Selling and Marketing Expense in USD of MediaAlpha, Inc. from 2018 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
MediaAlpha, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2018 to Q3 2025.
  • MediaAlpha, Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $5.22M, a 19.6% decline year-over-year.
  • MediaAlpha, Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $22.2M, a 8.43% decline year-over-year.
  • MediaAlpha, Inc. annual Selling and Marketing Expense for 2024 was $24.7M, a 2.78% decline from 2023.
  • MediaAlpha, Inc. annual Selling and Marketing Expense for 2023 was $25.4M, a 11.7% decline from 2022.
  • MediaAlpha, Inc. annual Selling and Marketing Expense for 2022 was $28.8M, a 26.3% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

MediaAlpha, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $22.2M $5.22M -$1.27M -19.6% Jul 1, 2025 Sep 30, 2025 10-Q 2025-10-29
Q2 2025 $23.5M $5.23M -$1.09M -17.2% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-06
Q1 2025 $24.6M $5.63M -$170K -2.93% Jan 1, 2025 Mar 31, 2025 10-Q 2025-04-30
Q4 2024 $24.7M $6.12M +$487K +8.65% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-24
Q3 2024 $24.2M $6.5M +$395K +6.47% Jul 1, 2024 Sep 30, 2024 10-Q 2025-10-29
Q2 2024 $23.8M $6.32M -$391K -5.83% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-06
Q1 2024 $24.2M $5.8M -$1.2M -17.1% Jan 1, 2024 Mar 31, 2024 10-Q 2025-04-30
Q4 2023 $25.4M $5.63M -$1.15M -17% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-24
Q3 2023 $26.6M $6.1M -$752K -11% Jul 1, 2023 Sep 30, 2023 10-Q 2024-11-04
Q2 2023 $27.3M $6.71M -$1.25M -15.7% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-01
Q1 2023 $28.6M $6.99M -$229K -3.17% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-02
Q4 2022 $28.8M $6.78M +$698K +11.5% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-24
Q3 2022 $28.1M $6.85M +$1.23M +21.9% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-02
Q2 2022 $26.9M $7.96M +$2.23M +39% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-03
Q1 2022 $24.7M $7.22M +$1.83M +34% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-05
Q4 2021 $22.8M $6.08M -$5.53M -47.6% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-22
Q3 2021 $28.4M $5.62M +$2.71M +92.9% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-04
Q2 2021 $25.6M $5.72M +$2.91M +103% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-05
Q1 2021 $22.7M $5.39M +$2.26M +71.9% Jan 1, 2021 Mar 31, 2021 10-Q/A 2022-05-06
Q4 2020 $20.5M $11.6M Oct 1, 2020 Dec 31, 2020 10-K 2023-02-27
Q3 2020 $2.92M Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-12
Q2 2020 $2.81M Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-13
Q1 2020 $3.14M Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-14

MediaAlpha, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $24.7M -$707K -2.78% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-24
2023 $25.4M -$3.38M -11.7% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-24
2022 $28.8M +$5.99M +26.3% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-24
2021 $22.8M +$2.34M +11.4% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-22
2020 $20.5M +$6.66M +48.2% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-27
2019 $13.8M +$2.08M +17.7% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-28
2018 $11.7M Jan 1, 2018 Dec 31, 2018 10-K 2021-03-15
* An asterisk sign (*) next to the value indicates that the value is likely invalid.