Susan Vobejda - 02 Jun 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role: Chief Marketing Officer
Signature: /s/ Alfred Palomino, Attorney-in-Fact for Susan Vobejda
Issuer symbol: TTD
Transactions as of: 02 Jun 2021
Net transactions value: -$1,656,641
Form type: 4
Filing time: 04 Jun 2021, 19:18:02 UTC
Previous filing: 25 May 2021
Next filing: 08 Jun 2021
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	TTD	Class A Common Stock	Options Exercise	$42,000	+875	+3.7%	$48.00	24,614	02 Jun 2021	Direct
transaction	TTD	Class A Common Stock	Sale	$507,500	-875	-3.6%	$580.00^*	23,739	02 Jun 2021	Direct
transaction	TTD	Class A Common Stock	Options Exercise	$207,977	+1,460	+6.2%	$142.45	25,199	02 Jun 2021	Direct
transaction	TTD	Class A Common Stock	Sale	$846,800	-1,460	-5.8%	$580.00^*	23,739	02 Jun 2021	Direct
transaction	TTD	Class A Common Stock	Options Exercise	$270,714	+1,028	+4.3%	$263.34	24,767	02 Jun 2021	Direct
transaction	TTD	Class A Common Stock	Sale	$596,240	-1,028	-4.2%	$580.00^*	23,739	02 Jun 2021	Direct
transaction	TTD	Class A Common Stock	Options Exercise	$243,008	+810	+3.4%	$300.01	24,549	02 Jun 2021	Direct
transaction	TTD	Class A Common Stock	Sale	$469,800	-810	-3.3%	$580.00^*	23,739	02 Jun 2021	Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-875	-14%	$0.000000	5,262	02 Jun 2021	Class A Common Stock	875	$48.00	Direct	F1
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-1,460	-18%	$0.000000	6,585	02 Jun 2021	Class A Common Stock	1,460	$142.45	Direct	F2
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-1,028	-14%	$0.000000	6,173	02 Jun 2021	Class A Common Stock	1,028	$263.34	Direct	F3
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-810	-10%	$0.000000	7,285	02 Jun 2021	Class A Common Stock	810	$300.01	Direct	F4

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F2	The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F3	The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F4	The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.