Comparable stake leader
Steve Ladd Huffman
SEC ownership of Reddit, Inc.
Top holders, 13D/G large-stake signals, insider positions, and transaction flow tied to CIK 0001713445.
Disclosed value leader
Steve Ladd Huffman
Comparable rows
9/50
Latest evidence
14 Oct 2026
- Public ticker
- RDDT on NYSE
- Parsed ownership sources
-
13D/G, 3/4/5, and 13F
Source: Parsed SEC ownership filingsUse: Compare filing families carefully
- Largest SEC-reported holder
-
Steve Ladd Huffman
Ranking: Comparable ownership first, then disclosed value
- Comparable ownership rows
-
9 of 50
Meaning: Rows with safely comparable ownership %
- Latest 13D/G holder
-
Steve Ladd Huffman
Source: Latest parsed Schedule 13D/G stake
- Latest parsed ownership date
-
14 Oct 2026
Freshness: Most recent filing date in this holder set
- Issuer CIK
- 0001713445
- Issuer location
- San Francisco, CA
Ownership snapshot
CIK-linked ownership evidence from parsed SEC filings.
3 signals
Issuer
Names, identifiers, and filing context for this profile.
2 identity fields
Ownership snapshot
Top shareholders of Reddit, Inc. (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Start with comparable ownership when available, then verify the linked 13F, 13D/G, or 3/4/5 evidence.
Comparable stake leader
Steve Ladd Huffman
Disclosed value leader
Steve Ladd Huffman
Comparable rows
9/50
Latest evidence
14 Oct 2026
13D/G
3/4/5
13F
Lead comparable stake: 25%
41 rows are not safely comparable across share classes.
13D/G row: Steve Ladd Huffman
Showing 1-8 of 50 holder rows.
Quick read
Steve Ladd Huffman leads the comparable SEC ownership view at 25%.
9 of 50 rows have a safely comparable ownership percentage. Use this as a filing-backed starting point, then open the detailed table for source links, reporting role, position value, share count, and filing date.
Open SEC evidence
Opens Steve Ladd Huffman's linked filing trail.
Comparable ownership
Top 5
Steve Ladd Huffman
25%
VANGUARD GROUP INC
9.1%
VANGUARD CAPITAL MANAGEMENT LLC
7.4%
BlackRock, Inc.
7.3%
VANGUARD PORTFOLIO MANAGEMENT LLC
5.1%
Ownership % is shown only when SEC disclosures are safely comparable across share classes.
Detailed SEC evidence table Showing 1-8 of 50 holder rows
| Holder | Evidence | Ownership % | Position | 12M Net Δ | As of |
|---|---|---|---|---|---|
| Steve Ladd Huffman |
13D/G
3/4/5
CEO & President, Director, 10%+ Owner
|
25%
Reported 13D/G
· 04 May 2026
|
$7,190,253,082
48,143,643 shares
|
-$491,055,631 | 04 May 2026 |
| VANGUARD GROUP INC |
13D/G
The Vanguard Group
|
9.1%
Reported 13D/G
· 30 Sep 2025
|
$2,814,694,207
12,238,333 shares
|
+$703,066,321 | 30 Sep 2025 |
| VANGUARD CAPITAL MANAGEMENT LLC |
13D/G
13F
Vanguard Capital Management · Company
|
7.4%
Reported 13D/G
· 30 Sep 2026
|
$1,535,992,197
10,783,433 shares
|
$0 | 30 Sep 2026 |
| BlackRock, Inc. |
13D/G
13F
Company
|
7.3%
Reported 13D/G
· 30 Sep 2026
|
$1,523,432,550
10,695,258 shares
|
+$562,853,512 | 30 Sep 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC |
13F
13D/G
Company · Vanguard Portfolio Management
|
5.1%
Reported 13D/G
· 30 Sep 2026
|
$1,204,202,397
6,937,449 shares
|
— | 30 Jun 2026 |
| BAILLIE GIFFORD & CO |
13F
13D/G
Company
|
4.9%
Reported 13D/G
· 30 Sep 2026
|
$1,248,266,202
7,191,302 shares
|
— | 30 Jun 2026 |
| Tencent Holdings Ltd |
3/4/5
13D/G
Former 10% Owner
|
4.2%
Reported 13D/G
· 30 Sep 2025
|
$1,642,038,764
11,923,417 shares
mixed-class rows
|
— | 19 Nov 2024 |
| COATUE MANAGEMENT LLC |
13D/G
13F
COATUE MANAGEMENT, L.L.C. · Company
|
3.7%
Reported 13D/G
· 31 Mar 2025
|
$532,727,275
4,745,900 shares
|
-$200,291,716 | 31 Mar 2025 |
How to read this table
Rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
Forms 3/4/5 flow
Insider trading overview
Net insider flow leans to selling over the last 12 months. Net value: -$238,620,323.
