Quick Takeaways
- LFMD - LifeMD, Inc. has 27 insiders with reported activity on this page.
- Net insider value flow over the last year: -$4,889,830.
- Recent transaction rows are available for direct filing-level review.
- Info
- Insider Trading
- Financials
- Holders
Insider Transactions Reported by 27 Insiders of LifeMD, Inc.
- Symbol
- LFMD, LFMDP on Nasdaq
- Location
- New York, NY
What Changed
- Buy value: ; sell value: $4,889,829.
- Net share flow: -465,000.
Why This Matters
- This page gives a plain-language issuer insider context before you inspect transaction-level evidence.
- Use the filing links below to verify timestamps, codes, and ownership impacts directly from SEC forms.
Source Evidence
Filed on Form 4
See Original Filing
Issuer insider activity is sourced from SEC Forms 3, 4, and 5.
Insider trading overview
Last 12 monthsNet insider flow leans to selling over the last 12 months. Net value: -$4,889,830.
Buys
$0
Shares: 0
Insiders: 0
Sells
$4,889,830
Shares: 465,000
Insiders: 6
Net
-$4,889,830
Shares: -465,000
Insiders: -6
| Window (months) | Buy shares | Sell shares | Buy $ | Sell $ | Net $ |
|---|---|---|---|---|---|
| 0-3 | 0 | 0 | $0 | $0 | $0 |
| 3-6 | 0 | 15,000 | $0 | $54,158 | -$54,158 |
| 6-9 | 0 | 75,000 | $0 | $443,760 | -$443,760 |
| 9-12 | 0 | 375,000 | $0 | $4,391,912 | -$4,391,912 |
LifeMD, Inc. executives and other stock owners filed with the SEC include:
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| Justin Schreiber | Chairman and CEO, Director | $27,831,789 | -$1,473,065 | -5% | Mixed | 01 Aug 2025 |
| Stefan Galluppi | Chief Innovation Officer | $18,763,611 | -$1,052,657 | -5.3% | Mixed | 22 Aug 2025 |
| Happy David Walters | Former Director | $5,415,369 | Mixed | 14 Sep 2021 | ||
| Marc David Benathen | Chief Financial Officer | $4,559,862 | -$1,682,440 | -27% | Mixed | 22 Aug 2025 |
| Eric Harold Yecies | Chief Legal Officer & GC | $4,157,341 | -$183,750 | -4.2% | Mixed | 22 Aug 2025 |
| Nicholas P. Alvarez | Chief Acquisition Officer | $3,579,664 | -$443,760 | -11% | Filing P/S | 10 Sep 2025 |
| John R. Strawn Jr. | Director | $3,211,676 | Mixed | 06 Oct 2025 | ||
| Bertrand Velge | Director | $3,190,693 | Mixed | 14 Jun 2023 | ||
| Shayna Webb Dray | Chief Operating Officer | $3,153,550 | Mixed | 22 Aug 2025 | ||
| Maria E. Stan | Chief Accounting Officer | $2,431,975 | Mixed | 22 Aug 2025 | ||
| Dennis Wijnker | Chief Technology Officer | $1,870,750 | Mixed | 22 Aug 2025 | ||
| Joseph DiTrolio | Director | $1,856,501 | Mixed | 02 Oct 2025 | ||
| Roberto Simon | Director | $1,243,776 | Mixed | 02 Oct 2025 | ||
| Naveen Bhatia | Director, Consultant | $1,231,269 | Mixed | 04 Apr 2024 | ||
| William J. Febbo | Director, Consultant | $1,134,000 | Mixed | 20 Jun 2023 | ||
| Shane Biffar | Chief Compliance Officer | $1,132,860 | Mixed | 19 Feb 2025 | ||
| Piyush Jindal | Director, Consultant | $913,084 | Mixed | 17 Jul 2024 | ||
| Jessica Friedeman | Chief Marketing Officer | $740,152 | -$54,158 | -6.8% | Filing P/S | 09 Dec 2025 |
| Joan LaRovere | Director | $726,869 | Mixed | 06 Oct 2025 | ||
| Christopher A. Pisano | Chief Marketing Officer | $682,000 | Mixed | 30 Mar 2026 | ||
| Brad Michael Roberts | Coo | $624,033 | Mixed | 13 Jun 2023 | ||
| Alexander Mironov | President | $314,640 | Mixed | 27 Jan 2022 | ||
| Corey Deutsch | Chief Business Officer | $311,394 | Mixed | 25 Aug 2021 | ||
| Calum Archibald MacRae | Director | $263,897 | Mixed | 02 Oct 2025 | ||
| Kathleen E. Walsh | Director | $189,000 | Mixed | 15 Dec 2022 | ||
| Eleanor Concepcion Mariano | Director | $50,400 | Mixed | 20 Sep 2021 | ||
| Atul Kavthekar | Chief Financial Officer | Mixed | 16 Mar 2026 |
Top shareholders of LifeMD, Inc. (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Ownership % is shown only when it is directly reported or safely comparable across share classes.
