Comparable stake leader
Nicholas Woodman
SEC ownership of GoPro, Inc.
Top holders, 13D/G large-stake signals, insider positions, and transaction flow tied to CIK 0001500435.
Disclosed value leader
William George Brumder II
Comparable rows
50/50
Latest evidence
17 Aug 2026
- Public ticker
- GPRO on Nasdaq
- Parsed ownership sources
-
13D/G, 3/4/5, and 13F
Source: Parsed SEC ownership filingsUse: Compare filing families carefully
- Largest SEC-reported holder
-
Nicholas Woodman
Ranking: Comparable ownership first, then disclosed value
- Comparable ownership rows
-
50 of 50
Meaning: Rows with safely comparable ownership %
- Latest 13D/G holder
-
Nicholas Woodman
Source: Latest parsed Schedule 13D/G stake
- Latest parsed ownership date
-
17 Aug 2026
Freshness: Most recent filing date in this holder set
- Issuer CIK
- 0001500435
- Issuer location
- San Mateo, CA
Ownership snapshot
CIK-linked ownership evidence from parsed SEC filings.
3 signals
Issuer
Names, identifiers, and filing context for this profile.
2 identity fields
Ownership snapshot
Top shareholders of GoPro, Inc. (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Start with comparable ownership when available, then verify the linked 13F, 13D/G, or 3/4/5 evidence.
Comparable stake leader
Nicholas Woodman
Disclosed value leader
William George Brumder II
Comparable rows
50/50
Latest evidence
17 Aug 2026
13D/G
3/4/5
13F
Lead comparable stake: 17%
13D/G row: Nicholas Woodman
Showing 1-8 of 50 holder rows.
Quick read
Nicholas Woodman leads the comparable SEC ownership view at 17%.
50 of 50 rows have a safely comparable ownership percentage. Use this as a filing-backed starting point, then open the detailed table for source links, reporting role, position value, share count, and filing date.
Open SEC evidence
Opens Nicholas Woodman's linked filing trail.
Comparable ownership
Top 5
Nicholas Woodman
17%
William George Brumder II
9.7%
Fischbach Mark Edward
8.5%
BlackRock, Inc.
6.4%
VANGUARD GROUP INC
4.9%
Ownership % is shown only when SEC disclosures are safely comparable across share classes.
Detailed SEC evidence table Showing 1-8 of 50 holder rows
| Holder | Evidence | Ownership % | Position | 12M Net Δ | As of |
|---|---|---|---|---|---|
| Nicholas Woodman |
13D/G
3/4/5
CEO, Chairman of the Board, Director, 10%+ Owner
|
17%
|
$15,530,513
25,884,188 shares
|
$0 | 31 Dec 2024 |
| William George Brumder II |
3/4/5
13D/G
10%+ Owner · Brumder William George
|
9.7%
from 13D/G
|
$26,986,620
10,838,000 shares
|
-$29,880 | 19 Sep 2025 |
| Fischbach Mark Edward |
13D/G
|
8.5%
|
$9,720,000
13,500,000 shares
|
$0 | 13 Jul 2026 |
| BlackRock, Inc. |
13F
13D/G
Company
|
6.4%
from 13D/G
|
$7,281,268
9,358,956 shares
|
— | 30 Jun 2026 |
| VANGUARD GROUP INC |
13D/G
The Vanguard Group
|
4.9%
|
$9,237,657
6,551,530 shares
|
-$156,573 | 31 Dec 2025 |
| Brian McGee |
3/4/5
President and COO
|
0.6%
|
$921,667
947,399 shares
|
-$181,417 | 20 May 2026 |
| Dean Jahnke |
3/4/5
SVP, Global Sales, CM, RE
|
0.51%
|
$621,647
807,334 shares
|
— | 15 May 2026 |
| Vincent G. Nakayama |
3/4/5
SVP, Engineering
|
0.46%
|
$1,133,335
735,932 shares
|
— | 17 Nov 2025 |
How to read this table
Rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
Forms 3/4/5 flow
Insider trading overview
Net insider flow leans to selling over the last 12 months. Net value: -$273,915.
Buys
$0
Insiders: 0
Sells
$273,915
Insiders: 3
Net
-$273,915
Shares: -255,017
Window
Last 12 months
4 rolling buckets
Buy value
Sell value
Shares: 0
Shares: 255,017
| Window (months) | Buy shares | Sell shares | Buy value | Sell value | Net value |
|---|---|---|---|---|---|
| 0-3 | 0 | 0 | $0 | $0 | $0 |
| 3-6 | 0 | 147,525 | $0 | $145,843 | -$145,843 |
| 6-9 | 0 | 64,902 | $0 | $51,437 | -$51,437 |
| 9-12 | 0 | 42,590 | $0 | $76,634 | -$76,634 |
Reporting owners
Insider holders from Forms 3/4/5
Showing 1-20 of 24 reporting-owner rows connected to GoPro, Inc.. Open a relationship link for the CIK-to-CIK filing trail.
