Quick Takeaways
- ASAN - Asana, Inc. has 19 insiders with reported activity on this page.
- Net insider value flow over the last year: -$2,299,316.
- Recent transaction rows are available for direct filing-level review.
- Info
- Insider Trading
- Financials
- Holders
Insider Transactions Reported by 19 Insiders of Asana, Inc.
- Symbol
- ASAN on NYSE
- Location
- San Francisco, CA
What Changed
- Buy value: $101,008,386; sell value: $103,307,701.
- Net share flow: +120,605.
Why This Matters
- This page gives a plain-language issuer insider context before you inspect transaction-level evidence.
- Use the filing links below to verify timestamps, codes, and ownership impacts directly from SEC forms.
Official SEC Source
Insider trading overview
Last 12 monthsNet insider flow leans to selling over the last 12 months. Net value: -$2,299,316.
Buys
$101,008,386
Shares: 7,075,493
Insiders: 1
Sells
$103,307,702
Shares: 6,954,888
Insiders: 7
Net
-$2,299,316
Shares: +120,605
Insiders: -6
| Window (months) | Buy shares | Sell shares | Buy $ | Sell $ | Net $ |
|---|---|---|---|---|---|
| 0-3 | 0 | 107,391 | $0 | $700,712 | -$700,712 |
| 3-6 | 0 | 3,014,784 | $0 | $45,327,291 | -$45,327,291 |
| 6-9 | 5,513,028 | 3,771,908 | $78,629,266 | $56,481,269 | +$22,147,996 |
| 9-12 | 1,562,465 | 60,805 | $22,379,120 | $798,429 | +$21,580,691 |
Asana, Inc. executives and other stock owners filed with the SEC include:
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| Dustin A. Moskovitz | Director, 10%+ Owner | $846,519,278 | +$97,805,030 | +13% | Mixed | 21 Aug 2025 |
| Rosenstein Justin | Director | $56,267,066 | -$90,522,530 | -62% | Mixed | 31 Mar 2026 |
| Daniel Mark Rogers | Chief Executive Officer, Director | $17,254,215 | Mixed | 21 Jul 2025 | ||
| Tim M. Wan | Chief Financial Officer | $17,042,808 | Mixed | 25 Jul 2024 | ||
| Adam D'Angelo | Director | $15,570,980 | Mixed | 02 Feb 2026 | ||
| Anne Raimondi | Chief Operating Officer | $10,045,806 | -$3,065,733 | -23% | Filing P/S | 18 Dec 2025 |
| Matt Cohler | Director | $7,907,515 | Mixed | 02 Feb 2026 | ||
| Sonalee Elizabeth Parekh | Chief Financial Officer | $6,054,949 | -$5,640,942 | -48% | Filing P/S | 23 Mar 2026 |
| Eleanor B. Lacey | GC, Corporate Secretary | $5,806,165 | -$3,728,620 | -39% | Filing P/S | 22 Dec 2025 |
| Chris Farinacci | Chief Operating Officer | $5,569,030 | Mixed | 02 Aug 2021 | ||
| Lorrie M. Norrington | Director | $1,981,341 | Mixed | 02 Feb 2026 | ||
| Sydney Carey | Director | $1,655,584 | Mixed | 03 Nov 2025 | ||
| Aziz Megji | Chief Financial Officer | $1,370,489 | -$187,066 | -12% | Filing P/S | 27 Mar 2026 |
| Andrew Lindsay | Director | $911,878 | Mixed | 16 Jun 2025 | ||
| Krista Anderson-Copperman | Director | $901,953 | Mixed | 02 Feb 2026 | ||
| Katie Marie Colendich | GC, Corporate Secretary | $639,586 | -$119,742 | -16% | Filing P/S | 24 Mar 2026 |
| Veronica Sosa | Chief Accounting Officer | $490,059 | -$43,069 | -8.1% | Filing P/S | 20 Mar 2026 |
| Amit K. Singh | Director | $461,613 | Mixed | 01 Nov 2023 | ||
| Marc Boroditsky | Director | $368,613 | Mixed | 16 Apr 2025 |
Top shareholders of Asana, Inc. (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Ownership % is shown only when it is directly reported or safely comparable across share classes.
