Susan Vobejda - 04 Jun 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Reporting relationship: Chief Marketing Officer
Issuer ticker: TTD
Reported as of: 04 Jun 2021
Net transaction value: -$9,273,023
SEC form: 4
Accepted by SEC: 08 Jun 2021, 21:22:01 UTC
Prior SEC filing: 04 Jun 2021
Source filing: View source filing
Reporting owner signature: /s/ Alfred Palomino, Attorney-in-Fact for Susan Vobejda

Key filing fact

Susan Vobejda filed Form 4 for Trade Desk, Inc. (TTD) on 08 Jun 2021.

Key facts

This page summarizes Susan Vobejda's Form 4 filing for Trade Desk, Inc. (TTD).
28 reported transactions and 4 derivative rows are listed below.
Accepted by SEC: 08 Jun 2021, 21:22.

Change

Previous filing in this sequence was filed on 04 Jun 2021.
Current net transaction value: -$9,273,023.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

TTD transaction

Class A Common Stock

Options Exercise

Transaction value: $252,576
Shares: +5,262
Change %: +22%
Price: $48.00
Shares after: 29,001
Date: 04 Jun 2021
Ownership: Direct

TTD transaction

Class A Common Stock

Sale

Transaction value: $1,275,087
Shares: -2,215
Change %: -7.6%
Price: $575.66^*
Shares after: 26,786
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F1

TTD transaction

Class A Common Stock

Sale

Transaction value: $954,339
Shares: -1,655
Change %: -6.2%
Price: $576.64^*
Shares after: 25,131
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F2

TTD transaction

Class A Common Stock

Sale

Transaction value: $769,488
Shares: -1,333
Change %: -5.3%
Price: $577.26^*
Shares after: 23,798
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F3

TTD transaction

Class A Common Stock

Sale

Transaction value: $34,132
Shares: -59
Change %: -0.25%
Price: $578.50^*
Shares after: 23,739
Date: 04 Jun 2021
Ownership: Direct

TTD transaction

Class A Common Stock

Options Exercise

Transaction value: $623,931
Shares: +4,380
Change %: +18%
Price: $142.45
Shares after: 28,119
Date: 04 Jun 2021
Ownership: Direct

TTD transaction

Class A Common Stock

Sale

Transaction value: $1,645,513
Shares: -2,856
Change %: -10%
Price: $576.16^*
Shares after: 25,263
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F4

TTD transaction

Class A Common Stock

Sale

Transaction value: $759,582
Shares: -1,316
Change %: -5.2%
Price: $577.19^*
Shares after: 23,947
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F5

TTD transaction

Class A Common Stock

Sale

Transaction value: $120,326
Shares: -208
Change %: -0.87%
Price: $578.49^*
Shares after: 23,739
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F6

TTD transaction

Class A Common Stock

Options Exercise

Transaction value: $650,186
Shares: +2,469
Change %: +10%
Price: $263.34
Shares after: 26,208
Date: 04 Jun 2021
Ownership: Direct

TTD transaction

Class A Common Stock

Sale

Transaction value: $406,109
Shares: -703
Change %: -2.7%
Price: $577.68^*
Shares after: 25,505
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F7

TTD transaction

Class A Common Stock

Sale

Transaction value: $864,055
Shares: -1,494
Change %: -5.9%
Price: $578.35^*
Shares after: 24,011
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F8

TTD transaction

Class A Common Stock

Sale

Transaction value: $157,760
Shares: -272
Change %: -1.1%
Price: $580.00^*
Shares after: 23,739
Date: 04 Jun 2021
Ownership: Direct

TTD transaction

Class A Common Stock

Options Exercise

Transaction value: $728,424
Shares: +2,428
Change %: +10%
Price: $300.01
Shares after: 26,167
Date: 04 Jun 2021
Ownership: Direct

TTD transaction

Class A Common Stock

Sale

Transaction value: $712,522
Shares: -1,228
Change %: -4.7%
Price: $580.23^*
Shares after: 24,939
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F9

