Quick Takeaways
- WINA - WINMARK CORP has 16 insiders with reported activity on this page.
- Net insider value flow over the last year: -$10,801,071.
- Recent transaction rows are available for direct filing-level review.
- Info
- Insider Trading
- Financials
- Holders
Insider Transactions Reported by 16 Insiders of WINMARK CORP
- Symbol
- WINA on Nasdaq
- Location
- Minneapolis, MN
What Changed
- Buy value: $102,692; sell value: $10,903,763.
- Net share flow: -24,374.
Why This Matters
- This page gives a plain-language issuer insider context before you inspect transaction-level evidence.
- Use the filing links below to verify timestamps, codes, and ownership impacts directly from SEC forms.
Official SEC Source
Insider trading overview
Last 12 monthsNet insider flow leans to selling over the last 12 months. Net value: -$10,801,071.
Buys
$102,692
Shares: 250
Insiders: 1
Sells
$10,903,763
Shares: 24,624
Insiders: 6
Net
-$10,801,071
Shares: -24,374
Insiders: -5
| Window (months) | Buy shares | Sell shares | Buy $ | Sell $ | Net $ |
|---|---|---|---|---|---|
| 0-3 | 0 | 5,560 | $0 | $2,620,083 | -$2,620,083 |
| 3-6 | 0 | 3,600 | $0 | $1,510,623 | -$1,510,623 |
| 6-9 | 250 | 8,264 | $102,692 | $3,797,373 | -$3,694,681 |
| 9-12 | 0 | 7,200 | $0 | $2,975,684 | -$2,975,684 |
WINMARK CORP executives and other stock owners filed with the SEC include:
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| Brett D. Heffes | CHAIR AND CEO, Director | $49,405,878 | -$3,367,099 | -6.4% | Mixed | 15 Dec 2025 |
| Ronald G. Olson | 10%+ Owner | $32,533,869 | Mixed | 28 Dec 2024 | ||
| Anthony D. Ishaug | Chief Financial Officer | $28,689,895 | -$2,290,516 | -7.4% | Mixed | 15 Dec 2025 |
| Kirk A. MacKenzie | Director | $14,344,428 | Mixed | 25 Dec 2021 | ||
| Renae M. Gaudette | Chief Operating Officer | $9,566,537 | -$500,535 | -5% | Mixed | 15 Dec 2025 |
| Mark L. Wilson | Director | $7,188,200 | Mixed | 11 Dec 2023 | ||
| Leah A. Goff | Vp Of Human Resources | $5,172,557 | Mixed | 11 Mar 2022 | ||
| Paul C. Reyelts | Director | $2,608,853 | Mixed | 16 Mar 2023 | ||
| Jenele C. Grassle | Director | $1,305,552 | -$3,550,876 | -73% | Mixed | 04 Mar 2026 |
| Lawrence A. Barbetta | Director | $756,119 | -$430,274 | -36% | Mixed | 15 Dec 2025 |
| Lisa S. Hake | Chief Marketing Officer | $540,560 | Mixed | 15 Dec 2025 | ||
| Percy C. Tomlinson Jr. | Director | $484,468 | -$764,463 | -61% | Mixed | 03 Mar 2026 |
| Gina de Caro Sprenger | Director | $218,824 | +$102,693 | +88% | Mixed | 15 Dec 2025 |
| Keith Credendino | Director | $113,802 | Mixed | 15 Dec 2025 | ||
| Amy C. Becker | Director | $113,802 | Mixed | 15 Dec 2025 | ||
| Philip I. Smith | Director | $113,802 | Mixed | 15 Dec 2025 |
Top shareholders of WINMARK CORP (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Ownership % is shown only when it is directly reported or safely comparable across share classes.