Methodology: rows are grouped by holder and ranked by the holder's primary source value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
| Holder | Source | Role / Reporting | Ownership % | Shares | Holdings Value | 12M Net Δ | As of | Details |
|---|---|---|---|---|---|---|---|---|
| Dustin A. Moskovitz |
13D/G
3/4/5
|
Director, 10%+ Owner |
58%
|
129,778,201
|
$1,916,824,029 | +$26,567,774 | 13 Aug 2025 | |
| VANGUARD GROUP INC |
13F
13D/G
|
Company · The Vanguard Group |
8.4%
from 13D/G
|
13,173,305
|
$180,606,012 | — | 31 Dec 2025 | |
| Rosenstein Justin |
13D/G
3/4/5
|
Director |
7.3%
|
12,672,002
|
$164,229,146 | -$34,542,042 | 31 Dec 2025 | |
| BlackRock, Inc. |
13F
13D/G
|
Company |
4.7%
from 13D/G
|
8,353,051
|
$114,520,330 | — | 31 Dec 2025 | |
| D. E. Shaw & Co., Inc. |
13F
|
Company |
3.8%
|
6,656,329
|
$91,258,271 | — | 31 Dec 2025 | |
| Allianz Global Investors GmbH |
13D/G
|
— |
3.5%
|
5,200,251
|
$83,204,016 | $0 | 31 Mar 2025 | |
| Voya Financial, Inc. |
13D/G
|
— |
3.6%
|
5,589,661
|
$82,559,293 | $0 | 30 Jun 2025 | |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP |
13F
|
Company |
3%
|
5,214,591
|
$71,492,043 | — | 31 Dec 2025 | |
| VOYA INVESTMENT MANAGEMENT LLC |
13F
|
Company |
2.8%
|
4,838,382
|
$66,334,217 | — | 31 Dec 2025 | |
| GOLDMAN SACHS GROUP INC |
13F
|
Company |
1.6%
|
2,791,902
|
$38,276,983 | — | 31 Dec 2025 | |
| MARSHALL WACE, LLP |
13F
|
Company |
1.5%
|
2,653,145
|
$36,374,620 | — | 31 Dec 2025 | |
| MORGAN STANLEY |
13F
|
Company |
1.5%
|
2,647,505
|
$36,297,295 | — | 31 Dec 2025 | |
| STATE STREET CORP |
13F
|
Company |
1.4%
|
2,499,923
|
$34,273,944 | — | 31 Dec 2025 | |
| GEODE CAPITAL MANAGEMENT, LLC |
13F
|
Company |
1.2%
|
2,077,529
|
$28,488,379 | — | 31 Dec 2025 | |
| FIRST TRUST ADVISORS LP |
13F
|
Company |
1%
|
1,761,535
|
$24,150,644 | — | 31 Dec 2025 | |
| TWO SIGMA INVESTMENTS, LP |
13F
|
Company |
0.96%
|
1,668,204
|
$22,871,077 | — | 31 Dec 2025 | |
| JACOBS LEVY EQUITY MANAGEMENT, INC |
13F
|
Company |
0.89%
|
1,546,638
|
$21,204,407 | — | 31 Dec 2025 | |
| TWO SIGMA ADVISERS, LP |
13F
|
Company |
0.8%
|
1,397,100
|
$19,154,241 | — | 31 Dec 2025 | |
| JUPITER ASSET MANAGEMENT LTD |
13F
|
Company |
0.79%
|
1,374,891
|
$18,849,756 | — | 31 Dec 2025 | |
| Daniel Mark Rogers |
3/4/5
|
Chief Executive Officer, Director |
0.74%
|
1,278,090
|
$17,254,215 | — | 21 Jul 2025 | |
| Tim M. Wan |
3/4/5
|
Chief Financial Officer |
—
mixed-class rows
|
1,814,808
mixed-class rows
|
$17,042,808 | — | 25 Jul 2024 | |
| BANK OF AMERICA CORP /DE/ |
13F
|
Company |
0.67%
|
1,161,623
|
$15,925,852 | — | 31 Dec 2025 | |
| Adam D'Angelo |
3/4/5
|
Director |
0.65%
|
1,135,739
|
$15,570,980 | — | 02 Feb 2026 | |
| Point72 Asset Management, L.P. |
13F
|
Company |
0.59%
|
1,030,919
|