Methodology: rows are grouped by holder and ranked by the holder's primary source value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
| Holder | Source | Role / Reporting | Ownership % | Shares | Holdings Value | 12M Net Δ | As of | Details |
|---|---|---|---|---|---|---|---|---|
| Justin Schreiber |
3/4/5
|
Chairman and CEO, Director |
—
class O/S missing
|
2,703,715
|
$27,831,789 | -$1,473,065 | 01 Aug 2025 | |
| Stefan Galluppi |
3/4/5
|
Chief Innovation Officer |
—
class O/S missing
|
1,755,249
|
$18,763,611 | -$1,052,657 | 22 Aug 2025 | |
| BlackRock, Inc. |
13F
|
Company |
—
class O/S missing
|
2,814,769
|
$9,598,363 | — | 31 Dec 2025 | |
| VANGUARD GROUP INC |
13F
|
Company |
—
class O/S missing
|
2,021,704
|
$6,894,010 | — | 31 Dec 2025 | |
| Happy David Walters |
3/4/5
|
Former Director |
—
class O/S missing
|
2,148,956
|
$5,415,369 | — | 14 Sep 2021 | |
| RENAISSANCE TECHNOLOGIES LLC |
13F
|
Company |
—
class O/S missing
|
1,498,325
|
$5,109,288 | — | 31 Dec 2025 | |
| Marc David Benathen |
3/4/5
|
Chief Financial Officer |
—
class O/S missing
|
426,554
|
$4,559,862 | -$1,682,440 | 22 Aug 2025 | |
| Eric Harold Yecies |
3/4/5
|
Chief Legal Officer & GC |
—
class O/S missing
|
388,900
|
$4,157,341 | -$183,750 | 22 Aug 2025 | |
| STATE STREET CORP |
13F
|
Company |
—
class O/S missing
|
1,073,402
|
$3,660,301 | — | 31 Dec 2025 | |
| Nicholas P. Alvarez |
3/4/5
|
Chief Acquisition Officer |
—
class O/S missing
|
605,000
|
$3,579,664 | -$443,760 | 10 Sep 2025 | |
| FEDERATED HERMES, INC. |
13F
|
Company |
—
class O/S missing
|
980,285
|
$3,342,772 | — | 31 Dec 2025 | |
| GEODE CAPITAL MANAGEMENT, LLC |
13F
|
Company |
—
class O/S missing
|
959,700
|
$3,273,223 | — | 31 Dec 2025 | |
| John R. Strawn Jr. |
3/4/5
|
Director |
—
class O/S missing
|
473,001
|
$3,211,676 | — | 06 Oct 2025 | |
| Bertrand Velge |
3/4/5
|
Director |
—
class O/S missing
|
1,266,148
|
$3,190,693 | — | 14 Jun 2023 | |
| Shayna Webb Dray |
3/4/5
|
Chief Operating Officer |
—
class O/S missing
|
295,000
|
$3,153,550 | — | 22 Aug 2025 | |
| ROYCE & ASSOCIATES LP |
13F
|
Company |
—
class O/S missing
|
909,651
|
$3,101,910 | — | 31 Dec 2025 | |
| CITADEL ADVISORS LLC |
13F
|
Company |
—
class O/S missing
|
826,936
|
$2,819,852 | — | 31 Dec 2025 | |
| Maria E. Stan |
3/4/5
|
Chief Accounting Officer |
—
class O/S missing
|
227,500
|
$2,431,975 | — | 22 Aug 2025 | |
| Whetstone Capital Advisors, LLC |
13F
|
Company |
—
class O/S missing
|
703,053
|
$2,397,411 | — | 31 Dec 2025 | |
| PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. |
13F
|
Company |
—
class O/S missing
|
687,328
|
$2,343,788 | — | 31 Dec 2025 | |
| UBS Group AG |
13F
|
Company |
—
class O/S missing
|
674,008
|
$2,298,367 | — | 31 Dec 2025 | |
| Dennis Wijnker |
3/4/5
|
Chief Technology Officer |
—
class O/S missing
|
175,000
|
$1,870,750 | — | 22 Aug 2025 | |
| Joseph DiTrolio |
3/4/5
|
Director |
—
class O/S missing
|
273,413
|
$1,856,501 | — | 02 Oct 2025 | |
| Point72 Asset Management, L.P. |
13F
|
Company |
—
class O/S missing
