Selling and Marketing Expense of Asana, Inc. from 31 Jan 2019 to 31 Jan 2026

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Asana, Inc. quarterly and annual Selling and Marketing Expense in USD history and change rate from 31 Jan 2019 to 31 Jan 2026.
  • Asana, Inc. Selling and Marketing Expense for the quarter ending 31 Jan 2026 was $100,191,000, a 2% decline year-over-year.
  • Asana, Inc. Selling and Marketing Expense for the twelve months ending 31 Jan 2026 was $406,952,000, a 3.1% decline year-over-year.
  • Asana, Inc. annual Selling and Marketing Expense for 2025 was $406,952,000, a 3.1% decline from 2024.
  • Asana, Inc. annual Selling and Marketing Expense for 2024 was $419,950,000, a 7.1% increase from 2023.
  • Asana, Inc. annual Selling and Marketing Expense for 2023 was $391,955,000, a 9.9% decline from 2022.
Source SEC data
View on sec.gov
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

Asana, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
Q4 2025 $406,952,000 $100,191,000 -$2,070,000 -2% 01 Nov 2025 31 Jan 2026 10-K 13 Mar 2026 2026 FY
Q3 2025 $409,022,000 $100,243,000 -$4,465,000 -4.3% 01 Aug 2025 31 Oct 2025 10-Q 02 Dec 2025 2026 Q3
Q2 2025 $413,487,000 $106,677,000 -$1,972,000 -1.8% 01 May 2025 31 Jul 2025 10-Q 03 Sep 2025 2026 Q2
Q1 2025 $415,459,000 $99,841,000 -$4,491,000 -4.3% 01 Feb 2025 30 Apr 2025 10-Q 03 Jun 2025 2026 Q1
Q4 2024 $419,950,000 $102,261,000 -$1,660,000 -1.6% 01 Nov 2024 31 Jan 2025 10-K 13 Mar 2026 2026 FY
Q3 2024 $421,610,000 $104,708,000 +$6,359,000 +6.5% 01 Aug 2024 31 Oct 2024 10-Q 02 Dec 2025 2026 Q3
Q2 2024 $415,251,000 $108,649,000 +$12,201,000 +13% 01 May 2024 31 Jul 2024 10-Q 03 Sep 2025 2026 Q2
Q1 2024 $403,050,000 $104,332,000 +$11,095,000 +12% 01 Feb 2024 30 Apr 2024 10-Q 03 Jun 2025 2026 Q1
Q4 2023 $391,955,000 $103,921,000 -$10,812,000 -9.4% 01 Nov 2023 31 Jan 2024 10-K 13 Mar 2026 2026 FY
Q3 2023 $402,767,000 $98,349,000 -$15,364,000 -14% 01 Aug 2023 31 Oct 2023 10-Q 05 Dec 2024 2025 Q3
Q2 2023 $418,131,000 $96,448,000 -$13,944,000 -13% 01 May 2023 31 Jul 2023 10-Q 03 Sep 2024 2025 Q2
Q1 2023 $432,075,000 $93,237,000 -$2,886,000 -3% 01 Feb 2023 30 Apr 2023 10-Q 30 May 2024 2025 Q1
Q4 2022 $434,961,000 $114,733,000 +$25,845,000 +29% 01 Nov 2022 31 Jan 2023 10-K 18 Mar 2025 2025 FY
Q3 2022 $409,116,000 $113,713,000 +$40,418,000 +55% 01 Aug 2022 31 Oct 2022 10-Q 05 Dec 2023 2024 Q3
Q2 2022 $368,698,000 $110,392,000 +$46,462,000 +73% 01 May 2022 31 Jul 2022 10-Q 05 Sep 2023 2024 Q2
Q1 2022 $322,236,000 $96,123,000 +$39,339,000 +69% 01 Feb 2022 30 Apr 2022 10-Q 01 Jun 2023 2024 Q1
Q4 2021 $282,897,000 $88,888,000 +$35,361,000 +66% 01 Nov 2021 31 Jan 2022 10-K 14 Mar 2024 2024 FY
Q3 2021 $247,536,000 $73,295,000 +$25,256,000 +53% 01 Aug 2021 31 Oct 2021 10-Q 01 Dec 2022 2023 Q3
Q2 2021 $222,280,000 $63,930,000 +$25,108,000 +65% 01 May 2021 31 Jul 2021 10-Q 07 Sep 2022 2023 Q2
Q1 2021 $197,172,000 $56,784,000 +$20,693,000 +57% 01 Feb 2021 30 Apr 2021 10-Q 03 Jun 2022 2023 Q1
Q4 2020 $176,479,000 $53,527,000 01 Nov 2020 31 Jan 2021 10-K 24 Mar 2023 2023 FY
Q3 2020 $48,039,000 +$12,137,000 +34% 01 Aug 2020 31 Oct 2020 10-Q 03 Dec 2021 2022 Q3
Q2 2020 $38,822,000 01 May 2020 31 Jul 2020 10-Q 03 Sep 2021 2022 Q2
Q1 2020 $36,091,000 01 Feb 2020 30 Apr 2020 10-Q 04 Jun 2021 2022 Q1
Q3 2019 $35,902,000 01 Aug 2019 31 Oct 2019 10-Q 10 Dec 2020 2021 Q3

Asana, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
2025 $406,952,000 -$12,998,000 -3.1% 01 Feb 2025 31 Jan 2026 10-K 13 Mar 2026 2026 FY
2024 $419,950,000 +$27,995,000 +7.1% 01 Feb 2024 31 Jan 2025 10-K 13 Mar 2026 2026 FY
2023 $391,955,000 -$43,006,000 -9.9% 01 Feb 2023 31 Jan 2024 10-K 13 Mar 2026 2026 FY
2022 $434,961,000 +$152,064,000 +54% 01 Feb 2022 31 Jan 2023 10-K 18 Mar 2025 2025 FY
2021 $282,897,000 +$106,418,000 +60% 01 Feb 2021 31 Jan 2022 10-K 14 Mar 2024 2024 FY
2020 $176,479,000 +$70,643,000 +67% 01 Feb 2020 31 Jan 2021 10-K 24 Mar 2023 2023 FY
2019 $105,836,000 +$53,730,000 +103% 01 Feb 2019 31 Jan 2020 10-K 24 Mar 2022 2022 FY
2018 $52,106,000 01 Feb 2018 31 Jan 2019 10-K 30 Mar 2021 2021 FY
* An asterisk sign (*) next to the value indicates that the value is likely invalid.