shares
$0 30 Sep 2025
Tencent Holdings Ltd
3/4/5 13D/G
Former 10% Owner
4.2%
from 13D/G
$1,642,038,764
11,923,417 shares
mixed-class rows
19 Nov 2024
COATUE MANAGEMENT LLC
13D/G 13F
COATUE MANAGEMENT, L.L.C. · Company
3.7%
$532,727,275
4,745,900 shares
-$200,291,716 31 Mar 2025
FMR LLC
13D/G 13F
Company
2.3%
$595,446,460
4,422,186 shares
-$1,088,583,579 31 Mar 2026
Andrew Vollero
3/4/5
Chief Financial Officer
0.17%
$32,882,607
244,208 shares
-$9,836,634 20 May 2026
How to read this table

Rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.

Forms 3/4/5 flow

Insider trading overview

Net insider flow leans to selling over the last 12 months. Net value: -$286,478,314.

Buys
$8,870,869
Insiders: 1
Sells
$295,349,184
Insiders: 6
Net
-$286,478,314
Shares: -1,422,886
Window
Last 12 months
4 rolling buckets
Buy value Sell value
Shares: 61,000 Shares: 1,483,886
Window (months) Buy shares Sell shares Buy value Sell value Net value
0-3 0 226,308 $0 $39,992,796 -$39,992,796
3-6 61,000 298,441 $8,870,869 $44,170,896 -$35,300,026
6-9 0 562,637 $0 $122,267,196 -$122,267,196
9-12 0 396,500 $0 $88,918,295 -$88,918,295

Reporting owners

Insider holders from Forms 3/4/5

Showing 1-15 of 15 reporting-owner rows connected to Reddit, Inc.. Open a relationship link for the CIK-to-CIK filing trail.

Rows
15
Largest Forms 3/4/5 holder
Advance Magazine Publishers Inc.
Net 12M change
-$284,149,004
Latest report
15 Jul 2026
Name Relationship Holdings Value Past Year Net Change Change % Valuation Report Date
Advance Magazine Publishers Inc. Director, 10%+ Owner $2,388,859,629 Mixed 21 Nov 2024
Tencent Holdings Ltd Former 10% Owner $1,642,038,764 Mixed 19 Nov 2024
Steve Ladd Huffman CEO & President, Director, 10%+ Owner $464,478,227 -$80,822,258 -15% Mixed 15 Jul 2026
Jennifer L. Wong Chief Operating Officer $223,490,498 -$118,179,651 -35% Mixed 15 Jul 2026
Andrew Vollero Chief Financial Officer $32,882,607 -$9,836,634 -23% Mixed 20 May 2026
Christopher Brian Slowe Chief Technology Officer $26,781,246 -$50,813,644 -65% Mixed 08 Apr 2026
Sarah E. Farrell Director $12,300,246 +$8,870,869 +259% Median 05 Jul 2026
Benjamin Seong Lee Chief Legal Officer $10,155,706 -$28,248,513 -74% Mixed 20 May 2026
David C. Habiger Director $6,468,296 Median 05 Jul 2026
Patricia Filikrushel Director $5,512,042 Median 05 Jul 2026
Mary Porter Gale Director $5,370,574 Median 05 Jul 2026
Newhouse Steven O Director $5,097,879 Median 05 Jul 2026
Robert A. Sauerberg Director $4,876,214 Mixed 08 Jun 2026
Michelle Marie Reynolds Chief Accounting Officer $3,012,000 -$5,119,173 -63% Filing P/S 01 Jul 2026
Michael Seibel Director $943,582 Median 05 Jul 2026

Recent insider transactions for Reddit, Inc.

Showing up to 300 recent insider transactions from the last 12 months.

