Matthew Ohayer - 02 Mar 2026 Form 4/A - Amendment Insider Report for Vital Farms, Inc. (VITL)

Reporting relationship: 10%+ Owner
Issuer ticker: VITL
Reported as of: 02 Mar 2026
Net transaction value: -$304,950
SEC form: 4/A - Amendment
Accepted by SEC: 13 Mar 2026, 16:15:06 UTC
Original report date: 04 Mar 2026
Prior SEC filing: 04 Feb 2026
Next SEC filing: 06 Mar 2026
Source filing: View source filing
Reporting owner signature: /s/ Francis Cullo, Attorney-in-Fact

Key filing fact

Matthew Ohayer filed Form 4/A - Amendment for Vital Farms, Inc. (VITL) on 13 Mar 2026.

Key facts

This page summarizes Matthew Ohayer's Form 4/A - Amendment filing for Vital Farms, Inc. (VITL).
1 reported transaction and 0 derivative rows are listed below.
Accepted by SEC: 13 Mar 2026, 16:15.

Change

Previous filing in this sequence was filed on 04 Feb 2026.
Current net transaction value: -$304,950.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4/A - Amendment disclosures.

View source filing

Reporting Owners (1)

CIK 0001025680 Primary reporting owner

OHAYER MATTHEW

Relationship: 10%+ Owner
Address: C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN
Signature: /s/ Francis Cullo, Attorney-in-Fact
Signature date: 13 Mar 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

VITL transaction

Common Stock

Sale

Transaction value: $304,950
Shares: -15,000
Change %: -0.24%
Price: $20.33
Shares after: 6,326,190
Date: 02 Mar 2026
Ownership: Direct
Footnotes: F1, F2, F3

VITL holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 400,000
Date: 02 Mar 2026
Ownership: By former spouse.
Footnotes: F4

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 4 footnotes

Footnote F1

These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

Footnote F2

The initial Form 4 inadvertently listed an incorrect number of shares sold. This amendment corrects the number of shares sold and the number of shares beneficially owned following the reported transactions.

Footnote F3

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.04 to $20.66 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F4

Pursuant to an agreement between the Reporting Person and his former spouse, the Reporting Person has sole voting control over the shares. The Reporting Person has no pecuniary interest in the shares.