Methodology: rows are grouped by holder and ranked by the holder's primary source value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
| Holder | Source | Role / Reporting | Ownership % | Shares | Holdings Value | 12M Net Δ | As of | Details |
|---|---|---|---|---|---|---|---|---|
| BlackRock, Inc. |
13D/G
13F
|
Company |
12%
|
432,141
|
$174,991,220 | +$87,068,601 | 31 Jan 2026 | |
| Neuberger Berman Group LLC |
13F
|
Company |
8.2%
|
292,837
|
$118,581,415 | — | 31 Dec 2025 | |
| RENAISSANCE TECHNOLOGIES LLC |
13F
13D/G
|
Company |
6.2%
from 13D/G
|
208,155
|
$84,290,286 | — | 31 Dec 2025 | |
| VANGUARD GROUP INC |
13F
|
Company |
5.2%
|
186,832
|
$75,655,751 | — | 31 Dec 2025 | |
| AltraVue Capital, LLC |
13D/G
13F
|
Company |
4.9%
|
174,073
|
$70,489,190 | -$1,348,452 | 31 Dec 2025 | |
| FIRST TRUST ADVISORS LP |
13F
|
Company |
4.3%
|
152,018
|
$61,558,168 | — | 31 Dec 2025 | |
| Brett D. Heffes |
3/4/5
|
CHAIR AND CEO, Director |
—
mixed-class rows
|
117,450
mixed-class rows
|
$49,405,878 | -$3,367,099 | 15 Dec 2025 | |
| Fisher Asset Management, LLC |
13F
|
Company |
2.9%
|
104,687
|
$42,391,953 | — | 31 Dec 2025 | |
| Port Capital LLC |
13F
|
Company |
2.7%
|
98,188
|
$39,760,249 | — | 31 Dec 2025 | |
| JACOBS LEVY EQUITY MANAGEMENT, INC |
13F
|
Company |
2.7%
|
96,314
|
$39,001,391 | — | 31 Dec 2025 | |
| STATE STREET CORP |
13F
|
Company |
2.3%
|
83,822
|
$33,942,881 | — | 31 Dec 2025 | |
| Nine Ten Capital Management LLC |
13F
|
Company |
2.3%
|
83,671
|
$33,882,000 | — | 31 Dec 2025 | |
| GOLDMAN SACHS GROUP INC |
13F
|
Company |
2.3%
|
82,386
|
$33,361,387 | — | 31 Dec 2025 | |
| Ronald G. Olson |
3/4/5
|
10%+ Owner |
—
class O/S missing
|
76,367
|
$32,533,869 | — | 28 Dec 2024 | |
| GEODE CAPITAL MANAGEMENT, LLC |
13F
|
Company |
2.2%
|
78,627
|
$31,844,576 | — | 31 Dec 2025 | |
| ALLIANCEBERNSTEIN L.P. |
13F
|
Company |
2.2%
|
78,123
|
$31,635,128 | — | 31 Dec 2025 | |
| Anthony D. Ishaug |
3/4/5
|
CHIEF FINANCIAL OFFICER |
—
mixed-class rows
|
68,195
mixed-class rows
|
$28,689,895 | -$2,290,516 | 15 Dec 2025 | |
| DIMENSIONAL FUND ADVISORS LP |
13F
|
Company |
2%
|
70,608
|
$28,591,876 | — | 31 Dec 2025 | |
| Copeland Capital Management, LLC |
13F
|
Company |
1.9%
|
66,135
|
$26,781,051 | — | 31 Dec 2025 | |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC |
13F
|
Company |
1.4%
|
51,781
|
$20,968,198 | — | 31 Dec 2025 | |
| BESSEMER GROUP INC |
13F
|
Company |
1.2%
|
41,298
|
$16,722,000 | — | 31 Dec 2025 | |
| Man Group plc |
13F
|
Company |
1%
|
36,699
|
$14,860,893 | — | 31 Dec 2025 | |
| Kirk A. MacKenzie |
3/4/5
|
Director |
—
mixed-class rows
|
33,253
mixed-class rows
|
$14,344,428 | — | 25 Dec 2021 | |
| NORTHERN TRUST CORP |
13F
|
Company |
0.95%
|
33,805
|
$13,688,996 | — | 31 Dec 2025 | |
| Rockefeller Capital Management L.P. |
13F
|
Company |
0.93%
|
33,315
|
$13,490,597 | — | 31 Dec 2025 | |
| Select Equity Group, L.P. |
13F
|
Company |
0.85%
|
30,355
|
$12,291,954 | — | 31 Dec 2025 | |
