Selling and Marketing Expense in USD of Reddit, Inc. from 2022 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Reddit, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2022 to Q3 2025.
  • Reddit, Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $129M, a 72.7% increase year-over-year.
  • Reddit, Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $421M, a 28.2% increase year-over-year.
  • Reddit, Inc. annual Selling and Marketing Expense for 2024 was $351M, a 52.3% increase from 2023.
  • Reddit, Inc. annual Selling and Marketing Expense for 2023 was $230M, a 2.27% increase from 2022.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

Reddit, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $421M $129M +$54.2M +72.7% Jul 1, 2025 Sep 30, 2025 10-Q 2025-10-31
Q2 2025 $366M $121M +$49.2M +68.8% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-01
Q1 2025 $317M $90.7M -$33.4M -26.9% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-02
Q4 2024 $351M $80.5M +$22.6M +39% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-13
Q3 2024 $328M $74.5M +$19.4M +35.2% Jul 1, 2024 Sep 30, 2024 10-Q 2025-10-31
Q2 2024 $309M $71.5M +$12.2M +20.7% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-01
Q1 2024 $296M $124M +$66.2M +114% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-02
Q4 2023 $230M $57.9M Oct 1, 2023 Dec 31, 2023 10-K 2025-02-13
Q3 2023 $55.1M Jul 1, 2023 Sep 30, 2023 10-Q 2024-10-30
Q2 2023 $59.2M Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-07
Q1 2023 $57.9M Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-08

Reddit, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $351M +$120M +52.3% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-13
2023 $230M +$5.1M +2.27% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-13
2022 $225M Jan 1, 2022 Dec 31, 2022 10-K 2025-02-13
* An asterisk sign (*) next to the value indicates that the value is likely invalid.