Insider Transactions Reported by 25 Insiders of Olo Inc.

Location: New York, NY

Quick Takeaways

Olo Inc. has 25 insiders with reported activity on this page.
Net insider value flow over the last year: -$1,906,097.
Recent transaction rows are available for direct filing-level review.

What Changed

Buy value: ; sell value: $1,906,097.
Net share flow: -200,253.

Why This Matters

This page gives a plain-language issuer insider context before you inspect transaction-level evidence.
Use the filing links below to verify timestamps, codes, and ownership impacts directly from SEC forms.

Official SEC Source

Filed on Form 4

Issuer insider activity is sourced from SEC Forms 3, 4, and 5.

See Original Filing

Insider trading overview

Last 12 months

Net insider flow leans to selling over the last 12 months. Net value: -$1,906,097.

Buys

Shares: 0

Insiders: 0

Sells

$1,906,097

Shares: 200,253

Insiders: 7

Net

-$1,906,097

Shares: -200,253

Insiders: -7

Window (months)	Sell shares	Buy $	Sell $	Net $
0-3	0	$0	$0	$0
3-6	0	$0	$0	$0
6-9	101,623	$0	$1,041,788	-$1,041,788
9-12	98,630	$0	$864,309	-$864,309

Olo Inc. executives and other stock owners filed with the SEC include:

Name	Relationship	Holdings Value	Past Year Net Change	Change %	Valuation	Report Date
Wellington Hadley Harbor Master Investors (Cayman) III L.P.	10%+ Owner	$65,026,109			Mixed	19 Mar 2021
RRE Ventures IV, L.P.	10%+ Owner	$28,995,701			Mixed	28 Feb 2022
Diego Panama	Chief Revenue Officer	$4,812,829			Filing P/S	06 Dec 2024
James D. Robinson IV	Director, 10%+ Owner	$3,384,350			Mixed	28 Feb 2022
Marty D. Hahnfeld	Chief Customer Officer	$3,374,618			Mixed	28 Jun 2022
Russell N. Jones	Director	$1,299,416			Mixed	02 Jun 2023
Parrish H. Chapman	Chief Sales Officer	$1,252,702			Mixed	02 Jun 2025
Andrew J. Murray	Chief Technology Officer	$802,488			Mixed	23 Dec 2021
Nithya B. Das	COO and Chief Legal Officer	$294,497			Mixed	06 Mar 2023
Deanne Rhynard	Chief People Officer	$108,998			Mixed	07 Mar 2022
Peter J. Benevides	Chief Financial Officer	$0	-$503,185	-100%	Mixed	12 Sep 2025
Noah H. Glass	CEO, Director	$0	-$209,665	-100%	Mixed	12 Sep 2025
Zuhairah Scott Washington	Director	$0	-$93,330	-100%	Mixed	12 Sep 2025
Brandon Gardner	Director, 10%+ Owner	$0			Mixed	12 Sep 2025
David Cancel	Director	$0			Mixed	12 Sep 2025
David A. Frankel	Director, 10%+ Owner	$0			Mixed	12 Sep 2025
Sherri Manning	Chief People Officer	$0	-$107,277	-100%	Mixed	12 Sep 2025
Joanna G. Lambert	Chief Operating Officer	$0	-$732,221	-100%	Mixed	12 Sep 2025
Lee Kirkpatrick	Director	$0			Mixed	12 Sep 2025
Daniel Harris Meyer	Director	$0	-$61,203	-100%	Mixed	12 Sep 2025
Linda Rottenberg	Director	$0			Mixed	12 Sep 2025
RPII Order LLC	10%+ Owner	$0			Mixed	12 Sep 2025
Robert Morvillo	Chief Legal Off. & Secretary	$0	-$199,216	-100%	Mixed	12 Sep 2025
Colin Neville	Director, 10%+ Owner	$0			Mixed	12 Sep 2025
Matthew J. Tucker	President and COO				Mixed	06 Dec 2021

Top shareholders of Olo Inc. (13F + 13D/G + 3/4/5)

Grouped by holder across the latest SEC ownership disclosures. Ownership % is shown only when it is directly reported or safely comparable across share classes.

Methodology: rows are grouped by holder and ranked by the holder's primary source value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.

