Taylor Morrison Home Corp Annual Selling and Marketing Expense in USD from 2012 to 2023

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Taylor Morrison Home Corp quarterly/annual Selling and Marketing Expense history and growth rate from 2012 to 2023.
  • Taylor Morrison Home Corp Selling and Marketing Expense for the quarter ending June 30, 2024 was $114M, a 0.82% increase year-over-year.
  • Taylor Morrison Home Corp Selling and Marketing Expense for the twelve months ending June 30, 2024 was $429M, a 2.46% increase year-over-year.
  • Taylor Morrison Home Corp annual Selling and Marketing Expense for 2023 was $418M, a 5.04% increase from 2022.
  • Taylor Morrison Home Corp annual Selling and Marketing Expense for 2022 was $398M, a 0.58% decline from 2021.
  • Taylor Morrison Home Corp annual Selling and Marketing Expense for 2021 was $400M, a 6.06% increase from 2020.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)
Period Value YoY Chg Change % Start Date End Date Report Filed
2023 $418M +$20.1M +5.04% Jan 1, 2023 Dec 31, 2023 10-K 2024-02-21
2022 $398M -$2.3M -0.58% Jan 1, 2022 Dec 31, 2022 10-K 2024-02-21
2021 $400M +$22.9M +6.06% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-21
2020 $377M +$57.1M +17.8% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-22
2019 $320M +$42M +15.1% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-23
2018 $278M +$18.8M +7.24% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-24
2017 $260M +$20.1M +8.39% Jan 1, 2017 Dec 31, 2017 10-K 2020-02-19
2016 $240M +$40.9M +20.6% Jan 1, 2016 Dec 31, 2016 10-K 2019-02-20
2015 $199M +$29.8M +17.6% Jan 1, 2015 Dec 31, 2015 10-K 2018-02-21
2014 $169M +$41.5M +32.6% Jan 1, 2014 Dec 31, 2014 10-K 2017-02-21
2013 $127M +$57M +81% Jan 1, 2013 Dec 31, 2013 10-K 2016-02-25
2012 $70.4M Jan 1, 2012 Dec 31, 2012 10-K 2015-02-27
* An asterisk sign (*) next to the value indicates that the value is likely invalid.