Quick Takeaways
- GPRO - GoPro, Inc. has 23 insiders with reported activity on this page.
- Net insider value flow over the last year: -$314,635.
- Recent transaction rows are available for direct filing-level review.
- Info
- Insider Trading
- Financials
- Holders
Insider Transactions Reported by 23 Insiders of GoPro, Inc.
- Symbol
- GPRO on Nasdaq
- Location
- San Mateo, CA
What Changed
- Buy value: ; sell value: $314,634.
- Net share flow: -257,535.
Why This Matters
- This page gives a plain-language issuer insider context before you inspect transaction-level evidence.
- Use the filing links below to verify timestamps, codes, and ownership impacts directly from SEC forms.
Official SEC Source
Insider trading overview
Last 12 monthsNet insider flow leans to selling over the last 12 months. Net value: -$314,635.
Buys
$0
Shares: 0
Insiders: 0
Sells
$314,635
Shares: 257,535
Insiders: 3
Net
-$314,635
Shares: -257,535
Insiders: -3
| Window (months) | Buy shares | Sell shares | Buy $ | Sell $ | Net $ |
|---|---|---|---|---|---|
| 0-3 | 0 | 64,902 | $0 | $51,437 | -$51,437 |
| 3-6 | 0 | 30,590 | $0 | $46,754 | -$46,754 |
| 6-9 | 0 | 162,043 | $0 | $216,443 | -$216,443 |
| 9-12 | 0 | 0 | $0 | $0 | $0 |
GoPro, Inc. executives and other stock owners filed with the SEC include:
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| William George Brumder II | 10%+ Owner | $26,986,620 | -$29,880 | -0.11% | Filing P/S | 19 Sep 2025 |
| Nicholas Woodman | CEO, Chairman of the Board, Director, 10%+ Owner | $2,006,106 | Mixed | 17 Feb 2026 | ||
| Vincent G. Nakayama | SVP, Engineering | $1,133,335 | Mixed | 17 Nov 2025 | ||
| S. Aimee Lapic | SVP, Chf. Digital & Mktg. Off | $961,910 | Mixed | 16 May 2022 | ||
| Frederic Welts | Director | $696,852 | Mixed | 06 Jun 2023 | ||
| James Lanzone | Director | $603,492 | Mixed | 07 Jun 2022 | ||
| Lauren Zalaznick | Director | $571,438 | Mixed | 06 Jun 2023 | ||
| Brian McGee | EVP, CFO and COO | $545,809 | -$240,890 | -31% | Mixed | 20 Feb 2026 |
| Peter C. Gotcher | Director | $492,097 | Mixed | 04 Jun 2024 | ||
| Kevin Hinge | SVP, Chief Supply Chain Off. | $464,112 | Mixed | 15 May 2023 | ||
| Kenneth A. Goldman | Director | $461,158 | Mixed | 04 Jun 2024 | ||
| Dean Jahnke | SVP, Global Sales, CM, RE | $454,030 | Mixed | 17 Feb 2026 | ||
| Susan M. Lyne | Director | $203,351 | Mixed | 03 Jun 2025 | ||
| Shaz Kahng | Director | $188,564 | Mixed | 03 Jun 2025 | ||
| Eve T. Saltman | SVP, Corp/Bus Dev, CLO, Sec | $174,434 | Mixed | 15 May 2025 | ||
| Tyrone Ahmad-Taylor | Director | $152,078 | Mixed | 03 Jun 2025 | ||
| Jason C. Stephen | SVP, General Counsel | $107,270 | -$43,865 | -29% | Filing P/S | 17 Feb 2026 |
| Miguel A. Lopez | Director | $100,799 | Mixed | 03 Jun 2025 | ||
| Charles Lafrades | Chief Accounting Officer | $98,083 | Mixed | 17 Feb 2026 | ||
| Brian Robert Tratt | Chief Financial Officer | $87,252 | Mixed | 17 Mar 2026 | ||
| Alexander J. Lurie | Director | $76,592 | Mixed | 13 Nov 2024 | ||
| Michael C. Dennison | Director | $76,414 | Mixed | 03 Jun 2025 | ||
| Emily S. Culp Hogue | Director | $76,414 | Mixed | 03 Jun 2025 |
Top shareholders of GoPro, Inc. (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Ownership % is shown only when it is directly reported or safely comparable across share classes.
