Quick Takeaways
- APPF - APPFOLIO INC has 27 insiders with reported activity on this page.
- Net insider value flow over the last year: -$21,512,036.
- Recent transaction rows are available for direct filing-level review.
- Info
- Insider Ownership
- Insider Trading
- Financials
- Holders
Insider Transactions Reported by 27 Insiders of APPFOLIO INC
- Symbol
- APPF on Nasdaq
- Location
- Santa Barbara, CA
What Changed
- Buy value: $5,648,974; sell value: $27,161,009.
- Net share flow: -74,203.
Why This Matters
- This page gives a plain-language issuer insider context before you inspect transaction-level evidence.
- Use the filing links below to verify timestamps, codes, and ownership impacts directly from SEC forms.
Official SEC Source
Insider trading overview
Last 12 monthsNet insider flow leans to selling over the last 12 months. Net value: -$21,512,036.
Buys
$5,648,974
Shares: 26,000
Insiders: 2
Sells
$27,161,009
Shares: 100,203
Insiders: 8
Net
-$21,512,036
Shares: -74,203
Insiders: -6
| Window (months) | Buy shares | Sell shares | Buy $ | Sell $ | Net $ |
|---|---|---|---|---|---|
| 0-3 | 0 | 6,963 | $0 | $1,181,858 | -$1,181,858 |
| 3-6 | 0 | 4,798 | $0 | $1,148,489 | -$1,148,489 |
| 6-9 | 0 | 76,803 | $0 | $22,282,860 | -$22,282,860 |
| 9-12 | 26,000 | 11,639 | $5,648,974 | $2,547,802 | +$3,101,171 |
APPFOLIO INC executives and other stock owners filed with the SEC include:
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| Maurice J. Duca | 10%+ Owner | $1,715,131,890 | -$17,758,355 | -1% | Mixed | 02 Feb 2026 |
| Timothy K. Bliss | Director | $223,182,418 | +$4,778,054 | +2.2% | Mixed | 05 Jun 2025 |
| Klaus Schauser | 10%+ Owner | $120,972,750 | -$885,410 | -0.73% | Mixed | 17 Nov 2025 |
| Jonathan Walker | Founder | $120,135,300 | Mixed | 10 Nov 2022 | ||
| Andreas von Blottnitz | Director | $116,467,271 | Mixed | 27 Jun 2025 | ||
| Alexander R. Wolf | Director | $47,765,198 | Mixed | 13 Feb 2025 | ||
| Fay Sien Goon | Chief Financial Officer | $19,460,516 | Mixed | 10 Aug 2024 | ||
| Ida Kathleen Kane | Chief Financial Officer | $15,341,642 | Mixed | 04 Jun 2021 | ||
| William Shane Trigg | Chief Executive Officer, Director | $9,435,636 | -$5,284,370 | -36% | Filing P/S | 17 Feb 2026 |
| Matthew S. Mazza | Chief Trust Officer | $6,928,654 | -$836,110 | -11% | Filing P/S | 11 Sep 2025 |
| Robert Donald Casey III | Director | $6,749,874 | +$870,920 | +15% | Mixed | 01 Aug 2025 |
| Elizabeth E. Barat | Chief People Officer | $4,663,626 | -$1,066,513 | -19% | Mixed | 10 Feb 2026 |
| Timothy Mathias Eaton | Chief Financial Officer | $4,061,631 | -$536,265 | -12% | Mixed | 10 Feb 2026 |
| Jason Robert Randall | Chief Executive Officer, Director | $3,449,200 | Mixed | 17 Dec 2021 | ||
| Janet Kerr | Director | $1,860,564 | -$712,601 | -28% | Mixed | 10 Mar 2026 |
| Winifred Markus Webb | Director | $1,815,805 | Mixed | 27 Jun 2025 | ||
| Evan Pickering | General Counsel | $1,408,484 | -$81,386 | -5.5% | Mixed | 10 Feb 2026 |
| Scanlan Agnes Bundy | Director | $1,387,029 | Mixed | 27 Jun 2025 | ||
| Don Rigler | Principal Accounting Officer | $1,070,363 | Mixed | 20 Feb 2026 | ||
| Ann M. Wilson | Principal Accounting Officer | $1,067,231 | Mixed | 10 Feb 2022 | ||
| APPFOLIO INC | Principal Accounting Officer | $652,193 | Mixed | 08 Aug 2025 | ||
| Olivia Nottebohm | Director | $629,722 | Mixed | 27 Jun 2025 | ||
| Saori Casey | Director | $282,771 | Mixed | 12 Feb 2026 | ||
| William R. Rauth III | Director, 10%+ Owner | $242,651 | Mixed | 01 Dec 2021 | ||
| IGSB Internal Venture Fund III, LLC | 10%+ Owner | Mixed | 01 Dec 2021 | |||
| Investment Group of Santa Barbara, LLC | 10%+ Owner | Mixed | 01 Dec 2021 | |||
| IGSB IVP III, LLC | 10%+ Owner | Mixed | 01 Dec 2021 |
Top shareholders of APPFOLIO INC (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Ownership % is shown only when it is directly reported or safely comparable across share classes.
