Yanhong Robin Li - 18 Mar 2026 Form 3 Insider Report for Baidu, Inc. (BIDU)

Reporting relationship: Officer, Director, 10%+ Owner
Issuer ticker: BIDU
Reported as of: 18 Mar 2026
Net transaction value: $0
SEC form: 3
Accepted by SEC: 18 Mar 2026, 09:27:39 UTC
Next SEC filing: 17 Jul 2026
Source filing: View source filing
Reporting owner signature: /s/ Yanhong Robin Li

Key filing fact

Yanhong Robin Li filed Form 3 for Baidu, Inc. (BIDU) on 18 Mar 2026.

Key facts

This page summarizes Yanhong Robin Li's Form 3 filing for Baidu, Inc. (BIDU).
0 reported transactions and 5 derivative rows are listed below.
Accepted by SEC: 18 Mar 2026, 09:27.

Change

No earlier filing in this sequence is available for direct comparison.
Current net transaction value: $0.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Official SEC source

Ownership activity is grounded in SEC Form 3 disclosures.

View source filing

Reporting Owners (1)

CIK 0001353270 Primary reporting owner

Li Yanhong Robin

Relationship: Officer, Director, 10%+ Owner
Address: NO. 10 SHANGDI 10TH STREET, BEIJING, CHINA
Signature: /s/ Yanhong Robin Li
Signature date: 18 Mar 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

BIDU holding

Class A ordinary shares

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 3,013,200
Date: 18 Mar 2026
Ownership: Direct

BIDU holding

Class B ordinary shares

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 439,200,000
Date: 18 Mar 2026
Ownership: By Handsome Reward Limited
Footnotes: F2

BIDU holding

Class A ordinary shares

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 3,530,768
Date: 18 Mar 2026
Ownership: Direct
Footnotes: F1

BIDU holding

Class A ordinary shares

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 8,614,416
Date: 18 Mar 2026
Ownership: By Handsome Reward Limited
Footnotes: F1, F2

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

BIDU holding Derivative

Stock Option (Right to Buy)

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
Date: 18 Mar 2026
Ownership: By Handsome Reward Limited
Underlying class: Class A ordinary shares
Underlying amount: 724,800
Exercise price: $21.89
Footnotes: F2, F3

BIDU holding Derivative

Stock Option (Right to Buy)

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
Date: 18 Mar 2026
Ownership: By Handsome Reward Limited
Underlying class: Class A ordinary shares
Underlying amount: 469,120
Exercise price: $23.25
Footnotes: F2, F4

BIDU holding Derivative

Restricted Shares

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
Date: 18 Mar 2026
Ownership: By Handsome Reward Limited
Underlying class: Class A ordinary shares
Underlying amount: 684,200
Exercise price
Footnotes: F2, F5

BIDU holding Derivative

Restricted Shares

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
Date: 18 Mar 2026
Ownership: By Handsome Reward Limited
Underlying class: Class A ordinary shares
Underlying amount: 1,532,432
Exercise price
Footnotes: F2, F6

BIDU holding Derivative

Restricted Shares

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
Date: 18 Mar 2026
Ownership: By Handsome Reward Limited
Underlying class: Class A ordinary shares
Underlying amount: 2,108,824
Exercise price
Footnotes: F2, F7

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 7 footnotes

Footnote F1

The Class A ordinary shares are held in the form of American depositary shares. Each American depositary share represents eight Class A ordinary shares.

Footnote F2

Handsome Reward Limited is a British Virgin Islands company wholly owned by Mr. Robin Yanhong Li.

Footnote F3

Represents stock options to purchase 724,800 Class A ordinary shares at an exercise price of US$21.888 per Class A ordinary share (equivalent to US$175.1 per ADS). The stock options are fully vested and exercisable as of the date of this form.

Footnote F4

Represents stock options to purchase 469,120 Class A ordinary shares at an exercise price of US$23.251 per Class A ordinary share (equivalent to US$186.01 per ADS). The stock options are fully vested and exercisable as of the date of this form.

Footnote F5

The restricted shares vest per annum in two equal installments over a 2-year period, starting from August 9, 2026, subject to the reporting person's continued service through the applicable vesting date. The restricted shares do not have an expiration date.

Footnote F6

The restricted shares vest per annum in three equal installments over a 3-year period, starting from August 8, 2026, subject to the reporting person's continued service through the applicable vesting date. The restricted shares do not have an expiration date.

Footnote F7

The restricted shares vest per annum in four equal installments over a 4-year period, starting from August 7, 2026, subject to the reporting person's continued service through the applicable vesting date. The restricted shares do not have an expiration date.

SEC remarks

Chairman of Board of Directors, Chief Executive Officer *Ms. Melissa Ma, Mr. Robin Yanhong Li's wife, holds shares in her personal capacity 3,465,992 Class A ordinary shares, including in the form of American depositary shares, and 84,720,000 Class B ordinary shares as of the date of this form. Mr. Robin Yanhong Li disclaims beneficial ownership of all of such shares.

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