Comparable stake leader
Dustin A. Moskovitz
SEC ownership of Asana, Inc.
Top holders, 13D/G large-stake signals, insider positions, and transaction flow tied to CIK 0001477720.
Disclosed value leader
Dustin A. Moskovitz
Comparable rows
50/50
Latest evidence
03 Aug 2026
- Public ticker
- ASAN on NYSE
- Parsed ownership sources
-
13D/G, 3/4/5, and 13F
Source: Parsed SEC ownership filingsUse: Compare filing families carefully
- Largest SEC-reported holder
-
Dustin A. Moskovitz
Ranking: Comparable ownership first, then disclosed value
- Comparable ownership rows
-
50 of 50
Meaning: Rows with safely comparable ownership %
- Latest 13D/G holder
-
Dustin A. Moskovitz
Source: Latest parsed Schedule 13D/G stake
- Latest parsed ownership date
-
03 Aug 2026
Freshness: Most recent filing date in this holder set
- Issuer CIK
- 0001477720
- Issuer location
- San Francisco, CA
Ownership snapshot
CIK-linked ownership evidence from parsed SEC filings.
3 signals
Issuer
Names, identifiers, and filing context for this profile.
2 identity fields
Ownership snapshot
Top shareholders of Asana, Inc. (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Start with comparable ownership when available, then verify the linked 13F, 13D/G, or 3/4/5 evidence.
Comparable stake leader
Dustin A. Moskovitz
Disclosed value leader
Dustin A. Moskovitz
Comparable rows
50/50
Latest evidence
03 Aug 2026
13D/G
3/4/5
13F
Lead comparable stake: 58%
13D/G row: Dustin A. Moskovitz
Showing 1-8 of 50 holder rows.
Quick read
Dustin A. Moskovitz leads the comparable SEC ownership view at 58%.
50 of 50 rows have a safely comparable ownership percentage. Use this as a filing-backed starting point, then open the detailed table for source links, reporting role, position value, share count, and filing date.
Open SEC evidence
Opens Dustin A. Moskovitz's linked filing trail.
Comparable ownership
Top 5
Dustin A. Moskovitz
58%
VANGUARD GROUP INC
8.4%
BlackRock, Inc.
5.3%
Rosenstein Justin
3.8%
Voya Financial, Inc.
3.6%
Ownership % is shown only when SEC disclosures are safely comparable across share classes.
Detailed SEC evidence table Showing 1-8 of 50 holder rows
| Holder | Evidence | Ownership % | Position | 12M Net Δ | As of |
|---|---|---|---|---|---|
| Dustin A. Moskovitz |
13D/G
3/4/5
Director, 10%+ Owner
|
58%
|
$1,916,824,029
129,778,201 shares
|
+$26,567,774 | 13 Aug 2025 |
| VANGUARD GROUP INC |
13D/G
The Vanguard Group
|
8.4%
|
$177,041,254
13,114,167 shares
|
$0 | 30 Jun 2025 |
| BlackRock, Inc. |
13D/G
13F
Company
|
5.3%
|
$60,172,742
8,596,106 shares
|
+$11,782,106 | 30 Jun 2026 |
| Rosenstein Justin |
13D/G
3/4/5
Justin Rosenstein · Director
|
3.8%
|
$36,225,071
6,322,002 shares
|
-$36,385,500 | 31 Mar 2026 |
| Voya Financial, Inc. |
13D/G
|
3.6%
|
$82,559,293
5,589,661 shares
|
$0 | 30 Jun 2025 |
| Allianz Global Investors GmbH |
13D/G
|
3.5%
|
$83,204,016
5,200,251 shares
|
$0 | 31 Mar 2025 |
| Daniel Mark Rogers |
3/4/5
Chief Executive Officer, Director
|
1.2%
|
$13,045,271
1,891,990 shares
|
-$274,709 | 30 Jun 2026 |
| Adam D'Angelo |
3/4/5
Director
|
0.7%
|
$7,276,320
1,136,925 shares
|
— | 01 May 2026 |
How to read this table
Rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
Forms 3/4/5 flow
Insider trading overview
Net insider flow leans to selling over the last 12 months. Net value: -$28,751,136.
