Quick Takeaways
- UAA - Under Armour, Inc. has 35 insiders with reported activity on this page.
- Net insider value flow over the last year: +$220,368,974.
- Recent transaction rows are available for direct filing-level review.
Issuer insider activity is sourced from SEC Forms 3, 4, and 5.
Net insider flow leans to buying over the last 12 months. Net value: +$220,368,974.
$220,469,058
Shares: 42,750,200
Insiders: 5
$100,084
Shares: 16,287
Insiders: 1
+$220,368,974
Shares: +42,733,913
Insiders: 4
| Window (months) | Buy shares | Sell shares | Buy $ | Sell $ | Net $ |
|---|---|---|---|---|---|
| 0-3 | 0 | 0 | $0 | $0 | $0 |
| 3-6 | 42,448,155 | 0 | $218,957,898 | $0 | +$218,957,898 |
| 6-9 | 302,045 | 0 | $1,511,160 | $0 | +$1,511,160 |
| 9-12 | 0 | 16,287 | $0 | $100,084 | -$100,084 |
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| Watsa V Prem Et al | 10%+ Owner | $406,942,780 | +$218,957,898 | +116% | Filing P/S | 27 Jan 2026 |
| Kevin A. Plank | President and CEO, Director, 10%+ Owner | $120,526,783 | Mixed | 03 Jun 2025 | ||
| Stephanie C. Linnartz | President & CEO, Director | $10,047,987 | Mixed | 27 Feb 2024 | ||
| Patrik Frisk | CEO & President | $9,936,765 | Mixed | 18 Feb 2022 | ||
| Colin Browne | Chief Operating Officer | $3,842,719 | Mixed | 15 May 2023 | ||
| David Bergman | Chief Financial Officer | $3,836,249 | Mixed | 03 Jun 2025 | ||
| Yassine Saidi | Chief Product Officer | $2,959,074 | Mixed | 03 Jun 2025 | ||
| Douglas E. Coltharp | Director | $2,765,509 | Mixed | 01 Apr 2026 | ||
| Kara Trent | Chief Merchandising Officer | $2,749,257 | Mixed | 13 Feb 2026 | ||
| Harvey L. Sanders | Director | $2,167,675 | Mixed | 03 Jan 2023 | ||
| Eric Liedtke | Brand President | $2,071,215 | Mixed | 15 Aug 2025 | ||
| John P. Stanton | EVP, General Counsel | $2,035,154 | Mixed | 07 Mar 2022 | ||
| Shawn Curran | Chief Supply Chain Officer | $1,833,975 | Mixed | 15 Nov 2025 | ||
| Mohamed El-Erian | Director | $1,630,156 | +$519,960 | +47% | Mixed | 01 Apr 2026 |
| Stephanie L. Pugliese | President, Americas | $1,609,671 | Mixed | 18 Feb 2022 | ||
| Lisa K. Collier | Chief Product Officer | $1,595,811 | Mixed | 15 May 2023 | ||
| Tchernavia Rocker | Chief Administrative Officer | $1,559,334 | Mixed | 15 May 2024 | ||
| Massimo Baratto | Chief Consumer Officer | $1,384,448 | Mixed | 15 May 2023 | ||
| Karen Katz | Director | $1,224,623 | Mixed | 01 Jul 2025 | ||
| James A. Dausch | Chief Strategy Officer | $1,077,047 | Mixed | 15 Aug 2024 | ||
| David W. Gibbs | Director | $1,070,667 | Mixed | 01 Apr 2026 | ||
| David Baxter | President, Americas | $1,041,163 | Mixed | 15 May 2023 | ||
| Olson Eric T. | Director | $1,008,001 | Mixed | 03 Sep 2025 | ||
| Adam Peake | President of the Americas | $964,320 | Mixed | 13 Feb 2026 | ||
| Robert John Sweeney | Director | $865,635 | +$488,200 | +129% | Mixed | 01 Apr 2026 |
| Dawn N. Fitzpatrick | Director | $865,635 | +$493,000 | +132% | Mixed | 01 Apr 2026 |
| Mehri F. Shadman | Chief Legal Officer | $831,080 | -$100,084 | -11% | Mixed | 15 Nov 2025 |
| Jerri DeVard | Director | $831,058 | Mixed | 03 Sep 2025 | ||
| Patrick Whitesell | Director | $588,880 | Mixed | 01 Apr 2026 | ||
| Eric J. Aumen | Chief Accounting Officer | $542,395 | +$10,000 | +1.9% | Mixed | 15 Feb 2026 |
| Carolyn Everson | Director | $520,469 | Mixed | 01 Apr 2026 | ||
| Aditya Maheshwari | Chief Accounting Officer | $473,812 | Mixed | 15 May 2023 | ||
| Reza Taleghani | Chief Financial Officer | $417,238 | Mixed | 13 Feb 2026 | ||
| Eugene D. Smith | Director | $299,138 | Mixed | 03 Sep 2025 | ||
| Westley Moore | Director | $298,960 | Mixed | 03 Oct 2022 |
Grouped by holder across the latest SEC ownership disclosures. Ownership % is shown only when it is directly reported or safely comparable across share classes.
