Key facts
- GPRO - GoPro, Inc. has 23 insiders with reported activity on this page.
- Net insider value flow over the last year: -$460,478.
- Recent transaction rows are available for direct filing-level review.
Insider Transactions Reported by 23 Insiders of GoPro, Inc.
- Symbol
- GPRO on Nasdaq
- Location
- San Mateo, CA
Change
- Buy value: ; sell value: $460,477.
- Net share flow: -405,060.
Research use
- This page gives a plain-language issuer insider context before you inspect transaction-level evidence.
- Use the filing links below to verify timestamps, codes, and ownership impacts directly from SEC forms.
Evidence
Filed on Form 4
See Original Filing
Issuer insider activity is sourced from SEC Forms 3, 4, and 5.
Insider trading overview
Last 12 monthsNet insider flow leans to selling over the last 12 months. Net value: -$460,478.
Buys
$0
Shares: 0
Insiders: 0
Sells
$460,478
Shares: 405,060
Insiders: 3
Net
-$460,478
Shares: -405,060
Insiders: -3
| Window (months) | Buy shares | Sell shares | Buy $ | Sell $ | Net $ |
|---|---|---|---|---|---|
| 0-3 | 0 | 147,525 | $0 | $145,843 | -$145,843 |
| 3-6 | 0 | 64,902 | $0 | $51,437 | -$51,437 |
| 6-9 | 0 | 42,590 | $0 | $76,634 | -$76,634 |
| 9-12 | 0 | 150,043 | $0 | $186,563 | -$186,563 |
GoPro, Inc. executives and other stock owners filed with the SEC include:
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| William George Brumder II | 10%+ Owner | $26,986,620 | -$29,880 | -0.11% | Filing P/S | 19 Sep 2025 |
| Nicholas Woodman | CEO, Chairman of the Board, Director, 10%+ Owner | $2,006,106 | Mixed | 17 Feb 2026 | ||
| Vincent G. Nakayama | SVP, Engineering | $1,133,335 | Mixed | 17 Nov 2025 | ||
| S. Aimee Lapic | SVP, Chf. Digital & Mktg. Off | $961,910 | Mixed | 16 May 2022 | ||
| Brian McGee | President and COO | $921,667 | -$367,980 | -29% | Mixed | 20 May 2026 |
| Frederic Welts | Director | $696,852 | Mixed | 06 Jun 2023 | ||
| Dean Jahnke | SVP, Global Sales, CM, RE | $621,647 | Median | 15 May 2026 | ||
| James Lanzone | Director | $603,492 | Mixed | 07 Jun 2022 | ||
| Lauren Zalaznick | Director | $571,438 | Mixed | 06 Jun 2023 | ||
| Peter C. Gotcher | Director | $492,097 | Mixed | 04 Jun 2024 | ||
| Kevin Hinge | SVP, Chief Supply Chain Off. | $464,112 | Mixed | 15 May 2023 | ||
| Kenneth A. Goldman | Director | $461,158 | Mixed | 04 Jun 2024 | ||
| Jason C. Stephen | SVP, General Counsel | $423,269 | -$62,618 | -13% | Filing P/S | 15 May 2026 |
| Brian Robert Tratt | Chief Financial Officer | $255,393 | Median | 15 May 2026 | ||
| Susan M. Lyne | Director | $203,351 | Mixed | 03 Jun 2025 | ||
| Shaz Kahng | Director | $188,564 | Mixed | 03 Jun 2025 | ||
| Eve T. Saltman | SVP, Corp/Bus Dev, CLO, Sec | $174,434 | Mixed | 15 May 2025 | ||
| Tyrone Ahmad-Taylor | Director | $152,078 | Mixed | 03 Jun 2025 | ||
| Charles Lafrades | Chief Accounting Officer | $126,626 | Median | 15 May 2026 | ||
| Miguel A. Lopez | Director | $100,799 | Mixed | 03 Jun 2025 | ||
| Alexander J. Lurie | Director | $76,592 | Mixed | 13 Nov 2024 | ||
| Michael C. Dennison | Director | $76,414 | Mixed | 03 Jun 2025 | ||
| Emily S. Culp Hogue | Director | $76,414 | Mixed | 03 Jun 2025 |
Top shareholders of GoPro, Inc. (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Ownership % is shown only when it is directly reported or safely comparable across share classes.
