Comparable stake leader
CAPITAL MANAGEMENT CORP /VA
SEC ownership of Lifevantage Corp
Top holders, 13D/G large-stake signals, insider positions, and transaction flow tied to CIK 0000849146.
Disclosed value leader
CAPITAL MANAGEMENT CORP /VA
Comparable rows
50/50
Latest evidence
30 Jun 2026
- Public ticker
- LFVN on Nasdaq
- Parsed ownership sources
-
13D/G, 13F, and 3/4/5
Source: Parsed SEC ownership filingsUse: Compare filing families carefully
- Largest SEC-reported holder
-
CAPITAL MANAGEMENT CORP /VA
Ranking: Comparable ownership first, then disclosed value
- Comparable ownership rows
-
50 of 50
Meaning: Rows with safely comparable ownership %
- Latest 13D/G holder
-
CAPITAL MANAGEMENT CORP /VA
Source: Latest parsed Schedule 13D/G stake
- Latest parsed ownership date
-
30 Jun 2026
Freshness: Most recent filing date in this holder set
- Issuer CIK
- 0000849146
- Issuer location
- Lehi, UT
Ownership snapshot
CIK-linked ownership evidence from parsed SEC filings.
3 signals
Issuer
Names, identifiers, and filing context for this profile.
2 identity fields
Ownership snapshot
Top shareholders of Lifevantage Corp (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Start with comparable ownership when available, then verify the linked 13F, 13D/G, or 3/4/5 evidence.
Comparable stake leader
CAPITAL MANAGEMENT CORP /VA
Disclosed value leader
CAPITAL MANAGEMENT CORP /VA
Comparable rows
50/50
Latest evidence
30 Jun 2026
13D/G
13F
3/4/5
Lead comparable stake: 15%
13D/G row: CAPITAL MANAGEMENT CORP /VA
Showing 1-8 of 50 holder rows.
Quick read
CAPITAL MANAGEMENT CORP /VA leads the comparable SEC ownership view at 15%.
50 of 50 rows have a safely comparable ownership percentage. Use this as a filing-backed starting point, then open the detailed table for source links, reporting role, position value, share count, and filing date.
Open SEC evidence
Opens CAPITAL MANAGEMENT CORP /VA's linked filing trail.
Comparable ownership
Top 5
CAPITAL MANAGEMENT CORP /VA
15%
BlackRock, Inc.
5.8%
Dayton Judd
6.6%
Garry P. Mauro
2%
Darwin Lewis
1.1%
Ownership % is shown only when SEC disclosures are safely comparable across share classes.
Detailed SEC evidence table Showing 1-8 of 50 holder rows
| Holder | Evidence | Ownership % | Position | 12M Net Δ | As of |
|---|---|---|---|---|---|
| CAPITAL MANAGEMENT CORP /VA |
13D/G
13F
The Capital Management Corporation · Company
|
15%
|
$11,721,285
1,878,411 shares
|
-$3,516,290 | 30 Jun 2026 |
| BlackRock, Inc. |
13D/G
13F
Company
|
5.8%
|
$7,121,509
732,063 shares
|
$0 | 30 Sep 2025 |
| Dayton Judd |
3/4/5
Director
|
6.6%
|
$4,455,340
829,684 shares
|
+$152,422 | 26 Feb 2026 |
| Garry P. Mauro |
3/4/5
Director
|
2%
|
$3,158,306
257,821 shares
|
— | 09 May 2025 |
| Darwin Lewis |
3/4/5
Director
|
1.1%
|
$1,179,818
137,268 shares
|
+$42,376 | 15 Jun 2026 |
| Raymond B. Greer |
3/4/5
Director
|
0.89%
|
$875,475
112,819 shares
|
— | 06 Nov 2025 |
| Michael A. Beindorff |
3/4/5
Director
|
0.59%
|
$499,129
74,821 shares
|
-$465,436 | 03 Jun 2026 |
| Cynthia Latham |
3/4/5
Director
|
0.51%
|
$503,461
64,879 shares
|
— | 06 Nov 2025 |
How to read this table
Rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
Forms 3/4/5 flow
Insider trading overview
Net insider flow leans to selling over the last 12 months. Net value: -$270,638.