| Holder | Source | Role / Reporting | Ownership % | Shares | Holdings Value | 12M Net Δ | As of | Details |
|---|---|---|---|---|---|---|---|---|
| Watsa V Prem Et al |
3/4/5
|
10%+ Owner |
—
mixed-class rows
|
65,000,000
mixed-class rows
|
$406,942,780 | +$218,957,898 | 27 Jan 2026 | |
| BDT CAPITAL PARTNERS, LLC |
13F
|
Company |
34%
|
65,050,733
|
$312,243,518 | — | 31 Dec 2025 | |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN |
13F
13D/G
|
Company · V. PREM WATSA |
22%
from 13D/G
|
51,416,278
mixed-class rows
|
$253,931,151 | — | 31 Dec 2025 | |
| BlackRock, Inc. |
13F
13D/G
|
Company |
8.3%
from 13D/G
|
37,413,999
mixed-class rows
|
$183,103,601 | — | 31 Dec 2025 | |
| VANGUARD GROUP INC |
13F
|
Company |
—
mixed-class rows
|
32,898,405
mixed-class rows
|
$160,831,042 | — | 31 Dec 2025 | |
| Kevin A. Plank |
3/4/5
|
President and CEO, Director, 10%+ Owner |
—
mixed-class rows
|
55,837,711
mixed-class rows
|
$120,526,783 | — | 03 Jun 2025 | |
| DIMENSIONAL FUND ADVISORS LP |
13F
13D/G
|
Company |
3.8%
from 13D/G
|
18,047,389
mixed-class rows
|
$87,864,226 | — | 31 Dec 2025 | |
| VANGUARD PORTFOLIO MANAGEMENT LLC |
13D/G
|
Vanguard Portfolio Management |
5.8%
|
10,863,416
|
$62,899,179 | $0 | 31 Mar 2026 | |
| UBS Group AG |
13F
|
Company |
—
mixed-class rows
|
11,466,608
mixed-class rows
|
$56,382,824 | — | 31 Dec 2025 | |
| STATE STREET CORP |
13F
|
Company |
—
mixed-class rows
|
10,661,003
mixed-class rows
|
$52,212,932 | — | 31 Dec 2025 | |
| D. E. Shaw & Co., Inc. |
13F
|
Company |
—
mixed-class rows
|
7,560,819
mixed-class rows
|
$37,059,983 | — | 31 Dec 2025 | |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP |
13F
|
Company |
—
mixed-class rows
|
7,312,760
mixed-class rows
|
$36,252,479 | — | 31 Dec 2025 | |
| JANE STREET GROUP, LLC |
13F
|
Company |
—
mixed-class rows
|
6,784,536
mixed-class rows
|
$33,412,331 | — | 31 Dec 2025 | |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC |
13F
|
Company |
—
mixed-class rows
|
5,602,420
mixed-class rows
|
$27,819,425 | — | 31 Dec 2025 | |
| MORGAN STANLEY |
13F
|
Company |
—
mixed-class rows
|
5,478,723
mixed-class rows
|
$27,066,030 | — | 31 Dec 2025 | |
| GEODE CAPITAL MANAGEMENT, LLC |
13F
|
Company |
—
mixed-class rows
|
5,524,615
mixed-class rows
|
$27,028,004 | — | 31 Dec 2025 | |
| JUPITER ASSET MANAGEMENT LTD |
13F
|
Company |
2.3%
|
4,374,367
|
$21,740,604 | — | 31 Dec 2025 | |
| Neuberger Berman Group LLC |
13F
|
Company |
—
mixed-class rows
|
3,785,806
mixed-class rows
|
$18,190,732 | — | 31 Dec 2025 | |
| MARSHALL WACE, LLP |
13F
|
Company |