Insider Symbol Class Transaction % SEC-reported value SEC-reported price Shares Shares owned Date Ownership
Jennifer L. Wong RDDT Class A Common Stock Sale -3.59% $7,750,173 $197.88 -39,167 1,050,339 15 Jul 2026 Direct
Jennifer L. Wong RDDT Class A Common Stock Options Exercise 3.73% 39,167 1,089,506 15 Jul 2026 Direct
Jennifer L. Wong RDDT Stock Option (Right to Buy) Options Exercise -33.9% -39,167 76,453 15 Jul 2026 Direct
Steve Ladd Huffman RDDT Class A Common Stock Sale -4.59% $3,561,471 $197.86 -18,000 373,814 15 Jul 2026 By The XYZ Revocable Trust
Steve Ladd Huffman RDDT Class A Common Stock Options Exercise 4.82% 18,000 391,814 15 Jul 2026 By The XYZ Revocable Trust
Steve Ladd Huffman RDDT Stock Option (Right to Buy) Options Exercise -1.61% -18,000 1,099,255 15 Jul 2026 By The XYZ Revocable Trust
Sarah E. Farrell RDDT Class A Common Stock Award 1.29% 126 9,862 05 Jul 2026 Direct
Patricia Filikrushel RDDT Class A Common Stock Award 0.39% 122 31,755 05 Jul 2026 Direct
Mary Porter Gale RDDT Class A Common Stock Award 1.11% 107 9,759 05 Jul 2026 Direct
David C. Habiger RDDT Class A Common Stock Award 0.77% 283 37,264 05 Jul 2026 Direct
Newhouse Steven O RDDT Class A common stock, par value $0.0001 per share Award 0.88% 115 13,187 05 Jul 2026 Direct
Michael Seibel RDDT Class A Common Stock Award 1.93% 103 5,436 05 Jul 2026 Direct
Michelle Marie Reynolds RDDT Class A Common Stock Sale -5.09% $161,600 $200.00 -808 15,060 01 Jul 2026 Direct
Steve Ladd Huffman RDDT Class A Common Stock Sale -4.59% $3,116,401 $173.13 -18,000 373,814 30 Jun 2026 By The XYZ Revocable Trust
Steve Ladd Huffman RDDT Class A Common Stock Options Exercise 4.82% 18,000 391,814 30 Jun 2026 By The XYZ Revocable Trust
Steve Ladd Huffman RDDT Stock Option (Right to Buy) Options Exercise -1.59% -18,000 1,117,255 30 Jun 2026 By The XYZ Revocable Trust
Jennifer L. Wong RDDT Class A Common Stock Sale -3.59% $6,930,194 $176.94 -39,166 1,050,339 16 Jun 2026 Direct
Jennifer L. Wong RDDT Class A Common Stock Options Exercise 3.73% 39,166 1,089,505 16 Jun 2026 Direct
Jennifer L. Wong RDDT Stock Option (Right to Buy) Options Exercise -25.3% -39,166 115,620 16 Jun 2026 Direct
Steve Ladd Huffman RDDT Class A Common Stock Sale -4.59% $3,208,606 $178.26 -18,000 373,814 15 Jun 2026 By The XYZ Revocable Trust
Steve Ladd Huffman RDDT Class A Common Stock Options Exercise 4.82% 18,000 391,814 15 Jun 2026 By The XYZ Revocable Trust
Steve Ladd Huffman RDDT Stock Option (Right to Buy) Options Exercise -1.56% -18,000 1,135,255 15 Jun 2026 By The XYZ Revocable Trust
Sarah E. Farrell RDDT Class A Common Stock Award 21.4% 1,714 9,736 08 Jun 2026 Direct
Patricia Filikrushel RDDT Class A Common Stock Award 5.73% 1,714 31,633 08 Jun 2026 Direct
Mary Porter Gale RDDT Class A Common Stock Award 21.6% 1,714 9,652 08 Jun 2026 Direct
David C. Habiger RDDT Class A Common Stock Award 4.86% 1,714 36,981 08 Jun 2026 Direct
Newhouse Steven O RDDT Class A common stock, par value $0.0001 per share Award 15.1% 1,714 13,072 08 Jun 2026 Direct
Robert A. Sauerberg RDDT Class A Common Stock Award 75% 1,714 3,999 08 Jun 2026 Direct
Michael Seibel RDDT Class A Common Stock Award 47.4% 1,714 5,333 08 Jun 2026 Direct
Steve Ladd Huffman RDDT Class A Common Stock Sale -4.59% $3,134,316 $174.13 -18,000 373,814 29 May 2026 By The XYZ Revocable Trust
Steve Ladd Huffman RDDT Class A Common Stock Options Exercise 4.82% 18,000 391,814 29 May 2026 By The XYZ Revocable Trust
Steve Ladd Huffman RDDT Stock Option (Right to Buy) Options Exercise -1.54% -18,000 1,153,255 29 May 2026 By The XYZ Revocable Trust
Jennifer L. Wong RDDT Class A Common Stock Tax liability -3.5% -38,112 1,050,339 20 May 2026 Direct
Steve Ladd Huffman RDDT Class A Common Stock Tax liability -9.74% -40,336 373,814 20 May 2026 By The XYZ Revocable Trust
Steve Ladd Huffman RDDT Class A Common Stock Conversion of derivative security 0.72% 2,955 414,150 20 May 2026 By The XYZ Revocable Trust
Steve Ladd Huffman RDDT Class B Common Stock Conversion of derivative security -0.08% -2,955 3,496,440 20 May 2026 By The XYZ Revocable Trust
Benjamin Seong Lee RDDT Class A Common Stock Tax liability -4.9% -3,886 75,423 20 May 2026 Direct
Andrew Vollero RDDT Class A Common Stock Tax liability -4.05% -10,320 244,208 20 May 2026 Direct
Michelle Marie Reynolds RDDT Class A Common Stock Tax liability -7.38% -1,265 15,868 20 May 2026 Direct
Jennifer L. Wong RDDT Class A Common Stock Sale -3.47% $6,208,842 $158.52 -39,167 1,088,451 18 May 2026 Direct
Jennifer L. Wong RDDT Class A Common Stock Options Exercise 3.6% 39,167 1,127,618 18 May 2026 Direct
Jennifer L. Wong RDDT Stock Option (Right to Buy) Options Exercise -20.2% -39,167 154,786 18 May 2026 Direct
Steve Ladd Huffman RDDT Class A Common Stock Sale -4.19% $2,828,744 $157.15 -18,000 411,195 15 May 2026 By The XYZ Revocable Trust
Steve Ladd Huffman RDDT Class A Common Stock Options Exercise 4.38% 18,000 429,195 15 May 2026 By The XYZ Revocable Trust
Steve Ladd Huffman RDDT Class B Common Stock Options Exercise 0.11% 3,954 3,499,395 15 May 2026 By The XYZ Revocable Trust
Steve Ladd Huffman RDDT Stock Option (Right to Buy) Options Exercise -1.84% -21,954 1,171,255 15 May 2026 By The XYZ Revocable Trust
Steve Ladd Huffman RDDT Class A Common Stock Sale -4.19% $3,092,449 $171.80 -18,000 411,195 05 May 2026 By The XYZ Revocable Trust
Steve Ladd Huffman RDDT Class A Common Stock Options Exercise 4.38% 18,000 429,195 05 May 2026 By The XYZ Revocable Trust
Steve Ladd Huffman RDDT Stock Option (Right to Buy) Options Exercise -1.49% -18,000 1,189,255 05 May 2026 By The XYZ Revocable Trust
Jennifer L. Wong RDDT Class A Common Stock Sale -3.47% $6,324,169 $161.47 -39,167 1,088,451 16 Apr 2026 Direct
* marks a reported price that did not pass the local price check.
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