Insider Transactions Reported by 17 Insiders of Lifevantage Corp

Symbol: LFVN on Nasdaq
Location: Lehi, UT

Quick Takeaways

LFVN - Lifevantage Corp has 17 insiders with reported activity on this page.
Net insider value flow over the last year: -$223,134.
Recent transaction rows are available for direct filing-level review.

What Changed

Buy value: $193,611; sell value: $416,745.
Net share flow: -15,837.

Why This Matters

This page gives a plain-language issuer insider context before you inspect transaction-level evidence.
Use the filing links below to verify timestamps, codes, and ownership impacts directly from SEC forms.

Source Evidence

Filed on Form 4

Issuer insider activity is sourced from SEC Forms 3, 4, and 5.

See Original Filing

Insider trading overview

Last 12 months

Net insider flow leans to selling over the last 12 months. Net value: -$223,134.

Buys

$193,611

Shares: 39,841

Insiders: 2

Sells

$416,746

Shares: 55,678

Insiders: 2

Net

-$223,134

Shares: -15,837

Insiders: 0

Window (months)	Buy shares	Sell shares	Buy $	Sell $	Net $
0-3	34,252	0	$157,940	$0	+$157,940
3-6	4,760	0	$25,916	$0	+$25,916
6-9	450	52,932	$4,882	$379,977	-$375,094
9-12	379	2,746	$4,873	$36,769	-$31,896

Lifevantage Corp executives and other stock owners filed with the SEC include:

Name	Relationship	Holdings Value	Past Year Net Change	Change %	Valuation	Report Date
Steven R. Fife	President and CEO, Director	$5,430,502			Mixed	01 Apr 2026
Bradley Louis Radoff	Other*	$5,167,500			Mixed	11 Aug 2023
Dayton Judd	Director	$4,455,340	+$152,422	+3.5%	Mixed	26 Feb 2026
Garry P. Mauro	Director	$3,158,306			Filing P/S	09 May 2025
Julie Boyster	Chief Marketing Officer	$1,502,901			Mixed	01 Oct 2025
Justin Rose	Chief Sales Officer	$1,047,450			Mixed	01 Jan 2022
Carl Aure	Chief Financial Officer	$1,004,508	-$36,769	-3.5%	Mixed	01 Apr 2026
Raymond B. Greer	Director	$875,475			Mixed	06 Nov 2025
Kristen Cunningham	Chief Sales Officer	$867,491			Mixed	01 Apr 2026
Alissa Neufeld	General Counsel	$744,881			Mixed	01 Apr 2026
Darwin Lewis	Director	$714,224	+$41,189	+6.1%	Filing P/S	16 Mar 2026
Michael A. Beindorff	Director	$573,389	-$379,977	-40%	Mixed	25 Nov 2025
Cynthia Latham	Director	$503,461			Mixed	06 Nov 2025
Matthew Cooley	Chief Operating Officer	$384,666			Mixed	01 Apr 2023
Erin Brockovich	Director	$377,658			Mixed	16 Nov 2023
Todd Thompson	Chief Information Officer	$316,041			Mixed	23 Dec 2025
Rajendran Anbalagan	Director	$186,232			Mixed	06 Nov 2025

Top shareholders of Lifevantage Corp (13F + 13D/G + 3/4/5)

Grouped by holder across the latest SEC ownership disclosures. Ownership % is shown only when it is directly reported or safely comparable across share classes.

Methodology: rows are grouped by holder and ranked by the holder's primary source value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.