—
mixed-class rows
|
3,376,062
mixed-class rows
|
$16,648,528 | — | 31 Dec 2025 | |
| T. Rowe Price Investment Management, Inc. |
13F
|
Company |
1.5%
|
2,843,976
|
$14,135,000 | — | 31 Dec 2025 | |
| Invesco Ltd. |
13F
|
Company |
—
mixed-class rows
|
2,367,435
mixed-class rows
|
$11,595,558 | — | 31 Dec 2025 | |
| Squarepoint Ops LLC |
13F
|
Company |
—
mixed-class rows
|
2,125,824
mixed-class rows
|
$10,518,444 | — | 31 Dec 2025 | |
| GROUP ONE TRADING LLC |
13F
|
Company |
1.1%
|
2,104,385
|
$10,458,793 | — | 31 Dec 2025 | |
| MILLENNIUM MANAGEMENT LLC |
13F
|
Company |
—
mixed-class rows
|
2,076,737
mixed-class rows
|
$10,220,009 | — | 31 Dec 2025 | |
| Stephanie C. Linnartz |
3/4/5
|
President & CEO, Director |
—
mixed-class rows
|
1,638,887
mixed-class rows
|
$10,047,987 | — | 27 Feb 2024 | |
| NORTHERN TRUST CORP |
13F
|
Company |
—
mixed-class rows
|
2,033,215
mixed-class rows
|
$9,971,899 | — | 31 Dec 2025 | |
| Patrik Frisk |
3/4/5
|
CEO & President |
—
class O/S missing
|
1,621,006
|
$9,936,765 | — | 18 Feb 2022 | |
| Deltroit Asset Management (UK) LLP |
13F
|
Company |
1.1%
|
1,993,846
|
$9,909,415 | — | 31 Dec 2025 | |
| AQR CAPITAL MANAGEMENT LLC |
13F
|
Company |
—
mixed-class rows
|
1,847,701
mixed-class rows
|
$9,147,085 | — | 31 Dec 2025 | |
| BNP PARIBAS FINANCIAL MARKETS |
13F
|
Company |
—
mixed-class rows
|
1,841,598
mixed-class rows
|
$9,145,526 | — | 31 Dec 2025 | |
| Bank of New York Mellon Corp |
13F
|
Company |
—
mixed-class rows
|
1,636,430
mixed-class rows
|
$8,013,061 | — | 31 Dec 2025 | |
| CITADEL ADVISORS LLC |
13F
|
Company |
—
mixed-class rows
|
1,572,613
mixed-class rows
|
$7,771,684 | — | 31 Dec 2025 | |
| PRINCIPAL FINANCIAL GROUP INC |
13F
|
Company |
—
mixed-class rows
|
1,461,130
mixed-class rows
|
$7,165,922 | — | 31 Dec 2025 | |
| Point72 Asset Management, L.P. |
13F
|
Company |
—
mixed-class rows
|
1,409,193
mixed-class rows
|
$6,972,491 | — | 31 Dec 2025 | |
| Ovata Capital Management Ltd |
13F
|
Company |
0.74%
|
1,398,745
|
$6,951,763 | — | 31 Dec 2025 | |
| Quinn Opportunity Partners LLC |
13F
|
Company |
0.75%
|
1,425,000
|
$6,840,000 | — | 31 Dec 2025 | |
| Parallax Volatility Advisers, L.P. |
13F
|
Company |
0.72%
|
1,367,014
|
$6,794,060 | — | 31 Dec 2025 | |
| WHITEBOX ADVISORS LLC |
13F
|
Company |
0.69%
|
1,301,365
|
$6,467,784 | — | 31 Dec 2025 | |
| FIRST TRUST ADVISORS LP |
13F
|
Company |
—
mixed-class rows
|
1,260,874
mixed-class rows
|
$6,263,474 | — | 31 Dec 2025 | |
| SIMPLEX TRADING, LLC |
13F
|
Company |
—
mixed-class rows
|
1,236,895
mixed-class rows
|
