Selling and Marketing Expense in USD of ROKU, INC from 2015 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Roku, Inc quarterly/annual Selling and Marketing Expense history and growth rate from 2015 to Q3 2025.
  • Roku, Inc Selling and Marketing Expense for the quarter ending September 30, 2025 was $242M, a 2.12% increase year-over-year.
  • Roku, Inc Selling and Marketing Expense for the twelve months ending September 30, 2025 was $981M, a 6% increase year-over-year.
  • Roku, Inc annual Selling and Marketing Expense for 2024 was $933M, a 9.74% decline from 2023.
  • Roku, Inc annual Selling and Marketing Expense for 2023 was $1.03B, a 23.3% increase from 2022.
  • Roku, Inc annual Selling and Marketing Expense for 2022 was $838M, a 84% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

ROKU, INC Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $981M $242M +$5.03M +2.12% Jul 1, 2025 Sep 30, 2025 10-Q 2025-10-31
Q2 2025 $976M $243M +$21.6M +9.75% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-01
Q1 2025 $954M $224M +$21.6M +10.7% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-02
Q4 2024 $933M $272M +$7.33M +2.77% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-14
Q3 2024 $925M $237M -$70.6M -23% Jul 1, 2024 Sep 30, 2024 10-Q 2025-10-31
Q2 2024 $996M $222M -$5.54M -2.44% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-01
Q1 2024 $1B $202M -$31.8M -13.6% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-02
Q4 2023 $1.03B $265M -$33M -11.1% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-14
Q3 2023 $1.07B $308M +$98.3M +47% Jul 1, 2023 Sep 30, 2023 10-Q 2024-10-31
Q2 2023 $968M $227M +$42.2M +22.8% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-02
Q1 2023 $926M $234M +$87.4M +59.6% Jan 1, 2023 Mar 31, 2023 10-Q 2024-04-26
Q4 2022 $838M $298M +$134M +82.2% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-14
Q3 2022 $704M $209M +$99.7M +90.9% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-02
Q2 2022 $605M $185M +$91.3M +97.5% Apr 1, 2022 Jun 30, 2022 10-Q 2023-07-28
Q1 2022 $513M $147M +$57.6M +64.9% Jan 1, 2022 Mar 31, 2022 10-Q 2023-04-27
Q4 2021 $456M $163M +$67.3M +70% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-16
Q3 2021 $388M $110M +$38.7M +54.6% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-03
Q2 2021 $350M $93.7M +$29.5M +46% Apr 1, 2021 Jun 30, 2021 10-Q 2022-07-29
Q1 2021 $320M $88.9M +$20.6M +30.2% Jan 1, 2021 Mar 31, 2021 10-Q 2022-04-29
Q4 2020 $299M $96.1M +$34.3M +55.4% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-16
Q3 2020 $265M $71M +$24.3M +52.1% Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-04
Q2 2020 $241M $64.2M +$27.6M +75.5% Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-05
Q1 2020 $213M $68.2M +$34.4M +102% Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-07
Q4 2019 $179M $61.8M +$27.2M +78.7% Oct 1, 2019 Dec 31, 2019 10-K 2022-02-18
Q3 2019 $152M $46.7M +$21.1M +82.3% Jul 1, 2019 Sep 30, 2019 10-Q 2020-11-06
Q2 2019 $131M $36.6M +$14.3M +64.3% Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-07
Q1 2019 $116M $33.8M +$13.5M +66.4% Jan 1, 2019 Mar 31, 2019 10-Q 2020-05-11
Q4 2018 $103M $34.6M +$15.5M +80.9% Oct 1, 2018 Dec 31, 2018 10-K 2021-02-26
Q3 2018 $87.3M $25.6M +$9.39M +57.9% Jul 1, 2018 Sep 30, 2018 10-Q 2019-11-08
Q2 2018 $77.9M $22.3M +$7.59M +51.8% Apr 1, 2018 Jun 30, 2018 10-Q 2019-08-09
Q1 2018 $70.3M $20.3M +$6.26M +44.6% Jan 1, 2018 Mar 31, 2018 10-Q 2019-05-10
Q4 2017 $64.1M $19.1M Oct 1, 2017 Dec 31, 2017 10-K 2020-03-02
Q3 2017 $16.2M +$3.37M +26.3% Jul 1, 2017 Sep 30, 2017 10-Q 2018-11-09
Q2 2017 $14.7M Apr 1, 2017 Jun 30, 2017 10-Q 2018-08-10
Q1 2017 $14.1M Jan 1, 2017 Mar 31, 2017 10-Q 2018-05-11
Q3 2016 $12.8M Jul 2, 2016 Oct 1, 2016 10-Q 2017-11-09

ROKU, INC Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $933M -$101M -9.74% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-14
2023 $1.03B +$195M +23.3% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-14
2022 $838M +$383M +84% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-14
2021 $456M +$156M +52.1% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-16
2020 $299M +$121M +67.4% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-16
2019 $179M +$76.1M +74% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-18
2018 $103M +$38.7M +60.4% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-26
2017 $64.1M +$11.2M +21.1% Jan 1, 2017 Dec 31, 2017 10-K 2020-03-02
2016 $52.9M +$7.74M +17.1% Dec 27, 2015 Dec 31, 2016 10-K 2019-03-01
2015 $45.2M Dec 28, 2014 Dec 26, 2015 10-K 2018-03-01
* An asterisk sign (*) next to the value indicates that the value is likely invalid.