| SCHWARTZ INVESTMENT COUNSEL INC |
13F
|
Company |
0.74%
|
26,600
|
$10,771,404 | — | 31 Dec 2025 | |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC |
13F
|
Company |
0.69%
|
24,803
|
$10,043,727 | — | 31 Dec 2025 | |
| Renae M. Gaudette |
3/4/5
|
CHIEF OPERATING OFFICER |
—
mixed-class rows
|
22,696
mixed-class rows
|
$9,566,537 | -$500,535 | 15 Dec 2025 | |
| Bank of New York Mellon Corp |
13F
|
Company |
0.65%
|
23,386
|
$9,470,062 | — | 31 Dec 2025 | |
| ENVESTNET ASSET MANAGEMENT INC |
13F
|
Company |
0.6%
|
21,417
|
$8,672,761 | — | 31 Dec 2025 | |
| MORGAN STANLEY |
13F
|
Company |
0.56%
|
20,095
|
$8,137,742 | — | 31 Dec 2025 | |
| Allspring Global Investments Holdings, LLC |
13F
|
Company |
0.55%
|
19,736
|
$7,925,780 | — | 31 Dec 2025 | |
| RAYMOND JAMES FINANCIAL INC |
13F
|
Company |
0.53%
|
18,813
|
$7,615,849 | — | 31 Dec 2025 | |
| Mark L. Wilson |
3/4/5
|
Director |
—
mixed-class rows
|
16,434
mixed-class rows
|
$7,188,200 | — | 11 Dec 2023 | |
| UBS Group AG |
13F
|
Company |
0.48%
|
17,234
|
$6,978,735 | — | 31 Dec 2025 | |
| KENNEDY CAPITAL MANAGEMENT LLC |
13F
|
Company |
0.46%
|
16,405
|
$6,643,041 | — | 31 Dec 2025 | |
| VICTORY CAPITAL MANAGEMENT INC |
13F
|
Company |
0.46%
|
16,299
|
$6,600,117 | — | 31 Dec 2025 | |
| CONGRESS ASSET MANAGEMENT CO |
13F
|
Company |
0.42%
|
15,109
|
$6,118,153 | — | 31 Dec 2025 | |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP |
13F
|
Company |
0.42%
|
15,030
|
$6,086,248 | — | 31 Dec 2025 | |
| Legato Capital Management LLC |
13F
|
Company |
0.42%
|
14,915
|
$6,039,680 | — | 31 Dec 2025 | |
| NEW YORK STATE COMMON RETIREMENT FUND |
13F
|
Company |
0.41%
|
14,735
|
$5,966,791 | — | 31 Dec 2025 | |
| LANDSCAPE CAPITAL MANAGEMENT, L.L.C. |
13F
|
Company |
0.4%
|
14,312
|
$5,795,501 | — | 31 Dec 2025 | |
| BNP PARIBAS FINANCIAL MARKETS |
13F
|
Company |
0.39%
|
13,787
|
$5,582,908 | — | 31 Dec 2025 | |
| BANK OF AMERICA CORP /DE/ |
13F
|
Company |
0.36%
|
12,826
|
$5,193,858 | — | 31 Dec 2025 | |
| Leah A. Goff |
3/4/5
|
VP OF HUMAN RESOURCES |
—
mixed-class rows
|
12,250
mixed-class rows
|
$5,172,557 | — | 11 Mar 2022 | |
| AQR CAPITAL MANAGEMENT LLC |
13F
|
Company |
0.34%
|
12,185
|
$4,934,268 | — | 31 Dec 2025 | |
| Aptus Capital Advisors, LLC |
13F
|
Company |
0.34%
|
11,989
|
$4,854,826 | — | 31 Dec 2025 | |
| AMERIPRISE FINANCIAL INC |
13F
|
Company |
0.32%
|
11,433
|
$4,635,253 | — | 31 Dec 2025 | |
| Vest Financial, LLC |
13F
|
Company |
0.3%
|
10,548
|
$4,271,307 | — | 31 Dec 2025 |
Recent Insider Transactions by Companies or Individuals for WINMARK CORP
Showing up to 300 most recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | Value $ | * Price $ | Shares | Shares Owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Jenele C. Grassle | WINA | Common Stock | Sale | -60.9% | $1,855,620 | $475.80 | -3,900 | 2,500 | 04 Mar 2026 | Direct |
| Percy C. Tomlinson Jr. | WINA | Common Stock | Sale | -67.5% | $764,463 | $460.52 | -1,660 | 800 | 03 Mar 2026 | Direct |