$6,130,980 | — | 31 Dec 2025 | |
| Walleye Trading LLC |
13F
|
Company |
0.64%
|
1,203,640
|
$5,982,091 | — | 31 Dec 2025 | |
| ROYAL BANK OF CANADA |
13F
|
Company |
—
mixed-class rows
|
1,156,611
mixed-class rows
|
$5,734,000 | — | 31 Dec 2025 | |
| XTX Topco Ltd |
13F
|
Company |
—
mixed-class rows
|
1,095,793
mixed-class rows
|
$5,354,964 | — | 31 Dec 2025 | |
| PUBLIC SECTOR PENSION INVESTMENT BOARD |
13F
|
Company |
—
mixed-class rows
|
1,063,100
mixed-class rows
|
$5,213,975 | — | 31 Dec 2025 | |
| BANK OF AMERICA CORP /DE/ |
13F
|
Company |
—
mixed-class rows
|
1,037,790
mixed-class rows
|
$5,149,811 | — | 31 Dec 2025 | |
| FMR LLC |
13D/G
13F
|
Company |
0.4%
|
775,367
|
$5,094,161 | -$152,021,482 | 29 Aug 2025 | |
| COMMONWEALTH EQUITY SERVICES, LLC |
13F
|
Company |
—
mixed-class rows
|
1,016,621
mixed-class rows
|
$5,034,739 | — | 31 Dec 2025 | |
| TWO SIGMA INVESTMENTS, LP |
13F
|
Company |
0.52%
|
990,349
|
$4,922,035 | — | 31 Dec 2025 | |
| Corient Private Wealth LLC |
13F
|
Company |
0.52%
|
981,990
|
$4,880,491 | — | 31 Dec 2025 | |
| SG Americas Securities, LLC |
13F
|
Company |
—
mixed-class rows
|
981,332
mixed-class rows
|
$4,829,000 | — | 31 Dec 2025 |
Showing up to 300 most recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | Value $ | * Price $ | Shares | Shares Owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| David W. Gibbs | UA | Class C Common Stock | Award | 3.06% | 5,134 | 173,056 | 01 Apr 2026 | Direct | ||
| Patrick Whitesell | UA | Class C Common Stock | Award | 3.78% | 4,464 | 122,683 | 01 Apr 2026 | Direct | ||
| Robert John Sweeney | UA | Class C Common Stock | Award | 2.8% | 4,911 | 180,341 | 01 Apr 2026 | Direct | ||
| Dawn N. Fitzpatrick | UA | Class C Common Stock | Award | 2.8% | 4,911 | 180,341 | 01 Apr 2026 | Direct | ||
| Carolyn N. Everson | UA | Class C Common Stock | Award | 0.83% | 893 | 108,431 | 01 Apr 2026 | Direct | ||
| Mohamed El-Erian | UA | Class C Common Stock | Award | 5.58% | 11,830 | 224,012 | 01 Apr 2026 | Direct | ||
| Douglas E. Coltharp | UA | Class C Common Stock | Award | 2.04% | 6,362 | 317,690 | 01 Apr 2026 | Direct | ||
| Eric J. Aumen | UA | Class C Common Stock | Tax liability | -2.55% | -2,376 | 90,702 | 15 Feb 2026 | Direct | ||
| Reza Taleghani | UA | Employee Stock Option (Right to Buy) | Award | 1,069,520 | 1,069,520 | 13 Feb 2026 | Direct | |||
| Kara Trent | UA | Class C Common Stock | Award | 8.46% | 35,869 | 459,742 | 13 Feb 2026 | Direct | ||
| Adam Peake | UA | Class C Common Stock | Award | 64.8% | 50,216 | 127,669 | 13 Feb 2026 | Direct | ||