Rows
24
Largest Forms 3/4/5 holder
William George Brumder II
Net 12M change
-$273,915
Latest report
17 Aug 2026
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| William George Brumder II | 10%+ Owner | $26,986,620 | -$29,880 | -0.11% | Filing P/S | 19 Sep 2025 |
| Woodman Family Trust under Trust Agreement dated March 11, 2011 | 10%+ Owner | $1,494,933 | Median | 09 Jul 2026 | ||
| Nicholas Woodman | CEO, Chairman of the Board, Director, 10%+ Owner | $1,494,933 | Median | 09 Jul 2026 | ||
| Vincent G. Nakayama | SVP, Engineering | $1,133,335 | Mixed | 17 Nov 2025 | ||
| S. Aimee Lapic | SVP, Chf. Digital & Mktg. Off | $961,910 | Mixed | 16 May 2022 | ||
| Brian McGee | President and COO | $921,667 | -$181,417 | -16% | Mixed | 20 May 2026 |
| Frederic Welts | Director | $696,852 | Mixed | 06 Jun 2023 | ||
| Dean Jahnke | SVP, Global Sales, CM, RE | $621,647 | Mixed | 15 May 2026 | ||
| James Lanzone | Director | $603,492 | Mixed | 07 Jun 2022 | ||
| Lauren Zalaznick | Director | $571,438 | Mixed | 06 Jun 2023 | ||
| Peter C. Gotcher | Director | $492,097 | Mixed | 04 Jun 2024 | ||
| Kevin Hinge | SVP, Chief Supply Chain Off. | $464,112 | Mixed | 15 May 2023 | ||
| Kenneth A. Goldman | Director | $461,158 | Mixed | 04 Jun 2024 | ||
| Susan M. Lyne | Director | $345,807 | Mixed | 02 Jun 2026 | ||
| Shaz Kahng | Director | $326,830 | Mixed | 02 Jun 2026 | ||
| Jason C. Stephen | SVP, General Counsel | $295,645 | -$62,618 | -17% | Median | 17 Aug 2026 |
| Tyrone Ahmad-Taylor | Director | $280,006 | Mixed | 02 Jun 2026 | ||
| Brian Robert Tratt | SVP, Chief Financial Officer | $259,703 | Median | 17 Aug 2026 | ||
| Miguel A. Lopez | Director | $214,198 | Mixed | 02 Jun 2026 | ||
| Michael C. Dennison | Director | $182,905 | Mixed | 02 Jun 2026 |
Recent insider transactions for GoPro, Inc.
Showing up to 300 recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | SEC-reported value | SEC-reported price | Shares | Shares owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Jason C. Stephen | GPRO | Class A Common Stock | Tax liability | -0.35% | -1,317 | 380,007 | 17 Aug 2026 | Direct | ||
| Brian Robert Tratt | GPRO | Class A Common Stock | Tax liability | -0.86% | -2,871 | 332,769 | 17 Aug 2026 | Direct | ||
| Charles Lafrades | GPRO | Class A Common Stock | Tax liability | -1.76% | -2,894 | 161,556 | 17 Aug 2026 | Direct | ||
| Woodman Nicholas | GPRO | Warrants (right to buy) | Purchase | 19,280,205 | 19,280,205 | 09 Jul 2026 | By The Woodman Family Trust under Trust Agreement dated March 11, 2011 | |||
| Nicholas Woodman | GPRO | Warrants (right to buy) | Purchase | 19,280,205 | 19,280,205 | 09 Jul 2026 | By The Woodman Family Trust under Trust Agreement dated March 11, 2011 | |||
| Michael C. Dennison | GPRO | Class A Common Stock | Award | 86.5% | 110,181 | 237,539 | 02 Jun 2026 | Direct | ||
| Shaz Kahng | GPRO | Class A Common Stock | Award | 35.1% | 110,181 | 424,455 | 02 Jun 2026 | Direct | ||
| Miguel A. Lopez | GPRO | Class A Common Stock | Award | 65.6% | 110,181 | 278,180 | 02 Jun 2026 | Direct | ||
| Emily S. Culp Hogue | GPRO | Class A Common Stock | Award | 86.5% | 110,181 | 237,539 | 02 Jun 2026 | Direct | ||
| Tyrone Ahmad-Taylor | GPRO | Class A Common Stock | Award | 43.5% | 110,181 | 363,645 | 02 Jun 2026 | Direct | ||