Holder	Source	Role / Reporting	Ownership %	Shares	Holdings Value	12M Net Δ	As of	Details
Wellington Hadley Harbor Master Investors (Cayman) III L.P.	3/4/5	10%+ Owner	— class O/S missing	8,037,838	$65,026,109	—	19 Mar 2021	3/4/5
FMR LLC	13D/G	—	5%	5,996,644	$60,686,037	-$84,111,125	31 Jul 2025	13D/G
BlackRock, Inc.	13D/G	—	7.1%	8,247,853	$51,301,646	$0	31 Mar 2025	13D/G
BROWN CAPITAL MANAGEMENT LLC	13D/G	—	6%	7,006,341	$43,579,441	-$6,318,382	31 Mar 2025	13D/G
RRE Ventures IV, L.P.	3/4/5	10%+ Owner	— class O/S missing	3,584,141	$28,995,701	—	28 Feb 2022	3/4/5
Diego Panama	3/4/5	Chief Revenue Officer	— class O/S missing	656,459	$4,812,829	—	06 Dec 2024	3/4/5
James D. Robinson IV	3/4/5	Director, 10%+ Owner	— class O/S missing	608,696	$3,384,350	—	28 Feb 2022	3/4/5
Marty D. Hahnfeld	3/4/5	Chief Customer Officer	— mixed-class rows	1,631,911 mixed-class rows	$3,374,618	—	28 Jun 2022	3/4/5
Russell N. Jones	3/4/5	Director	— class O/S missing	233,708	$1,299,416	—	02 Jun 2023	3/4/5
Parrish H. Chapman	3/4/5	Chief Sales Officer	0.14%	167,250	$1,252,702	—	02 Jun 2025	3/4/5
Andrew J. Murray	3/4/5	Chief Technology Officer	— mixed-class rows	259,080 mixed-class rows	$802,488	—	23 Dec 2021	3/4/5
Nithya B. Das	3/4/5	COO and Chief Legal Officer	— class O/S missing	52,967	$294,497	—	06 Mar 2023	3/4/5
Deanne Rhynard	3/4/5	Chief People Officer	— class O/S missing	19,604	$108,998	—	07 Mar 2022	3/4/5
HUNTINGTON NATIONAL BANK	13F	Company	0%	1	$10	—	31 Dec 2025	13F
Matthew J. Tucker	3/4/5	President and COO	— class O/S missing	1,567,309	—	—	06 Dec 2021	3/4/5

Recent Insider Transactions by Companies or Individuals for Olo Inc.

Showing up to 300 most recent insider transactions from the last 12 months.