| Watsa V Prem Et al | UA | Class A Common Shares | Purchase | 0.21% | $564,942 | $6.29 | 89,786 | 43,000,872 | 28 Jan 2026 | See Footnote |
| Watsa V Prem Et al | UA | Class C Common Shares | Purchase | 4.87% | $6,337,647 | $6.20 | 1,022,333 | 21,999,128 | 28 Jan 2026 | See Footnote |
| Watsa V Prem Et al | UA | Class A Common Shares | Purchase | 1.63% | $4,323,197 | $6.30 | 686,505 | 42,911,086 | 27 Jan 2026 | See Footnote |
| Watsa V Prem Et al | UA | Class C Common Shares | Purchase | 4.18% | $5,219,928 | $6.20 | 842,481 | 20,976,795 | 27 Jan 2026 | See Footnote |
| Watsa V Prem Et al | UAA | Class A Common Shares | Purchase | 0.63% | $1,672,795 | $6.30 | 265,658 | 42,224,581 | 26 Jan 2026 | See Footnote |
| Watsa V Prem Et al | UAA | Class C Common Shares | Purchase | 3.76% | $4,514,477 | $6.18 | 730,238 | 20,134,314 | 26 Jan 2026 | See Footnote |
| Watsa V Prem Et al | UAA | Class C Common Shares | Purchase | 5.02% | $5,705,278 | $6.15 | 928,397 | 19,404,076 | 23 Jan 2026 | See Footnote |
| Watsa V Prem Et al | UAA | Class C Common Shares | Purchase | 2.28% | $2,527,672 | $6.15 | 411,057 | 18,475,679 | 22 Jan 2026 | See Footnote |
| Watsa V Prem Et al | UA | Class C Common Shares | Purchase | 38.3% | $29,461,500 | $5.89 | 5,000,000 | 18,064,622 | 21 Jan 2026 | See Footnote |
| Watsa V Prem Et al | UA | Class C Common Shares | Purchase | 15.7% | $9,940,621 | $5.62 | 1,769,581 | 13,064,622 | 20 Jan 2026 | See Footnote |
| Watsa V Prem Et al | UA | Class C Common Shares | Purchase | 19.4% | $10,282,404 | $5.60 | 1,837,686 | 11,295,041 | 16 Jan 2026 | See Footnote |
| Patrick Whitesell | UAA | Class C Common Stock | Award | 4.35% | 4,931 | 118,219 | 02 Jan 2026 | Direct | ||
| Robert John Sweeney | UAA | Class C Common Stock | Award | 3.19% | 5,424 | 175,430 | 02 Jan 2026 | Direct | ||
| David W. Gibbs | UAA | Class C Common Stock | Award | 3.49% | 5,671 | 167,922 | 02 Jan 2026 | Direct | ||
| Dawn N. Fitzpatrick | UAA | Class C Common Stock | Award | 3.19% | 5,424 | 175,430 | 02 Jan 2026 | Direct | ||
| Carolyn N. Everson | UAA | Class C Common Stock | Award | 0.93% | 986 | 107,538 | 02 Jan 2026 | Direct | ||
| Mohamed El-Erian | UAA | Class C Common Stock | Award | 2.14% | 4,438 | 212,181 | 02 Jan 2026 | Direct | ||
| Douglas E. Coltharp | UAA | Class C Common Stock | Award | 2.31% | 7,027 | 311,329 | 02 Jan 2026 | Direct | ||
| Watsa V Prem Et al | UAA | Class C Common Shares | Purchase | 21.6% | $8,301,693 | $4.95 | 1,677,991 | 9,457,355 | 30 Dec 2025 | See Footnote |
