Niraj Shah - 23 Apr 2026 Form 4 Insider Report for Wayfair Inc. (W)

Reporting relationship: Chief Executive Officer, Director
Issuer ticker: W
Reported as of: 23 Apr 2026
Net transaction value: -$9,305,583
SEC form: 4
Accepted by SEC: 27 Apr 2026, 17:27:28 UTC
Prior SEC filing: 21 Apr 2026
Next SEC filing: 11 May 2026
Source filing: View source filing
Reporting owner signature: /s/ Enrique Colbert, Attorney-in-fact for Niraj Shah

Key filing fact

Niraj Shah filed Form 4 for Wayfair Inc. (W) on 27 Apr 2026.

Key facts

This page summarizes Niraj Shah's Form 4 filing for Wayfair Inc. (W).
8 reported transactions and 0 derivative rows are listed below.
Accepted by SEC: 27 Apr 2026, 17:27.

Change

Previous filing in this sequence was filed on 21 Apr 2026.
Current net transaction value: -$9,305,583.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001620093 Primary reporting owner

Shah Niraj

Relationship: Chief Executive Officer, Director
Address: C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON
Signature: /s/ Enrique Colbert, Attorney-in-fact for Niraj Shah
Signature date: 27 Apr 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

W transaction

Class A Common Stock

Sale

Transaction value: $1,276,601
Shares: -16,716
Change %: -3%
Price: $76.37
Shares after: 532,421
Date: 23 Apr 2026
Ownership: Direct
Footnotes: F1, F2

W transaction

Class A Common Stock

Sale

Transaction value: $4,104,225
Shares: -53,136
Change %: -10%
Price: $77.24
Shares after: 479,285
Date: 23 Apr 2026
Ownership: Direct
Footnotes: F1, F3

W transaction

Class A Common Stock

Sale

Transaction value: $3,083,154
Shares: -39,477
Change %: -8.2%
Price: $78.10
Shares after: 439,808
Date: 23 Apr 2026
Ownership: Direct
Footnotes: F1, F4

W transaction

Class A Common Stock

Sale

Transaction value: $299,318
Shares: -3,785
Change %: -0.86%
Price: $79.08
Shares after: 436,023
Date: 23 Apr 2026
Ownership: Direct
Footnotes: F1, F5

W transaction

Class A Common Stock

Sale

Transaction value: $59,808
Shares: -749
Change %: -0.17%
Price: $79.85
Shares after: 435,274
Date: 23 Apr 2026
Ownership: Direct
Footnotes: F1

W transaction

Class A Common Stock

Sale

Transaction value: $46,614
Shares: -600
Change %: -0.14%
Price: $77.69
Shares after: 434,674
Date: 24 Apr 2026
Ownership: Direct
Footnotes: F1, F6

W transaction

Class A Common Stock

Sale

Transaction value: $404,076
Shares: -5,137
Change %: -1.2%
Price: $78.66
Shares after: 429,537
Date: 24 Apr 2026
Ownership: Direct
Footnotes: F1, F7

W transaction

Class A Common Stock

Sale

Transaction value: $31,788
Shares: -400
Change %: -0.09%
Price: $79.47
Shares after: 429,137
Date: 24 Apr 2026
Ownership: Direct
Footnotes: F1, F8

W holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 22,857
Date: 23 Apr 2026
Ownership: See Footnote
Footnotes: F9

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 9 footnotes

Footnote F1

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.

Footnote F2

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.77 to $76.76, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F3

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.77 to $77.76, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F4

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.77 to $78.67, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F5

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.84 to $79.54, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F6

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.01 to $77.97, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F7

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.31 to $79.27, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F8

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.33 to $79.61, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F9

Represents shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed to be a beneficial owner.