Buys
$29,438,660
Insiders: 1
Sells
$58,189,796
Insiders: 8
Net
-$28,751,136
Shares: -1,869,950
Window
Last 12 months
4 rolling buckets
Buy value
Sell value
Shares: 2,142,437
Shares: 4,012,387
| Window (months) | Buy shares | Sell shares | Buy value | Sell value | Net value |
|---|---|---|---|---|---|
| 0-3 | 0 | 118,304 | $0 | $792,719 | -$792,719 |
| 3-6 | 0 | 107,391 | $0 | $700,712 | -$700,712 |
| 6-9 | 0 | 1,328,145 | $0 | $19,756,070 | -$19,756,070 |
| 9-12 | 2,142,437 | 2,458,547 | $29,438,660 | $36,940,294 | -$7,501,634 |
Reporting owners
Insider holders from Forms 3/4/5
Showing 1-19 of 19 reporting-owner rows connected to Asana, Inc.. Open a relationship link for the CIK-to-CIK filing trail.
Rows
19
Largest Forms 3/4/5 holder
Dustin A. Moskovitz
Net 12M change
-$31,908,153
Latest report
03 Aug 2026
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| Dustin A. Moskovitz | Director, 10%+ Owner | $846,519,278 | +$26,281,644 | +3.2% | Mixed | 21 Aug 2025 |
| Tim M. Wan | Chief Financial Officer | $17,042,808 | Mixed | 25 Jul 2024 | ||
| Rosenstein Justin | Director | $15,662,276 | -$45,410,334 | -74% | Mixed | 30 Jun 2026 |
| Daniel Mark Rogers | Chief Executive Officer, Director | $13,045,271 | -$274,709 | -2.1% | Filing P/S | 30 Jun 2026 |
| Anne Raimondi | Chief Operating Officer | $10,045,806 | -$2,710,014 | -21% | Filing P/S | 18 Dec 2025 |
| Adam D'Angelo | Director | $7,276,320 | Mixed | 01 May 2026 | ||
| Sonalee Elizabeth Parekh | Chief Financial Officer | $6,054,949 | -$5,559,688 | -48% | Filing P/S | 23 Mar 2026 |
| Eleanor B. Lacey | GC, Corporate Secretary | $5,806,165 | -$3,367,164 | -37% | Filing P/S | 22 Dec 2025 |
| Chris Farinacci | Chief Operating Officer | $5,569,030 | Mixed | 02 Aug 2021 | ||
| Aziz Megji | Chief Financial Officer | $5,150,072 | -$487,139 | -8.6% | Filing P/S | 24 Jun 2026 |
| Matt Cohler | Director | $3,699,871 | Mixed | 01 May 2026 | ||
| Katie Marie Colendich | GC, Corporate Secretary | $1,180,557 | -$261,914 | -18% | Filing P/S | 26 Jun 2026 |
| Lorrie M. Norrington | Director | $939,782 | Mixed | 01 May 2026 | ||
| Sydney Carey | Director | $936,313 | Mixed | 08 Jun 2026 | ||
| Krista Anderson-Copperman | Director | $644,343 | Median | 03 Aug 2026 | ||
| Andrew Lindsay | Director | $465,651 | Mixed | 08 Jun 2026 | ||
| Amit K. Singh | Director | $461,613 | Mixed | 01 Nov 2023 | ||
| Veronica Sosa | Chief Accounting Officer | $415,148 | -$118,835 | -22% | Filing P/S | 22 Jun 2026 |
| Marc Boroditsky | Director | $292,153 | Mixed | 08 Jun 2026 |
Recent insider transactions for Asana, Inc.