| Percy C. Tomlinson Jr. | WINA | Common Stock | Options Exercise | 207.5% | 1,660 | 2,460 | 26 Feb 2026 | Direct | ||
| Percy C. Tomlinson Jr. | WINA | Non-Employee Stock Option (right to buy) | Options Exercise | -88.3% | -1,660 | 220 | 26 Feb 2026 | Direct | ||
| Jenele C. Grassle | WINA | Common Stock | Options Exercise | 156% | 3,900 | 6,400 | 25 Feb 2026 | Direct | ||
| Jenele C. Grassle | WINA | Non-Employee Stock Option (right to buy) | Options Exercise | -100% | -3,900 | 0 | 25 Feb 2026 | Direct | ||
| Lisa S. Hake | WINA | Employee Stock Option (right to buy) | Award | 1,216 | 1,216 | 15 Dec 2025 | Direct | |||
| Renae M. Gaudette | WINA | Employee Stock Option (right to buy) | Award | 1,316 | 1,316 | 15 Dec 2025 | Direct | |||
| Jenele C. Grassle | WINA | Non-Employee Stock Option (right to buy) | Award | 256 | 256 | 15 Dec 2025 | Direct | |||
| Anthony D. Ishaug | WINA | Employee Stock Option (right to buy) | Award | 1,712 | 1,712 | 15 Dec 2025 | Direct | |||
| Gina de Caro Sprenger | WINA | Non-Employee Stock Option (right to buy) | Award | 256 | 256 | 15 Dec 2025 | Direct | |||
| Philip I. Smith | WINA | Non-Employee Stock Option (right to buy) | Award | 256 | 256 | 15 Dec 2025 | Direct | |||
| Percy C. Tomlinson Jr. | WINA | Non-Employee Stock Option (right to buy) | Award | 256 | 256 | 15 Dec 2025 | Direct | |||
| Amy C. Becker | WINA | Non-Employee Stock Option (right to buy) | Award | 256 | 256 | 15 Dec 2025 | Direct | |||
| Lawrence A. Barbetta | WINA | Non-Employee Director Stock Option (right to buy) | Award | 256 | 256 | 15 Dec 2025 | Direct | |||
| Keith Credendino | WINA | Non-Employee Stock Option (right to buy) | Award | 256 | 256 | 15 Dec 2025 | Direct | |||
| Brett D. Heffes | WINA | Employee Stock Option (right to buy) | Award | 2,712 | 2,712 | 15 Dec 2025 | Direct | |||
| Jenele C. Grassle | WINA | Common Stock | Sale | -49% | $1,010,088 | $420.87 | -2,400 | 2,500 | 21 Nov 2025 | Direct |
| Jenele C. Grassle | WINA | Common Stock | Options Exercise | 96% | 2,400 | 4,900 | 19 Nov 2025 | Direct | ||
| Jenele C. Grassle | WINA | Non-Employee Stock Option (right to buy) | Options Exercise | -100% | -2,400 | 0 | 19 Nov 2025 | Direct | ||
| Anthony D. Ishaug | WINA | Common Stock | Options Exercise | 4.73% | 3,000 | 66,483 | 07 Nov 2025 | Direct | ||
| Anthony D. Ishaug | WINA | Employee Stock Option (right to buy) | Options Exercise | -47.7% | -3,000 | 3,293 | 07 Nov 2025 | Direct | ||
| Percy C. Tomlinson Jr. | WINA | Common Stock | Options Exercise | 300% | 600 | 800 | 04 Nov 2025 | Direct | ||
| Percy C. Tomlinson Jr. | WINA | Non-Employee Stock Option (right to buy) | Options Exercise | -68.2% | -600 | 280 | 04 Nov 2025 | Direct | ||
| Renae M. Gaudette | WINA | Common Stock | Sale | -5.98% | $500,535 | $417.11 | -1,200 | 18,860 | 24 Oct 2025 | Direct |
| Renae M. Gaudette | WINA | Common Stock | Options Exercise | 14.2% | 2,500 | 20,060 | 22 Oct 2025 | Direct | ||
