Kristen Cunningham - 31 Aug 2025 Form 4 Insider Report for Lifevantage Corp (LFVN)

Reporting relationship: Chief Sales Officer
Issuer ticker: LFVN
Reported as of: 31 Aug 2025
Net transaction value: -$285,593
SEC form: 4
Accepted by SEC: 03 Sep 2025, 21:48:40 UTC
Prior SEC filing: 28 Aug 2025
Next SEC filing: 03 Oct 2025
Source filing: View source filing
Reporting owner signature: /s/ Alissa Neufeld, Power of Attorney for Kristen Cunningham

Key filing fact

Kristen Cunningham filed Form 4 for Lifevantage Corp (LFVN) on 03 Sep 2025.

Key facts

This page summarizes Kristen Cunningham's Form 4 filing for Lifevantage Corp (LFVN).
5 reported transactions and 2 derivative rows are listed below.
Accepted by SEC: 03 Sep 2025, 21:48.

Change

Previous filing in this sequence was filed on 28 Aug 2025.
Current net transaction value: -$285,593.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001938042 Primary reporting owner

Cunningham Kristen

Relationship: Chief Sales Officer
Address: 3300 TRIUMPH BLVD, SUITE 700, LEHI
Signature: /s/ Alissa Neufeld, Power of Attorney for Kristen Cunningham
Signature date: 03 Sep 2025

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

LFVN transaction

Common Stock

Options Exercise

Transaction value: $0
Shares: +17,752
Change %: +15%
Price: $0.000000
Shares after: 134,357
Date: 31 Aug 2025
Ownership: Direct
Footnotes: F1, F2

LFVN transaction

Common Stock

Options Exercise

Transaction value: $0
Shares: +26,150
Change %: +19%
Price: $0.000000
Shares after: 160,507
Date: 31 Aug 2025
Ownership: Direct
Footnotes: F3

LFVN transaction

Common Stock

Tax liability

Transaction value: $285,593
Shares: -21,801
Change %: -14%
Price: $13.10
Shares after: 138,706
Date: 31 Aug 2025
Ownership: Direct

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

LFVN transaction Derivative

Performance Restricted Stock Units

Options Exercise

Transaction value: $0
Shares: -17,752
Change %: -75%
Price: $0.000000
Shares after: 5,917
Date: 31 Aug 2025
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 17,752
Exercise price
Footnotes: F1, F4

LFVN transaction Derivative

Performance Restricted Stock Units

Options Exercise

Transaction value: $0
Shares: -26,150
Change %: -67%
Price: $0.000000
Shares after: 13,075
Date: 31 Aug 2025
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 26,150
Exercise price
Footnotes: F3, F4

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 4 footnotes

Footnote F1

On August 24, 2023, the reporting person was granted Performance Restricted Stock Units ("PRSUs") which vest upon achievement of previously established time-based and financial performance criteria.

Footnote F2

Includes 254 total shares purchased on August 31, 2025 under the Employee Stock Purchase Plan.

Footnote F3

On August 26, 2024, the reporting person was granted PRSUs which vest upon achievement of previously established time-based and financial performance criteria.

Footnote F4

PRSUs convert into common stock on a one-for-one basis.