Holder	Source	Role / Reporting	Ownership %	Shares	Holdings Value	12M Net Δ	As of	Details
CAPITAL MANAGEMENT CORP /VA	13D/G 13F	The Capital Management Corporation · Company	19%	2,441,919	$12,575,883	+$1,945,376	31 Mar 2026	13D/G 13F
BlackRock, Inc.	13D/G 13F	Company	5.8%	732,063	$7,121,509	$0	30 Sep 2025	13D/G 13F
Steven R. Fife	3/4/5	President and CEO, Director	— mixed-class rows	820,189 mixed-class rows	$5,430,502	—	01 Apr 2026	3/4/5
Bradley Louis Radoff	3/4/5	Other*	— class O/S missing	861,250	$5,167,500	—	11 Aug 2023	3/4/5
Dayton Judd	3/4/5	Director	6.5%	829,684	$4,455,340	+$152,422	26 Feb 2026	3/4/5
RENAISSANCE TECHNOLOGIES LLC	13F	Company	6.8%	867,704	$3,748,481	—	31 Mar 2026	13F
Garry P. Mauro	3/4/5	Director	2%	257,821	$3,158,306	—	09 May 2025	3/4/5
VANGUARD CAPITAL MANAGEMENT LLC	13F	Company	3.4%	429,422	$1,855,103	—	31 Mar 2026	13F
Julie Boyster	3/4/5	Chief Marketing Officer	— mixed-class rows	164,071 mixed-class rows	$1,502,901	—	01 Oct 2025	3/4/5
DIMENSIONAL FUND ADVISORS LP	13F	Company	2.2%	276,196	$1,193,334	—	31 Mar 2026	13F
GEODE CAPITAL MANAGEMENT, LLC	13F	Company	2%	261,192	$1,128,560	—	31 Mar 2026	13F
Justin Rose	3/4/5	Chief Sales Officer	— mixed-class rows	174,575 mixed-class rows	$1,047,450	—	01 Jan 2022	3/4/5
Carl Aure	3/4/5	Chief Financial Officer	— mixed-class rows	166,358 mixed-class rows	$1,004,508	-$36,769	01 Apr 2026	3/4/5
ENVESTNET ASSET MANAGEMENT INC	13F	Company	1.7%	219,162	$946,780	—	31 Mar 2026	13F
Raymond B. Greer	3/4/5	Director	0.88%	112,819	$875,475	—	06 Nov 2025	3/4/5
Kristen Cunningham	3/4/5	Chief Sales Officer	— mixed-class rows	146,209 mixed-class rows	$867,491	—	01 Apr 2026	3/4/5
GOLDMAN SACHS GROUP INC	13F	Company	1.4%	185,114	$799,692	—	31 Mar 2026	13F
Alissa Neufeld	3/4/5	General Counsel	— mixed-class rows	123,529 mixed-class rows	$744,881	—	01 Apr 2026	3/4/5
STATE STREET CORP	13F	Company	1.3%	167,143	$722,058	—	31 Mar 2026	13F
Darwin Lewis	3/4/5	Director	1.1%	136,563	$714,224	+$41,189	16 Mar 2026	3/4/5
AQR CAPITAL MANAGEMENT LLC	13F	Company	1.2%	156,096	$674,336	—	31 Mar 2026	13F
Michael A. Beindorff	3/4/5	Director	0.66%	84,821	$573,389	-$379,977	25 Nov 2025	3/4/5
Cynthia Latham	3/4/5	Director	0.51%	64,879	$503,461	—	06 Nov 2025	3/4/5
Advyzon Investment Management, LLC	13F	Company	0.85%	108,249	$467,637	—	31 Mar 2026	13F
Indivisible Partners	13F	Company	0.84%	106,854	$461,609	—	31 Mar 2026	13F
AMERICAN CENTURY COMPANIES INC	13F	Company	0.82%	104,664	$452,148	—	31 Mar 2026	13F
MORGAN STANLEY	13F	Company	0.72%	91,743	$396,333	—	31 Mar 2026	13F
NORTHERN TRUST CORP	13F	Company	0.71%	91,123	$393,651	—	31 Mar 2026	13F
Matthew Cooley	3/4/5	Chief Operating Officer	— class O/S missing	64,111	$384,666	—	01 Apr 2023	3/4/5
Erin Brockovich	3/4/5	Director	— class O/S missing	62,943	$377,658	—	16 Nov 2023	3/4/5
CITADEL ADVISORS LLC	13F	Company	0.6%	76,510	$330,523	—	31 Mar 2026	13F
PERKINS CAPITAL MANAGEMENT INC	13F	Company	0.59%	75,458	$325,978	—	31 Mar 2026	13F
Todd Thompson	3/4/5	Chief Information Officer	0.4%	50,729	$316,041	—	23 Dec 2025	3/4/5
NATIONAL BANK OF CANADA /FI/	13F	Company	0.55%	70,000	$302,400	—	31 Mar 2026	13F
VANGUARD FIDUCIARY TRUST CO	13F	Company	0.53%	67,591	$291,993	—	31 Mar 2026	13F
UBS Group AG	13F	Company	0.52%	66,927	$289,125	—	31 Mar 2026	13F
VANGUARD PORTFOLIO MANAGEMENT LLC	13F	Company	0.49%	63,225	$273,132	—	31 Mar 2026	13F
BNP PARIBAS FINANCIAL MARKETS	13F	Company	0.49%	63,081	$272,510	—	31 Mar 2026	13F
BARCLAYS PLC	13F	Company	0.48%	60,914	$263,148	—	31 Mar 2026	13F
BRIDGEWAY CAPITAL MANAGEMENT, LLC	13F	Company	0.41%	52,133	$225,215	—	31 Mar 2026	13F
SummerHaven Investment Management, LLC	13F	Company	0.37%	46,821	$202,267	—	31 Mar 2026	13F
Rajendran Anbalagan	3/4/5	Director	0.19%	23,999	$186,232	—	06 Nov 2025	3/4/5
VOYA INVESTMENT MANAGEMENT LLC	13F	Company	0.31%	39,720	$171,590	—	31 Mar 2026	13F
&PARTNERS	13F	Company	0.3%	38,821	$167,707	—	31 Mar 2026	13F
LPL Financial LLC	13F	Company	0.3%	37,787	$163,241	—	31 Mar 2026	13F
XTX Topco Ltd	13F	Company	0.27%	35,031	$151,334	—	31 Mar 2026	13F
Bank of New York Mellon Corp	13F	Company	0.26%	33,547	$144,923	—	31 Mar 2026	13F
Invesco Ltd.	13F	Company	0.26%	33,528	$144,842	—	31 Mar 2026	13F
EVERGREEN CAPITAL MANAGEMENT LLC	13F	Company	0.23%	29,000	$125,280	—	31 Mar 2026	13F
State of Alaska, Department of Revenue	13F	Company	0.22%	27,664	$119,000	—	31 Mar 2026	13F