Buys
$194,798
Insiders: 2
Sells
$465,436
Insiders: 1
Net
-$270,638
Shares: -22,765
Window
Last 12 months
4 rolling buckets
Buy value
Sell value
Shares: 40,167
Shares: 62,932
| Window (months) | Buy shares | Sell shares | Buy value | Sell value | Net value |
|---|---|---|---|---|---|
| 0-3 | 705 | 10,000 | $6,059 | $85,459 | -$79,400 |
| 3-6 | 38,207 | 0 | $178,591 | $0 | +$178,591 |
| 6-9 | 805 | 48,607 | $5,265 | $330,517 | -$325,252 |
| 9-12 | 450 | 4,325 | $4,882 | $49,460 | -$44,578 |
Reporting owners
Insider holders from Forms 3/4/5
Showing 1-17 of 17 reporting-owner rows connected to Lifevantage Corp. Open a relationship link for the CIK-to-CIK filing trail.
Rows
17
Largest Forms 3/4/5 holder
Steven R. Fife
Net 12M change
-$270,638
Latest report
01 Jul 2026
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| Steven R. Fife | President and CEO, Director | $5,430,502 | Mixed | 01 Apr 2026 | ||
| Bradley L. Radoff | Other* | $5,167,500 | Mixed | 11 Aug 2023 | ||
| Dayton Judd | Director | $4,455,340 | +$152,422 | +3.5% | Mixed | 26 Feb 2026 |
| Garry P. Mauro | Director | $3,158,306 | Filing P/S | 09 May 2025 | ||
| Julie Boyster | Chief Marketing Officer | $1,502,901 | Mixed | 01 Oct 2025 | ||
| Darwin Lewis | Director | $1,179,818 | +$42,376 | +3.7% | Filing P/S | 15 Jun 2026 |
| Justin Rose | Chief Sales Officer | $1,047,450 | Mixed | 01 Jan 2022 | ||
| Carl Aure | Chief Financial Officer | $1,008,568 | Mixed | 01 Jul 2026 | ||
| Raymond B. Greer | Director | $875,475 | Mixed | 06 Nov 2025 | ||
| Kristen Cunningham | Chief Sales Officer | $867,428 | Mixed | 01 Jul 2026 | ||
| Alissa Neufeld | General Counsel | $745,634 | Mixed | 01 Jul 2026 | ||
| Cynthia Latham | Director | $503,461 | Mixed | 06 Nov 2025 | ||
| Michael A. Beindorff | Director | $499,129 | -$465,436 | -48% | Mixed | 03 Jun 2026 |
| Matthew Cooley | Chief Operating Officer | $384,666 | Mixed | 01 Apr 2023 | ||
| Erin Brockovich | Director | $377,658 | Mixed | 16 Nov 2023 | ||
| Todd Thompson | Chief Information Officer | $316,041 | Mixed | 23 Dec 2025 | ||
| Rajendran Anbalagan | Director | $186,232 | Mixed | 06 Nov 2025 |
Recent insider transactions for Lifevantage Corp
Showing up to 300 recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | SEC-reported value | SEC-reported price | Shares | Shares owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Carl Aure | LFVN | Common Stock | Tax liability | -0.87% | -1,361 | 155,554 | 01 Jul 2026 | Direct | ||
| Kristen Cunningham | LFVN | Common Stock | Tax liability | -1.29% | -1,717 | 131,417 | 01 Jul 2026 | Direct | ||
| Alissa Neufeld | LFVN | Common Stock | Tax liability | -1.18% | -1,342 | 112,744 | 01 Jul 2026 | Direct | ||