$14,133,899 | — | 31 Dec 2025 | |
| UBS Group AG |
13F
|
Company |
0.56%
|
966,537
|
$13,251,222 | — | 31 Dec 2025 | |
| CITADEL ADVISORS LLC |
13F
|
Company |
0.54%
|
945,195
|
$12,958,623 | — | 31 Dec 2025 | |
| MILLENNIUM MANAGEMENT LLC |
13F
|
Company |
0.54%
|
933,028
|
$12,791,814 | — | 31 Dec 2025 | |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC |
13F
|
Company |
0.53%
|
925,253
|
$12,685,219 | — | 31 Dec 2025 | |
| NORTHERN TRUST CORP |
13F
|
Company |
0.47%
|
815,996
|
$11,187,305 | — | 31 Dec 2025 | |
| FEDERATED HERMES, INC. |
13F
|
Company |
0.46%
|
804,743
|
$11,033,026 | — | 31 Dec 2025 | |
| Nuveen, LLC |
13F
|
Company |
0.45%
|
775,592
|
$10,633,366 | — | 31 Dec 2025 | |
| Anne Raimondi |
3/4/5
|
Chief Operating Officer |
0.4%
|
702,013
|
$10,045,806 | -$3,065,733 | 18 Dec 2025 | |
| JANE STREET GROUP, LLC |
13F
|
Company |
0.38%
|
654,284
|
$8,970,233 | — | 31 Dec 2025 | |
| Voleon Capital Management LP |
13F
|
Company |
0.37%
|
645,082
|
$8,844,074 | — | 31 Dec 2025 | |
| FMR LLC |
13F
|
Company |
0.37%
|
642,443
|
$8,807,888 | — | 31 Dec 2025 | |
| Matt Cohler |
3/4/5
|
Director |
0.33%
|
576,770
|
$7,907,515 | — | 02 Feb 2026 | |
| Bank of New York Mellon Corp |
13F
|
Company |
0.33%
|
573,568
|
$7,863,612 | — | 31 Dec 2025 | |
| ACADIAN ASSET MANAGEMENT LLC |
13F
|
Company |
0.32%
|
553,168
|
$7,570,000 | — | 31 Dec 2025 | |
| AQR CAPITAL MANAGEMENT LLC |
13F
|
Company |
0.31%
|
530,458
|
$7,272,584 | — | 31 Dec 2025 | |
| Engineers Gate Manager LP |
13F
|
Company |
0.29%
|
507,692
|
$6,960,457 | — | 31 Dec 2025 | |
| Trexquant Investment LP |
13F
|
Company |
0.28%
|
489,091
|
$6,705,438 | — | 31 Dec 2025 | |
| Sonalee Elizabeth Parekh |
3/4/5
|
Chief Financial Officer |
0.53%
|
915,281
|
$6,054,949 | -$5,640,942 | 23 Mar 2026 | |
| Eleanor B. Lacey |
3/4/5
|
GC, Corporate Secretary |
—
mixed-class rows
|
453,629
mixed-class rows
|
$5,806,165 | -$3,728,620 | 22 Dec 2025 | |
| CITIGROUP INC |
13F
|
Company |
0.24%
|
413,319
|
$5,666,603 | — | 31 Dec 2025 | |
| Chris Farinacci |
3/4/5
|
Chief Operating Officer |
—
mixed-class rows
|
1,471,443
mixed-class rows
|
$5,569,030 | — | 02 Aug 2021 | |
| GC Wealth Management RIA, LLC |
13F
|
Company |
0.23%
|
402,100
|
$5,512,791 | — | 31 Dec 2025 | |
| Whetstone Capital Advisors, LLC |
13F
|
Company |
0.22%
|
381,716
|
$5,233,326 | — | 31 Dec 2025 | |
| CANADA PENSION PLAN INVESTMENT BOARD |
13F
|
Company |
0.2%
|
353,100
|
$4,841,001 | — | 31 Dec 2025 | |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP |
13F
|
Company |
0.19%
|
337,449
|
$4,626,426 | — | 31 Dec 2025 | |
| PUBLIC SECTOR PENSION INVESTMENT BOARD |
13F
|
Company |
0.18%
|
316,753
|
$4,342,684 | — | 31 Dec 2025 |
Recent Insider Transactions by Companies or Individuals for Asana, Inc.