Methodology: rows are grouped by holder and ranked by the holder's primary source value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
| Holder | Source | Role / Reporting | Ownership % | Shares | Holdings Value | 12M Net Δ | As of | Details |
|---|---|---|---|---|---|---|---|---|
| Maurice J. Duca |
3/4/5
|
10%+ Owner |
—
mixed-class rows
|
6,587,369
mixed-class rows
|
$1,715,131,890 | -$17,758,355 | 02 Feb 2026 | |
| Klaus Schauser |
13D/G
3/4/5
|
10%+ Owner |
11%
|
2,869,585
|
$791,029,801 | $0 | 30 Sep 2025 | |
| VANGUARD GROUP INC |
13F
|
Company |
11%
|
2,560,460
|
$595,691,019 | — | 31 Dec 2025 | |
| BlackRock, Inc. |
13F
|
Company |
10%
|
2,368,348
|
$550,996,048 | — | 31 Dec 2025 | |
| Ashe Capital Management, LP |
13D/G
13F
|
Company |
5.8%
|
1,331,260
|
$316,413,877 | +$57,361,929 | 30 Jun 2025 | |
| PRINCIPAL FINANCIAL GROUP INC |
13F
|
Company |
5.4%
|
1,245,949
|
$289,879,892 | — | 31 Dec 2025 | |
| PRINCIPAL GLOBAL INVESTORS |
13D/G
|
— |
5.1%
|
1,187,198
|
$276,201,615 | $0 | 31 Dec 2025 | |
| Timothy K. Bliss |
3/4/5
|
Director |
—
mixed-class rows
|
925,290
mixed-class rows
|
$223,182,418 | +$4,778,054 | 05 Jun 2025 | |
| STATE STREET CORP |
13F
|
Company |
2.9%
|
685,656
|
$159,517,868 | — | 31 Dec 2025 | |
| PRICE T ROWE ASSOCIATES INC /MD/ |
13F
|
Company |
2.9%
|
669,317
|
$155,717,000 | — | 31 Dec 2025 | |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC |
13F
|
Company |
2.7%
|
638,241
|
$148,486,769 | — | 31 Dec 2025 | |
| Nellore Capital Management LLC |
13F
|
Company |
2.3%
|
529,696
|
$123,233,774 | — | 31 Dec 2025 | |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC |
13F
|
Company |
2.2%
|
520,509
|
$121,096,419 | — | 31 Dec 2025 | |
| Jonathan Walker |
3/4/5
|
Founder |
—
mixed-class rows
|
666,914
mixed-class rows
|
$120,135,300 | — | 10 Nov 2022 | |
| Andreas von Blottnitz |
3/4/5
|
Director |
—
mixed-class rows
|
456,714
mixed-class rows
|
$116,467,271 | — | 27 Jun 2025 | |
| GEODE CAPITAL MANAGEMENT, LLC |
13F
|
Company |
2%
|
472,491
|
$109,946,760 | — | 31 Dec 2025 | |
| GILDER GAGNON HOWE & CO LLC |
13F
|
Company |
1.8%
|
419,431
|
$97,580,680 | — | 31 Dec 2025 | |
| Invesco Ltd. |
13F
|
Company |
1.8%
|
416,260
|
$96,842,889 | — | 31 Dec 2025 | |
| DF DENT & CO INC |
13F
|
Company |
1.7%
|
401,494
|
$93,407,533 | — | 31 Dec 2025 | |
| LONG WALK MANAGEMENT LP |
13F
|
Company |
1.6%
|
381,750
|
$88,814,138 | — | 31 Dec 2025 | |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP |
13F
|
Company |
1.6%
|
361,101
|
$84,010,148 | — | 31 Dec 2025 | |
| CITADEL ADVISORS LLC |
13F
|
Company |
1.5%
|
358,915
|
$83,501,574 | — | 31 Dec 2025 | |
| Caledonia (Private) Investments Pty Ltd |
13F
|
Company |
1.4%
|
332,635
|
$77,387,533 | — | 31 Dec 2025 | |
| DIMENSIONAL FUND ADVISORS LP |
13F
|
Company |
1.2%
|
287,027
|
$66,779,900 | — | 31 Dec 2025 | |
| BANK OF AMERICA CORP /DE/ |
13F
|
Company |
1.2%
|
283,962
|
$66,063,759 | — | 31 Dec 2025 | |
| MILLENNIUM MANAGEMENT LLC |
13F
|
Company |
1.2%
|
281,495
|
$65,489,812 | — | 31 Dec 2025 | |
