Steven Conine - 23 Apr 2026 Form 4 Insider Report for Wayfair Inc. (W)

Reporting relationship: Director
Issuer ticker: W
Reported as of: 23 Apr 2026
Net transaction value: -$9,307,320
SEC form: 4
Accepted by SEC: 27 Apr 2026, 17:28:18 UTC
Prior SEC filing: 21 Apr 2026
Next SEC filing: 04 Jun 2026
Source filing: View source filing
Reporting owner signature: /s/ Enrique Colbert, Attorney-in-Fact for Steven Conine

Key filing fact

Steven Conine filed Form 4 for Wayfair Inc. (W) on 27 Apr 2026.

Key facts

This page summarizes Steven Conine's Form 4 filing for Wayfair Inc. (W).
8 reported transactions and 0 derivative rows are listed below.
Accepted by SEC: 27 Apr 2026, 17:28.

Change

Previous filing in this sequence was filed on 21 Apr 2026.
Current net transaction value: -$9,307,320.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001620052 Primary reporting owner

Conine Steven

Relationship: Director
Address: C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON
Signature: /s/ Enrique Colbert, Attorney-in-Fact for Steven Conine
Signature date: 27 Apr 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

W transaction

Class A Common Stock

Sale

Transaction value: $1,276,983
Shares: -16,721
Change %: -3%
Price: $76.37
Shares after: 532,352
Date: 23 Apr 2026
Ownership: Direct
Footnotes: F1, F2

W transaction

Class A Common Stock

Sale

Transaction value: $4,066,363
Shares: -52,639
Change %: -9.9%
Price: $77.25
Shares after: 479,713
Date: 23 Apr 2026
Ownership: Direct
Footnotes: F1, F3

W transaction

Class A Common Stock

Sale

Transaction value: $3,008,016
Shares: -38,510
Change %: -8%
Price: $78.11
Shares after: 441,203
Date: 23 Apr 2026
Ownership: Direct
Footnotes: F1, F4

W transaction

Class A Common Stock

Sale

Transaction value: $335,214
Shares: -4,240
Change %: -0.96%
Price: $79.06
Shares after: 436,963
Date: 23 Apr 2026
Ownership: Direct
Footnotes: F1, F5

W transaction

Class A Common Stock

Sale

Transaction value: $59,967
Shares: -751
Change %: -0.17%
Price: $79.85
Shares after: 436,212
Date: 23 Apr 2026
Ownership: Direct
Footnotes: F1

W transaction

Class A Common Stock

Sale

Transaction value: $46,524
Shares: -600
Change %: -0.14%
Price: $77.54
Shares after: 435,612
Date: 24 Apr 2026
Ownership: Direct
Footnotes: F1, F6

W transaction

Class A Common Stock

Sale

Transaction value: $458,770
Shares: -5,839
Change %: -1.3%
Price: $78.57
Shares after: 429,773
Date: 24 Apr 2026
Ownership: Direct
Footnotes: F1, F7

W transaction

Class A Common Stock

Sale

Transaction value: $55,482
Shares: -700
Change %: -0.16%
Price: $79.26
Shares after: 429,073
Date: 24 Apr 2026
Ownership: Direct
Footnotes: F1, F8

W holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 22,857
Date: 23 Apr 2026
Ownership: See Footnote
Footnotes: F9

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 9 footnotes

Footnote F1

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.

Footnote F2

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.77 to $76.76, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F3

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.77 to $77.76, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F4

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.77 to $78.69, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F5

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.84 to $79.57, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F6

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.00 to $77.97, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F7

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.02 to $78.87, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F8

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.03 to $79.60, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F9

Represents shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed to be a beneficial owner.