Showing up to 300 most recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | Value $ | * Price $ | Shares | Shares Owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Justin Rosenstein | ASAN | Class A Common Stock | Gift | -66.4% | -6,350,000 | 3,210,398 | 31 Mar 2026 | Direct | ||
| Justin Rosenstein | ASAN | Class A Common Stock | Conversion of derivative security | 197.8% | 6,350,000 | 9,560,398 | 31 Mar 2026 | Direct | ||
| Justin Rosenstein | ASAN | Class B Common Stock | Conversion of derivative security | -88.5% | -6,350,000 | 826,532 | 31 Mar 2026 | Direct | ||
| Aziz Megji | ASAN | Class A Common Stock | Sale | -12% | $187,066 | $6.10 | -30,650 | 224,549 | 27 Mar 2026 | Direct |
| Katie Marie Colendich | ASAN | Class A Common Stock | Sale | -4.79% | $32,196 | $6.42 | -5,015 | 99,624 | 25 Mar 2026 | Direct |
| Katie Marie Colendich | ASAN | Class A Common Stock | Sale | -1.41% | $9,585 | $6.39 | -1,500 | 104,639 | 24 Mar 2026 | Direct |
| Sonalee Elizabeth Parekh | ASAN | Class A Common Stock | Sale | -2% | $123,820 | $6.62 | -18,717 | 915,281 | 23 Mar 2026 | Direct |
| Katie Marie Colendich | ASAN | Class A Common Stock | Sale | -3.3% | $23,764 | $6.65 | -3,575 | 104,639 | 20 Mar 2026 | Direct |
| Sonalee Elizabeth Parekh | ASAN | Class A Common Stock | Sale | -3.53% | $227,015 | $6.65 | -34,151 | 933,998 | 20 Mar 2026 | Direct |
| Veronica Sosa | ASAN | Class A Common Stock | Sale | -8.08% | $43,068 | $6.65 | -6,479 | 73,722 | 20 Mar 2026 | Direct |
| Katie Marie Colendich | ASAN | Class A Common Stock | Sale | -6.32% | $54,196 | $7.42 | -7,304 | 108,214 | 10 Mar 2026 | Direct |
| Katie Marie Colendich | ASAN | Class A Common Stock | Award | 86.1% | 53,436 | 115,518 | 10 Mar 2026 | Direct | ||
| Matt Cohler | ASAN | Class A Common Stock | Award | 0.24% | 823 | 339,849 | 02 Feb 2026 | Direct | ||
| Krista Anderson-Copperman | ASAN | Class A Common Stock | Award | 1.97% | 1,268 | 65,788 | 02 Feb 2026 | Direct | ||
| Adam D'Angelo | ASAN | Class A Common Stock | Award | 1.29% | 731 | 57,569 | 02 Feb 2026 | Direct | ||
| Lorrie M. Norrington | ASAN | Class A Common Stock | Award | 1.02% | 1,432 | 142,223 | 02 Feb 2026 | Direct | ||
| Eleanor B. Lacey | ASAN | Class A Common Stock | Sale | -9.59% | $615,837 | $13.55 | -45,463 | 428,629 | 23 Dec 2025 | Direct |
| Sonalee Elizabeth Parekh | ASAN | Class A Common Stock | Sale | -2.51% | $337,108 | $13.54 | -24,888 | 968,149 | 23 Dec 2025 | Direct |
| Justin Rosenstein | ASAN | Class A Common Stock | Gift | -17.2% | -665,000 | 3,210,398 | 22 Dec 2025 | Direct | ||
| Justin Rosenstein | ASAN | Class A Common Stock | Conversion of derivative security | 20.7% | 665,000 | 3,875,398 | 22 Dec 2025 | Direct | ||
| Justin Rosenstein | ASAN | Class B Common Stock | Other | 1.77% | 125,000 | 7,176,532 | 22 Dec 2025 | Direct | ||
| Justin Rosenstein | ASAN | Class B Common Stock | Other | -14.8% | -125,000 | 722,458 | 22 Dec 2025 | See footnote | ||
| Justin Rosenstein | ASAN | Class B Common Stock | Conversion of derivative security | -8.62% | -665,000 | 7,051,532 | 22 Dec 2025 | Direct | ||
| Eleanor B. Lacey | ASAN | Class A Common Stock | Sale | -10.4% | $790,399 | $14.31 | -55,234 | 474,092 | 22 Dec 2025 | Direct |
| Sonalee Elizabeth Parekh | ASAN | Class A Common Stock | Sale | -7.77% | $1,197,117 | $14.31 | -83,656 | 993,037 | 22 Dec 2025 | Direct |