Buys
$8,870,869
Insiders: 1
Sells
$247,491,192
Insiders: 7
Net
-$238,620,323
Shares: -1,289,223
Window
Last 12 months
4 rolling buckets
Buy value
Sell value
Shares: 61,000
Shares: 1,350,223
| Window (months) | Buy shares | Sell shares | Buy value | Sell value | Net value |
|---|---|---|---|---|---|
| 0-3 | 0 | 288,052 | $0 | $46,877,794 | -$46,877,794 |
| 3-6 | 0 | 244,308 | $0 | $42,868,813 | -$42,868,813 |
| 6-9 | 61,000 | 280,441 | $8,870,869 | $40,873,717 | -$32,002,848 |
| 9-12 | 0 | 537,422 | $0 | $116,870,868 | -$116,870,868 |
Reporting owners
Insider holders from Forms 3/4/5
Showing 1-16 of 16 reporting-owner rows connected to Reddit, Inc.. Open a relationship link for the CIK-to-CIK filing trail.
Rows
16
Largest Forms 3/4/5 holder
Advance Magazine Publishers Inc.
Net 12M change
-$235.99M
Full value: -$235,986,552 · USD · 12-month changeLatest report
14 Oct 2026
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| Advance Magazine Publishers Inc. | Director, 10%+ Owner | $2,388,859,629 | Mixed | 21 Nov 2024 | ||
| Tencent Holdings Ltd | Former 10% Owner | $1,642,038,764 | Mixed | 19 Nov 2024 | ||
| Steve Ladd Huffman | CEO & President, Director, 10%+ Owner | $440,091,919 | -$71,441,499 | -14% | Mixed | 13 Oct 2026 |
| Jennifer L. Wong | Chief Operating Officer | $162,943,995 | -$108,761,368 | -40% | Mixed | 14 Oct 2026 |
| Andrew Vollero | Chief Financial Officer | $40,598,452 | -$3,294,078 | -7.5% | Mixed | 20 Aug 2026 |
| Christopher Brian Slowe | Chief Technology Officer | $26,781,246 | -$29,996,973 | -53% | Mixed | 08 Apr 2026 |
| Benjamin Seong Lee | Chief Legal Officer | $12,417,218 | -$26,833,004 | -68% | Mixed | 20 Aug 2026 |
| Sarah E. Farrell | Director | $10,111,530 | +$8,870,869 | +715% | Median | 05 Oct 2026 |
| David C. Habiger | Director | $5,348,337 | Median | 05 Oct 2026 | ||
| Robert A. Sauerberg | Director | $5,025,899 | -$820,070 | -14% | Mixed | 25 Aug 2026 |
| Patricia Filikrushel | Director | $4,540,559 | Median | 05 Oct 2026 | ||
| Mary Porter Gale | Director | $4,422,334 | Median | 05 Oct 2026 | ||
| Newhouse Steven O | Director | $4,199,700 | Median | 05 Oct 2026 | ||
| Michelle Marie Reynolds | Chief Accounting Officer | $2,394,536 | -$3,710,429 | -61% | Mixed | 20 Aug 2026 |
| Michael Seibel | Director | $788,975 | Median | 05 Oct 2026 | ||
| Cappuccio Paul T. | Chief Legal Officer | Mixed | 14 Sep 2026 |
Recent insider transactions for Reddit, Inc.