Methodology: rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
| Holder | Source | Role / Reporting | Ownership % | Shares | Holdings Value | 12M Net Δ | As of | Details |
|---|---|---|---|---|---|---|---|---|
| Nicholas Woodman |
13D/G
3/4/5
|
CEO, Chairman of the Board, Director, 10%+ Owner |
17%
|
25,884,188
|
$15,530,513 | $0 | 31 Dec 2024 | |
| William George Brumder II |
3/4/5
13D/G
|
10%+ Owner · Brumder William George |
9.7%
from 13D/G
|
10,838,000
|
$26,986,620 | -$29,880 | 19 Sep 2025 | |
| VANGUARD GROUP INC |
13D/G
|
The Vanguard Group |
4.9%
|
6,551,530
|
$9,237,657 | -$156,573 | 31 Dec 2025 | |
| BlackRock, Inc. |
13D/G
13F
|
Company |
2.1%
|
2,724,503
|
$2,060,269 | -$6,232,233 | 30 Jun 2025 | |
| Brian McGee |
3/4/5
|
President and COO |
0.71%
|
947,399
|
$921,667 | -$367,980 | 20 May 2026 | |
| Dean Jahnke |
3/4/5
|
SVP, Global Sales, CM, RE |
0.6%
|
807,334
|
$621,647 | — | 15 May 2026 | |
| Vincent G. Nakayama |
3/4/5
|
SVP, Engineering |
0.55%
|
735,932
|
$1,133,335 | — | 17 Nov 2025 | |
| Jason C. Stephen |
3/4/5
|
SVP, General Counsel |
0.29%
|
381,324
|
$423,269 | -$62,618 | 15 May 2026 | |
| Susan M. Lyne |
3/4/5
|
Director |
0.25%
|
338,919
|
$203,351 | — | 03 Jun 2025 | |
| Brian Robert Tratt |
3/4/5
|
Chief Financial Officer |
0.25%
|
331,681
|
$255,393 | — | 15 May 2026 | |
| Shaz Kahng |
3/4/5
|
Director |
0.24%
|
314,274
|
$188,564 | — | 03 Jun 2025 | |
| Eve T. Saltman |
3/4/5
|
SVP, Corp/Bus Dev, CLO, Sec |
0.22%
|
288,895
|
$174,434 | — | 15 May 2025 | |
| Tyrone Ahmad-Taylor |
3/4/5
|
Director |
0.19%
|
253,464
|
$152,078 | — | 03 Jun 2025 | |
| Miguel A. Lopez |
3/4/5
|
Director |
0.13%
|
167,999
|
$100,799 | — | 03 Jun 2025 | |
| Charles Lafrades |
3/4/5
|
Chief Accounting Officer |
0.12%
|
164,450
|
$126,626 | — | 15 May 2026 | |
| Emily S. Culp Hogue |
3/4/5
|
Director |
0.1%
|
127,358
|
$76,414 | — | 03 Jun 2025 | |
| Michael C. Dennison |
3/4/5
|
Director |
0.1%
|
127,358
|
$76,414 | — | 03 Jun 2025 | |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC |
13F
|
Company |
4.5%
|
5,963,696
|
$4,592,046 | — | 31 Mar 2026 | |
| ACADIAN ASSET MANAGEMENT LLC |
13F
|
Company |
4.2%
|
5,622,845
|
$4,323,000 | — | 31 Mar 2026 | |
| VANGUARD CAPITAL MANAGEMENT LLC |
13F
|
Company |
4%
|
5,357,037
|
$4,124,918 | — | 31 Mar 2026 | |
| Allianz Asset Management GmbH |
13F
|
Company |
2.6%
|
3,436,795
|
$2,646,332 | — | 31 Mar 2026 | |
| JACOBS LEVY EQUITY MANAGEMENT, INC |
13F
|
Company |
1.9%
|
2,596,704
|
$1,999,462 | — | 31 Mar 2026 | |
| Prentice Capital Management, LP |
13F
|
Company |
1.4%
|
1,834,707
|
$1,385,020 | — | 31 Mar 2026 | |
| DME Capital Management, LP |
13F
|
Company |
1.3%
|
1,693,860
|
$1,304,272 | — | 31 Mar 2026 | |
| RENAISSANCE TECHNOLOGIES LLC |
13F
|
Company |
1.2%
|
1,625,900
|
$1,251,943 | — | 31 Mar 2026 | |
| UBS Group AG |
13F
|
Company |
1%
|
1,369,157
|
$1,054,251 | — | 31 Mar 2026 | |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP |
13F
|
Company |
0.98%
|
1,316,785
|
$1,013,924 | — | 31 Mar 2026 | |
| GEODE CAPITAL MANAGEMENT, LLC |
13F
|
Company |
0.94%
|
1,262,134
|
$972,318 | — | 31 Mar 2026 | |
| MILLENNIUM MANAGEMENT LLC |
13F
|
Company |
0.75%
|
1,005,363
|
$774,130 | — | 31 Mar 2026 | |
| VANGUARD FIDUCIARY TRUST CO |
13F
|
Company |
0.58%
|
780,676
|
$601,121 | — | 31 Mar 2026 | |
| Invesco Ltd. |
13F
|
Company |
0.51%
|
676,056
|
$520,563 | — | 31 Mar 2026 | |
