Matthew Ohayer - 11 Jul 2025 Form 4 Insider Report for Vital Farms, Inc. (VITL)

Reporting relationship: EXECUTIVE CHAIRPERSON, Director, 10%+ Owner
Issuer ticker: VITL
Reported as of: 11 Jul 2025
Net transaction value: +$439,956
SEC form: 4
Accepted by SEC: 15 Jul 2025, 16:15:04 UTC
Prior SEC filing: 03 Jul 2025
Next SEC filing: 25 Jul 2025
Source filing: View source filing
Reporting owner signature: /s/ Francis Cullo, Attorney-in-Fact

Key filing fact

Matthew Ohayer filed Form 4 for Vital Farms, Inc. (VITL) on 15 Jul 2025.

Key facts

This page summarizes Matthew Ohayer's Form 4 filing for Vital Farms, Inc. (VITL).
2 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 15 Jul 2025, 16:15.

Change

Previous filing in this sequence was filed on 03 Jul 2025.
Current net transaction value: +$439,956.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001025680 Primary reporting owner

OHAYER MATTHEW

Relationship: EXECUTIVE CHAIRPERSON, Director, 10%+ Owner
Address: C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN
Signature: /s/ Francis Cullo, Attorney-in-Fact
Signature date: 15 Jul 2025

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

VITL transaction

Common Stock

Options Exercise

Transaction value: $439,956
Shares: +18,180
Change %: +0.27%
Price: $24.20
Shares after: 6,877,070
Date: 11 Jul 2025
Ownership: Direct

VITL holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 716,000
Date: 11 Jul 2025
Ownership: By former spouse.
Footnotes: F1

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

VITL transaction Derivative

Employee Stock Option (right to buy)

Options Exercise

Transaction value: $0
Shares: -18,180
Change %: -100%
Price: $0.000000
Shares after: 0
Date: 11 Jul 2025
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 18,180
Exercise price: $24.20
Footnotes: F2

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 2 footnotes

Footnote F1

Pursuant to an agreement between the Reporting Person and his former spouse, the Reporting Person has sole voting control over the shares. The Reporting Person has no pecuniary interest in the shares.

Footnote F2

Fully vested.