Jeremy Stoppelman - 03 Feb 2026 Form 4 Insider Report for YELP INC (YELP)

Reporting relationship: Chief Executive Officer, Director
Issuer ticker: YELP
Reported as of: 03 Feb 2026
Net transaction value: -$1,678,961
SEC form: 4
Accepted by SEC: 05 Feb 2026, 17:43:52 UTC
Prior SEC filing: 02 Feb 2026
Next SEC filing: 24 Feb 2026
Source filing: View source filing
Reporting owner signature: /s/ Elizabeth Prosser, Attorney-in-Fact

Key filing fact

Jeremy Stoppelman filed Form 4 for YELP INC (YELP) on 05 Feb 2026.

Key facts

This page summarizes Jeremy Stoppelman's Form 4 filing for YELP INC (YELP).
13 reported transactions and 3 derivative rows are listed below.
Accepted by SEC: 05 Feb 2026, 17:43.

Change

Previous filing in this sequence was filed on 02 Feb 2026.
Current net transaction value: -$1,678,961.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001541476 Primary reporting owner

Stoppelman Jeremy

Relationship: Chief Executive Officer, Director
Address: C/O YELP INC., 350 MISSION STREET, 10TH FLOOR, SAN FRANCISCO
Signature: /s/ Elizabeth Prosser, Attorney-in-Fact
Signature date: 05 Feb 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

YELP transaction

Common Stock

Award

Transaction value: $0
Shares: +152,573
Change %: +20%
Price: $0.000000
Shares after: 909,031
Date: 03 Feb 2026
Ownership: Direct
Footnotes: F1

YELP transaction

Common Stock

Award

Transaction value: $0
Shares: +55,796
Change %: +6.1%
Price: $0.000000
Shares after: 964,827
Date: 03 Feb 2026
Ownership: Direct
Footnotes: F2

YELP transaction

Common Stock

Options Exercise

Transaction value: $614,100
Shares: +30,000
Change %: +3.1%
Price: $20.47
Shares after: 994,827
Date: 03 Feb 2026
Ownership: Direct

YELP transaction

Common Stock

Sale

Transaction value: $366,408
Shares: -14,269
Change %: -1.4%
Price: $25.68
Shares after: 980,558
Date: 03 Feb 2026
Ownership: Direct
Footnotes: F3, F4

YELP transaction

Common Stock

Sale

Transaction value: $418,921
Shares: -15,731
Change %: -1.6%
Price: $26.63
Shares after: 964,827
Date: 03 Feb 2026
Ownership: Direct
Footnotes: F3, F5

YELP transaction

Common Stock

Options Exercise

Transaction value: $614,100
Shares: +30,000
Change %: +3.1%
Price: $20.47
Shares after: 994,827
Date: 04 Feb 2026
Ownership: Direct

YELP transaction

Common Stock

Sale

Transaction value: $728,394
Shares: -29,400
Change %: -3%
Price: $24.78
Shares after: 965,427
Date: 04 Feb 2026
Ownership: Direct
Footnotes: F3, F6

YELP transaction

Common Stock

Sale

Transaction value: $15,222
Shares: -600
Change %: -0.06%
Price: $25.37
Shares after: 964,827
Date: 04 Feb 2026
Ownership: Direct
Footnotes: F3, F7

YELP transaction

Common Stock

Options Exercise

Transaction value: $126,914
Shares: +6,200
Change %: +0.64%
Price: $20.47
Shares after: 971,027
Date: 05 Feb 2026
Ownership: Direct

YELP transaction

Common Stock

Sale

Transaction value: $150,016
Shares: -6,200
Change %: -0.64%
Price: $24.20
Shares after: 964,827
Date: 05 Feb 2026
Ownership: Direct
Footnotes: F3, F8

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

YELP transaction Derivative

Stock Option (Right to Buy)

Options Exercise

Transaction value: $614,100
Shares: -30,000
Change %: -45%
Price: $20.47
Shares after: 36,200
Date: 03 Feb 2026
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 30,000
Exercise price: $20.47
Footnotes: F9

YELP transaction Derivative

Stock Option (Right to Buy)

Options Exercise

Transaction value: $614,100
Shares: -30,000
Change %: -83%
Price: $20.47
Shares after: 6,200
Date: 04 Feb 2026
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 30,000
Exercise price: $20.47
Footnotes: F9

YELP transaction Derivative

Stock Option (Right to Buy)

Options Exercise

Transaction value: $126,914
Shares: -6,200
Change %: -100%
Price: $20.47
Shares after: 0
Date: 05 Feb 2026
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 6,200
Exercise price: $20.47
Footnotes: F9

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 9 footnotes

Footnote F1

Represents the grant of restricted stock units that vest in equal quarterly installments over four years from the date of grant.

Footnote F2

On January 25, 2023, the Reporting Person was granted performance-based restricted stock units covering 70,834 shares of the Issuer's common stock at the target performance level, zero to 200% of which would become eligible to vest based on the achievement of performance goals. On February 3, 2026, the performance criteria were met, resulting in 55,796 shares becoming eligible to vest on February 20, 2026, subject to the Reporting Person's continued service with the Issuer.

Footnote F3

Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 19, 2025.

Footnote F4

The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $25.35 to $26.28, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Footnote F5

The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $26.38 to $27.035, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Footnote F6

The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $24.31 to $25.29, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Footnote F7

The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $25.34 to $25.40, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Footnote F8

The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $23.98 to $24.46, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Footnote F9

Fully vested.