Methodology: rows are grouped by holder and ranked by the holder's primary source value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
| Holder | Source | Role / Reporting | Ownership % | Shares | Holdings Value | 12M Net Δ | As of | Details |
|---|---|---|---|---|---|---|---|---|
| William George Brumder II |
3/4/5
13D/G
|
10%+ Owner · Brumder William George |
9.7%
from 13D/G
|
10,838,000
|
$26,986,620 | -$29,880 | 19 Sep 2025 | |
| Nicholas Woodman |
13D/G
3/4/5
|
CEO, Chairman of the Board, Director, 10%+ Owner |
17%
|
25,884,188
|
$15,530,513 | $0 | 31 Dec 2024 | |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC |
13F
|
Company |
5.4%
|
7,278,484
|
$10,262,662 | — | 31 Dec 2025 | |
| VANGUARD GROUP INC |
13D/G
13F
|
The Vanguard Group · Company |
4.9%
|
6,551,530
|
$9,237,657 | -$156,573 | 31 Dec 2025 | |
| ACADIAN ASSET MANAGEMENT LLC |
13F
|
Company |
3.3%
|
4,374,110
|
$6,163,000 | — | 31 Dec 2025 | |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP |
13F
|
Company |
3.1%
|
4,078,207
|
$5,750,272 | — | 31 Dec 2025 | |
| UBS Group AG |
13F
|
Company |
2.8%
|
3,781,516
|
$5,331,938 | — | 31 Dec 2025 | |
| Point72 Asset Management, L.P. |
13F
|
Company |
2.8%
|
3,731,069
|
$5,260,807 | — | 31 Dec 2025 | |
| MILLENNIUM MANAGEMENT LLC |
13F
|
Company |
2.6%
|
3,438,671
|
$4,848,526 | — | 31 Dec 2025 | |
| Gemmer Asset Management LLC |
13F
|
Company |
0.01%
|
11,463
|
$3,588,164 | — | 31 Dec 2025 | |
| BlackRock, Inc. |
13F
13D/G
|
Company |
2.1%
from 13D/G
|
2,525,931
|
$3,561,562 | — | 31 Dec 2025 | |
| Allianz Asset Management GmbH |
13F
|
Company |
1.7%
|
2,313,118
|
$3,261,496 | — | 31 Dec 2025 | |
| JANE STREET GROUP, LLC |
13F
|
Company |
1.5%
|
1,982,857
|
$2,795,828 | — | 31 Dec 2025 | |
| JACOBS LEVY EQUITY MANAGEMENT, INC |
13F
|
Company |
1.4%
|
1,911,920
|
$2,695,807 | — | 31 Dec 2025 | |
| Prentice Capital Management, LP |
13F
|
Company |
1.4%
|
1,897,870
|
$2,675,997 | — | 31 Dec 2025 | |
| DME Capital Management, LP |
13F
|
Company |
1.3%
|
1,693,860
|
$2,388,343 | — | 31 Dec 2025 | |
| GEODE CAPITAL MANAGEMENT, LLC |
13F
|
Company |
1.1%
|
1,500,685
|
$2,116,795 | — | 31 Dec 2025 | |
| GOLDMAN SACHS GROUP INC |
13F
|
Company |
0.79%
|
1,060,580
|
$1,495,417 | — | 31 Dec 2025 | |
| GSA CAPITAL PARTNERS LLP |
13F
|
Company |
0.71%
|
945,410
|
$1,333,000 | — | 31 Dec 2025 | |
| CITADEL ADVISORS LLC |
13F
|
Company |
0.71%
|
942,686
|
$1,329,187 | — | 31 Dec 2025 | |
| Vincent G. Nakayama |
3/4/5
|
SVP, Engineering |
0.55%
|
735,932
|
$1,133,335 | — | 17 Nov 2025 | |
| GROUP ONE TRADING LLC |
13F
|
Company |
0.55%
|
728,951
|
$1,027,821 | — | 31 Dec 2025 | |
| SIMPLEX TRADING, LLC |
13F
|
Company |
0.52%
|
