Jon Blotner - 08 Sep 2026 Form 4 Insider Report for Wayfair Inc. (W)

Reporting relationship: Pres., Commercial & Operations
Issuer ticker: W
Reported as of: 08 Sep 2026
Net transaction value: -$698,333
SEC form: 4
Accepted by SEC: 10 Sep 2026, 16:27:23 UTC
Prior SEC filing: 06 Jul 2026
Source filing: View source filing
Reporting owner signature: /s/ Enrique Colbert, Attorney-In-Fact for Jon Blotner

Key filing fact

Jon Blotner filed Form 4 for Wayfair Inc. (W) on 10 Sep 2026.

Key facts

This page summarizes Jon Blotner's Form 4 filing for Wayfair Inc. (W).
1 reported transaction and 0 derivative rows are listed below.
Accepted by SEC: 10 Sep 2026, 16:27.

Change

Previous filing in this sequence was filed on 06 Jul 2026.
Current net transaction value: -$698,333.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001994593 Primary reporting owner

Blotner Jon

Relationship: Pres., Commercial & Operations
Address: C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON
Signature: /s/ Enrique Colbert, Attorney-In-Fact for Jon Blotner
Signature date: 10 Sep 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

W transaction

Class A Common Stock

Sale

Transaction value: $698,333
Shares: -6,968
Change %: -5.9%
Price: $100.22
Shares after: 110,376
Date: 08 Sep 2026
Ownership: Direct
Footnotes: F1

W holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 100
Date: 08 Sep 2026
Ownership: See Footnote
Footnotes: F2

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 2 footnotes

Footnote F1

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 9, 2026.

Footnote F2

Represents shares directly owned by the reporting person's spouse, of which the reporting person is deemed a beneficial owner.