Recent Insider Transactions by Companies or Individuals for Lifevantage Corp

Showing up to 300 most recent insider transactions from the last 12 months.

Insider	Symbol	Class	Transaction	%	Value $	* Price $	Shares	Shares Owned	Date	Ownership
Alissa Neufeld	LFVN	Common Stock	Tax liability	-1.25%			-1,446	114,086	01 Apr 2026	Direct
Steven R. Fife	LFVN	Common Stock	Tax liability	-1.1%			-8,180	735,471	01 Apr 2026	Direct
Carl Aure	LFVN	Common Stock	Tax liability	-0.96%			-1,527	156,915	01 Apr 2026	Direct
Kristen Cunningham	LFVN	Common Stock	Tax liability	-1.43%			-1,928	133,134	01 Apr 2026	Direct
Darwin Lewis	LFVN	Common Stock	Purchase	0.78%	$5,518	$5.23	1,055	136,563	16 Mar 2026	Direct
Dayton Judd	LFVN	Common Stock	Purchase	15%	$47,565	$4.53	10,500	80,359	02 Mar 2026	Direct
Dayton Judd	LFVN	Common Stock	Purchase	35%	$83,789	$4.63	18,097	69,859	27 Feb 2026	Direct
Dayton Judd	LFVN	Common Stock	Purchase	9.75%	$21,068	$4.58	4,600	51,762	26 Feb 2026	Direct
Darwin Lewis	LFVN	Common Stock	Purchase	3.01%	$20,651	$5.22	3,955	135,508	09 Feb 2026	Direct
Kristen Cunningham	LFVN	Common Stock	Tax liability	-1.41%			-1,926	135,060	01 Jan 2026	Direct
Alissa Neufeld	LFVN	Common Stock	Tax liability	-1.24%			-1,445	115,532	01 Jan 2026	Direct
Steven R. Fife	LFVN	Common Stock	Tax liability	-1.22%			-9,169	743,651	01 Jan 2026	Direct
Carl Aure	LFVN	Common Stock	Tax liability	-0.95%			-1,527	158,442	01 Jan 2026	Direct
Todd Thompson	LFVN	Common Stock	Tax liability	-1.17%			-601	50,729	23 Dec 2025	Direct
Darwin Lewis	LFVN	Common Stock	Purchase	0.62%	$5,265	$6.54	805	131,553	15 Dec 2025	Direct
Michael A. Beindorff	LFVN	Common Stock	Gift	17.8%			7,819	51,625	25 Nov 2025	By Trust
Michael A. Beindorff	LFVN	Common Stock	Gift	-22.1%			-7,819	27,570	25 Nov 2025	Direct
Michael A. Beindorff	LFVN	Common Stock	Sale	-22.4%	$80,934	$6.42	-12,607	43,806	19 Nov 2025	By Trust
Michael A. Beindorff	LFVN	Common Stock	Sale	-38.3%	$242,252	$6.92	-35,000	56,413	07 Nov 2025	By Trust
Michael A. Beindorff	LFVN	Common Stock	Sale	-2.75%	$7,330	$7.33	-1,000	35,389	07 Nov 2025	Direct
Rajendran Anbalagan	LFVN	Common Stock	Award	129.3%			13,531	23,999	06 Nov 2025	Direct
Cynthia Latham	LFVN	Common Stock	Award	26.4%			13,531	64,879	06 Nov 2025	Direct
Darwin Lewis	LFVN	Common Stock	Award	11.5%			13,531	130,748	06 Nov 2025	Direct
Dayton Judd	LFVN	Common Stock	Award	40.2%			13,531	47,162	06 Nov 2025	Direct
Raymond B. Greer	LFVN	Common Stock	Award	13.6%			13,531	112,819	06 Nov 2025	Direct
