Robert DeMartini - 31 Mar 2026 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Reporting relationship: Chief Executive Officer, Director
Issuer ticker: PRPL
Reported as of: 31 Mar 2026
Net transaction value: $0
SEC form: 4
Accepted by SEC: 02 Apr 2026, 16:00:28 UTC
Prior SEC filing: 17 Mar 2026
Source filing: View source filing
Reporting owner signature: /s/ Todd Vogensen, Attorney-in-Fact

Filing notes and source

Key filing fact

Robert DeMartini filed Form 4 for Purple Innovation, Inc. (PRPL) on 02 Apr 2026.

Key facts

This page summarizes Robert DeMartini's Form 4 filing for Purple Innovation, Inc. (PRPL).
3 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 02 Apr 2026, 16:00.

Change

Previous filing in this sequence was filed on 17 Mar 2026.
Current net transaction value: $0.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001900302 Primary reporting owner

DeMartini Robert

Relationship: Chief Executive Officer, Director
Address: C/O PURPLE INNOVATION, INC., 4100 N. CHAPEL RIDGE RD., SUITE 200, LEHI
Signature: /s/ Todd Vogensen, Attorney-in-Fact
Signature date: 02 Apr 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

PRPL transaction

Class A Common Stock

Options Exercise

Transaction value
Shares: +80,386
Change %: +8.7%
Price
Shares after: 1,000,120
Date: 31 Mar 2026
Ownership: Direct
Footnotes: F1

PRPL transaction

Class A Common Stock

Tax liability

Transaction value
Shares: -23,192
Change %: -2.3%
Price: $0.6612^*
Shares after: 976,928
Date: 31 Mar 2026
Ownership: Direct

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

PRPL transaction Derivative

Restricted Stock Units

Options Exercise

Transaction value
Shares: -80,386
Change %: -50%
Price: $0.000000^*
Shares after: 80,385
Date: 31 Mar 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 80,386
Exercise price
Footnotes: F1, F2

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 2 footnotes

Footnote F1

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Footnote F2

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.