| Darwin Lewis | LFVN | Common Stock | Purchase | 0.52% | $6,059 | $8.60 | 705 | 137,268 | 15 Jun 2026 | Direct |
| Michael A. Beindorff | LFVN | Common Stock | Sale | -19.4% | $85,459 | $8.55 | -10,000 | 41,625 | 03 Jun 2026 | By Trust |
| Alissa Neufeld | LFVN | Common Stock | Tax liability | -1.25% | -1,446 | 114,086 | 01 Apr 2026 | Direct | ||
| Steven R. Fife | LFVN | Common Stock | Tax liability | -1.1% | -8,180 | 735,471 | 01 Apr 2026 | Direct | ||
| Carl Aure | LFVN | Common Stock | Tax liability | -0.96% | -1,527 | 156,915 | 01 Apr 2026 | Direct | ||
| Kristen Cunningham | LFVN | Common Stock | Tax liability | -1.43% | -1,928 | 133,134 | 01 Apr 2026 | Direct | ||
| Darwin Lewis | LFVN | Common Stock | Purchase | 0.78% | $5,518 | $5.23 | 1,055 | 136,563 | 16 Mar 2026 | Direct |
| Dayton Judd | LFVN | Common Stock | Purchase | 15% | $47,565 | $4.53 | 10,500 | 80,359 | 02 Mar 2026 | Direct |
| Dayton Judd | LFVN | Common Stock | Purchase | 35% | $83,789 | $4.63 | 18,097 | 69,859 | 27 Feb 2026 | Direct |
| Dayton Judd | LFVN | Common Stock | Purchase | 9.75% | $21,068 | $4.58 | 4,600 | 51,762 | 26 Feb 2026 | Direct |
| Darwin Lewis | LFVN | Common Stock | Purchase | 3.01% | $20,651 | $5.22 | 3,955 | 135,508 | 09 Feb 2026 | Direct |
| Kristen Cunningham | LFVN | Common Stock | Tax liability | -1.41% | -1,926 | 135,060 | 01 Jan 2026 | Direct | ||
| Alissa Neufeld | LFVN | Common Stock | Tax liability | -1.24% | -1,445 | 115,532 | 01 Jan 2026 | Direct | ||
| Steven R. Fife | LFVN | Common Stock | Tax liability | -1.22% | -9,169 | 743,651 | 01 Jan 2026 | Direct | ||
| Carl Aure | LFVN | Common Stock | Tax liability | -0.95% | -1,527 | 158,442 | 01 Jan 2026 | Direct | ||
| Todd Thompson | LFVN | Common Stock | Tax liability | -1.17% | -601 | 50,729 | 23 Dec 2025 | Direct | ||
| Darwin Lewis | LFVN | Common Stock | Purchase | 0.62% | $5,265 | $6.54 | 805 | 131,553 | 15 Dec 2025 | Direct |
| Michael A. Beindorff | LFVN | Common Stock | Gift | 17.8% | 7,819 | 51,625 | 25 Nov 2025 | By Trust | ||
| Michael A. Beindorff | LFVN | Common Stock | Gift | -22.1% | -7,819 | 27,570 | 25 Nov 2025 | Direct | ||
| Michael A. Beindorff | LFVN | Common Stock | Sale | -22.4% | $80,934 | $6.42 | -12,607 | 43,806 | 19 Nov 2025 | By Trust |
| Michael A. Beindorff | LFVN | Common Stock | Sale | -38.3% | $242,252 | $6.92 | -35,000 | 56,413 | 07 Nov 2025 | By Trust |
| Michael A. Beindorff | LFVN | Common Stock | Sale | -2.75% | $7,330 | $7.33 | -1,000 | 35,389 | 07 Nov 2025 | Direct |
| Rajendran Anbalagan | LFVN | Common Stock | Award | 129.3% | 13,531 | 23,999 | 06 Nov 2025 | Direct | ||
| Cynthia Latham | LFVN | Common Stock | Award | 26.4% | 13,531 | 64,879 | 06 Nov 2025 | Direct | ||