| Susan M. Lyne | GPRO | Class A Common Stock | Award | 32.5% | 110,181 | 449,100 | 02 Jun 2026 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Sale | -12.1% | $127,091 | $0.9729 | -130,631 | 947,123 | 20 May 2026 | Direct |
| Jason C. Stephen | GPRO | Class A Common Stock | Sale | -4.24% | $18,752 | $1.11 | -16,894 | 381,324 | 18 May 2026 | Direct |
| Charles Lafrades | GPRO | Class A Common Stock | Tax liability | -6.9% | -12,193 | 164,450 | 15 May 2026 | Direct | ||
| Charles Lafrades | GPRO | Class A Common Stock | Award | 45.3% | 55,042 | 176,643 | 15 May 2026 | Direct | ||
| Brian Robert Tratt | GPRO | Class A Common Stock | Tax liability | -3.11% | -10,625 | 330,640 | 15 May 2026 | Direct | ||
| Brian Robert Tratt | GPRO | Class A Common Stock | Award | 243.8% | 242,015 | 341,265 | 15 May 2026 | Direct | ||
| Dean Jahnke | GPRO | Class A Common Stock | Tax liability | -3.1% | -25,830 | 807,334 | 15 May 2026 | Direct | ||
| Dean Jahnke | GPRO | Class A Common Stock | Award | 48% | 270,270 | 833,164 | 15 May 2026 | Direct | ||
| Jason C. Stephen | GPRO | Class A Common Stock | Tax liability | -3.4% | -13,999 | 398,218 | 15 May 2026 | Direct | ||
| Jason C. Stephen | GPRO | Class A Common Stock | Award | 206.4% | 277,675 | 412,217 | 15 May 2026 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Tax liability | -3.86% | -43,324 | 1,077,754 | 15 May 2026 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Award | 62.8% | 432,432 | 1,121,078 | 15 May 2026 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Sale | -7.95% | $47,137 | $0.7921 | -59,509 | 688,646 | 20 Feb 2026 | Direct |
| Jason C. Stephen | GPRO | Class A Common Stock | Sale | -3.85% | $4,300 | $0.7973 | -5,393 | 134,542 | 18 Feb 2026 | Direct |
| Jason C. Stephen | GPRO | Class A Common Stock | Tax liability | -2.63% | -3,779 | 139,935 | 17 Feb 2026 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Tax liability | -3.33% | -25,735 | 748,155 | 17 Feb 2026 | Direct | ||
| Charles Lafrades | GPRO | Class A Common Stock | Tax liability | -4.99% | -6,386 | 121,601 | 17 Feb 2026 | Direct | ||
| Dean Jahnke | GPRO | Class A Common Stock | Tax liability | -2.29% | -13,167 | 562,894 | 17 Feb 2026 | Direct | ||
| Nicholas Woodman | GPRO | Class A Common Stock | Tax liability | -1.35% | -10,855 | 792,059 | 17 Feb 2026 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Sale | -0.59% | $7,189 | $1.57 | -4,579 | 773,890 | 20 Nov 2025 | Direct |
| Jason C. Stephen | GPRO | Class A Common Stock | Sale | -15.3% | $39,565 | $1.52 | -26,011 | 143,714 | 18 Nov 2025 | Direct |
| Vincent G. Nakayama | GPRO | Class A Common Stock | Tax liability | -4.13% | -31,714 | 735,932 | 17 Nov 2025 | Direct | ||
| Nicholas Woodman | GPRO | Class A Common Stock | Tax liability | -1.13% | -9,188 | 802,914 | 17 Nov 2025 | Direct | ||
| Brian McGee | GPRO | Class A Common Stock | Tax liability | -0.19% | -1,505 | 778,469 | 17 Nov 2025 | Direct | ||
| Dean Jahnke | GPRO | Class A Common Stock | Tax liability | -0.14% | -792 | 573,561 | 17 Nov 2025 | Direct | ||
| Nicholas Woodman | GPRO | Class A Common Stock | Award | 1,129,944 | 1,129,944 | 10 Nov 2025 | By The Woodman Family Trust under Trust Agreement dated March 11, 2011 | |||
| William George Brumder II | GPRO | Class A common stock | Sale | -0.11% | $29,880 | $2.49 | -12,000 | 10,838,000 | 19 Sep 2025 | Direct |
* marks a reported price that did not pass the local price check.