Showing up to 300 recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | SEC-reported value | SEC-reported price | Shares | Shares owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Jennifer L. Wong | RDDT | Class A Common Stock | Sale | -5.6% | -$9,032,837 | $150.55 | -60,000 | 1,012,226 | 14 Oct 2026 | Direct |
| Jennifer L. Wong | RDDT | Class A Common Stock | Options Exercise | 5.93% | 60,000 | 1,072,226 | 14 Oct 2026 | Direct | ||
| Jennifer L. Wong | RDDT | Stock Option (Right to Buy) | Options Exercise | -100% | -60,000 | 0 | 14 Oct 2026 | Direct | ||
| Steve Ladd Huffman | RDDT | Class A Common Stock | Sale | -4.89% | -$2,744,446 | $158.57 | -17,308 | 336,432 | 13 Oct 2026 | By The XYZ Revocable Trust |
| Steve Ladd Huffman | RDDT | Class A Common Stock | Options Exercise | 5.14% | 17,308 | 353,740 | 13 Oct 2026 | By The XYZ Revocable Trust | ||
| Steve Ladd Huffman | RDDT | Stock Option (Right to Buy) | Options Exercise | -1.71% | -17,308 | 993,331 | 13 Oct 2026 | By The XYZ Revocable Trust | ||
| Newhouse Steven O | RDDT | Class A common stock, par value $0.0001 per share | Award | 0.87% | 115 | 13,302 | 05 Oct 2026 | Direct | ||
| David C. Habiger | RDDT | Class A Common Stock | Award | 0.76% | 284 | 37,548 | 05 Oct 2026 | Direct | ||
| Patricia Filikrushel | RDDT | Class A Common Stock | Award | 0.38% | 122 | 31,877 | 05 Oct 2026 | Direct | ||
| Mary Porter Gale | RDDT | Class A Common Stock | Award | 1.1% | 107 | 9,866 | 05 Oct 2026 | Direct | ||
| Michael Seibel | RDDT | Class A Common Stock | Award | 1.89% | 103 | 5,539 | 05 Oct 2026 | Direct | ||
| Sarah E. Farrell | RDDT | Class A Common Stock | Award | 1.28% | 126 | 9,988 | 05 Oct 2026 | Direct | ||
| Steve Ladd Huffman | RDDT | Class A Common Stock | Sale | -4.89% | -$2,507,354 | $144.87 | -17,308 | 336,432 | 29 Sep 2026 | By The XYZ Revocable Trust |
| Steve Ladd Huffman | RDDT | Class A Common Stock | Options Exercise | 5.14% | 17,308 | 353,740 | 29 Sep 2026 | By The XYZ Revocable Trust | ||
| Steve Ladd Huffman | RDDT | Stock Option (Right to Buy) | Options Exercise | -1.68% | -17,308 | 1,010,639 | 29 Sep 2026 | By The XYZ Revocable Trust | ||
| Steve Ladd Huffman | RDDT | Class A Common Stock | Sale | -4.89% | -$2,771,194 | $160.11 | -17,308 | 336,432 | 15 Sep 2026 | By The XYZ Revocable Trust |
| Steve Ladd Huffman | RDDT | Class A Common Stock | Options Exercise | 5.14% | 17,308 | 353,740 | 15 Sep 2026 | By The XYZ Revocable Trust | ||
| Steve Ladd Huffman | RDDT | Stock Option (Right to Buy) | Options Exercise | -1.66% | -17,308 | 1,027,947 | 15 Sep 2026 | By The XYZ Revocable Trust | ||
| Jennifer L. Wong | RDDT | Class A Common Stock | Sale | -5.6% | -$9,739,589 | $162.33 | -60,000 | 1,012,226 | 14 Sep 2026 | Direct |
| Jennifer L. Wong | RDDT | Class A Common Stock | Options Exercise | 5.93% | 60,000 | 1,072,226 | 14 Sep 2026 | Direct | ||
| Jennifer L. Wong | RDDT | Stock Option (Right to Buy) | Options Exercise | -100% | -60,000 | 0 | 14 Sep 2026 | Direct | ||
| Steve Ladd Huffman | RDDT | Class A Common Stock | Sale | -5.08% | -$2,664,412 | $148.02 | -18,000 | 336,432 | 31 Aug 2026 | By The XYZ Revocable Trust |
| Steve Ladd Huffman | RDDT | Class A Common Stock | Options Exercise | 5.35% | 18,000 | 354,432 | 31 Aug 2026 | By The XYZ Revocable Trust | ||
| Steve Ladd Huffman | RDDT | Stock Option (Right to Buy) | Options Exercise | -1.69% | -18,000 | 1,045,255 | 31 Aug 2026 | By The XYZ Revocable Trust | ||
| Robert A. Sauerberg | RDDT | Class A Common Stock | Sale | -15.9% | -$820,070 | $159.92 | -5,128 | 27,087 | 25 Aug 2026 | By Robert A. Sauerberg, Jr. 2002 Revocable Trust |
