Niraj Shah - 14 Sep 2026 Form 4 Insider Report for Wayfair Inc. (W)

Reporting relationship: Chief Executive Officer, Director
Issuer ticker: W
Reported as of: 14 Sep 2026
Net transaction value: -$7,131,390
SEC form: 4
Accepted by SEC: 16 Sep 2026, 17:20:06 UTC
Prior SEC filing: 14 Aug 2026
Source filing: View source filing
Reporting owner signature: /s/ Enrique Colbert, Attorney-in-fact for Niraj Shah

Key filing fact

Niraj Shah filed Form 4 for Wayfair Inc. (W) on 16 Sep 2026.

Key facts

This page summarizes Niraj Shah's Form 4 filing for Wayfair Inc. (W).
9 reported transactions and 0 derivative rows are listed below.
Accepted by SEC: 16 Sep 2026, 17:20.

Change

Previous filing in this sequence was filed on 14 Aug 2026.
Current net transaction value: -$7,131,390.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001620093 Primary reporting owner

Shah Niraj

Relationship: Chief Executive Officer, Director
Address: C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON
Signature: /s/ Enrique Colbert, Attorney-in-fact for Niraj Shah
Signature date: 16 Sep 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

W transaction

Class A Common Stock

Sale

Transaction value: $440,741
Shares: -4,485
Change %: -1.2%
Price: $98.27
Shares after: 355,652
Date: 14 Sep 2026
Ownership: Direct
Footnotes: F1, F2

W transaction

Class A Common Stock

Sale

Transaction value: $452,792
Shares: -4,558
Change %: -1.3%
Price: $99.34
Shares after: 351,094
Date: 14 Sep 2026
Ownership: Direct
Footnotes: F1, F3

W transaction

Class A Common Stock

Sale

Transaction value: $474,667
Shares: -4,732
Change %: -1.3%
Price: $100.31
Shares after: 346,362
Date: 14 Sep 2026
Ownership: Direct
Footnotes: F1, F4

W transaction

Class A Common Stock

Sale

Transaction value: $382,926
Shares: -3,779
Change %: -1.1%
Price: $101.33
Shares after: 342,583
Date: 14 Sep 2026
Ownership: Direct
Footnotes: F1, F5

W transaction

Class A Common Stock

Sale

Transaction value: $454,171
Shares: -4,437
Change %: -1.3%
Price: $102.36
Shares after: 338,146
Date: 14 Sep 2026
Ownership: Direct
Footnotes: F1, F6

W transaction

Class A Common Stock

Sale

Transaction value: $750,259
Shares: -7,258
Change %: -2.1%
Price: $103.37
Shares after: 330,888
Date: 14 Sep 2026
Ownership: Direct
Footnotes: F1, F7

W transaction

Class A Common Stock

Sale

Transaction value: $2,022,839
Shares: -19,374
Change %: -5.9%
Price: $104.41
Shares after: 311,514
Date: 14 Sep 2026
Ownership: Direct
Footnotes: F1, F8

W transaction

Class A Common Stock

Sale

Transaction value: $1,364,322
Shares: -12,943
Change %: -4.2%
Price: $105.41
Shares after: 298,571
Date: 14 Sep 2026
Ownership: Direct
Footnotes: F1, F9

W transaction

Class A Common Stock

Sale

Transaction value: $788,673
Shares: -7,434
Change %: -2.5%
Price: $106.09
Shares after: 291,137
Date: 14 Sep 2026
Ownership: Direct
Footnotes: F1, F10

W holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 22,857
Date: 14 Sep 2026
Ownership: See Footnote
Footnotes: F11

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 11 footnotes

Footnote F1

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

Footnote F2

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.80 to $98.67, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F3

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $98.80 to $99.78, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F4

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $99.81 to $100.80, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F5

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.81 to $101.79, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F6

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.82 to $102.79, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F7

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.85 to $103.84, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F8

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.85 to $104.84, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F9

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.85 to $105.84, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F10

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.85 to $106.35, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F11

Represents shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed to be a beneficial owner.