| GROUP ONE TRADING LLC |
13F
|
Company |
0.47%
|
625,998
|
$482,018 | — | 31 Mar 2026 | |
| STATE STREET CORP |
13F
|
Company |
0.46%
|
617,892
|
$475,777 | — | 31 Mar 2026 | |
| CITADEL ADVISORS LLC |
13F
|
Company |
0.43%
|
572,142
|
$440,549 | — | 31 Mar 2026 | |
| VANGUARD PORTFOLIO MANAGEMENT LLC |
13F
|
Company |
0.35%
|
469,478
|
$361,498 | — | 31 Mar 2026 | |
| XTX Topco Ltd |
13F
|
Company |
0.33%
|
439,817
|
$338,659 | — | 31 Mar 2026 | |
| TWO SIGMA INVESTMENTS, LP |
13F
|
Company |
0.31%
|
412,803
|
$317,858 | — | 31 Mar 2026 | |
| SIMPLEX TRADING, LLC |
13F
|
Company |
0.3%
|
404,083
|
$311,143 | — | 31 Mar 2026 | |
| ROYAL BANK OF CANADA |
13F
|
Company |
0.3%
|
394,646
|
$304,000 | — | 31 Mar 2026 | |
| MORGAN STANLEY |
13F
|
Company |
0.24%
|
324,422
|
$249,806 | — | 31 Mar 2026 | |
| NORTHERN TRUST CORP |
13F
|
Company |
0.23%
|
302,201
|
$232,695 | — | 31 Mar 2026 | |
| DIMENSIONAL FUND ADVISORS LP |
13F
|
Company |
0.22%
|
288,192
|
$221,271 | — | 31 Mar 2026 | |
| OMERS ADMINISTRATION Corp |
13F
|
Company |
0.2%
|
265,800
|
$204,666 | — | 31 Mar 2026 | |
| GOLDMAN SACHS GROUP INC |
13F
|
Company |
0.18%
|
246,809
|
$190,043 | — | 31 Mar 2026 | |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC |
13F
|
Company |
0.15%
|
203,400
|
$156,618 | — | 31 Mar 2026 | |
| Assenagon Asset Management S.A. |
13F
|
Company |
0.12%
|
162,535
|
$125,152 | — | 31 Mar 2026 | |
| Cygnus Capital Advisors, LLC |
13F
|
Company |
0.12%
|
161,000
|
$124,000 | — | 31 Mar 2026 | |
| DEUTSCHE BANK AG\ |
13F
|
Company |
0.12%
|
159,756
|
$123,012 | — | 31 Mar 2026 | |
| IMC-Chicago, LLC |
13F
|
Company |
0.12%
|
156,264
|
$120,323 | — | 31 Mar 2026 | |
| Qube Research & Technologies Ltd |
13F
|
Company |
0.12%
|
154,155
|
$118,699 | — | 31 Mar 2026 |
Recent Insider Transactions by Companies or Individuals for GoPro, Inc.
Showing up to 300 most recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | Value $ | * Price $ | Shares | Shares Owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Brian McGee | GPRO | Class A Common Stock | Sale | -12.1% | $127,091 | $0.9729 | -130,631 | 947,123 | 20 May 2026 | Direct |
| Jason C. Stephen | GPRO | Class A Common Stock | Sale | -4.24% | $18,752 | $1.11 | -16,894 | 381,324 | 18 May 2026 | Direct |
| Charles Lafrades | GPRO | Class A Common Stock | Tax liability | -6.9% | -12,193 | 164,450 | 15 May 2026 | Direct | ||
| Charles Lafrades | GPRO | Class A Common Stock | Award | 45.3% | 55,042 | 176,643 | 15 May 2026 | Direct | ||
| Brian Robert Tratt | GPRO | Class A Common Stock | Tax liability | -3.11% | -10,625 | 330,640 | 15 May 2026 | Direct | ||
| Brian Robert Tratt | GPRO | Class A Common Stock | Award | 243.8% | 242,015 | 341,265 | 15 May 2026 | Direct | ||
| Dean Jahnke | GPRO | Class A Common Stock | Tax liability | -3.1% | -25,830 | 807,334 | 15 May 2026 | Direct | ||
| Dean Jahnke | GPRO | Class A Common Stock | Award | 48% | 270,270 | 833,164 | 15 May 2026 | Direct | ||
| Jason C. Stephen | GPRO | Class A Common Stock | Tax liability | -3.4% | -13,999 | 398,218 | 15 May 2026 | Direct | ||
| Jason C. Stephen | GPRO | Class A Common Stock | Award | 206.4% | 277,675 | 412,217 | 15 May 2026 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Tax liability | -3.86% | -43,324 | 1,077,754 | 15 May 2026 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Award | 62.8% | 432,432 | 1,121,078 | 15 May 2026 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Sale | -7.95% | $47,137 | $0.7921 | -59,509 | 688,646 | 20 Feb 2026 | Direct |