| Watsa V Prem Et al | UAA | Class A Common Shares | Purchase | 37.8% | $59,142,220 | $5.14 | 11,504,478 | 41,958,923 | 30 Dec 2025 | See Footnote |
| Watsa V Prem Et al | UAA | Class C Common Shares | Purchase | 10.4% | $3,288,484 | $4.48 | 734,430 | 7,779,364 | 29 Dec 2025 | See Footnote |
| Watsa V Prem Et al | UAA | Class A Common Shares | Purchase | 6.15% | $8,343,508 | $4.73 | 1,763,396 | 30,454,445 | 29 Dec 2025 | See Footnote |
| Watsa V Prem Et al | UAA | Class C Common Shares | Purchase | 5.79% | $1,705,457 | $4.42 | 385,850 | 7,044,934 | 26 Dec 2025 | See Footnote |
| Watsa V Prem Et al | UAA | Class A Common Shares | Purchase | 3.61% | $4,638,400 | $4.64 | 1,000,000 | 28,691,049 | 26 Dec 2025 | See Footnote |
| Watsa V Prem Et al | UAA | Class C Common Shares | Purchase | 7.05% | $1,927,350 | $4.40 | 438,333 | 6,659,084 | 24 Dec 2025 | See Footnote |
| Watsa V Prem Et al | UAA | Class A Common Shares | Purchase | 3.27% | $4,048,359 | $4.62 | 875,548 | 27,691,049 | 24 Dec 2025 | See Footnote |
| Watsa V Prem Et al | UAA | Class C Common Shares | Purchase | 11.1% | $2,716,936 | $4.38 | 620,801 | 6,220,751 | 23 Dec 2025 | See Footnote |
| Watsa V Prem Et al | UAA | Class A Common Shares | Purchase | 8.6% | $9,654,147 | $4.54 | 2,124,452 | 26,815,501 | 23 Dec 2025 | See Footnote |
| Watsa V Prem Et al | UAA | Class C Common Shares | Purchase | 72.6% | $10,261,643 | $4.36 | 2,355,641 | 5,599,950 | 22 Dec 2025 | See Footnote |
| Watsa V Prem Et al | UAA | Class A Common Shares | Purchase | 27.9% | $24,379,239 | $4.53 | 5,383,513 | 24,691,049 | 22 Dec 2025 | See Footnote |
| Mehri F. Shadman | UAA | Class C Common Stock | Tax liability | -3.13% | -6,094 | 188,544 | 15 Nov 2025 | Direct | ||
| Shawn Curran | UAA | Class C Common Stock | Tax liability | -2.5% | -10,749 | 419,674 | 15 Nov 2025 | Direct | ||
| Patrick Whitesell | UAA | Class C Common Stock | Award | 4.74% | 5,123 | 113,288 | 01 Oct 2025 | Direct | ||
| Robert John Sweeney | UAA | Class C Common Stock | Award | 3.43% | 5,635 | 170,006 | 01 Oct 2025 | Direct | ||
| David W. Gibbs | UAA | Class C Common Stock | Award | 3.77% | 5,891 | 162,251 | 01 Oct 2025 | Direct | ||
| Dawn N. Fitzpatrick | UAA | Class C Common Stock | Award | 3.43% | 5,635 | 170,006 | 01 Oct 2025 | Direct | ||
| Carolyn N. Everson | UAA | Class C Common Stock | Award | 0.97% | 1,025 | 106,552 | 01 Oct 2025 | Direct | ||
| Mohamed El-Erian | UAA | Class C Common Stock | Award | 2.27% | 4,611 | 207,743 | 01 Oct 2025 | Direct | ||
| Douglas E. Coltharp | UAA | Class C Common Stock | Award | 2.46% | 7,300 | 304,302 | 01 Oct 2025 | Direct |