Showing up to 300 recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | SEC-reported value | SEC-reported price | Shares | Shares owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Krista Anderson-Copperman | ASAN | Class A Common Stock | Award | 2.03% | 1,827 | 92,049 | 03 Aug 2026 | Direct | ||
| Justin Rosenstein | ASAN | Class A Common Stock | Gift | -83.5% | -2,700,000 | 532,776 | 30 Jun 2026 | Direct | ||
| Daniel Mark Rogers | ASAN | Class A Common Stock | Sale | -0.72% | $95,082 | $6.90 | -13,790 | 1,891,990 | 30 Jun 2026 | Direct |
| Katie Marie Colendich | ASAN | Class A Common Stock | Sale | -2.88% | $35,043 | $6.68 | -5,242 | 176,598 | 26 Jun 2026 | Direct |
| Aziz Megji | ASAN | Class A Common Stock | Sale | -1.7% | $89,081 | $6.73 | -13,239 | 765,389 | 24 Jun 2026 | Direct |
| Katie Marie Colendich | ASAN | Class A Common Stock | Sale | -4.38% | $56,208 | $6.74 | -8,337 | 181,840 | 24 Jun 2026 | Direct |
| Katie Marie Colendich | ASAN | Class A Common Stock | Sale | -3.87% | $50,921 | $6.66 | -7,647 | 190,177 | 22 Jun 2026 | Direct |
| Veronica Sosa | ASAN | Class A Common Stock | Sale | -15.4% | $75,766 | $6.66 | -11,378 | 62,344 | 22 Jun 2026 | Direct |
| Aziz Megji | ASAN | Class A Common Stock | Sale | -3.91% | $210,991 | $6.66 | -31,696 | 778,628 | 22 Jun 2026 | Direct |
| Daniel Mark Rogers | ASAN | Class A Common Stock | Sale | -1.4% | $179,627 | $6.66 | -26,975 | 1,905,780 | 22 Jun 2026 | Direct |
| Daniel Mark Rogers | ASAN | Class A Common Stock | Award | 51.2% | 654,665 | 1,932,755 | 17 Jun 2026 | Direct | ||
| Marc Boroditsky | ASAN | Class A Common Stock | Award | 96.2% | 22,378 | 45,649 | 08 Jun 2026 | Direct | ||
| Sydney Carey | ASAN | Class A Common Stock | Award | 18.1% | 22,378 | 146,299 | 08 Jun 2026 | Direct | ||
| Krista Anderson-Copperman | ASAN | Class A Common Stock | Award | 33% | 22,378 | 90,222 | 08 Jun 2026 | Direct | ||
| Andrew Lindsay | ASAN | Class A Common Stock | Award | 44.4% | 22,378 | 72,758 | 08 Jun 2026 | Direct | ||
| Justin Rosenstein | ASAN | Class A Common Stock | Award | 0.7% | 22,378 | 3,232,776 | 08 Jun 2026 | Direct | ||
| Aziz Megji | ASAN | Class A Common Stock | Award | 260.9% | 585,775 | 810,324 | 06 May 2026 | Direct | ||
| Katie Marie Colendich | ASAN | Class A Common Stock | Award | 98.6% | 98,200 | 197,824 | 06 May 2026 | Direct | ||
| Adam D'Angelo | ASAN | Class A Common Stock | Award | 2.06% | 1,186 | 58,755 | 01 May 2026 | Direct | ||
| Lorrie M. Norrington | ASAN | Class A Common Stock | Award | 1.63% | 2,323 | 144,546 | 01 May 2026 | Direct | ||
| Krista Anderson-Copperman | ASAN | Class A Common Stock | Award | 3.13% | 2,056 | 67,844 | 01 May 2026 | Direct | ||
| Matt Cohler | ASAN | Class A Common Stock | Award | 0.39% | 1,335 | 341,184 | 01 May 2026 | Direct | ||
| Justin Rosenstein | ASAN | Class A Common Stock | Gift | -66.4% | -6,350,000 | 3,210,398 | 31 Mar 2026 | Direct | ||
| Justin Rosenstein | ASAN | Class A Common Stock | Conversion of derivative security | 197.8% | 6,350,000 | 9,560,398 | 31 Mar 2026 | Direct | ||
| Justin Rosenstein | ASAN | Class B Common Stock | Conversion of derivative security | -88.5% | -6,350,000 | 826,532 | 31 Mar 2026 | Direct | ||