| Jason C. Stephen | GPRO | Class A Common Stock | Sale | -3.85% | $4,300 | $0.7973 | -5,393 | 134,542 | 18 Feb 2026 | Direct |
| Jason C. Stephen | GPRO | Class A Common Stock | Tax liability | -2.63% | -3,779 | 139,935 | 17 Feb 2026 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Tax liability | -3.33% | -25,735 | 748,155 | 17 Feb 2026 | Direct | ||
| Charles Lafrades | GPRO | Class A Common Stock | Tax liability | -4.99% | -6,386 | 121,601 | 17 Feb 2026 | Direct | ||
| Dean Jahnke | GPRO | Class A Common Stock | Tax liability | -2.29% | -13,167 | 562,894 | 17 Feb 2026 | Direct | ||
| Nicholas Woodman | GPRO | Class A Common Stock | Tax liability | -1.35% | -10,855 | 792,059 | 17 Feb 2026 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Sale | -0.59% | $7,189 | $1.57 | -4,579 | 773,890 | 20 Nov 2025 | Direct |
| Jason C. Stephen | GPRO | Class A Common Stock | Sale | -15.3% | $39,565 | $1.52 | -26,011 | 143,714 | 18 Nov 2025 | Direct |
| Vincent G. Nakayama | GPRO | Class A Common Stock | Tax liability | -4.13% | -31,714 | 735,932 | 17 Nov 2025 | Direct | ||
| Nicholas Woodman | GPRO | Class A Common Stock | Tax liability | -1.13% | -9,188 | 802,914 | 17 Nov 2025 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Tax liability | -0.19% | -1,505 | 778,469 | 17 Nov 2025 | Direct | ||
| Dean Jahnke | GPRO | Class A Common Stock | Tax liability | -0.14% | -792 | 573,561 | 17 Nov 2025 | Direct | ||
| Nicholas Woodman | GPRO | Class A Common Stock | Award | 1,129,944 | 1,129,944 | 10 Nov 2025 | By The Woodman Family Trust under Trust Agreement dated March 11, 2011 | |||
| William George Brumder II | GPRO | Class A common stock | Sale | -0.11% | $29,880 | $2.49 | -12,000 | 10,838,000 | 19 Sep 2025 | Direct |
| Brian McGee | GPRO | Class A Common Stock | Sale | -16.1% | $186,563 | $1.24 | -150,043 | 779,974 | 20 Aug 2025 | Direct |
| Jason C. Stephen | GPRO | Class A Common Stock | Tax liability | -1.9% | -3,284 | 169,725 | 19 Aug 2025 | Direct | ||
| Jason C. Stephen | GPRO | Class A Common Stock | Award | 197.6% | 113,208 | 170,509 | 15 Aug 2025 | Direct | ||
| Nicholas Woodman | GPRO | Class A Common Stock | Tax liability | -1.12% | -9,192 | 812,102 | 15 Aug 2025 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Tax liability | -0.16% | -1,507 | 930,017 | 15 Aug 2025 | Direct | ||
| Dean Jahnke | GPRO | Class A Common Stock | Tax liability | -0.14% | -792 | 574,353 | 15 Aug 2025 | Direct | ||
| Charles Lafrades | GPRO | Class A Common Stock | Tax liability | -4.15% | -5,548 | 127,987 | 15 Aug 2025 | Direct | ||
| Susan M. Lyne | GPRO | Class A Common Stock | Award | 60.2% | 127,358 | 338,919 | 03 Jun 2025 | Direct | ||
| Tyrone Ahmad-Taylor | GPRO | Class A Common Stock | Award | 101% | 127,358 | 253,464 | 03 Jun 2025 | Direct | ||
| Shaz Kahng | GPRO | Class A Common Stock | Award | 68.1% | 127,358 | 314,274 | 03 Jun 2025 | Direct | ||
| Miguel A. Lopez | GPRO | Class A Common Stock | Award | 313.4% | 127,358 | 167,999 | 03 Jun 2025 | Direct | ||
| Emily S. Culp Hogue | GPRO | Class A Common Stock | Award | 127,358 | 127,358 | 03 Jun 2025 | Direct | |||
| Michael C. Dennison | GPRO | Class A Common Stock | Award | 127,358 | 127,358 | 03 Jun 2025 | Direct |
* An asterisk sign (*) next to the price indicates that the price is likely invalid.