|
399,094
|
$1,360,911 | — | 31 Dec 2025 | |
| Roberto Simon |
3/4/5
|
Director |
—
class O/S missing
|
183,175
|
$1,243,776 | — | 02 Oct 2025 | |
| Naveen Bhatia |
3/4/5
|
Director, Consultant |
—
class O/S missing
|
488,599
|
$1,231,269 | — | 04 Apr 2024 | |
| William J. Febbo |
3/4/5
|
Director, Consultant |
—
mixed-class rows
|
487,500
mixed-class rows
|
$1,134,000 | — | 20 Jun 2023 | |
| Shane Biffar |
3/4/5
|
Chief Compliance Officer |
—
class O/S missing
|
150,000
|
$1,132,860 | — | 19 Feb 2025 | |
| MORGAN STANLEY |
13F
|
Company |
—
class O/S missing
|
326,205
|
$1,112,360 | — | 31 Dec 2025 | |
| DEUTSCHE BANK AG\ |
13F
|
Company |
—
class O/S missing
|
321,854
|
$1,097,522 | — | 31 Dec 2025 | |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP |
13F
|
Company |
—
class O/S missing
|
319,322
|
$1,088,888 | — | 31 Dec 2025 | |
| NORTHERN TRUST CORP |
13F
|
Company |
—
class O/S missing
|
307,233
|
$1,047,664 | — | 31 Dec 2025 | |
| D. E. Shaw & Co., Inc. |
13F
|
Company |
—
class O/S missing
|
287,398
|
$980,027 | — | 31 Dec 2025 | |
| Piyush Jindal |
3/4/5
|
Director, Consultant |
—
class O/S missing
|
362,335
|
$913,084 | — | 17 Jul 2024 | |
| GOLDMAN SACHS GROUP INC |
13F
|
Company |
—
class O/S missing
|
262,446
|
$894,941 | — | 31 Dec 2025 | |
| Bank of New York Mellon Corp |
13F
|
Company |
—
class O/S missing
|
255,692
|
$871,910 | — | 31 Dec 2025 | |
| JANE STREET GROUP, LLC |
13F
|
Company |
—
class O/S missing
|
221,098
|
$753,944 | — | 31 Dec 2025 | |
| Jessica Friedeman |
3/4/5
|
Chief Marketing Officer |
—
class O/S missing
|
205,000
|
$740,152 | -$54,158 | 09 Dec 2025 | |
| MILLENNIUM MANAGEMENT LLC |
13F
|
Company |
—
class O/S missing
|
216,836
|
$739,411 | — | 31 Dec 2025 | |
| Joan LaRovere |
3/4/5
|
Director |
—
class O/S missing
|
107,050
|
$726,869 | — | 06 Oct 2025 | |
| Christopher A. Pisano |
3/4/5
|
Chief Marketing Officer |
—
class O/S missing
|
200,000
|
$682,000 | — | 30 Mar 2026 | |
| Brad Michael Roberts |
3/4/5
|
COO |
—
class O/S missing
|
247,632
|
$624,033 | — | 13 Jun 2023 | |
| Barry Investment Advisors, LLC |
13F
|
Company |
—
class O/S missing
|
171,894
|
$586,159 | — | 31 Dec 2025 | |
| MYDA Advisors LLC |
13F
|
Company |
—
class O/S missing
|
150,000
|
$511,500 | — | 31 Dec 2025 | |
| Divisadero Street Capital Management, LP |
13F
|
Company |
—
class O/S missing
|
135,826
|
$463,167 | — | 31 Dec 2025 | |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC |
13F
|
Company |
—
class O/S missing
|
113,315
|
$386,404 | — | 31 Dec 2025 | |
| PRINCIPAL FINANCIAL GROUP INC |
13F
|
Company |
—
class O/S missing
|
107,705
|
$367,275 | — | 31 Dec 2025 | |
| COURIER CAPITAL LLC |
13F
|
Company |
—
class O/S missing
|
100,000
|
$341,000 | — | 31 Dec 2025 | |
| MAI Capital Management |
13F
|
Company |
—
class O/S missing
|
100,000
|
$341,000 | — | 31 Dec 2025 | |
| Nuveen, LLC |
13F
|
Company |
—
class O/S missing
|
99,308
|
$338,640 | — | 31 Dec 2025 |
Recent Insider Transactions by Companies or Individuals for LifeMD, Inc.