| Anne Raimondi | ASAN | Class A Common Stock | Sale | -8.13% | $889,581 | $14.31 | -62,165 | 702,013 | 22 Dec 2025 | Direct |
| Justin Rosenstein | ASAN | Class A Common Stock | Conversion of derivative security | 1425.9% | 3,000,000 | 3,210,398 | 19 Dec 2025 | Direct | ||
| Justin Rosenstein | ASAN | Class B Common Stock | Conversion of derivative security | -28% | -3,000,000 | 7,716,532 | 19 Dec 2025 | Direct | ||
| Anne Raimondi | ASAN | Class A Common Stock | Sale | -9.06% | $1,101,072 | $14.47 | -76,093 | 764,178 | 19 Dec 2025 | Direct |
| Anne Raimondi | ASAN | Class A Common Stock | Sale | -2.57% | $322,204 | $14.52 | -22,198 | 840,271 | 18 Dec 2025 | Direct |
| Eleanor B. Lacey | ASAN | Class A Common Stock | Sale | -15.9% | $1,524,500 | $15.24 | -100,000 | 529,326 | 09 Dec 2025 | Direct |
| Eleanor B. Lacey | ASAN | Class A Common Stock | Options Exercise | 18.9% | 100,000 | 629,326 | 09 Dec 2025 | Direct | ||
| Eleanor B. Lacey | ASAN | Stock Option (right to buy) | Options Exercise | -80% | -100,000 | 25,000 | 09 Dec 2025 | Direct | ||
| Justin Rosenstein | ASAN | Class A Common Stock | Sale | -80.2% | $12,855,438 | $15.12 | -850,233 | 210,398 | 09 Dec 2025 | Direct |
| Justin Rosenstein | ASAN | Class A Common Stock | Sale | -0.77% | $122,814 | $14.95 | -8,215 | 1,060,631 | 08 Dec 2025 | Direct |
| Matt Cohler | ASAN | Class A Common Stock | Award | 1.1% | 600 | 55,018 | 03 Nov 2025 | Direct | ||
| Adam D'Angelo | ASAN | Class A Common Stock | Award | 0.95% | 533 | 56,838 | 03 Nov 2025 | Direct | ||
| Krista Anderson-Copperman | ASAN | Class A Common Stock | Award | 1.45% | 925 | 64,520 | 03 Nov 2025 | Direct | ||
| Sydney Carey | ASAN | Class A Common Stock | Award | 0.81% | 996 | 123,921 | 03 Nov 2025 | Direct | ||
| Lorrie M. Norrington | ASAN | Class A Common Stock | Award | 0.75% | 1,045 | 140,791 | 03 Nov 2025 | Direct | ||
| Justin Rosenstein | ASAN | Class A Common Stock | Sale | -1.27% | $204,844 | $14.95 | -13,701 | 1,068,846 | 24 Oct 2025 | Direct |
| Justin Rosenstein | ASAN | Class A Common Stock | Sale | -29.8% | $6,872,983 | $14.98 | -458,878 | 1,082,547 | 21 Oct 2025 | Direct |
| Justin Rosenstein | ASAN | Class A Common Stock | Sale | -0.93% | $218,577 | $15.07 | -14,500 | 1,541,425 | 10 Oct 2025 | Direct |
| Justin Rosenstein | ASAN | Class A Common Stock | Sale | -43.5% | $18,274,817 | $15.23 | -1,199,560 | 1,555,925 | 09 Oct 2025 | Direct |
| Justin Rosenstein | ASAN | Class A Common Stock | Sale | -14.2% | $6,860,861 | $15.08 | -454,913 | 2,755,485 | 08 Oct 2025 | Direct |
| Sonalee Elizabeth Parekh | ASAN | Class A Common Stock | Sale | -5.56% | $911,622 | $14.38 | -63,374 | 1,076,693 | 23 Sep 2025 | Direct |
| Eleanor B. Lacey | ASAN | Class A Common Stock | Sale | -1.96% | $152,314 | $14.41 | -10,570 | 529,326 | 23 Sep 2025 | Direct |
| Sonalee Elizabeth Parekh | ASAN | Class A Common Stock | Sale | -14.6% | $2,763,005 | $14.17 | -194,976 | 1,140,067 | 22 Sep 2025 | Direct |
| Eleanor B. Lacey | ASAN | Class A Common Stock | Sale | -3.58% | $284,114 | $14.17 | -20,049 | 539,896 | 22 Sep 2025 | Direct |
| Anne Raimondi | ASAN | Class A Common Stock | Sale | -3.15% | $397,156 | $14.17 | -28,026 | 862,469 | 22 Sep 2025 | Direct |
* An asterisk sign (*) next to the price indicates that the price is likely invalid.