| MORGAN STANLEY |
13F
|
Company |
1.2%
|
275,549
|
$64,106,975 | — | 31 Dec 2025 | |
| FMR LLC |
13F
|
Company |
1.1%
|
259,656
|
$60,408,993 | — | 31 Dec 2025 | |
| Fiera Capital Corp |
13F
|
Company |
0.92%
|
213,151
|
$49,589,580 | — | 31 Dec 2025 | |
| NORTHERN TRUST CORP |
13F
|
Company |
0.91%
|
212,285
|
$49,388,106 | — | 31 Dec 2025 | |
| Alexander R. Wolf |
3/4/5
|
Director |
—
class O/S missing
|
221,084
|
$47,765,198 | — | 13 Feb 2025 | |
| Hudson Way Capital Management LLC |
13F
|
Company |
0.87%
|
202,853
|
$47,193,750 | — | 31 Dec 2025 | |
| Greenstone Partners & Co., LLC |
13F
|
Company |
0.81%
|
187,609
|
$43,647,234 | — | 31 Dec 2025 | |
| JACOBS LEVY EQUITY MANAGEMENT, INC |
13F
|
Company |
0.8%
|
186,393
|
$43,364,331 | — | 31 Dec 2025 | |
| FIRST TRUST ADVISORS LP |
13F
|
Company |
0.78%
|
182,591
|
$42,479,865 | — | 31 Dec 2025 | |
| Bank of New York Mellon Corp |
13F
|
Company |
0.77%
|
179,159
|
$41,681,332 | — | 31 Dec 2025 | |
| MARSHALL WACE, LLP |
13F
|
Company |
0.73%
|
169,929
|
$39,533,982 | — | 31 Dec 2025 | |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC |
13F
|
Company |
0.67%
|
154,947
|
$36,048,420 | — | 31 Dec 2025 | |
| BROWN CAPITAL MANAGEMENT LLC |
13F
|
Company |
0.65%
|
152,123
|
$35,391,416 | — | 31 Dec 2025 | |
| GW&K Investment Management, LLC |
13F
|
Company |
0.64%
|
149,087
|
$34,686,000 | — | 31 Dec 2025 | |
| RENAISSANCE TECHNOLOGIES LLC |
13F
|
Company |
0.63%
|
146,520
|
$34,087,878 | — | 31 Dec 2025 | |
| CAISSE DE DEPOT ET PLACEMENT DU QUEBEC |
13F
|
Company |
0.6%
|
139,629
|
$32,484,687 | — | 31 Dec 2025 | |
| JENNISON ASSOCIATES LLC |
13F
|
Company |
0.56%
|
129,401
|
$30,105,142 | — | 31 Dec 2025 | |
| Capital Impact Advisors, LLC |
13F
|
Company |
0.55%
|
128,314
|
$29,852,252 | — | 31 Dec 2025 | |
| Ranger Investment Management, L.P. |
13F
|
Company |
0.49%
|
114,290
|
$26,589,569 | — | 31 Dec 2025 | |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC |
13F
|
Company |
0.47%
|
109,089
|
$25,621,572 | — | 31 Dec 2025 | |
| TWO SIGMA INVESTMENTS, LP |
13F
|
Company |
0.43%
|
99,876
|
$23,236,151 | — | 31 Dec 2025 | |
| WELLS FARGO & COMPANY/MN |
13F
|
Company |
0.43%
|
99,518
|
$23,152,863 | — | 31 Dec 2025 | |
| RAYMOND JAMES FINANCIAL INC |
13F
|
Company |
0.42%
|
97,919
|
$23,037,870 | — | 31 Dec 2025 | |
| NORGES BANK |
13F
|
Company |
0.42%
|
97,976
|
$22,794,116 | — | 31 Dec 2025 |
Recent Insider Transactions by Companies or Individuals for APPFOLIO INC
Showing up to 300 most recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | Value $ | * Price $ | Shares | Shares Owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Janet Kerr | APPF | Class A Common Stock | Gift | -7.16% | -798 | 10,352 | 10 Mar 2026 | By Trust | ||
| Don Rigler | APPF | Class A Common Stock | Award | 72.2% | 1,980 | 4,724 | 20 Feb 2026 | Direct | ||
| William Shane Trigg | APPF | Class A Common Stock | Sale | -11.6% | $1,181,858 | $169.73 | -6,963 | 52,920 | 17 Feb 2026 | Direct |