TTD transaction

Class A Common Stock

Sale

Transaction value: $697,416
Shares: -1,200
Change %: -4.8%
Price: $581.18^*
Shares after: 23,739
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F10

TTD transaction

Class A Common Stock

Tax liability

Transaction value: $848,331
Shares: -1,476
Change %: -6.2%
Price: $574.75^*
Shares after: 22,263
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F11

TTD transaction

Class A Common Stock

Tax liability

Transaction value: $1,154,673
Shares: -2,009
Change %: -9%
Price: $574.75^*
Shares after: 20,254
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F12

TTD transaction

Class A Common Stock

Tax liability

Transaction value: $526,471
Shares: -916
Change %: -4.5%
Price: $574.75^*
Shares after: 19,338
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F13

TTD transaction

Class A Common Stock

Tax liability

Transaction value: $297,720
Shares: -518
Change %: -2.7%
Price: $574.75^*
Shares after: 18,820
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F14

TTD transaction

Class A Common Stock

Tax liability

Transaction value: $304,618
Shares: -530
Change %: -2.8%
Price: $574.75^*
Shares after: 18,290
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F15

TTD transaction

Class A Common Stock

Disposed to Issuer

Transaction value: $0
Shares: -2,329
Change %: -13%
Price: $0.000000
Shares after: 15,961
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F16

TTD transaction

Class A Common Stock

Disposed to Issuer

Transaction value: $0
Shares: -2,631
Change %: -16%
Price: $0.000000
Shares after: 13,330
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F17

TTD transaction

Class A Common Stock

Disposed to Issuer

Transaction value: $0
Shares: -2,692
Change %: -20%
Price: $0.000000
Shares after: 10,638
Date: 04 Jun 2021
Ownership: Direct
Footnotes: F18

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

TTD transaction Derivative

Employee Stock Option (Right to Buy)

Options Exercise

Transaction value: $0
Shares: -5,262
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 04 Jun 2021
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 5,262
Exercise price: $48.00
Footnotes: F19

TTD transaction Derivative

Employee Stock Option (Right to Buy)

Options Exercise

Transaction value: $0
Shares: -4,380
Change %: -67%
Price: $0.000000
Shares after: 2,205
Date: 04 Jun 2021
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 4,380
Exercise price: $142.45
Footnotes: F20, F21

TTD transaction Derivative

Employee Stock Option (Right to Buy)

Options Exercise

Transaction value: $0
Shares: -2,469
Change %: -40%
Price: $0.000000
Shares after: 3,704
Date: 04 Jun 2021
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 2,469
Exercise price: $263.34
Footnotes: F21, F22

TTD transaction Derivative

Employee Stock Option (Right to Buy)

Options Exercise

Transaction value: $0
Shares: -2,428
Change %: -33%
Price: $0.000000
Shares after: 4,857
Date: 04 Jun 2021
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 2,428
Exercise price: $300.01
Footnotes: F21, F23

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Section 16 status

Susan Vobejda is no longer subject to Section 16 filing requirements. Form 4 or Form 5 obligations may still apply in specific circumstances.

Explanation of responses 23 footnotes

Footnote F1

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $575.01 to $576.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F2

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $576.01 to $577.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F3

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.02 to $577.75, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F4

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $576.00 to $576.94, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F5

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.00 to $577.95, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F6

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $578.49 to $578.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F7

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.16 to $578.01, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F8

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $578.05 to $578.55, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F9

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $580.00 to $580.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F10

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $581.00 to $581.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F11

The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of restricted stock units granted on November 1, 2017.

Footnote F12

The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017.

Footnote F13

The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018.

Footnote F14

The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2019.

Footnote F15

The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

Footnote F16

The reported shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2018 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.

Footnote F17

The reported shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2019 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.

Footnote F18

The reported shares were represented by restricted stock awards previously granted to the Reporting Person on May 15, 2020 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.

Footnote F19

The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Footnote F20

The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Footnote F21

In connection with the Reporting Person's termination of employment with the Issuer, the remaining options were automatically cancelled for no consideration.

Footnote F22

The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Footnote F23

The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.