Alphabet Inc. Annual Selling and Marketing Expense in USD from 2013 to 2023

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Alphabet Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2013 to 2023.
  • Alphabet Inc. Selling and Marketing Expense for the quarter ending June 30, 2024 was $6.79B, a 0.16% increase year-over-year.
  • Alphabet Inc. Selling and Marketing Expense for the twelve months ending June 30, 2024 was $27.8B, a 1.44% increase year-over-year.
  • Alphabet Inc. annual Selling and Marketing Expense for 2023 was $27.9B, a 5.08% increase from 2022.
  • Alphabet Inc. annual Selling and Marketing Expense for 2022 was $26.6B, a 16% increase from 2021.
  • Alphabet Inc. annual Selling and Marketing Expense for 2021 was $22.9B, a 27.7% increase from 2020.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)
Period Value YoY Chg Change % Start Date End Date Report Filed
2023 $27.9B +$1.35B +5.08% Jan 1, 2023 Dec 31, 2023 10-K 2024-01-31
2022 $26.6B +$3.66B +16% Jan 1, 2022 Dec 31, 2022 10-K 2024-01-31
2021 $22.9B +$4.97B +27.7% Jan 1, 2021 Dec 31, 2021 10-K 2024-01-31
2020 $17.9B -$518M -2.81% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-03
2019 $18.5B +$2.13B +13% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-02
2018 $16.3B +$3.44B +26.7% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-03
2017 $12.9B +$2.41B +23% Jan 1, 2017 Dec 31, 2017 10-K 2020-02-04
2016 $10.5B +$1.44B +15.9% Jan 1, 2016 Dec 31, 2016 10-K 2019-02-05
2015 $9.05B +$916M +11.3% Jan 1, 2015 Dec 31, 2015 10-K 2018-02-06
2014 $8.13B +$1.58B +24.1% Jan 1, 2014 Dec 31, 2014 10-K 2017-02-03
2013 $6.55B Jan 1, 2013 Dec 31, 2013 8-K 2016-05-03
* An asterisk sign (*) next to the value indicates that the value is likely invalid.