Showing up to 300 most recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | Value $ | * Price $ | Shares | Shares Owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Christopher A. Pisano | LFMD | Common Shares | Award | 200,000 | 200,000 | 30 Mar 2026 | Direct | |||
| Jessica Friedeman | LFMD | Common Stock | Sale | -6.82% | $54,158 | $3.61 | -15,000 | 205,000 | 09 Dec 2025 | Direct |
| John R. Strawn Jr. | LFMD | Common Stock | Award | 5.73% | 22,365 | 413,001 | 06 Oct 2025 | Direct | ||
| Joan LaRovere | LFMD | Common Stock | Award | 26.4% | 22,365 | 107,050 | 06 Oct 2025 | Direct | ||
| Joseph DiTrolio | LFMD | Common Stock | Award | 8.91% | 22,365 | 273,413 | 02 Oct 2025 | Direct | ||
| Calum Archibald MacRae | LFMD | Common Stock | Award | 135.6% | 22,365 | 38,865 | 02 Oct 2025 | Direct | ||
| Roberto Simon | LFMD | Common Stock | Award | 13.9% | 22,365 | 183,175 | 02 Oct 2025 | Direct | ||
| Nicholas P. Alvarez | LFMD | Common Shares | Sale | -11% | $443,760 | $5.92 | -75,000 | 605,000 | 10 Sep 2025 | Direct |
| Eric Harold Yecies | LFMD | Common Stock | Award | 14.8% | 50,000 | 388,900 | 22 Aug 2025 | Direct | ||
| Dennis Wijnker | LFMD | Common Stock | Award | 16.7% | 25,000 | 175,000 | 22 Aug 2025 | Direct | ||
| Maria E. Stan | LFMD | Common Stock | Award | 9.64% | 20,000 | 227,500 | 22 Aug 2025 | Direct | ||
| Stefan Galluppi | LFMD | Common Stock | Award | 37.3% | 30,000 | 110,449 | 22 Aug 2025 | Direct | ||
| Jessica Friedeman | LFMD | Common Stock | Award | 29.4% | 50,000 | 220,000 | 22 Aug 2025 | Direct | ||
| Marc David Benathen | LFMD | Common Stock | Award | 25.6% | 87,000 | 426,554 | 22 Aug 2025 | Direct | ||
| Nicholas P. Alvarez | LFMD | Common Shares | Award | 17.2% | 100,000 | 680,000 | 22 Aug 2025 | Direct | ||
| Shayna Webb Dray | LFMD | Common Stock | Award | 11.3% | 30,000 | 295,000 | 22 Aug 2025 | Direct | ||
| Shayna Webb Dray | LFMD | Common Stock | Award | 23.3% | 50,000 | 265,000 | 27 Jul 2025 | Direct | ||
| Justin Schreiber | LFMD | Common Stock | Sale | -1% | $249,690 | $9.99 | -25,000 | 2,475,721 | 01 Jul 2025 | by Schreiber Holdings LLC |
| Justin Schreiber | LFMD | Common Stock | Sale | -0.99% | $334,458 | $13.38 | -25,000 | 2,500,721 | 01 Jul 2025 | by Schreiber Holdings LLC |
| Marc David Benathen | LFMD | Common Stock | Sale | -12.8% | $700,495 | $14.01 | -50,000 | 339,554 | 17 Jun 2025 | Direct |
| Marc David Benathen | LFMD | Common Stock | Sale | -16.1% | $981,945 | $13.09 | -75,000 | 389,554 | 16 Jun 2025 | Direct |
| Eric Harold Yecies | LFMD | Common Stock | Sale | -48.2% | $183,750 | $12.25 | -15,000 | 16,100 | 13 Jun 2025 | by Spouse |
| Stefan Galluppi | LFMD | Common Stock | Sale | -51.4% | $1,052,657 | $12.38 | -85,000 | 80,449 | 13 Jun 2025 | Direct |
| Justin Schreiber | LFMD | Common Stock | Sale | -0.98% | $311,655 | $12.47 | -25,000 | 2,525,721 | 02 Jun 2025 | by Schreiber Holdings LLC |
| Justin Schreiber | LFMD | Common Stock | Sale | -0.12% | $22,539 | $7.50 | -3,005 | 2,550,721 | 02 May 2025 | by Schreiber Holdings LLC |
| Justin Schreiber | LFMD | Common Stock | Sale | -0.85% | $165,684 | $7.53 | -21,995 | 2,553,726 | 01 May 2025 | by Schreiber Holdings LLC |
| Justin Schreiber | LFMD | Common Stock | Sale | -1.9% | $389,040 | $7.78 | -50,000 | 2,575,721 | 29 Apr 2025 | by Schreiber Holdings LLC |
* An asterisk sign (*) next to the price indicates that the price is likely invalid.