| Darwin Lewis | LFVN | Common Stock | Award | 11.5% | 13,531 | 130,748 | 06 Nov 2025 | Direct | ||
| Dayton Judd | LFVN | Common Stock | Award | 40.2% | 13,531 | 47,162 | 06 Nov 2025 | Direct | ||
| Raymond B. Greer | LFVN | Common Stock | Award | 13.6% | 13,531 | 112,819 | 06 Nov 2025 | Direct | ||
| Michael A. Beindorff | LFVN | Common Stock | Award | 59.2% | 13,531 | 36,389 | 06 Nov 2025 | Direct | ||
| Kristen Cunningham | LFVN | Common Stock | Tax liability | -1.24% | -1,720 | 136,986 | 01 Oct 2025 | Direct | ||
| Alissa Neufeld | LFVN | Common Stock | Tax liability | -1.08% | -1,283 | 116,977 | 01 Oct 2025 | Direct | ||
| Steven R. Fife | LFVN | Common Stock | Tax liability | -1.08% | -8,181 | 752,820 | 01 Oct 2025 | Direct | ||
| Carl Aure | LFVN | Common Stock | Tax liability | -0.84% | -1,361 | 159,969 | 01 Oct 2025 | Direct | ||
| Julie Boyster | LFVN | Common Stock | Tax liability | -1.21% | -1,835 | 150,088 | 01 Oct 2025 | Direct | ||
| Darwin Lewis | LFVN | Common Stock | Purchase | 0.39% | $4,882 | $10.85 | 450 | 117,217 | 16 Sep 2025 | Direct |
| Michael A. Beindorff | LFVN | Common Stock | Sale | -61.4% | $2,270 | $11.35 | -200 | 126 | 09 Sep 2025 | By Spouse as Custodian for Minor Children |
| Michael A. Beindorff | LFVN | Common Stock | Sale | -15.3% | $47,190 | $11.44 | -4,125 | 22,858 | 09 Sep 2025 | Direct |
| Carl Aure | LFVN | Common Stock | Tax liability | -9.33% | -16,610 | 161,330 | 31 Aug 2025 | Direct | ||
| Carl Aure | LFVN | Common Stock | Options Exercise | 23.4% | 33,678 | 177,940 | 31 Aug 2025 | Direct | ||
| Carl Aure | LFVN | Performance Restricted Stock Units | Options Exercise | -87.2% | -33,678 | 4,931 | 31 Aug 2025 | Direct | ||
| Kristen Cunningham | LFVN | Common Stock | Tax liability | -13.6% | -21,801 | 138,706 | 31 Aug 2025 | Direct | ||
| Kristen Cunningham | LFVN | Common Stock | Options Exercise | 37.6% | 43,902 | 160,507 | 31 Aug 2025 | Direct | ||
| Kristen Cunningham | LFVN | Performance Restricted Stock Units | Options Exercise | -88.1% | -43,902 | 5,917 | 31 Aug 2025 | Direct | ||
| Steven R. Fife | LFVN | Common Stock | Tax liability | -11.4% | -98,177 | 761,001 | 31 Aug 2025 | Direct | ||
| Steven R. Fife | LFVN | Common Stock | Options Exercise | 30.3% | 199,678 | 859,178 | 31 Aug 2025 | Direct | ||
| Steven R. Fife | LFVN | Performance Restricted Stock Units | Options Exercise | -66.7% | -108,960 | 54,479 | 31 Aug 2025 | Direct | ||
| Steven R. Fife | LFVN | Performance Stock Units | Options Exercise | -75% | -90,718 | 30,239 | 31 Aug 2025 | Direct | ||
| Alissa Neufeld | LFVN | Common Stock | Tax liability | -11.7% | -15,729 | 118,260 | 31 Aug 2025 | Direct |
* marks a reported price that did not pass the local price check.