Michael A. Beindorff	LFVN	Common Stock	Award	59.2%			13,531	36,389	06 Nov 2025	Direct
Kristen Cunningham	LFVN	Common Stock	Tax liability	-1.24%			-1,720	136,986	01 Oct 2025	Direct
Alissa Neufeld	LFVN	Common Stock	Tax liability	-1.08%			-1,283	116,977	01 Oct 2025	Direct
Steven R. Fife	LFVN	Common Stock	Tax liability	-1.08%			-8,181	752,820	01 Oct 2025	Direct
Carl Aure	LFVN	Common Stock	Tax liability	-0.84%			-1,361	159,969	01 Oct 2025	Direct
Julie Boyster	LFVN	Common Stock	Tax liability	-1.21%			-1,835	150,088	01 Oct 2025	Direct
Darwin Lewis	LFVN	Common Stock	Purchase	0.39%	$4,882	$10.85	450	117,217	16 Sep 2025	Direct
Michael A. Beindorff	LFVN	Common Stock	Sale	-61.4%	$2,270	$11.35	-200	126	09 Sep 2025	By Spouse as Custodian for Minor Children
Michael A. Beindorff	LFVN	Common Stock	Sale	-15.3%	$47,190	$11.44	-4,125	22,858	09 Sep 2025	Direct
Carl Aure	LFVN	Common Stock	Tax liability	-9.33%			-16,610	161,330	31 Aug 2025	Direct
Carl Aure	LFVN	Common Stock	Options Exercise	23.4%			33,678	177,940	31 Aug 2025	Direct
Carl Aure	LFVN	Performance Restricted Stock Units	Options Exercise	-87.2%			-33,678	4,931	31 Aug 2025	Direct
Kristen Cunningham	LFVN	Common Stock	Tax liability	-13.6%			-21,801	138,706	31 Aug 2025	Direct
Kristen Cunningham	LFVN	Common Stock	Options Exercise	37.6%			43,902	160,507	31 Aug 2025	Direct
Kristen Cunningham	LFVN	Performance Restricted Stock Units	Options Exercise	-88.1%			-43,902	5,917	31 Aug 2025	Direct
Steven R. Fife	LFVN	Common Stock	Tax liability	-11.4%			-98,177	761,001	31 Aug 2025	Direct
Steven R. Fife	LFVN	Common Stock	Options Exercise	30.3%			199,678	859,178	31 Aug 2025	Direct
Steven R. Fife	LFVN	Performance Restricted Stock Units	Options Exercise	-66.7%			-108,960	54,479	31 Aug 2025	Direct
Steven R. Fife	LFVN	Performance Stock Units	Options Exercise	-75%			-90,718	30,239	31 Aug 2025	Direct
Alissa Neufeld	LFVN	Common Stock	Tax liability	-11.7%			-15,729	118,260	31 Aug 2025	Direct
Alissa Neufeld	LFVN	Common Stock	Options Exercise	33.2%			33,384	133,989	31 Aug 2025	Direct
Alissa Neufeld	LFVN	Performance Restricted Stock Units	Options Exercise	-87.4%			-33,384	4,832	31 Aug 2025	Direct
Julie Boyster	LFVN	Common Stock	Tax liability	-13.3%			-23,293	151,923	31 Aug 2025	Direct
Julie Boyster	LFVN	Common Stock	Options Exercise	36.6%			46,900	175,216	31 Aug 2025	Direct
Julie Boyster	LFVN	Performance Restricted Stock Units	Options Exercise	-88.1%			-46,900	6,312	31 Aug 2025	Direct

* An asterisk sign (*) next to the price indicates that the price is likely invalid.