697,223
|
$983,084 | — | 31 Dec 2025 | |
| RENAISSANCE TECHNOLOGIES LLC |
13F
|
Company |
0.51%
|
685,600
|
$966,696 | — | 31 Dec 2025 | |
| S. Aimee Lapic |
3/4/5
|
SVP, Chf. Digital & Mktg. Off |
—
class O/S missing
|
276,062
|
$961,910 | — | 16 May 2022 | |
| Invesco Ltd. |
13F
|
Company |
0.47%
|
632,381
|
$891,657 | — | 31 Dec 2025 | |
| STATE STREET CORP |
13F
|
Company |
0.46%
|
617,892
|
$871,228 | — | 31 Dec 2025 | |
| MORGAN STANLEY |
13F
|
Company |
0.46%
|
615,529
|
$867,896 | — | 31 Dec 2025 | |
| Frederic Welts |
3/4/5
|
Director |
—
class O/S missing
|
199,992
|
$696,852 | — | 06 Jun 2023 | |
| James Lanzone |
3/4/5
|
Director |
—
class O/S missing
|
173,198
|
$603,492 | — | 07 Jun 2022 | |
| Lauren Zalaznick |
3/4/5
|
Director |
—
class O/S missing
|
163,999
|
$571,438 | — | 06 Jun 2023 | |
| ROYAL BANK OF CANADA |
13F
|
Company |
0.29%
|
393,009
|
$554,000 | — | 31 Dec 2025 | |
| Brian McGee |
3/4/5
|
EVP, CFO and COO |
0.52%
|
688,922
|
$545,809 | -$240,890 | 20 Feb 2026 | |
| TWO SIGMA INVESTMENTS, LP |
13F
|
Company |
0.28%
|
372,003
|
$524,524 | — | 31 Dec 2025 | |
| Peter C. Gotcher |
3/4/5
|
Director |
—
class O/S missing
|
321,632
|
$492,097 | — | 04 Jun 2024 | |
| DIMENSIONAL FUND ADVISORS LP |
13F
|
Company |
0.25%
|
329,706
|
$465,263 | — | 31 Dec 2025 | |
| Kevin Hinge |
3/4/5
|
SVP, Chief Supply Chain Off. |
—
class O/S missing
|
133,197
|
$464,112 | — | 15 May 2023 | |
| Kenneth A. Goldman |
3/4/5
|
Director |
—
class O/S missing
|
301,410
|
$461,158 | — | 04 Jun 2024 | |
| Dean Jahnke |
3/4/5
|
SVP, Global Sales, CM, RE |
0.42%
|
562,894
|
$454,030 | — | 17 Feb 2026 | |
| Graham Capital Management, L.P. |
13F
|
Company |
0.24%
|
317,193
|
$447,242 | — | 31 Dec 2025 | |
| Informed Momentum Co LLC |
13F
|
Company |
0.23%
|
310,438
|
$437,718 | — | 31 Dec 2025 | |
| NORTHERN TRUST CORP |
13F
|
Company |
0.23%
|
302,375
|
$426,348 | — | 31 Dec 2025 | |
| BARCLAYS PLC |
13F
|
Company |
0.2%
|
269,766
|
$380,369 | — | 31 Dec 2025 | |
| IMC-Chicago, LLC |
13F
|
Company |
0.18%
|
238,299
|
$336,002 | — | 31 Dec 2025 | |
| SEI INVESTMENTS CO |
13F
|
Company |
0.14%
|
189,113
|
$266,649 | — | 31 Dec 2025 | |
| OMERS ADMINISTRATION Corp |
13F
|
Company |
0.12%
|
166,700
|
$235,047 | — | 31 Dec 2025 | |
| Quantbot Technologies LP |
13F
|
Company |
0.12%
|
163,421
|
$230,424 | — | 31 Dec 2025 | |
| DEUTSCHE BANK AG\ |
13F
|
Company |
0.12%
|
159,756
|
$225,256 | — | 31 Dec 2025 | |
| Squarepoint Ops LLC |
13F
|
Company |
0.11%
|
149,797
|
$211,214 | — | 31 Dec 2025 | |
| Susan M. Lyne |
3/4/5
|
Director |
0.25%
|
338,919
|
$203,351 | — | 03 Jun 2025 |
Recent Insider Transactions by Companies or Individuals for GoPro, Inc.