| Steve Ladd Huffman | RDDT | Class A Common Stock | Tax liability | -10.7% | -40,336 | 336,432 | 20 Aug 2026 | By The XYZ Revocable Trust | ||
| Steve Ladd Huffman | RDDT | Class A Common Stock | Conversion of derivative security | 0.79% | 2,954 | 376,768 | 20 Aug 2026 | By The XYZ Revocable Trust | ||
| Steve Ladd Huffman | RDDT | Class B Common Stock | Conversion of derivative security | -0.08% | -2,954 | 3,493,486 | 20 Aug 2026 | By The XYZ Revocable Trust | ||
| Benjamin Seong Lee | RDDT | Class A Common Stock | Tax liability | -5.15% | -3,887 | 71,536 | 20 Aug 2026 | Direct | ||
| Michelle Marie Reynolds | RDDT | Class A Common Stock | Tax liability | -8.4% | -1,265 | 13,795 | 20 Aug 2026 | Direct | ||
| Jennifer L. Wong | RDDT | Class A Common Stock | Tax liability | -3.63% | -38,113 | 1,012,226 | 20 Aug 2026 | Direct | ||
| Andrew Vollero | RDDT | Class A Common Stock | Tax liability | -4.23% | -10,319 | 233,889 | 20 Aug 2026 | Direct | ||
| Steve Ladd Huffman | RDDT | Class A Common Stock | Sale | -4.59% | -$3,206,893 | $178.16 | -18,000 | 373,814 | 14 Aug 2026 | By The XYZ Revocable Trust |
| Steve Ladd Huffman | RDDT | Class A Common Stock | Options Exercise | 4.82% | 18,000 | 391,814 | 14 Aug 2026 | By The XYZ Revocable Trust | ||
| Steve Ladd Huffman | RDDT | Stock Option (Right to Buy) | Options Exercise | -1.66% | -18,000 | 1,063,255 | 14 Aug 2026 | By The XYZ Revocable Trust | ||
| Jennifer L. Wong | RDDT | Class A Common Stock | Sale | -6.66% | -$13,391,000 | $178.55 | -75,000 | 1,050,339 | 14 Aug 2026 | Direct |
| Jennifer L. Wong | RDDT | Class A Common Stock | Options Exercise | 7.14% | 75,000 | 1,125,339 | 14 Aug 2026 | Direct | ||
| Jennifer L. Wong | RDDT | Stock Option (Right to Buy) | Options Exercise | -82% | -75,000 | 16,453 | 14 Aug 2026 | Direct | ||
| Steve Ladd Huffman | RDDT | Class A Common Stock | Sale | -4.59% | -$2,876,017 | $159.78 | -18,000 | 373,814 | 04 Aug 2026 | By The XYZ Revocable Trust |
| Steve Ladd Huffman | RDDT | Class A Common Stock | Options Exercise | 4.82% | 18,000 | 391,814 | 04 Aug 2026 | By The XYZ Revocable Trust | ||
| Steve Ladd Huffman | RDDT | Stock Option (Right to Buy) | Options Exercise | -1.64% | -18,000 | 1,081,255 | 04 Aug 2026 | By The XYZ Revocable Trust | ||
| Jennifer L. Wong | RDDT | Class A Common Stock | Sale | -3.59% | -$7,750,173 | $197.88 | -39,167 | 1,050,339 | 15 Jul 2026 | Direct |
| Jennifer L. Wong | RDDT | Class A Common Stock | Options Exercise | 3.73% | 39,167 | 1,089,506 | 15 Jul 2026 | Direct | ||
| Jennifer L. Wong | RDDT | Stock Option (Right to Buy) | Options Exercise | -33.9% | -39,167 | 76,453 | 15 Jul 2026 | Direct | ||
| Steve Ladd Huffman | RDDT | Class A Common Stock | Sale | -4.59% | -$3,561,471 | $197.86 | -18,000 | 373,814 | 15 Jul 2026 | By The XYZ Revocable Trust |
| Steve Ladd Huffman | RDDT | Class A Common Stock | Options Exercise | 4.82% | 18,000 | 391,814 | 15 Jul 2026 | By The XYZ Revocable Trust | ||
| Steve Ladd Huffman | RDDT | Stock Option (Right to Buy) | Options Exercise | -1.61% | -18,000 | 1,099,255 | 15 Jul 2026 | By The XYZ Revocable Trust | ||
| Sarah E. Farrell | RDDT | Class A Common Stock | Award | 1.29% | 126 | 9,862 | 05 Jul 2026 | Direct | ||
| Patricia Filikrushel | RDDT | Class A Common Stock | Award | 0.39% | 122 | 31,755 | 05 Jul 2026 | Direct | ||
| Mary Porter Gale | RDDT | Class A Common Stock | Award | 1.11% | 107 | 9,759 | 05 Jul 2026 | Direct |
* marks a reported price that did not pass the local price check.