Eric Scott Haynor - 15 Mar 2026 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Reporting relationship: Chief Operating Officer
Issuer ticker: PRPL
Reported as of: 15 Mar 2026
Net transaction value: $0
SEC form: 4
Accepted by SEC: 17 Mar 2026, 16:00:16 UTC
Prior SEC filing: 06 Jun 2025
Next SEC filing: 02 Apr 2026
Source filing: View source filing
Reporting owner signature: /s/ Todd Vogensen, Attorney-in-Fact

Filing notes and source

Key filing fact

Eric Scott Haynor filed Form 4 for Purple Innovation, Inc. (PRPL) on 17 Mar 2026.

Key facts

This page summarizes Eric Scott Haynor's Form 4 filing for Purple Innovation, Inc. (PRPL).
3 reported transactions and 2 derivative rows are listed below.
Accepted by SEC: 17 Mar 2026, 16:00.

Change

Previous filing in this sequence was filed on 06 Jun 2025.
Current net transaction value: $0.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001933097 Primary reporting owner

HAYNOR ERIC SCOTT

Relationship: Chief Operating Officer
Address: C/O PURPLE INNOVATION, INC., 4100 N. CHAPEL RIDGE RD., SUITE 200, LEHI
Signature: /s/ Todd Vogensen, Attorney-in-Fact
Signature date: 17 Mar 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

PRPL transaction

Class A Common Stock

Options Exercise

Transaction value
Shares: +14,097
Change %: +6.2%
Price
Shares after: 239,704
Date: 15 Mar 2026
Ownership: Direct
Footnotes: F1

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

PRPL transaction Derivative

Restricted Stock Units

Options Exercise

Transaction value
Shares: -14,097
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 15 Mar 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 14,097
Exercise price
Footnotes: F1, F2

PRPL transaction Derivative

Performance Stock Units

Disposed to Issuer

Transaction value
Shares: -78,539
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 15 Mar 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 0
Exercise price
Footnotes: F1, F3

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 3 footnotes

Footnote F1

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Footnote F2

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Footnote F3

On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.