WORKIVA INC Annual Selling and Marketing Expense in USD from 2012 to 2023

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Workiva Inc quarterly/annual Selling and Marketing Expense history and growth rate from 2012 to 2023.
  • Workiva Inc Selling and Marketing Expense for the quarter ending June 30, 2024 was $84.7M, a 17.8% increase year-over-year.
  • Workiva Inc Selling and Marketing Expense for the twelve months ending June 30, 2024 was $312M, a 16.5% increase year-over-year.
  • Workiva Inc annual Selling and Marketing Expense for 2023 was $287M, a 17% increase from 2022.
  • Workiva Inc annual Selling and Marketing Expense for 2022 was $245M, a 37.2% increase from 2021.
  • Workiva Inc annual Selling and Marketing Expense for 2021 was $179M, a 23.6% increase from 2020.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)
Period Value YoY Chg Change % Start Date End Date Report Filed
2023 $287M +$41.8M +17% Jan 1, 2023 Dec 31, 2023 10-K 2024-02-20
2022 $245M +$66.5M +37.2% Jan 1, 2022 Dec 31, 2022 10-K 2024-02-20
2021 $179M +$34.1M +23.6% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-20
2020 $145M +$24.4M +20.3% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-21
2019 $120M +$30M +33.2% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-22
2018 $90.3M +$6.18M +7.34% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-17
2017 $84.2M +$3.7M +4.59% Jan 1, 2017 Dec 31, 2017 10-K 2020-02-20
2016 $80.5M +$10.9M +15.7% Jan 1, 2016 Dec 31, 2016 10-K 2019-02-20
2015 $69.6M +$16.1M +30% Jan 1, 2015 Dec 31, 2015 10-K 2018-02-22
2014 $53.5M +$12.4M +30.3% Jan 1, 2014 Dec 31, 2014 10-K 2017-02-23
2013 $41.1M +$13.5M +49.1% Jan 1, 2013 Dec 31, 2013 10-K 2016-03-01
2012 $27.5M Jan 1, 2012 Dec 31, 2012 10-K 2015-03-11
* An asterisk sign (*) next to the value indicates that the value is likely invalid.