| Aziz Megji | ASAN | Class A Common Stock | Sale | -12% | $187,066 | $6.10 | -30,650 | 224,549 | 27 Mar 2026 | Direct |
| Katie Marie Colendich | ASAN | Class A Common Stock | Sale | -4.79% | $32,196 | $6.42 | -5,015 | 99,624 | 25 Mar 2026 | Direct |
| Katie Marie Colendich | ASAN | Class A Common Stock | Sale | -1.41% | $9,585 | $6.39 | -1,500 | 104,639 | 24 Mar 2026 | Direct |
| Sonalee Elizabeth Parekh | ASAN | Class A Common Stock | Sale | -2% | $123,820 | $6.62 | -18,717 | 915,281 | 23 Mar 2026 | Direct |
| Katie Marie Colendich | ASAN | Class A Common Stock | Sale | -3.3% | $23,764 | $6.65 | -3,575 | 104,639 | 20 Mar 2026 | Direct |
| Sonalee Elizabeth Parekh | ASAN | Class A Common Stock | Sale | -3.53% | $227,015 | $6.65 | -34,151 | 933,998 | 20 Mar 2026 | Direct |
| Veronica Sosa | ASAN | Class A Common Stock | Sale | -8.08% | $43,068 | $6.65 | -6,479 | 73,722 | 20 Mar 2026 | Direct |
| Katie Marie Colendich | ASAN | Class A Common Stock | Sale | -6.32% | $54,196 | $7.42 | -7,304 | 108,214 | 10 Mar 2026 | Direct |
| Katie Marie Colendich | ASAN | Class A Common Stock | Award | 86.1% | 53,436 | 115,518 | 10 Mar 2026 | Direct | ||
| Matt Cohler | ASAN | Class A Common Stock | Award | 0.24% | 823 | 339,849 | 02 Feb 2026 | Direct | ||
| Krista Anderson-Copperman | ASAN | Class A Common Stock | Award | 1.97% | 1,268 | 65,788 | 02 Feb 2026 | Direct | ||
| Adam D'Angelo | ASAN | Class A Common Stock | Award | 1.29% | 731 | 57,569 | 02 Feb 2026 | Direct | ||
| Lorrie M. Norrington | ASAN | Class A Common Stock | Award | 1.02% | 1,432 | 142,223 | 02 Feb 2026 | Direct | ||
| Eleanor B. Lacey | ASAN | Class A Common Stock | Sale | -9.59% | $615,837 | $13.55 | -45,463 | 428,629 | 23 Dec 2025 | Direct |
| Sonalee Elizabeth Parekh | ASAN | Class A Common Stock | Sale | -2.51% | $337,108 | $13.54 | -24,888 | 968,149 | 23 Dec 2025 | Direct |
| Justin Rosenstein | ASAN | Class A Common Stock | Gift | -17.2% | -665,000 | 3,210,398 | 22 Dec 2025 | Direct | ||
| Justin Rosenstein | ASAN | Class A Common Stock | Conversion of derivative security | 20.7% | 665,000 | 3,875,398 | 22 Dec 2025 | Direct | ||
| Justin Rosenstein | ASAN | Class B Common Stock | Other | 1.77% | 125,000 | 7,176,532 | 22 Dec 2025 | Direct | ||
| Justin Rosenstein | ASAN | Class B Common Stock | Other | -14.8% | -125,000 | 722,458 | 22 Dec 2025 | See footnote | ||
| Justin Rosenstein | ASAN | Class B Common Stock | Conversion of derivative security | -8.62% | -665,000 | 7,051,532 | 22 Dec 2025 | Direct | ||
| Eleanor B. Lacey | ASAN | Class A Common Stock | Sale | -10.4% | $790,399 | $14.31 | -55,234 | 474,092 | 22 Dec 2025 | Direct |
| Sonalee Elizabeth Parekh | ASAN | Class A Common Stock | Sale | -7.77% | $1,197,117 | $14.31 | -83,656 | 993,037 | 22 Dec 2025 | Direct |
| Anne Raimondi | ASAN | Class A Common Stock | Sale | -8.13% | $889,581 | $14.31 | -62,165 | 702,013 | 22 Dec 2025 | Direct |
| Justin Rosenstein | ASAN | Class A Common Stock | Conversion of derivative security | 1425.9% | 3,000,000 | 3,210,398 | 19 Dec 2025 | Direct | ||
| Justin Rosenstein | ASAN | Class B Common Stock | Conversion of derivative security | -28% | -3,000,000 | 7,716,532 | 19 Dec 2025 | Direct |
* marks a reported price that did not pass the local price check.