| Renae M. Gaudette | WINA | Employee Stock Option (right to buy) | Options Exercise | -100% | -2,500 | 0 | 22 Oct 2025 | Direct | ||
| Lawrence A. Barbetta | WINA | Common Stock | Sale | -56.8% | $430,274 | $505.02 | -852 | 649 | 17 Sep 2025 | Direct |
| Brett D. Heffes | WINA | Common Stock | Sale | -4.16% | $2,256,288 | $453.89 | -4,971 | 114,400 | 27 Aug 2025 | Direct |
| Brett D. Heffes | WINA | Common Stock | Options Exercise | 5.63% | 6,361 | 119,371 | 27 Aug 2025 | Direct | ||
| Brett D. Heffes | WINA | Employee Stock Option (right to buy) | Options Exercise | -52.6% | -2,103 | 1,897 | 27 Aug 2025 | Direct | ||
| Brett D. Heffes | WINA | Common Stock | Sale | -2.11% | $1,110,811 | $455.06 | -2,441 | 113,010 | 26 Aug 2025 | Direct |
| Brett D. Heffes | WINA | Common Stock | Options Exercise | 2.62% | 2,951 | 115,451 | 26 Aug 2025 | Direct | ||
| Brett D. Heffes | WINA | Employee Stock Option (right to buy) | Options Exercise | -100% | -7,209 | 0 | 26 Aug 2025 | Direct | ||
| Gina de Caro Sprenger | WINA | Common Stock | Purchase | $102,692 | $410.77 | 250 | 250 | 13 Aug 2025 | Direct | |
| Keith Credendino | WINA | Non-Employee Stock Option (right to buy) | Award | 3,000 | 3,000 | 07 Aug 2025 | Direct | |||
| Brett D. Heffes | WINA | Common Stock | Will/Inheritance | 18.6% | 53 | 338 | 17 Jul 2025 | by family office | ||
| Lawrence A. Barbetta | WINA | Non-Employee Director Stock Option (right to buy) | Award | 280 | 280 | 01 Jun 2025 | Direct | |||
| Jenele C. Grassle | WINA | Non-Employee Stock Option (right to buy) | Award | 280 | 280 | 01 Jun 2025 | Direct | |||
| Anthony D. Ishaug | WINA | Employee Stock Option (right to buy) | Award | 1,888 | 1,888 | 01 Jun 2025 | Direct | |||
| Percy C. Tomlinson Jr. | WINA | Non-Employee Stock Option (right to buy) | Award | 280 | 280 | 01 Jun 2025 | Direct | |||
| Gina de Caro Sprenger | WINA | Non-Employee Stock Option (right to buy) | Award | 280 | 280 | 01 Jun 2025 | Direct | |||
| Philip I. Smith | WINA | Non-Employee Stock Option (right to buy) | Award | 280 | 280 | 01 Jun 2025 | Direct | |||
| Amy C. Becker | WINA | Non-Employee Stock Option (right to buy) | Award | 280 | 280 | 01 Jun 2025 | Direct | |||
| Renae M. Gaudette | WINA | Employee Stock Option (right to buy) | Award | 1,448 | 1,448 | 01 Jun 2025 | Direct | |||
| Brett D. Heffes | WINA | Employee Stock Option (right to buy) | Award | 2,984 | 2,984 | 01 Jun 2025 | Direct | |||
| Anthony D. Ishaug | WINA | Common Stock | Options Exercise | 12% | 6,800 | 63,483 | 30 May 2025 | Direct | ||
| Anthony D. Ishaug | WINA | Common Stock | Sale | -6.59% | $1,703,805 | $425.95 | -4,000 | 56,683 | 30 May 2025 | Direct |
| Anthony D. Ishaug | WINA | Employee Stock Option (right to buy) | Options Exercise | -100% | -6,800 | 0 | 30 May 2025 | Direct | ||
| Jenele C. Grassle | WINA | Common Stock | Sale | -39% | $685,168 | $428.23 | -1,600 | 2,500 | 16 May 2025 | Direct |
* An asterisk sign (*) next to the price indicates that the price is likely invalid.