Showing up to 300 most recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | Value $ | * Price $ | Shares | Shares Owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Brian McGee | GPRO | Class A Common Stock | Sale | -7.95% | $47,137 | $0.7921 | -59,509 | 688,646 | 20 Feb 2026 | Direct |
| Jason C. Stephen | GPRO | Class A Common Stock | Sale | -3.85% | $4,300 | $0.7973 | -5,393 | 134,542 | 18 Feb 2026 | Direct |
| Jason C. Stephen | GPRO | Class A Common Stock | Tax liability | -2.63% | -3,779 | 139,935 | 17 Feb 2026 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Tax liability | -3.33% | -25,735 | 748,155 | 17 Feb 2026 | Direct | ||
| Charles Lafrades | GPRO | Class A Common Stock | Tax liability | -4.99% | -6,386 | 121,601 | 17 Feb 2026 | Direct | ||
| Dean Jahnke | GPRO | Class A Common Stock | Tax liability | -2.29% | -13,167 | 562,894 | 17 Feb 2026 | Direct | ||
| Nicholas Woodman | GPRO | Class A Common Stock | Tax liability | -1.35% | -10,855 | 792,059 | 17 Feb 2026 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Sale | -0.59% | $7,189 | $1.57 | -4,579 | 773,890 | 20 Nov 2025 | Direct |
| Jason C. Stephen | GPRO | Class A Common Stock | Sale | -15.3% | $39,565 | $1.52 | -26,011 | 143,714 | 18 Nov 2025 | Direct |
| Vincent G. Nakayama | GPRO | Class A Common Stock | Tax liability | -4.13% | -31,714 | 735,932 | 17 Nov 2025 | Direct | ||
| Nicholas Woodman | GPRO | Class A Common Stock | Tax liability | -1.13% | -9,188 | 802,914 | 17 Nov 2025 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Tax liability | -0.19% | -1,505 | 778,469 | 17 Nov 2025 | Direct | ||
| Dean Jahnke | GPRO | Class A Common Stock | Tax liability | -0.14% | -792 | 573,561 | 17 Nov 2025 | Direct | ||
| Nicholas Woodman | GPRO | Class A Common Stock | Award | 1,129,944 | 1,129,944 | 10 Nov 2025 | By The Woodman Family Trust under Trust Agreement dated March 11, 2011 | |||
| William George Brumder II | GPRO | Class A common stock | Sale | -0.11% | $29,880 | $2.49 | -12,000 | 10,838,000 | 19 Sep 2025 | Direct |
| Brian McGee | GPRO | Class A Common Stock | Sale | -16.1% | $186,563 | $1.24 | -150,043 | 779,974 | 20 Aug 2025 | Direct |
| Jason C. Stephen | GPRO | Class A Common Stock | Tax liability | -1.9% | -3,284 | 169,725 | 19 Aug 2025 | Direct | ||
| Jason C. Stephen | GPRO | Class A Common Stock | Award | 197.6% | 113,208 | 170,509 | 15 Aug 2025 | Direct | ||
| Nicholas Woodman | GPRO | Class A Common Stock | Tax liability | -1.12% | -9,192 | 812,102 | 15 Aug 2025 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Tax liability | -0.16% | -1,507 | 930,017 | 15 Aug 2025 | Direct | ||
| Dean Jahnke | GPRO | Class A Common Stock | Tax liability | -0.14% | -792 | 574,353 | 15 Aug 2025 | Direct | ||
| Charles Lafrades | GPRO | Class A Common Stock | Tax liability | -4.15% | -5,548 | 127,987 | 15 Aug 2025 | Direct | ||
| Susan M. Lyne | GPRO | Class A Common Stock | Award | 60.2% | 127,358 | 338,919 | 03 Jun 2025 | Direct | ||
| Tyrone Ahmad-Taylor | GPRO | Class A Common Stock | Award | 101% | 127,358 | 253,464 | 03 Jun 2025 | Direct | ||
| Shaz Kahng | GPRO | Class A Common Stock | Award | 68.1% | 127,358 | 314,274 | 03 Jun 2025 | Direct | ||
| Miguel A. Lopez | GPRO | Class A Common Stock | Award | 313.4% | 127,358 | 167,999 | 03 Jun 2025 | Direct | ||
| Emily S. Culp Hogue | GPRO | Class A Common Stock | Award | 127,358 | 127,358 | 03 Jun 2025 | Direct | |||
| Michael C. Dennison | GPRO | Class A Common Stock | Award | 127,358 | 127,358 | 03 Jun 2025 | Direct | |||
| Nicholas Woodman | GPRO | Class A Common Stock | Tax liability | -1.11% | -9,196 | 821,294 | 15 May 2025 | Direct | ||
| Charles Lafrades | GPRO | Class A Common Stock | Award | 23% | 25,000 | 133,535 | 15 May 2025 | Direct | ||
| Miguel A. Lopez | GPRO | Class A Common Stock | Award | 40,641 | 40,641 | 15 May 2025 | Direct | |||
| Eve T. Saltman | GPRO | Class A Common Stock | Tax liability | -3.93% | -11,828 | 288,895 | 15 May 2025 | Direct | ||
| Vincent G. Nakayama | GPRO | Class A Common Stock | Tax liability | -3.35% | -26,556 | 765,146 | 15 May 2025 | Direct | ||
| Vincent G. Nakayama | GPRO | Class A Common Stock | Award | 40% | 226,415 | 791,702 | 15 May 2025 | Direct | ||
| Dean Jahnke | GPRO | Class A Common Stock | Tax liability | -1.6% | -9,299 | 572,645 | 15 May 2025 | Direct | ||
| Dean Jahnke | GPRO | Class A Common Stock | Award | 63.7% | 226,415 | 581,944 | 15 May 2025 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Tax liability | -1.74% | -16,454 | 931,524 | 15 May 2025 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Award | 91.4% | 452,830 | 947,978 | 15 May 2025 | Direct |
* An asterisk sign (*) next to the price indicates that the price is likely invalid.