| Saori Casey | APPF | Class A Common Stock | Award | 1,248 | 1,248 | 12 Feb 2026 | Direct | |||
| Evan Pickering | APPF | Class A Common Stock | Tax liability | -6.81% | -547 | 7,480 | 10 Feb 2026 | Direct | ||
| Evan Pickering | APPF | Class A Common Stock | Award | 49.2% | 2,648 | 8,027 | 10 Feb 2026 | Direct | ||
| William Shane Trigg | APPF | Class A Common Stock | Tax liability | -8.79% | -5,768 | 59,883 | 10 Feb 2026 | Direct | ||
| William Shane Trigg | APPF | Class A Common Stock | Award | 27.4% | 14,121 | 65,651 | 10 Feb 2026 | Direct | ||
| Elizabeth E. Barat | APPF | Class A Common Stock | Tax liability | -6.11% | -1,612 | 24,767 | 10 Feb 2026 | Direct | ||
| Elizabeth E. Barat | APPF | Class A Common Stock | Award | 36.6% | 7,062 | 26,379 | 10 Feb 2026 | Direct | ||
| Timothy Mathias Eaton | APPF | Class A Common Stock | Tax liability | -5.7% | -1,303 | 21,570 | 10 Feb 2026 | Direct | ||
| Timothy Mathias Eaton | APPF | Class A Common Stock | Award | 48% | 7,415 | 22,873 | 10 Feb 2026 | Direct | ||
| Maurice J. Duca | APPF | Class A Common Stock | Conversion of derivative security | 7,022 | 7,022 | 02 Feb 2026 | By Charitable Remainder Trust | |||
| Maurice J. Duca | APPF | Class B Common Stock | Conversion of derivative security | -100% | -7,022 | 0 | 02 Feb 2026 | By Charitable Remainder Trust | ||
| Evan Pickering | APPF | Class A Common Stock | Award | 81.2% | 2,410 | 5,379 | 27 Jan 2026 | Direct | ||
| Elizabeth E. Barat | APPF | Class A Common Stock | Award | 30% | 4,462 | 19,317 | 27 Jan 2026 | Direct | ||
| Timothy Mathias Eaton | APPF | Class A Common Stock | Award | 53% | 5,354 | 15,458 | 27 Jan 2026 | Direct | ||
| Elizabeth E. Barat | APPF | Class A Common Stock | Tax liability | -6.39% | -1,014 | 14,855 | 10 Dec 2025 | Direct | ||
| Timothy Mathias Eaton | APPF | Class A Common Stock | Sale | -4.87% | $118,052 | $228.34 | -517 | 10,104 | 24 Nov 2025 | Direct |
| Klaus Schauser | APPF | Class A Common Stock | Conversion of derivative security | 505,000 | 505,000 | 17 Nov 2025 | By 1206 Family Trust | |||
| Klaus Schauser | APPF | Class B Common Stock | Conversion of derivative security | -17.6% | -505,000 | 2,364,585 | 17 Nov 2025 | By 1206 Family Trust | ||
| William Shane Trigg | APPF | Class A Common Stock | Sale | -7.11% | $949,052 | $240.45 | -3,947 | 51,530 | 17 Nov 2025 | Direct |
| Evan Pickering | APPF | Class A Common Stock | Sale | -10.1% | $81,386 | $243.67 | -334 | 2,969 | 14 Nov 2025 | Direct |
| Evan Pickering | APPF | Class A Common Stock | Tax liability | -5.36% | -187 | 3,303 | 10 Nov 2025 | Direct | ||
| Elizabeth E. Barat | APPF | Class A Common Stock | Tax liability | -6.08% | -1,028 | 15,869 | 10 Nov 2025 | Direct | ||
| Timothy Mathias Eaton | APPF | Class A Common Stock | Tax liability | -4.68% | -521 | 10,621 | 10 Nov 2025 | Direct | ||
| William Shane Trigg | APPF | Class A Common Stock | Tax liability | -6.85% | -4,079 | 55,477 | 10 Nov 2025 | Direct | ||
| Janet Kerr | APPF | Class A Common Stock | Gift | -2.62% | -300 | 11,150 | 07 Nov 2025 | By Trust | ||