Insider	Symbol	Class	Transaction	%	Value $	* Price $	Shares	Shares Owned	Date	Ownership
Robert Morvillo	OLO	Class A Common Stock	Disposed to Issuer	-100%			-770,427	0	12 Sep 2025	Direct
Robert Morvillo	OLO	Class A Common Stock	Award	105%			394,647	770,427	12 Sep 2025	Direct
Daniel Harris Meyer	OLO	Class A Common Stock	Disposed to Issuer	-100%			-818,545	0	12 Sep 2025	By Trust
Daniel Harris Meyer	OLO	Class A Common Stock	Disposed to Issuer	-100%			-125,324	0	12 Sep 2025	Direct
David Cancel	OLO	Class A Common Stock	Disposed to Issuer	-100%			-102,638	0	12 Sep 2025	Direct
Sherri Manning	OLO	Class A Common Stock	Disposed to Issuer	-100%			-486,718	0	12 Sep 2025	Direct
Sherri Manning	OLO	Class A Common Stock	Award	66.5%			194,400	486,718	12 Sep 2025	Direct
Zuhairah Scott Washington	OLO	Class A Common Stock	Disposed to Issuer	-100%			-67,677	0	12 Sep 2025	Direct
Zuhairah Scott Washington	OLO	Stock Option (Right to Buy)	Disposed to Issuer	-100%			-201,563	0	12 Sep 2025	Direct
Linda Rottenberg	OLO	Class A Common Stock	Disposed to Issuer	-100%			-2,000	0	12 Sep 2025	By: Spouse
Linda Rottenberg	OLO	Class A Common Stock	Disposed to Issuer	-100%			-114,435	0	12 Sep 2025	Direct
Linda Rottenberg	OLO	Stock Option (Right to Buy)	Disposed to Issuer	-100%			-1,130,398	0	12 Sep 2025	Direct
Joanna G. Lambert	OLO	Class A Common Stock	Disposed to Issuer	-100%			-1,619,895	0	12 Sep 2025	Direct
Joanna G. Lambert	OLO	Class A Common Stock	Award	82.6%			733,024	1,619,895	12 Sep 2025	Direct
Colin Neville	OLO	Class A Common Stock	Disposed to Issuer	-100%			-126,605	0	12 Sep 2025	Direct
Peter J. Benevides	OLO	Class A Common Stock	Disposed to Issuer	-100%			-1,401,651	0	12 Sep 2025	Direct
Peter J. Benevides	OLO	Class A Common Stock	Award	108.3%			728,859	1,401,651	12 Sep 2025	Direct
Peter J. Benevides	OLO	Stock Option (Right to Buy)	Disposed to Issuer	-100%			-946,288	0	12 Sep 2025	Direct
Noah H. Glass	OLO	Class A Common Stock	Disposed to Issuer	-100%			-2,148,304	0	12 Sep 2025	Direct
Noah H. Glass	OLO	Class A Common Stock	Award	706.2%			1,881,837	2,148,304	12 Sep 2025	Direct
Noah H. Glass	OLO	Class B Common Stock	Disposed to Issuer	-100%			-3,604,595	0	12 Sep 2025	By Trust
Noah H. Glass	OLO	Class B Common Stock	Disposed to Issuer	-100%			-1,118,400	0	12 Sep 2025	Direct
Noah H. Glass	OLO	Stock Option (Right to Buy)	Disposed to Issuer	-100%			-8,670,408	0	12 Sep 2025	Direct
Lee Kirkpatrick	OLO	Class A Common Stock	Disposed to Issuer	-100%			-339,048	0	12 Sep 2025	See Footnote
Lee Kirkpatrick	OLO	Class A Common Stock	Disposed to Issuer	-100%			-101,045	0	12 Sep 2025	Direct
Brandon Gardner	OLO	Class A Common Stock	Disposed to Issuer	-100%			-6,000	0	12 Sep 2025	By Family Member
Brandon Gardner	OLO	Class A Common Stock	Disposed to Issuer	-100%			-409,426	0	12 Sep 2025	By Raine Associates II LP
Brandon Gardner	OLO	Class A Common Stock	Disposed to Issuer	-100%			-117,655	0	12 Sep 2025	Direct
David A. Frankel	OLO	Class A Common Stock	Disposed to Issuer	-100%			-123,242	0	12 Sep 2025	Direct
David A. Frankel	OLO	Class B Common Stock	Disposed to Issuer	-100%			-13,157,966	0	12 Sep 2025	By LLC
RPII Order LLC	OLO	CLASS A COMMON STOCK	Other	-100%			-3,526,282	0	12 Sep 2025	See footnote
RPII Order LLC	OLO	CLASS B COMMON STOCK	Other	-100%			-29,155,439	0	12 Sep 2025	See footnote
Sherri Manning	OLO	Class A Common Stock	Sale	-1.88%	$57,507	$10.25	-5,608	292,318	05 Sep 2025	Direct
Joanna G. Lambert	OLO	Class A Common Stock	Sale	-4.14%	$392,502	$10.25	-38,275	886,871	05 Sep 2025	Direct
Noah H. Glass	OLO	Class A Common Stock	Sale	-4.22%	$120,337	$10.25	-11,735	266,467	05 Sep 2025	Direct
Peter J. Benevides	OLO	Class A Common Stock	Sale	-4.17%	$300,145	$10.25	-29,269	672,792	05 Sep 2025	Direct
Robert Morvillo	OLO	Class A Common Stock	Sale	-2.78%	$110,094	$10.25	-10,736	375,780	05 Sep 2025	Direct
RPII Order LLC	OLO	CLASS A COMMON STOCK	Conversion of derivative security	9.46%			265,000	3,065,000	21 Aug 2025	See footnotes
RPII Order LLC	OLO	CLASS B COMMON STOCK	Conversion of derivative security	-0.9%			-265,000	29,155,439	21 Aug 2025	See footnotes
Daniel Harris Meyer	OLO	Class A Common Stock	Sale	-100%	$61,203	$10.20	-6,000	0	12 Aug 2025	By Child
Linda Rottenberg	OLO	Class A Common Stock	Award	1.37%			1,546	114,435	01 Jul 2025	Direct
David A. Frankel	OLO	Class A Common Stock	Award	0.91%			1,116	123,242	01 Jul 2025	Direct
Daniel Harris Meyer	OLO	Class A Common Stock	Award	0.97%			1,207	125,324	01 Jul 2025	Direct
Zuhairah Scott Washington	OLO	Class A Common Stock	Sale	-1.46%	$8,510	$8.51	-1,000	67,677	17 Jun 2025	Direct
Zuhairah Scott Washington	OLO	Class A Common Stock	Sale	-12.7%	$84,820	$8.48	-10,000	68,677	16 Jun 2025	Direct
Zuhairah Scott Washington	OLO	Class A Common Stock	Award	35.3%			20,515	78,677	12 Jun 2025	Direct
Linda Rottenberg	OLO	Class A Common Stock	Award	22.2%			20,515	112,889	12 Jun 2025	Direct
Colin Neville	OLO	Class A Common Stock	Award	19.3%			20,515	126,605	12 Jun 2025	Direct
Daniel Harris Meyer	OLO	Class A Common Stock	Award	19.8%			20,515	124,117	12 Jun 2025	Direct
Lee Kirkpatrick	OLO	Class A Common Stock	Award	25.5%			20,515	101,045	12 Jun 2025	Direct

* An asterisk sign (*) next to the price indicates that the price is likely invalid.