Niraj Shah - 12 Aug 2026 Form 4 Insider Report for Wayfair Inc. (W)

Reporting relationship: Chief Executive Officer, Director
Issuer ticker: W
Reported as of: 12 Aug 2026
Net transaction value: -$7,132,112
SEC form: 4
Accepted by SEC: 14 Aug 2026, 19:32:22 UTC
Prior SEC filing: 02 Jul 2026
Source filing: View source filing
Reporting owner signature: /s/ Enrique Colbert, Attorney-in-fact for Niraj Shah

Key filing fact

Niraj Shah filed Form 4 for Wayfair Inc. (W) on 14 Aug 2026.

Key facts

This page summarizes Niraj Shah's Form 4 filing for Wayfair Inc. (W).
5 reported transactions and 0 derivative rows are listed below.
Accepted by SEC: 14 Aug 2026, 19:32.

Change

Previous filing in this sequence was filed on 02 Jul 2026.
Current net transaction value: -$7,132,112.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001620093 Primary reporting owner

Shah Niraj

Relationship: Chief Executive Officer, Director
Address: C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON
Signature: /s/ Enrique Colbert, Attorney-in-fact for Niraj Shah
Signature date: 14 Aug 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

W transaction

Class A Common Stock

Sale

Transaction value: $920,370
Shares: -9,025
Change %: -2.1%
Price: $101.98
Shares after: 420,112
Date: 12 Aug 2026
Ownership: Direct
Footnotes: F1, F2

W transaction

Class A Common Stock

Sale

Transaction value: $2,392,653
Shares: -23,259
Change %: -5.5%
Price: $102.87
Shares after: 396,853
Date: 12 Aug 2026
Ownership: Direct
Footnotes: F1, F3

W transaction

Class A Common Stock

Sale

Transaction value: $2,606,958
Shares: -25,137
Change %: -6.3%
Price: $103.71
Shares after: 371,716
Date: 12 Aug 2026
Ownership: Direct
Footnotes: F1, F4

W transaction

Class A Common Stock

Sale

Transaction value: $1,206,332
Shares: -11,524
Change %: -3.1%
Price: $104.68
Shares after: 360,192
Date: 12 Aug 2026
Ownership: Direct
Footnotes: F1, F5

W transaction

Class A Common Stock

Sale

Transaction value: $5,799
Shares: -55
Change %: -0.02%
Price: $105.43
Shares after: 360,137
Date: 12 Aug 2026
Ownership: Direct
Footnotes: F1

W holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 22,857
Date: 12 Aug 2026
Ownership: See Footnote
Footnotes: F6

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 6 footnotes

Footnote F1

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.

Footnote F2

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.39 to $102.38, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F3

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.39 to $103.38, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F4

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.39 to $104.38, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F5

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.39 to $105.33, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F6

Represents shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed to be a beneficial owner.