Key facts
- This page summarizes Kate Gulliver's Form 4 filing for Wayfair Inc. (W).
- 9 reported transactions and 4 derivative rows are listed below.
- Accepted by SEC: 05 Oct 2026, 18:53.
Kate Gulliver - 01 Oct 2026 Form 4 Insider Report for Wayfair Inc. (W)
- Reporting relationship
- CFO and Chief Admin Officer
- Issuer ticker
- W
- Reported as of
- 01 Oct 2026
- Net transaction value
- $0
- SEC form
- 4
- Accepted by SEC
- 05 Oct 2026, 18:53:46 UTC
- Prior SEC filing
- 06 Jul 2026
- Source filing
- View source filing
- Reporting owner signature
- /s/ Enrique Colbert, Attorney-In-Fact for Kate Gulliver
Source evidence
Original filing metadata and source links for verification.
4 source fields
Reporting owner
1 detail
Key filing fact
Kate Gulliver filed Form 4 for Wayfair Inc. (W) on 05 Oct 2026.
Change
- Previous filing in this sequence was filed on 06 Jul 2026.
- Current net transaction value: $0.
Research use
- This tells you what this filing adds before you inspect full transaction and derivative tables.
- You can trace every row back to the original SEC filing document.
Evidence
Filed on Form 4
View source filing
Ownership activity is grounded in SEC Form 4 disclosures.
Reporting Owners (1)
CIK 0001950170
Primary reporting owner
Gulliver Kate
- Relationship
- CFO and Chief Admin Officer
- Address
- C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON
- Signature
- /s/ Enrique Colbert, Attorney-In-Fact for Kate Gulliver
- Signature date
- 05 Oct 2026
Reported non-derivative transactions
Shares, units, or other non-derivative securities reported in this filing.
W
transaction
Class A Common Stock
Options Exercise
- Transaction value
- Shares
- +392
- Change %
- +0.23%
- Price
- $0.000000*
- Shares after
- 171,582
- Date
- 01 Oct 2026
- Ownership
- Direct
W
transaction
Class A Common Stock
Options Exercise
- Transaction value
- Shares
- +219
- Change %
- +0.13%
- Price
- $0.000000*
- Shares after
- 171,801
- Date
- 01 Oct 2026
- Ownership
- Direct
W
transaction
Class A Common Stock
Options Exercise
- Transaction value
- Shares
- +428
- Change %
- +0.25%
- Price
- $0.000000*
- Shares after
- 172,229
- Date
- 01 Oct 2026
- Ownership
- Direct
W
transaction
Class A Common Stock
Options Exercise
- Transaction value
- Shares
- +22,429
- Change %
- +13%
- Price
- $0.000000*
- Shares after
- 194,658
- Date
- 01 Oct 2026
- Ownership
- Direct
W
transaction
Class A Common Stock
Tax liability
- Transaction value
- Shares
- -11,348
- Change %
- -5.8%
- Price
- $101.37*
- Shares after
- 183,310
- Date
- 01 Oct 2026
- Ownership
- Direct
- Footnotes
- F1
Reported derivative securities
Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.
W
transaction
Derivative
Restricted Stock Unit ("RSU")
Options Exercise
- Transaction value
- Shares
- -392
- Change %
- -100%
- Price
- $0.000000*
- Shares after
- 0
- Date
- 01 Oct 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 392
- Exercise price
- Footnotes
- F2, F3
W
transaction
Derivative
Restricted Stock Unit ("RSU")
Options Exercise
- Transaction value
- Shares
- -219
- Change %
- -33%
- Price
- $0.000000*
- Shares after
- 438
- Date
- 01 Oct 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 219
- Exercise price
- Footnotes
- F2, F4
W
transaction
Derivative
Restricted Stock Units ("RSUs")
Options Exercise
- Transaction value
- Shares
- -428
- Change %
- -33%
- Price
- $0.000000*
- Shares after
- 856
- Date
- 01 Oct 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 428
- Exercise price
- Footnotes
- F2, F5
W
transaction
Derivative
Restricted Stock Unit ("RSU")
Options Exercise
- Transaction value
- Shares
- -22,429
- Change %
- -33%
- Price
- $0.000000*
- Shares after
- 44,857
- Date
- 01 Oct 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 22,429
- Exercise price
- Footnotes
- F2, F6
* marks a reported price that did not pass the local price check.
Additional SEC filing notes
Filing notes and footnotes
Explanation of responses 6 footnotes
Footnote F1
These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4.
Footnote F2
Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.
Footnote F3
These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. The service condition was fully satisfied on October 1, 2026.
Footnote F4
These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 219 shares will vest on January 1, 2027, and 219 shares will vest on April 1, 2027.
Footnote F5
These RSUs, which were granted on February 1, 2023, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 428 shares will vest on January 1, 2027, and 428 shares will vest on April 1, 2027.
Footnote F6
These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,428 shares will vest on January 1, 2027, and 22,429 shares will vest on April 1, 2027.