| Maurice J. Duca | APPF | Class A Common Stock | Conversion of derivative security | 333.9% | 118,124 | 153,500 | 04 Nov 2025 | By Pension Trust | ||
| Maurice J. Duca | APPF | Class A Common Stock | Conversion of derivative security | 12.8% | 5,000 | 44,000 | 04 Nov 2025 | By Family Trust | ||
| Maurice J. Duca | APPF | Class A Common Stock | Conversion of derivative security | 72.1% | 40,210 | 96,005 | 04 Nov 2025 | Direct | ||
| Maurice J. Duca | APPF | Class B Common Stock | Conversion of derivative security | -4.72% | -118,124 | 2,382,136 | 04 Nov 2025 | By Pension Trust | ||
| Maurice J. Duca | APPF | Class B Common Stock | Conversion of derivative security | -5.92% | -5,000 | 79,442 | 04 Nov 2025 | By Family Trust | ||
| Maurice J. Duca | APPF | Class B Common Stock | Conversion of derivative security | -1.15% | -40,210 | 3,471,416 | 04 Nov 2025 | Direct | ||
| Matthew S. Mazza | APPF | Class A Common Stock | Sale | -6.14% | $453,139 | $276.98 | -1,636 | 25,015 | 15 Sep 2025 | Direct |
| Matthew S. Mazza | APPF | Class A Common Stock | Sale | -4.87% | $382,970 | $280.77 | -1,364 | 26,651 | 11 Sep 2025 | Direct |
| William Shane Trigg | APPF | Class A Common Stock | Sale | -6.29% | $1,107,786 | $276.95 | -4,000 | 59,556 | 10 Sep 2025 | Direct |
| Janet Kerr | APPF | Class A Common Stock | Gift | -4.54% | -545 | 11,450 | 09 Sep 2025 | By Trust | ||
| Janet Kerr | APPF | Class A Common Stock | Sale | -17.2% | $712,601 | $285.04 | -2,500 | 11,995 | 08 Sep 2025 | By Trust |
| Maurice J. Duca | APPF | Class A Common Stock | Sale | -2.99% | $330,856 | $275.71 | -1,200 | 39,000 | 27 Aug 2025 | By Family Trust |
| Maurice J. Duca | APPF | Class A Common Stock | Sale | -4.29% | $688,926 | $275.57 | -2,500 | 55,795 | 27 Aug 2025 | Direct |
| Maurice J. Duca | APPF | Class A Common Stock | Sale | -4.29% | $496,676 | $275.93 | -1,800 | 40,200 | 26 Aug 2025 | By Family Trust |
| Maurice J. Duca | APPF | Class A Common Stock | Sale | -4.11% | $689,530 | $275.81 | -2,500 | 58,295 | 26 Aug 2025 | Direct |
| Timothy Mathias Eaton | APPF | Class A Common Stock | Sale | -5.65% | $184,479 | $276.58 | -667 | 11,142 | 25 Aug 2025 | Direct |
| Maurice J. Duca | APPF | Class A Common Stock | Sale | -4.11% | $495,930 | $275.52 | -1,800 | 42,000 | 25 Aug 2025 | By Family Trust |
| Maurice J. Duca | APPF | Class A Common Stock | Sale | -3.95% | $688,935 | $275.57 | -2,500 | 60,795 | 25 Aug 2025 | Direct |
| Maurice J. Duca | APPF | Class A Common Stock | Sale | -3.95% | $496,134 | $275.63 | -1,800 | 43,800 | 22 Aug 2025 | By Family Trust |
| Maurice J. Duca | APPF | Class A Common Stock | Sale | -3.8% | $689,099 | $275.64 | -2,500 | 63,295 | 22 Aug 2025 | Direct |
| William Shane Trigg | APPF | Class A Common Stock | Sale | -4.52% | $798,120 | $264.98 | -3,012 | 63,556 | 15 Aug 2025 | Direct |
| Maurice J. Duca | APPF | Class A Common Stock | Sale | -1.46% | $147,270 | $281.05 | -524 | 35,376 | 12 Aug 2025 | By Pension Trust |
* An asterisk sign (*) next to the price indicates that the price is likely invalid.